2015 North American Safe Boating Campaign

Transcription

1 2015 North American Safe Boating Campaign Additional Campaign Resources safeboatingcampaign.com

2 Contents Customizable Media Advisories 3 4 National Safe Boating Week 3 Ready, Set, Wear It! Life Jacket World Record Day 4 Customizable Media Releases 5 6 National Safe Boating Week 5 Ready, Set, Wear It! Life Jacket World Record Day 6 Customizable PSAs 7 8 Full-Text PSA Scripts 9 2

3 Customizable Media Advisory National Safe Boating Week FOR IMMEDIATE RELEASE Media Advisory What: «Event title» «Brief description of event» When and Where: «Date», «Time» «Event location, address» Hosted By: «Your organization and partners» Contact: «Name», «Title», «Phone», « » Background: National Safe Boating Week is May 16-22, Boating safety advocates across the U.S. and Canada have teamed up to promote safe and responsible boating, including voluntary, consistent life jacket wear every time boaters are on the water. What looks like a perfect day for boating can quickly become hazardous if you end up in the water, said Rachel Johnson, executive director of the National Safe Boating Council, the lead organization for Wear It! You can have a great time while choosing to always wear a life jacket and being a responsible boater. U.S. Coast Guard statistics show that drowning was the reported cause of death in three-fourths of recreational boating fatalities in 2014, and that 84 percent of those who drowned were not wearing life jackets. Local events are a prime way to reach boaters during National Safe Boating Week. In your community, a local event is being run by «your organization and background information». The event will feature «insert brief description of activities, speakers, other aspects of event that may attract media». For more information: Visit safeboatingcampaign.com or «your organization s website». USE THIS CUSTOMIZABLE ADVISORY TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL MEDIA. REMEMBER TO CUSTOMIZE AND REMOVE THIS 3

4 Customizable Media Advisory Ready, Set, Wear It! FOR IMMEDIATE RELEASE Media Advisory What: «Event title» «Brief Description of event» When and Where: «Date», «Time» «Event location, address» Hosted By: «Your organization and partners» Contact: «Name», «Title», «Phone», « » Background: On Saturday, May 16, participants in cities around the globe will gather to set a world record for the most life jackets worn and inflatable life jackets inflated on the sixth annual Ready, Set, Wear It! Life Jacket World Record Day. The goal is not only to promote the comfortable and versatile options when it comes to life jackets, but also to educate the public about safe boating. As a kickoff for this year s National Safe Boating Week (May 16 22, 2015), the National Safe Boating Council and Canadian Safe Boating Council will host Ready, Set, Wear It! Life Jacket World Record Day. Both events are part of the yearlong Wear It! campaign to promote boating safety and voluntary, consistent wear of life jackets. This event is a great opportunity to inspect your life jacket and get a refresher on boating safety as you join thousands of people to set a world record, said Rachel Johnson, executive director of the National Safe Boating Council. Last year, nearly 7,000 participants gathered at 175 events held around the world to set a new record for the number of participants who inflated their inflatable life jacket or wore an inherently buoyant life jacket. The local event will feature «insert brief description of event, speakers and activities of public interest». U.S. Coast Guard statistics show that drowning was the reported cause of death in three-fourths of recreational boating fatalities in 2014, and that 84 percent of those who drowned were not wearing life jackets. For more information: Visit readysetwearit.com or «your organization s website». USE THIS CUSTOMIZABLE ADVISORY TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL MEDIA. REMEMBER TO CUSTOMIZE AND REMOVE THIS STATEMENT BEFORE DISTRIBUTING TO THE MEDIA. 4

5 Customizable Media Release National Safe Boating Week FOR IMMEDIATE RELEASE «Your organization» to Host «Event» During National Safe Boating Week Boating advocates promote life jacket wear and responsible boating in «Your City, State, Region» («Date») «Your city, state abbreviation» «Your organization» is proud to sponsor «your event» to help promote National Safe Boating Week, May 16-22, the official launch of the 2015 North American Safe Boating Campaign. This yearlong campaign promotes the value of voluntary, consistent life jacket wear by recreational boaters through the national theme, Wear It! «Insert event details, including time, location and activities of public interest.» «Insert quote from an officer of your organization or other prominent supporter.» U.S. Coast Guard statistics show that drowning was the reported cause of death in three-fourths of recreational boating fatalities in 2014, and that 84 percent of those who drowned were not wearing life jackets. New life jackets are much more comfortable, lightweight and stylish than the bulky orange style most boaters know. There are innovative options, such as inflatable life jackets, allowing mobility and flexibility for activities like boating, fishing, paddling or hunting, and are much cooler in the warmer weather. More information is available at safeboatingcampaign.com. «Insert a general description of your organization, including website and phone number.» Contact: «Name», «Title», «Phone», « » USE THIS CUSTOMIZABLE MEDIA RELEASE TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL MEDIA. REMEMBER TO CUSTOMIZE AND REMOVE THIS 5

6 Customizable Media Release Ready, Set, Wear It! FOR IMMEDIATE RELEASE «Your organization» to Host Ready, Set, Wear It! Life Jacket World Record Day on May 16 («Date») «Your city, state abbreviation» Help break a world record! «Your organization» is proud to host Ready, Set, Wear It! Life Jacket World Record Day on May 16, «Your organization» joins participants around the globe to heighten awareness of different life jacket types that are available, including inflatable life jackets and setting a world record for the most life jackets worn and inflatable life jackets inflated. Ready, Set, Wear It! will usher in National Safe Boating Week, this year May 16-22, This one-day event is part of the yearlong Wear It! campaign to promote boating safety and voluntary, consistent wear of life jackets. The local event will take place on May 16 at «Insert event details, including time, location and activities of public interest.» More information about the event can be found at «Insert quote from an officer of your organization or other prominent supporter.» Last year, nearly 7,000 participants gathered at 175 events held around the world to set a new record for the number of participants who inflated their inflatable life jacket or wore an inherently buoyant life jacket. U.S. Coast Guard statistics show that drowning was the reported cause of death in three-fourths of recreational boating fatalities in 2014, and that 84 percent of those who drowned were not wearing life jackets. Members of the boating public including anglers, hunters, paddlers and others who use boats (don t forget your four-legged friends!) are encouraged to attend. More information is available at readysetwearit.com. «Insert a general description of your organization, including website and phone number.» Contact: «Name», «Title», «Phone», « » USE THIS CUSTOMIZABLE MEDIA RELEASE TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL MEDIA. REMEMBER TO CUSTOMIZE AND REMOVE THIS 6

7 Customizable PSAs NATIONAL SAFE BOATING WEEK :60 RADIO PSA «YOUR ORGANIZATION» Boaters, whether new or experienced, love the adventure and fun of a day spent on the water. However, accidents can happen quickly so don t just carry a life jacket Wear It! May 16 through 22 is National Safe Boating Week. Join «your organization» on «date» at «time» at «Location» for a fun, family event to learn the latest in boating safety. You ll learn about new life jacket styles that are comfortable, lightweight and perfect for any boating activity, as well as boating safety tips. Visit safeboatingcampiagn.com for more info. The National Safe Boating Council, «your organization» and this station remind you: Don t just carry a life jacket Wear It! NOTE: KEEP TO 120 WORDS FOR :60 SPOT :30 RADIO PSA «YOUR ORGANIZATION» Love boating? Don t just carry a life jacket Wear It! Learn about the latest in boating safety on «date» at «time» at «location» as «your organization» helps kick off National Safe Boating Week. Visit safeboatingcampiagn.com for more info. The National Safe Boating Council, «your organization» and this station remind you: Don t just carry a life jacket Wear It! NOTE: KEEP TO 75 WORDS FOR :30 SPOT USE THESE CUSTOMIZABLE PSAs TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL RADIO STATIONS. REMEMBER TO CUSTOMIZE AND REMOVE THIS 7

8 READY, SET, WEAR IT! LIFE JACKET WORLD RECORD DAY :60 RADIO PSA «YOUR ORGANIZATION» Boating safety is going international! Join thousands around the world to set a new record for the most life jackets worn and inflatable life jackets inflated on a single day at «your event» on May 16 at «time» at «location». Last year, nearly 7,000 participants set the world record help us break it in 2015! This one-day event is sponsored by the National Safe Boating Council and Canadian Safe Boating Council and is part of the yearlong Wear It! safe boating campaign. Visit readysetwearit.com for more info. «Your organization» and this station remind you: Don t just carry a life jacket Wear It! NOTE: KEEP TO 120 WORDS FOR :60 SPOT :30 RADIO PSA «YOUR ORGANIZATION» Help set the world record for the most life jackets being worn and inflatable life jackets inflated on a single day! Come to «your event», May 16, «time», at «location», sponsored locally by «your organization» The international effort is sponsored by the National Safe Boating Council and Canadian Safe Boating Council. Visit readysetwearit.com for more info. «Your organization» and this station remind you: Don t just carry a life jacket Wear It! NOTE: KEEP TO 75 WORDS FOR :30 SPOT USE THESE CUSTOMIZABLE PSAs TO ATTRACT MEDIA TO YOUR LOCAL EVENT. FAX OR IT TO LOCAL RADIO STATIONS. REMEMBER TO CUSTOMIZE AND REMOVE THIS 8

9 Full-Text PSA Scripts NATIONAL SAFE BOATING WEEK :60 RADIO PSA Boaters, whether new or experienced, love the adventure and fun of a day spent on the water. However, accidents can happen quickly so don t just carry a life jacket Wear It! Most boating fatalities are drownings and 84 percent of those who drown while boating were reported as not wearing a life jacket. Now, new styles are available comfortable, lightweight and perfect for any boating activity or sport. May 16 through 22 is National Safe Boating Week. Celebrate by always wearing your life jacket every time you boat. And ask your friends and family to do the same! Visit safeboatingcampiagn.com for more info. The National Safe Boating Council, its local partners, and this station remind you to always Wear It! :30 RADIO PSA Love the adventure of going boating? Don t just carry a life jacket Wear It! Accidents happen too fast to reach for stowed life jackets but new styles are comfortable, lightweight and perfect for any boating activity. May 16 through 22 is National Safe Boating Week. Visit safeboatingcampiagn.com for more info. The National Safe Boating Council, its local partners, and this station remind you to always Wear It! READY, SET, WEAR IT! LIFE JACKET WORLD RECORD DAY :60 RADIO PSA Boating safety is going international! Join thousands around the world to set a new record for the most life jackets worn and inflatable life jackets inflated on a single day this May 16! Last year, nearly 7,000 participants set the world record help us break it in 2015! This one-day event is sponsored by the National Safe Boating Council and Canadian Safe Boating Council and is part of the yearlong Wear It! boating safety campaign. Visit readysetwearit.com for more info. Wear It! and this station remind you: Don t just carry a life jacket Wear It! :30 RADIO PSA Help set the world record for the most life jackets being worn and inflatable life jackets inflated on a single day! Join participates around the world on May 16! The international effort is sponsored by the National Safe Boating Council and Canadian Safe Boating Council. Visit readysetwearit.com for more info. Wear It! and this station remind you: Don t just carry a life jacket Wear It! 9