McPratters Monthly. Under Cover Boss Hooters Style IUP

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1 McPratters Monthly Under Cover Boss Hooters Style IUP Volume 1, Issue 6 March 2010 Inside this issue: Hooters cont 2 Business Quote 2 Tips to eat right and stay healthy Article 3 Events 4 Meet 5 Word Search 6 2 When you hear Hooters what do you think? You may think of their three principles wings, beer or beautiful women. Sales for Hooters have been down lately. CEO Coby Brooks is going undercover for a week to get to the bottom of it. He will become Scotty Archer a man filming a documentary about entry level jobs. Hooters goes way back to 1983 when the first restaurant opened in Clearwater, Florida. Six businessmen decided they got tired of going to yuppie bars so they wanted to create a bar where they could relax. That s when the idea of Hooters came along. Within two years, Hooters had become a $16 million chain with nine restaurants in Florida and two in Atlanta. Today Hooters of America, Inc has 450 Hooters locations in 43 states in the US and is in 27 countries across the globe. Coby Brooks aka Scotty Archer starts with his first job in Dallas, Texas. He is on cleanup duty. This means he will dispose of the garbage and wash the dishes. He knows that this is going to be a hard job for him considering he has not done work like this in over 20 years. His assumptions are correct. He has trouble keeping up with the daily tasks. At the end of the day the manger is very blunt with him and says that he would not hire him to work at his restaurant. His second job consists of him going out and doing pro- motions with some of the Hooters girls. Before he does promos he must wear a Hooters uniform. The girls ask him if he wants a xx small, x small or small shirt to wear. He now starts to see how some Hooters girls feel about their uniforms. He finds out that consumers think it degrades and exploits women. People would not approve of their daughter, sister or wife working there. Coby does not understand this. He would have no problem letting his daughters work there. He sees it as a family restaurant. Hooters website even states The element of female sex appeal is prevalent in the restaurants, and the company believes the Hooters Girl is as socially acceptable as a Dallas Cowboy cheerleader, Sports Illustrated swimsuit model, or a Radio City Rockette Coby got to experience two different types of managing: One with a man as a manager and one with a woman manager. The two seemed to vary greatly.

2 Volume 1, Issue 6 Newsletter Title Page 2 Hooters Cont... Jimbo the manager for a one restaurant in South Arlington Texas ran his restaurant in a way Coby did not approve of. He comments that he would have spoke up if it wouldn t blow his cover. He had the girls do uniform lineups and criticized the girls on their personal appearance for either not wearing enough makeup or how it was not good to bite their nails. He also made them play games called reindeer games in order to see who could leave early. Marcee a manager in Fort Worth Texas really seemed to genuinely care about the well being of her female employees. She was once a Hooters girl understands where the girls are coming from. If they needed to take off work because they couldn t find a babysitter or have school she understands. She organized schedules in a way that benefited the girls. After the show, Jimbo the manager resigned from his duties as an employee of Hooters and has left to pursue other options outside the Hooters system. Marcee went on her vacation that Coby paid for because of her hard work and dedication. The Hooters Girls that helped Coby hand out wings on the sidewalk went to the Hooters headquarters in Atlanta and worked on Orange Pride, an internal PR campaign that educates Hooters Girls on the positive things Hooters does within the community and what they can learn from their experiences in the restaurants to help them in their future. Whether they become business professionals, community leaders or soccer moms the qualities they learn from being Hooters Girls will give them the confidence and skills to be the best at what they do. Coby Brooks now has a better understanding of the company and how it is portrayed. Tips to Eat Right and Stay Healty March is National Nutrition Month. According to eatright.org National Nutrition Month, Is a nutrition education and information campaign created annually in March by the American Dietetic Association. The campaign focuses attention on the importance of making informed food choices and developing sound eating and physical activity habits. Here are some tips to staying healthy. 1. Start with a Plan. Don t just develop a plan to lose weight, instead plan to make a lifelong goal to be healthy. 2. Make a realistic goal. When you take things step by step you are more likely to reach your goal 3. Don t skip meals! Eat three meals a day and try to plan your meals ahead of time. It doesn t matter where you are eating if it s at home, packing a lunch or eating out it is better to have a plan. 4. Eat slowly. It takes about 20 minutes for your brain to register that you are eating. So quit before you feel stuffed. 5. Become portion savvy. If you look at portions on nutrition labels you are likely to see that the serving size is more than one. Keeping a tab on your portions helps you to know what you are eating and your calorie intake. 6. Focus on your food. Sometimes we eat because we are bored, happy or sad and sometimes we don t know why we are eating. Eating unconsciously while doing other things may lead you to overeat. 7. Snack Smart. Snacking isn t all that bad, if you know what is the right snack and right amount. Choose snacks by the calories and nutrients they provide. Snacks can help in between meal hunger and that way you will eat less at meal time. 8. Physical Activity. Balance is the key. You have to find your balance between food and physical activity. Regular exercise helps in the long run with body weight, gives you a sense of wellbeing and reduces the risk of chronic disease.

3 Page 3 Do I really need the Wall Street Journal? As business students of ECOBIT at IUP we are so grateful to have a Wall Street Journal waiting for us around most corners in the building. For many in the business world this publication is considered the only bible needed (and for you complete capitalists, maybe The Wealth of Nations is just as important). The truth is that the little $14.00 fee paid by all majors and even business minors is returned to us in spades when it comes to job interviews and networking with other business professionals. This publication has the latest information about who, what and where things are happening in the management, health, legal and marketing fields. How far have we REALLY come in our gender equality pursuit? Tuesdays represent a significant day of the week for women, it is the day when our earnings catch up to a man s from the previous week. This means that a woman must work seven days to earn the same amount of money that a man did in five. Every year, the National Committee on Pay Equity (NCPE) designates a Tuesday in the month of April (usually around the 20th) as Equal Pay Day. This year women are encouraged to wear red on April 20, 2010 to show that women are in the red Compared to their male counterparts. The article that struck a chord with the little feminist inside me was in the Wall Street Journal discussing how female MBAs earn less in their first job and are promoted less than their male MBA counterparts. In a study conducted from by the Catalyst group, 60% of female MBAs stated that their first position was entry level, compared with only 46% of male MBAs with similar backgrounds. Economics professor Ann Bartel of Columbia Business School (topic of this months PEER MENTOR BULLE- TIN BOARD) believes that basically a cultural shift is needed to change this inequity. She feels that senior management may not even consider women for higher level positions, assuming that they will take time off to raise a family throughout their career. Business Quote You ve got to say, I think that if I keep working at this and want it badly enough I can have it. It s call perseverance. - Lee Iacocca, Famous American

4 Volume 1, Issue 6 Newsletter Title Page 4 Events for the Month of March Monday March 8 Monday March 15 Tuesday March 16 Monday March 22 Monday March 29 Start of Spring Break Rethinking Afghanistan. A presentation examining the U.S. military involvement in Afghanistan. Classes resume How to Start and Finance Your business Provided by the Small Busi- Ness Development Center Seminar about financing, Marketing and creating a Business Plan For more information. Revelation of a Redneck. Quay Hanna discusses ra cism as a former believer in white racial superiority. Students can view midterm grades starting at 8:00am ADVANCE Women in Science Dr. Kelly Mack f from the National Science Foundation presents the pro gram ADVANCE: Increas ing the Participation and Advancement of Women in Academic Science and En gineering Careers.

5 Is fear the right motivation for saving money? Page 5 Recessions often prompt changes in spending that effect people for a while, sometimes forever. We all know a grandparent, great aunt/ uncle, or elderly neighbor that has lived through the Great Depression and completely changed their spending, saving and frugality. These people lived through the toughest times that our country has ever seen and came out alive, there is no way that they were un- touched by the poverty they saw. My paternal grandmother could make an amazing salad out of dandelions and would be able to stretch a normal family s weeks worth of groceries into enough meals to last a month. Finding hidden money under the bed or in an old coffee can has become quite common when cleaning out an 80 year olds effects after their passing. Many economists predicted that this recession (though not as bad as a depression but still pretty radical) would spur large household savings-rates. The average pre-recession ( ) household savings rate was about 1.2% and peaked at 5.4% in the second quarter of (WSJ online). This rate is calculated by the Commerce Department, who announced Monday March 1st that the recent average is somewhere between 4 and 5% (lower than expected). This news is good, showing that the American people learn from their monetary missteps (having too many credit cards with high balances, taking out loans for a car that you really don t need, etc ) but not so great for the recovery effort. Consumer spending accounts for approximately 70% of the GDP (WSJ online), meaning that the The man who complains about the way the ball bounces is likely the one who dropped it. Lou Holtz

6 March Cross Word Best of Luck! Across 5. Company whose CEO dressed in skimpy uniforms for Undercover Boss 7. Receded in Fall of ' Hosted 2 "Captains of Industry" for Chat Down 1. April 24, March 15, Bad day for Caesar 3. Human Resource Club (for short) 4. Chief Executive Officer 6. CEO Apple INC 8. Motivational Speaker and Basketball Coach 9. Dean Camp's domain

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