Owens Corning Investor Day Building the Owens Corning Brand. Christian Nolte Strategic Marketing Director

Transcription

1 Owens Corning Investor Day Building the Owens Corning Brand Christian Nolte Strategic Marketing Director

2 Forward-looking Statement and Non-GAAP Measures This presentation contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in these statements. The forward-looking statements speak as of the date May 16, 2007, hereof and are subject to change. The Company does not undertake any duty to update or revise forward-looking statements. Further information on factors that could affect the Company's financial and other results is included in the Company's Forms 10-Q and 10-K, filed with the Securities and Exchange Commission. Additional Company information is available on the Owens Corning Web site: Certain data included within this presentation contains "non-gaap financial measures" as defined by the Securities and Exchange Commission. A reconciliation of these non-gaap financial measures to their most directly comparable financial measures calculated and presented in accordance with generally accepted accounting principles can be found in our most recent Form10-K and on our Web site referenced above. Results for 2006 reflect the application of Fresh Start accounting as of October 31,

3 The Owens Corning Brand is Most Recognized 3

4 We re the #1 Recognized Brand of Shingles in America 4

5 We re the #1 Recognized Brand in Asphalt 5

6 Nobody Knows Basements Better *drywall not included 6

7 We re the Preferred Name in Manufactured Stone Veneer 7

8 We re the #1 Brand of Commercial and Industrial Insulation 8

9 We re the #1 Brand of Residential Insulation 9

10 The Owens Corning Brand Today Owens Corning brand essence Energy Comfort Aesthetics Owens Corning brand reputation Known and trusted Innovation Education around energy efficiency 10

11 An Industry is Born 11

12 The Power of PINK Emerges 12

13 The Evolution of Our Leadership Around Energy Efficiency 13

14 The Pink Panther and PINK Join Forces 14

15 Our Aesthetic Story Broadens 15

16 Our Energy Efficiency Positioning Takes Center Stage 16

17 The Owens Corning Brand: Driving Customer Value Warren McGrew, Academy Roofing, Atlanta Brand sells itself Consumers know Owens Corning With Owens Corning, Academy gets the job 17

18 The Owens Corning Brand: Driving Customer Value Dan Bawabe, Bay State, Boston Owens Corning brand builds confidence with consumers It s a name they know and trust Make more money by reducing marketing costs and increasing response rates Gary Fanelli, Basement Finishing System of Pennsylvania, Mt. Carmel Owens Corning name gets immediate response Sales are 3-to-4 times higher 18

19 The Pink Panther Re-signs Pink Panther contract extended to 2021 Global Endearing 94% of Americans ages are familiar Pink goes Green 19

20 Invigorating Our Brand Before After 20

21 Improving the Homeowner Shopping Experience Before After 21

22 Improving the Homeowner Shopping Experience Simplifies shingle selection process by reducing error and increasing comfort level Presents materials in an inviting way by highlighting performance and aesthetic features Builds consumer confidence that they have the right products 22

23 Changing the Conversation Community-by-community House-by-house 23

24 Responding to Trends 24

25 Owens Corning is Everywhere Product placement marketing POD casts VOD casts Social media 25

26 Questions & Discussion THE PINK PANTHER & Metro-Goldwyn-Mayer Studios Inc. All Rights Reserved. The color PINK is a registered trademark of Owens Corning Owens Corning