2013 Pilot. PFBC Mission: To protect, conserve, and enhance the Commonwealth s aquatic resources and provide fishing and boating opportunities

Transcription

1 2013 Pilot PFBC Mission: To protect, conserve, and enhance the Commonwealth s aquatic resources and provide fishing and boating opportunities

2 What s the recipe for an angler? Ingredients Introduction/initiation Fishing skills Places to fish Access to equipment Social support Cooking instructions Start with a low simmer Provide lots of opportunities Don t heat up too fast Go at their own pace Support their decisions

3 Stages in Participation Awareness Trial Apprentice Adoption Mentor/Advocate Drop out

4 Gender gap

5 Girls & Boys 12 and under Girls=boys 13 and older Girls drop out

6 Adults Drop Out Double whammy Any children they mentor, will likely follow

7 Mentor & Apprentice Mentor: trusted guide and teacher, companion & support Apprentice: learning by practical experience, guided by mentor

8 Mentoring Instructors help teach skills Mentors create anglers & boaters Mentors: Long term and repeated contacts Fishing partner Share stories Friendship

9 Mentor/apprentice in fishing Kids want to learn from family Kids want to fish with family 13+, include friends Parents fish more if asked by child Kids fish more if parents fish

10 PA anglers & youth fishing Trout Anglers 21% top motivation is to be with family and friends. 98% say child asking would encourage them 43% have a child (age 17 or younger) at home 34% took a child trout fishing 37% mentoring program strong encouragement to go more 37% go fishing with children (most common) 63% youth anglers say dad is preferred instructor 67% of parents support special opening days

11 Mentored Youth Trout Day, 2013 Pilot program Gauge interest/support Stocking logistics

12 Goal & Target Audience Goal: determine level of support Conduct pilot test Target audience Existing trout anglers with children Other adult mentors

13 Pilot Details 12 waters, early opening day zone March 23, AM-7:30 PM Registered youth Licensed adult 2 fish creel limit

14 March Opening Day

15 Mentored Youth Trout Day Waters Water Antietam Lake Children s Lake Deep Creek Lake/Green Lane Res. Doubling Gap Lake Lehigh Canal, Sec 08 Levittown Lake Lions Lake Locust Lake Middletown Reservoir Muddy Run Rec Lake Scott s Run Lake Waynesboro Reservoir Berks Cumberland Montgomery Cumberland Lehigh Bucks Lebanon Schuylkill Dauphin Lancaster Berks Adams County

16 MYT Water Locations

17 MYT Waters & Stocking Pre-season scheduled for week before Additional fish included

18 Registration

19 Youth Registration On-line Confirmation Paper/on-site Confirmation Why? Gauge interest Connect with youth anglers & mentors

20 PLAY Newsletter Quarterly 8 to 12 years of age Topics Fish Fishing Habitat Other critters Boating and water safety

21 Evaluating 2013 MYT Qualitative: Staff & public feedback Quantitative: Registration data Quantitative: Angler counts on 3/23/13 Quantitative: MYT survey o o o o Effort & catch Waters fished # in party Level of support, satisfaction Quantitative: PALS analysis o Purchase history

22 Youth Registration On-line Confirmation Paper/on-site Confirmation sheet Why? Measure interest Connect with youth anglers & mentors

23 Registration

24 Adult registering youth Contact information CID/DOB Assumption; this adult will be mentor

25 Tagged Fish Contest 120 tagged trout Cabela s Prize Gift card Zebco rod & reel

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27 Registration numbers 5,454 registration entries Unique Youth Adults On-line registration 4,980 3,659 Paper form Total 5,110 3,766 8,876 Individuals

28 Age breakdown Age Youth Adults Median Youngest Oldest

29 March 23, 2013 On-site registration Angler assistance Angler counts Other counts

30 Staff and partners on the ground PFBC staff Support from 10 different organizations 5 sportsman s clubs 5 park agency Staff Helpers Total Number Hours

31 Antietam Doubling Gap Children s Lake Janice Biscoe The smiles on the faces say it all! March 26 at 7:03pm Like

32 Lehigh Canal Deep Creek Levittown

33 Lion s Lake Locust Lake Middletown

34 Waynesboro Scott s Run Muddy Run

35 Across Generations

36 Angler Counts Time Count 8:00 2,089 11:00 1,287 2: Total 4,258

37 Helping Anglers Category # instances Rod loans 5 Provide terminal tackle 123 Assist angler 147 Offered, didn't want 61

38 Tag returns 71 tags 66 eligible for prize package 61 different anglers Of 71 returned: 10 different waters Antietam =13 Waynesboro =10 Doubling Gap =9 Children s Lake =8

39 Feedback--Qualitative Directly PFBC website Phone calls Facebook Mentor and/or parent conversations PFBC staff; logistics Partners;

40 Comments n=32 Theme # Why not the rest of the state? 10 Great idea, thank you, support MYT 10 Against adults fishing 5 Negative about targeting tagged fish, adult behavior 6 Why not water X within the 18-county region? 2 Can you clarify regs/restrictions? 1 Against MYT 0

41 Feedback to staff on 3/23

42 Adults & License Purchases # % Unique Adults 3, CID found 3, No CID

43 Adults & 2013 License # % Adults w/cid 3, license* 2, * NOTE: adult not required to have license to register

44 2013 license by category 8% 5% 6% Lifetime 2013 annual year year 81% n=2, Multi-year

45 60 50 # Lifetime by year n=179

46 % Adult purchasing, % 90% 80% 92% 85% 82% 70% 69% 66% 60% 50% 40% 30% 20% 10% 0% 2012 annual 2011 annual 2010 annual 2009 annual 2008 annual n=2, annual license holders

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48 Did we get what was expected? Survey sample of mentors Hear from them on: MYT participation MYT experience Were they experienced anglers? Do they typically fish on opening day? Do they take youth fishing on opening day?

49 Sample Frame Group # Unique mentors 3,760 Usable 2,816

50 Survey method Send unique to all addresses Provide incentive for completion 3 issue subscription to Angler & Boater Track responses On-line form to capture info

51 Web Survey Met conditions to be valid method Closed population Equal access to web Track responses Measure differences between Respond Not respond

52 Timetable invitations Sent 4/8/2013 Reminder 4/12/13 Completion by April 13, 2013 to get incentive Angler & Boater trial subscription (~1200) Closed May 13, 2013 Analysis & prepare report, May-June Report to John, July 12

53 Did registered youth fish on Mentored Youth Trout Day? Yes No 89.4% n=1,523

54 Why did youth not participate in MYT? Forgot about it 0.6% No interest 1.2% Mentor no license 3.1% Other 6.8% Illness 8.6% Nothing close 14.2% Conflict 32.7% n=162 Weather 32.7% 0% 5% 10% 15% 20% 25% 30% 35%

55 No 4% Were you the mentor? Yes 96% n=1,364

56 What s your relationship to the youth? Same club 1.3% n=1,314 Family friend 6.0% Grandparent/Guardian 20.2% Parent/Guardian 72.5% 0% 10% 20% 30% 40% 50% 60% 70% 80%

57 Antietam Lake Where did you fish that day? n=1,306 7% Children's Lake Deep Creek 11% 11% Doubling Gap 5% Lehigh canal, 10% Levittown Lake 8% Lions Lake Locust Lake 7% 7% Middletown 8% Muddy Run 11% Scotts Run Lake 12% Waynesboro 4% 0% 2% 4% 6% 8% 10% 12% 14%

58 Mean MYT effort & catch Mentor Youth # in party Time fished (hrs) Trout caught and released/angler Trout kept/angler C&R rate (fish/angler hour) Harvest rate (fish/angler hour) n=1,286

59 Total effort, catch, & harvest Reported (n=1,280) Estimate* Number fishing 4,328 7,330 Effort (hours) 7,729 22,230 Trout caught & released 4,405 14,942 Trout harvested 1,843 6,231 * Assuming that 89% of registered youth fished and 0.73 mentor/youth

60 50% 45% 47% # Youth/party n=1,276 40% 35% 36% 30% 25% 20% 15% 10% 5% 0% 10% 4% 2% 1%

61 Did any of the fish caught have a contest tag? Don't know, 3% Yes, 4% No, 93% n=1,243

62 Mentor attitudes about MYT

63 How would you rate your overall experience? Neither, 5% n=1,265 Not satisfied, 14% Satisfied, 37% Very satisfied, 45% Very satisfied Satisfied Not satisfied Neither satisfied or dissatisfied

64 What was the best part of your experience on the Mentored Youth Trout Day? n=1,270 Youth fish without competition other adult anglers. 40% Youth catching fish 22% Opportunity to fish as a mentor 21% Fish before trout opening day 9% Other 7% Catch tagged fish 2% 0% 10% 20% 30% 40% 50%

65 How important were each of the factors in contributing to your enjoyment of the day? Least=1, Most=5 Catch a tagged fish, get a prize 2.62 n=1,267 Youth angler invited me Fish before trout opening day 3.53 Fish as a mentor 3.77 Youth fish without competition

66 How did the factors below detract from your experience that day? most significant=5, least significant =1. Bad behavior of other anglers Facilities lacking Location was incovenient Lack of parking Lack of shoreline n=1,265 Crowding 2.41 Number of trout caught 2.86 Poor weather

67 Mentors & fishing experience

68 Which category best describes your fishing habits in Pennsylvania? I don't fish. Haven't fished since I was a kid Other 0% 1% 2% n=1,476 Returning to fishing 6% Occasional, 5-9 days 12% Active, days 23% Avid, % 0% 10% 20% 30% 40% 50% 60%

69 Years purchased a Pennsylvania Fishing License. n=1, % 90% 80% 79% 81% 86% 90% 97% 70% 60% 50% 40% 30% 20% 10% 0%

70 In the last 5 years, did you fish opening day of trout? No, 22% No, 22% Chart Title n=1,476 Yes, 78% Yes, 78%

71 Fished on opening day of trout season. 68% 66% n=1,120 66% 64% 62% 63% 63% 60% 58% 59% 59% 56% 54%

72 Why don't you fish the opening day of trout season. Select all that apply. n=1,189 Poor weather Not enough fish to catch 5% 5% Other (please specify) No interest in fishing the opening day Other commitments, competing for time 11% 15% 18% Bad behavior of other anglers 38% Too much competition 80% 0% 20% 40% 60% 80% 100%

73 Years took youth angler on the opening day of trout season. 60% n=1,409 53% 50% 40% 30% 30% 34% 42% 46% 20% 10% 0%

74 Why didn't you take any youth fishing on the opening day of trout season? Select all that apply. Not enough fish to catch 5.2% n=1,108 Youth had no interest 7.4% Poor weather 14.4% Youth had other commitments 21.0% Other 21.5% Bad behavior of other anglers 26.4% Too crowded, competition 60.1% 0% 10% 20% 30% 40% 50% 60% 70%

75 1, Adults fished opening day & adults who took youth # fished # took youth

76 Rate idea based on your level of support for future MYT. 1=strongly against; 5=strongly favor n=1,451 Prohibiting the mentor from fishing 2.42 Requiring catch-and-release 2.50 In-season, but limited to youth and mentors 3.31 Mentor can fish 3.67 Keeping fish 3.72 Saturday before opening

77 What did we learn? It worked!!! Had support Mentors and youth fished Youth fished not get out opening day Mentors were satisfied, despite weather Exclusive opportunity for mentor and youth important Mentors are not taking youth fishing on opening day Mentors are looking for exclusive opportunity

78 Next steps: statewide pilot Fall Commission meeting: proposed rulemaking January Commission meeting: final rulemaking March & April 2014 MYT on select waters

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