2011 Countywide Attitudinal and Awareness Survey Results

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1 2011 Countywide Attitudinal and Awareness Survey Results

2 Purpose of Study Establish baseline for measuring future performance Identify perceptions about transportation system, issues, priorities Assess awareness and opinions about OCTA Measure perceptions about how effectively OCTA is delivering projects, programs, and services Profile resident use of the transportation system Profile OCTA communication exposure, and preferences 2

3 Methodology of Study Telephone Survey o 2,010 adult Orange County residents o Random Land Line & Mobile Phones o English, Spanish & Vietnamese o 20-minutes o Online Option Conducted Oct 8 th to November 1 st, 2011 Overall margin of error: ± 2.19% 3

4 Demographics of Sample Category Value Percentage Gender Male 48% Female 52% Length of Residence 4 years or less 10% 5 to 14 years 21% 15 years or more 69% Age % % 55 or older 25% Ethnicity Caucasian 40% Latino/Hispanic 29% Asian 15% Other 16% Employment Status Employed full or part time 58% Student/Homemaker/Retired 29% Looking for a job 6% 4

5 Quality of Life Very poor Poor Fair 12.3 Not sure 0.6 Excellent 32.6 Good

6 Most Important Issues Economy, unemployment 28.9 Not sure / Cannot think of anything 25.4 Education, schools 7.5 Traffic Public safety Budget, spending Real estate, housing Transportation infrastructure Population, overcrowding Cost of living Illegal immigration % Respondents 6

7 Heard of OCTA by Study Year % Respondents Aware of OCTA Study Year (Dagger symbol denotes statistically significant difference) 7

8 Exposure to OCTA Advertising % Respondents That Encountered OCTA Ads in Past 6 Months Study Year 8

9 Opinion of OCTA Prefer not to answer 13.1 Very favorable 16.6 Not sure 32.3 Somewhat favorable 25.6 Very Somewhat unfavorable unfavorable

10 Favorable Opinion by Study Year % Respondents With Favorable Opinion (Among Those Who Provided Opinion) Study Year 10

11 Opinion of OCTA by Mode % Respondents Who Provided Opinion Smwt favorable 49.9 Very favorable Drive alone Carpool / Vanpool Public transit Bike / Walk Primary Mode 11

12 Statements About OCTA Strongly agree Smwt agree Smwt disagree Strongly disagree Not sure Helps local economies by improving our transportation system Is a public agency I trust Has made many transportation system improvements in past 5 yrs Is actively seeking solutions to our transportation issues Listens to the general public Makes good use of public funds % Respondents 12

13 Unaided Recall of OCTA Services Bus service Not sure Manages the overall transportation system Freeway improvements Road and freeway planning Metrolink commuter rail service ACCESS Paratransit/service for the disabled The 91 Express Lanes toll road City street improvements Rideshare/carpool matching Freeway Service Patrol tow trucks Prefer not to answer Vanpool programs Bikeway planning Administers Measure M % Respondents 13

14 Rating of Transportation Services Excellent Good Fair Poor Very poor ACCESS Paratransit services for the disabled [55%] Freeway Service Patrol tow trucks [61%] Metrolink commuter rail service [52%] Overall quality, condition of 91 Express Lanes [68%] The overall quality and condition of freeways [96%] Vanpool programs [38%] Rideshare and carpool matching programs [55%] Bus service [69%] Bikeway planning [64%] Overall quality, condition of city streets [97%] Road and freeway planning [82%] Overall transportation system [87%] % Respondents Who Provided Opinion (Percent With Opinion Shown in Brackets) 14

15 Rating of Metrolink by Usage % Respondents Not sure Very poor Poor Fair At least 1x per month <1x per month Not in past year Good Excellent Metrolink Usage 15

16 Reasons for Not Riding Metrolink No particular reason Does not go to necessary areas Minimal personal travel / No need Prefer to drive personal vehicle Inconvenient in general Available times, schedules are insufficient W ork from or near home Too expensive Need more information Elderly, disabled Need transportation after Metrolink commute Travel time too long Safety concerns Too crowded % Respondents Who Plan to Ride Metrolink About the Same or Less Frequently in Next 6 Months 16

17 Transportation Priorities Fix potholes and repair roadways Coordinate traffic signals Optimize existing transportation system Widen the freeways Construct roads over or under rail tracks Expand bus services Expand the Metrolink rail service Improve ACCESS paratransit service Build additional toll lanes Improve the network of bike lanes High priority Medium priority Expand vanpool programs Build direct connection between 241 and % Respondents 17

18 Primary Transportation Mode Drive alone 57.3 Carpool with 1 passenger Carpool with 2+ passengers Local bus 9.3 Bike Walk Other mode Metrolink Vanpool Motorcycle/Scooter Express bus % Respondents Who Provided Mode 18

19 Satisfaction With Communication Not sure 21.2 Very satisfied 20.0 Very dissatisfied 5.4 Somewhat dissatisfied 12.9 Somewhat satisfied

20 Additional Info Topics Desired Construction updates Bus schedules, routes Metrolink schedules, info Route planning Services, programs offered in general Not sure Traffic congestion, traffic relief measures Transit options for seniors, disabled, students Proposed projects, future plans Commuting options Budget, spending information Fees for tolls, transit services More communication efforts in general Carpool, vanpool, ride-share programs % Respondents Who Desire Additional Info 20

21 Most Effective Channels Very effective Somewhat effective Radio advertisements Advertisements in local papers Newsletters, direct mail Electronic Billboards OCTA w ebsite alerts Electronic Newsletters Facebook Cell phone text messages Automated phone calls Twitter % Respondents 21

22 Key Findings & Conclusions Awareness of OCTA is high for a special district Awareness does not necessarily translate into an opinion of OCTA Positive ratings for OCTA-provided services Residents have clear priorities for ways to improve transportation system Communications scores are mixed 22

23 Recommendations Enhance OCTA-resident communications Focus communications in channels rated as most effective for reaching OC residents Adjust performance metrics for tracking in future studies 23

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