CHOOSE THE RIGHT BALL FOR YOUR GAME! 2017 Golf Ball Marketing

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1 CHOOSE THE RIGHT BALL FOR YOUR GAME! 2017 Golf Ball Marketing

2 2

3 Titleist Golf Ball Information Agenda Titleist Story What is Golf Ball quality? How to find the right ball for my game? What is Golf Ball Performance? What are the performance differences between the Titleist balls? Golf Ball Myths The new 2017 Pro V1 und Pro V1x Q&A

4 Titleist Story 1932 Phil Young misses a short putt in New Bedford, MA He was convinced that the ball was not round and balanced 1935 the first Titleist golf ball was produced and the company was formed 4

5 Titleist Story

6 Titleist Ball Count

7 Titleist Golfer Feedback Worldwide Professional Tours PGA & LPGA Teaching & Club Professionals Nationally ranked amateurs Key sectional & regional players College coaches Promising junior players The Consumer Market Highly skilled I Core I Occasional GolferFeedback ist ein enorm wichtiger Teil aller Titleist Golfball Tests

8 Titleist Ressources Research & Development has over 70 scientists and technicians

9 Titleist Resources How should golf balls be tested? Everyone is an expert?

10 Golf Ball Quality What is golf ball quality? Every ball must be the same Every ball must perform in the same way Quality of production processes Titleist produces balls only in their own factories with their own workers Titleist Golf Ball Plants only manufacture Titleist and Pinnacle golf balls Titleist develops their own tools and machines for golf ball manufacture 10

11 Golf Ball Quality What is golf ball quality? Every Pro V1 goes through 91 quality control checks during production Every Pro V1x goes through 120 quality control checks during production Quality you can trust 11

12 12

13 Titleist Golf Ball Fitting Method To find the CORRECT BALL for YOUR game, you need the CORRECT METHOD The Titleist Ball Fitting Method

14 Titleist Golf Ball Fitting Method The target of a Titleist Performance Golf Ball Fitting is lower scores, not just more distance with the driver. The best place to test a golf ball, and to find the right ball for your game, is on the course and not on the driving range. Golf ball fittings are best done from green to tee. All shots are included but more importance given to scoring shots.

15 Titleist Golf Ball-Fitting-Method Golf Ball Performance is important for all golfers The golf ball is the only piece of golf equipment used by every shot Every golfer benefits from a golf ball that suits his game Every golfer produces spin and spin is important The right golf ball rewards shots by every golfer

16 Titleist Golf Ball-Fitting-Method Play one ball The first step to better scores is always to play the same ball, everytime you tee the ball up There are huge performance differences and differences in feel between golf balls. This results in different results and lack of consistancy

17 Titleist Golf Ball-Fitting-Method Every shot counts Scoring Shots are full shots into the green and around the green We hit more scoring shots as all other types of shots There are many different types of scoring shots and preferences

18 Titleist Golf Ball-Fitting-Method The key to a lower score is shorter putts Better Scoring Shots results in the ball being nearer to the pin and this leads to more holed putts Golf balls with more spin, and so control in short game, make it easier to hit the ball closer to the pin

19 Golf Ball Performance What is golf ball performance? High expectations in the ball Lots of beliefs and terms around the theme of golf ball performance Reduced understanding Side Spin Compression Trajectory Carry Distance Spin Height of flight Launch Angle Total distance Swing speed Feeling

20 Golf Ball Performance What is the golf ball performance? Must perform by all shots Long and straight with little spin in full shots Maximal spin in short game Stable ball flight Distance Driver Spin 8 Iron

21 Golf Ball Performance All Titleist golf balls are long - at all swing speeds Better Player Launch Average Player Launch Moderate Player Launch Less than 4 metre distance difference at all swing speeds Distance with the driver delivers no relevant performance difference

22 Golf Ball Performance Spin is very important Every shot made by every golfer produces spin With the longer shots we want less spin, to get longer and straighter shots With the Scoring Shots we need more spin, that makes it possible to stop the ball faster and as such have more control over the ball

23 Golf Ball Performance Spin is very important Driver Spin Short Game Spin All Titleist balls are low spin with the driver (Difference <500RPM) In short game there is significant differences Pro V1 and Pro V1x offer the highest rates of spin for all golfers in short game

24 Titleist Golf Ball Fitting Method Summary For low scores you need to play the optimal ball for the Scoring Shots All Titleist golf balls are long distance differences between the balls with the driver is not significant The biggest difference in balls is spin in the short game More spins means more control and shorter putts Fit your ball green to tee

25 The Titleist Golf Balls

26 Golf Ball Myths Myth: I am not good enough that the ball makes any difference to my game Every shot produces spin Every golfer makes good shots Every golfer benefits from consistent feel and performance

27 Golf Ball Myths Myth: Golf balls should be fitted to the golfers clubhead speed Which swing speed? Every golfer has different clubhead speeds depending on the club and shot Optimising the clubhead speed only for the driver doesn t improve scores The ball has to perform at all swing speeds

28 Golf Ball Myths

29 Golf Ball Myths Myth: Compression is an important factor in golf ball fitting Every player compresses the ball Swing speed has a low influence on how much a ball compresses Compression mainly influences feel Compression is no base for golf ball performance Everyone measures differently Soft = lots of spin is not correct

30 Golf Ball Myths Myth: Golf balls for amateur clubhead speeds fly further Pro V1 and Pro V1x also fly far by low swing speeds Moderate Player Launch

31 Golf Ball Myths Myth: Women will gain advantages from play lady balls See swing speed Women golf balls are softer or colourful Scoring Shots are for women and men equally important

32 32

33 The new Pro V1 und Pro V1x 10. Generation Pro V1 8. Generation Pro V1x

34 The new Pro V1x

35 The new Pro V1 and Pro V1x Improved aerodynamics 1. Tools Titleist produces all moulds and tools themselves A Hob ensures that all moulds are the same More precision means more precision and consistency in the ball Lower tolerance in differences between tools 2. Dimple-Design Less size differences Even areas between the dimples

36 More Consistent Flight Hit a group of balls, at peak they fly through a window in the air Shot to shot flight variation defines size up and down front to back We made the window smaller

37 The new Pro V1 and Pro V1x 37

38 38

39 2017 Pro V1x Improved Aerodynamics for better Flight Consistency FEEL is the same For everybody on every shot SPIN is the same For everybody on every shot

40 2017 Pro V1 Everything we just discussed about the improved aerodynamic consistency of Pro V1x also applies to Pro V1 And Pro V1 gets a new core

41 Next Generation 2.0 ZG Process Core Soft Compression to retain soft feel MORE Ball Speed Less Spin MORE SPEED LESS + = LONGER SPIN

42 Pro V1 Spins LESS than Pro V1x Do Not Panic. Everything is OK. Pro V1 is NOT a Low Spin Ball Pro V1 spins less than Pro V1x BUT more than the competition

43 2017 Pro V1 - Summary SAME: Core, Casing and Cover Sizes FEEL Durability LONGER: New core formula Slightly higher flight Improved flight consistency Pro V1 NEW Core Improved Flight Consistency DIFFERENT: Spin is a little lower but still high LESS spin than Pro V1x Slightly higher flight than before

44 The Difference V or X? FEELING Pro V1 had a softer feeling than the Pro V1x FLIGHT Pro V1x flies higher than the Pro V1 SPIN Similar with the driver Pro V1x has more spin with irons and wedges DISTANCE Similar distance with the driver Pro V1 is longer with the irons

45 The New Pro V1 und Pro V1x

46 Titleist Golf Ball Fitting Method Questions

47 47

48 CHOOSE THE RIGHT BALL FOR YOUR GAME! 2017 Golf Ball Marketing

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