Learn more about San Diego Zoo Global
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3 Learn more about San Diego Zoo Global 2
4 Dear Public Service Director, Download the PDF version Time is running out for rhinos, giraffes, penguins and other species. There are only three Northern White Rhinos left in the world. In just 15 years, giraffe populations have fallen from 140,000 to just 85,000. The number of African penguins living in the wild has dropped by 70% in the last decade. Wildlife is endangered, but there is hope. Together we can turn things around and end extinction. San Diego Zoo Global is leading the fight against extinction. We are committed to using science-based techniques and collaborating with others to save species from extinction. We have succeeded with many species! We have bred more than 165 endangered species and reintroduced over 35 species back into the wild. Our Wildlife Conservancy program empowers people from around the world to help us save species from extinction in a variety of ways. Our supporters and members play a crucial role in our conservation efforts. Your support of our public service campaign makes our fight possible. Please help inform your audience about the urgency of conserving species by airing our new PSAs titled "Turn Things Around - Rhino" (:30, :15), "Turn Things Around - Giraffe" (:30, :15) and "Turn Things Around - Penguin" (:30). These PSAs raise awareness about the plight of species that may go extinct within five to 20 years if they are not protected. The PSAs, which have no end date for use, also encourage viewers to visit ENDextinction.org, for more information. If you have any questions regarding this PSA campaign, please contact our distribution representative at Connect360 Multimedia, Emely Rivas ( ; erivas@c360m.com). Thank you in advance for your consideration and support of endangered species conservation. Sincerely, Ted Molter Chief Marketing Officer San Diego Zoo Global 3
5 Turn Things Around San Diego Zoo Global is leading the fight against extinction. By inspiring a passion for nature, the scales can tip toward helping endangered species and making the planet a healthier place for generations to come. To learn more, please watch our latest public service announcement titled "Turn Things Around - Rhino." This PSA has no end date for use. We hope that you will air this campaign as soon and as often as possible. 4
6 TV PSA SCRIPTS Download all PSA Scripts 1. Close-up shot from inside an hourglass as grains of sand fall over a pile of sand. "Turn Things Around - Rhino" (:30) MUSIC UP AND UNDER NARRATOR V/O: Time is running out. 2. Shot of a rhino slipping into lower hourglass, switch to close-up of rhino's head. NARRATOR V/O: There are only three Northern White Rhinos left in the world 3. Shot of a rhino in its natural habitat taking steps. NARRATOR V/O: but together, we can turn things around. 4. Shot of woman speaking to group of people with map of conservation projects worldwide, switch to shot of group listening, switch to close-up of woman speaking. NARRATOR V/O: Your support to the San Diego Zoo Global Wildlife Conservancy helps support groundbreaking solutions like 5. Shot of woman working in research lab, switch to shot of genetic tank, switch to shot of frozen genetic material, switch to shot of man with microscope. NARRATOR V/O: our Frozen Zoo, which stores the genetic material of more than 10,000 individual animals, 5
7 TV PSA SCRIPTS Download all PSA Scripts "Turn Things Around - Rhino" (:30) Continued 6. Shot of rhino in natural habitat. NARRATOR V/O: including rhinos. 7. Shot of rhino in natural habitat in water, switch to wide shot of rhino on land. NARRATOR V/O: So we can offer our thick-skinned friends a little extra protection 8. Switch to close-up of rhino in natural habitat. NARRATOR V/O: from extinction. GRAPHIC: Let's turn things around. 9. Switch to shot of sand in hourglass moving upwards in reverse. FADE SOUND AND PICTURE OUT GRAPHIC: Join Us. ENDextinction.org/rhinos San Diego Zoo Global Wildlife Conservancy logo 6
8 AVAILABLE FOR DIGITAL DOWNLOAD These PSAs are available for digital download below: No End Date For Use Turn Things Around - Rhino (:30) Turn Things Around - Giraffe (:30) Turn Things Around - Penguin (:30) Turn Things Around - Rhino (:15) Turn Things Around - Giraffe (:15) Please let us know your preferences on receiving PSAs by contacting Emely Rivas via at erivas@c360m.com or by phone at (212)
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Learn more about San Diego Zoo Global
Learn more about San Diego Zoo Global 2 Dear Public Service Director, Download the PDF version Time is running out for rhinos, giraffes, penguins and other species. There are only three Northern White
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