Learn more about San Diego Zoo Global

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3 Learn more about San Diego Zoo Global 2

4 Dear Public Service Director, Download the PDF version Time is running out for rhinos, giraffes, penguins and other species. There are only three Northern White Rhinos left in the world. In just 15 years, giraffe populations have fallen from 140,000 to just 85,000. The number of African penguins living in the wild has dropped by 70% in the last decade. Wildlife is endangered, but there is hope. Together we can turn things around and end extinction. San Diego Zoo Global is leading the fight against extinction. We are committed to using science-based techniques and collaborating with others to save species from extinction. We have succeeded with many species! We have bred more than 165 endangered species and reintroduced over 35 species back into the wild. Our Wildlife Conservancy program empowers people from around the world to help us save species from extinction in a variety of ways. Our supporters and members play a crucial role in our conservation efforts. Your support of our public service campaign makes our fight possible. Please help inform your audience about the urgency of conserving species by airing our new radio PSAs titled "Turn Things Around - Rhino" (:30, :15), "Turn Things Around - Giraffe" (:30, :15) and "Turn Things Around - Penguin" (:30). Should you wish to feature the campaign on your station's website, video PSAs are also available for review and download at: These PSAs raise awareness about the plight of species that may go extinct within five to 20 years if they are not protected. The PSAs, which have no end date for use, also encourage viewers to visit ENDextinction.org, for more information. If you have any questions regarding this PSA campaign, please contact our distribution representative at Connect360 Multimedia, Emely Rivas ( ; erivas@c360m.com). Thank you in advance for your consideration and support of endangered species conservation. Sincerely, Ted Molter Chief Marketing Officer San Diego Zoo Global 3

5 Turn Things Around San Diego Zoo Global is leading the fight against extinction. By inspiring a passion for nature, the scales can tip toward helping endangered species and making the planet a healthier place for generations to come. To learn more, please listen to our new public service announcement titled "Turn Things Around - Rhino." This PSA has no end date for use. We hope that you will air this campaign as soon and as often as possible. 4

6 RADIO PSA SCRIPTS Download all PSA Scripts "Turn Things Around - Rhino" (:30) NARRATOR V/O: TIME IS RUNNING OUT. THERE ARE ONLY THREE NORTHERN WHITE RHINOS LEFT IN THE WORLD. BUT TOGETHER, WE CAN TURN THINGS AROUND. YOUR SUPPORT TO THE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY HELPS SUPPORT GROUNDBREAKING SOLUTIONS LIKE OUR FROZEN ZOO, WHICH STORES THE GENETIC MATERIAL OF MORE THAN 10,000 INDIVIDUAL ANIMALS, INCLUDING RHINOS. SO WE CAN OFFER OUR THICK-SKINNED FRIENDS A LITTLE EXTRA PROTECTION FROM EXTINCTION. JOIN US NOW AT ENDEXTINCTION.ORG. "Turn Things Around - Giraffe" (:30) NARRATOR V/O: TIME IS RUNNING OUT. IN JUST OVER 20 YEARS, IT IS ESTIMATED THAT RETICULATED GIRAFFE NUMBERS HAVE FALLEN FROM 36,000 TO LESS THAN 9,000 TODAY. BUT TOGETHER, WE CAN TURN THINGS AROUND. YOUR SUPPORT TO THE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY HELPS SUPPORT EFFORTS LIKE NORTHERN RANGELANDS TRUST AND SAHARA CAMP SANCTUARY IN KENYA AS WELL AS OUR GIRAFFE TRACKERS EDUCATION PROGRAM. SO WE CAN KEEP OUR LONG- NECKED FRIENDS AROUND A LOT LONGER. JOIN US NOW AT ENDEXTINCTION.ORG. 5

7 RADIO PSA SCRIPTS Download all PSA Scripts "Turn Things Around - Penguin" (:30) NARRATOR V/O: TIME IS RUNNING OUT. AFRICAN PENGUIN COLONIES HAVE EMPTIED IN THE LAST FIVE YEARS AS THEIR BREEDING POPULATIONS HAVE GONE FROM TWO MILLION PAIRS TO LESS THAN 25,000. TOGETHER, WE CAN TURN THINGS AROUND. YOUR SUPPORT TO THE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY HELPS SUPPORT SOLUTIONS LIKE PROVIDING ARTIFICIAL NEST BOXES, HAND RAISING CHICKS FOR RELEASE AND REHABILITATING INJURED PENGUINS. SO TOGETHER WE CAN REPOPULATE THE COLONIES OF OUR TUXEDO-WEARING FRIENDS. JOIN US NOW AT ENDEXTINCTION.ORG. LIVE READ PSA (:30) ANNOUNCER: TIME IS RUNNING OUT. IN THE LAST FIVE YEARS THE POPULATION OF AFRICAN PENGUINS HAS GONE FROM TWO MILLION BREEDING PAIRS TO LESS THAN TWENTY-FIVE THOUSAND. BUT TOGETHER, WE CAN TURN THINGS AROUND. JOIN THE SAN DIEGO ZOO GLOBAL WILDLIFE CONSERVANCY, AND TOGETHER WE WILL FIGHT TO END EXTINCTION BY PROVIDING ARTIFICIAL NEST BOXES, HAND-RAISING CHICKS FOR RELEASE, REHABILITATING INJURED PENGUINS, AND MORE. VISIT END EXTINCTION DOT ORG TO LEARN MORE ABOUT HOW YOU CAN HELP SAVE OUR FLIGHTLESS FEATHERED FRIENDS AND OTHER CRITICALLY ENDANGERED SPECIES WORLDWIDE. THAT'S END EXTINCTION DOT ORG. 6

8 AVAILABLE FOR DIGITAL DOWNLOAD These PSAs are available for digital download below: No End Date For Use Turn Things Around - Rhino (:30) Turn Things Around - Giraffe (:30) Turn Things Around - Penguin (:30) Turn Things Around - Rhino (:15) LIVE READ PSA (:30, :15, :10, :05) Connect360 has developed an easier way for stations to report PSA airings via a new website. This replaces our PSA reply forms and sending responses by fax or . Please visit the following website to provide PSA usage information for this campaign: Please let us know your preferences on receiving PSAs by contacting Emely Rivas via at erivas@c360m.com or by phone at (212)

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