Sale offers valid Saturday, January 9, 2010 only.

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1 No Interest No Payment til JULY details page 2 Invitation Only One-Day Secret Sale Sale offers valid Saturday, January 9, 2010 only. SPRING SERVICE Ride Inside! CLOTHING - SAVE UP TO 50%! 20% OFF Don t See It Here? DISCOUNTS Summer Gloves - 30% OFF, Socks - buy three Summer pair, get Tops one pair FREE! All Other thru Sunday! Our Entire Stock of Cool Weather Clothing - all 40% OFF Accessories & Clothing Shorts & Knickers Shorts, Knickers, Summer Tops, Short Liners - 20% OFF See page 8 $500 OFF CycleOps...Short Liners Too! 25% OFF **ALL CLOTHING ON CLEARANCE RACKS - TAKE 50% OFF** Cycling Shoe Blowout! Sock Clearance Cool Weather All Car Racks 50% OFF All Tires Clothing (Look for orange dots) HELMETS and SHOES - 25% SAVE OFF UP TO 40%! Accessories & Clothing Not Listed - 25% OFF! Clearance Tagged 40% OFF All Other Shoes 20% OFF 40% OFF! FOR SHOES AND HELMETS WITH CLEARANCE TAGS - TAKE (Clearance styles Helmets available 20% in very OFF limited sizes - shop 30% early!) OFF Lined Jackets, Tights, LS Jerseys, Base layers, All Look Other for Orange Shoes and All Helmets PEDALS - 20% OFF dots to with purchase of Sox, Headwear, Gloves, Sidi Genius or Dominator Shoes Save 50%! Warmers, Shoe Covers 20% OFF WOW! All Other Socks 25% OFF THULE CAR RACKS and ACCESSORIES 20% OFF! OTHER Glove STUFF Clearance YOU NEED - Wind and Rain Shells CLOTHING All Lighting including look for orange NiteRider dots for (the latest CLEARANCE 2008 models!) - 20% OFF Clipless Pedals 50% by OFF Look and Shimano - 20% OFF 30% OFF 50% OFF CycleOps Trainers Other Gloves - 20% OFF Hurry! Look These for sell rack marked out fast! Tires by Bontrager, 30% OFF Continental, Michelin, Panaracer Clearance & Vredestein- 25% OFF All Other Accessories & Clothing 25% OFF Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 1 (otherwise 20% off) 40% OFF All Lighting 20% OFF

2 Beat the Rush Save BIG Bucks and get 6 MONTHS TO PAY for your new bike with NO INTEREST at our Invitation Only One-Day Secret Sale That s correct. Pay in July with no interest! The approval process is quick and easy. Ask at the counter for details and an application! 6-month offer may be used with a minimum purchase of $499 for all brands sold at Genesis. 2

3 HUGE SAVINGS! 2009 MODEL BIKES ATB / 2009 Cannondale/TREK Reg. SECRET SALE Details 2009 CANNONDALE F4 $ $ Size: MEDIUM, LARGE 2009 CANNONDALE F3 $ $ Size: LARGE 2009 CANNONDALE RIZE 4 $ $ Size: MEDIUM 2009 CANNONDALE RIZE 5 $ $ Size: LARGE 2009 TREK FUEL EX 6.5 $ $ Size: 19.5 HYBRID, COMFORT, CRUISER/ 2009 Reg. SECRET SALE Details 2009 TREK 7.5 FX WSD $ $ WSD SIZE TREK 7100 (DISCONTINUED COLOR) $ $ ROOT BEER/ECRU COLOR: 17.5 TREK 7200 WSD (DISCONTINUED COLOR) $ $ LADY S EGGPLANT COLOR: 14, 16 TREK NAVIGATOR 3.0 WSD (DISC. COLOR) $ $ SIZE: LADY 13.5 CHOCOLATE COLOR TREK PURE SPORT (DISC COLOR) $ $ MEN S VINEYARD RED (1 SIZE FITS MOST) ELECTRA INDY 3 CRUISER $ $ ARREST ME RED ELECTRA DELIVERY 3 CRUISER $ $ CHICAGO GREY ROAD / 2009 Cannondale Reg. SECRET SALE Details 2009 SYNAPSE 7-T $ $ MEN S: 54, 56, SYNAPSE 5-C AND FEMININE 5-C $ $ MEN S: 56 WOMEN S: SYNAPSE CARBON 5-C $ $ Men s Size: 56, SYNAPSE CARBON 3 FEMININE $ $ Women s 48 WOW! /2 SYNAPSE FEMININE 5 $ $ Size: WOMEN S 47 Blue INCREDIBLE DEAL! 2009 SIX 6-T $ $ Size: SIX 6 FEMININE $ $ WOMEN S CAAD 9/6-T $ $ SIZE: CAAD 9/6-T (Cosmetic Blem) $ $ SIZE: 54 Can you find the blem? 2009 CAAD 9/5-C $ $ SIZE: 56, CAPO $ $ Size: T $ $ Mens: 62 CROSS CHECK $ $ SIZE: 56 GREY (DISCONTINUED COLOR) Turn the pages to find lots of new 2010 models - all at sale prices! Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 3

4 Time to upgrade to a new Mountain Bike? Every 2010 Cannondale and Trek is On SALE! Don t forget to check the 2009 Clearance page for even lower prices! ATB / 2010 Cannondale Reg. Secret Sale Details SCALPEL CARBON Medium 29 er Large F $1, Large F3 & F3 FEM Men s: XL Feminine Small F5 & F5 FEM Men s: ASK FOR UPDATE Feminine: Medium F7 & F7 FEM Men s: Medium, Large, XL Feminine: Small, Med F8 & F8 FEM Men s: Medium, Large, XL Feminine: Small, Med F9 & F9 FEM Men s: Small. Med, Large, XL Feminine: Small, Med ATB / 2010 Trek Reg. Secret Sale , 16, 18, and Skye : 13, 16, 18, 19.5 Skye: 13, , 16, 18, 19.5, 21, and Skye S : 13, 16, 18, 19.5, 21, 22.5 Skye S: 13, Disc , 16, 18, 19.5, 21, and Skye SL : 13, 16, 18, 19.5, 21, 22.5 Skye SL: 14, 16, Disc and Skye SL Disc $ DISC: 13,16,18, 19.5, 21, 22.5 Skye SL Disc: & 6000 WSD Disc Men s: 17.5, 18.5, 19.5, 21.5 WSD Disc Fuel EX 5 WSD WSD 16.5 Fuel EX New Bike Buyers Always SAVE 40% on Preferred Cyclist Membership Genesis is giving away OVER $1000 IN COOL INSTANT PRIZES! Hourly prize drawings - You must be present to win. Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 4

5 Great prices on 2010 Hybrids, Comfort Bikes, Cruisers, and Tandems from Trek, Electra, and Cannondale. Pay in July with No Interest! on all brands of bikes at Genesis See page 2 for details. HYBRID, COMFORT, CRUISER/ 2010 Reg. SECRET SALE Details CANNONDALE QUICK Large CANNONDALE QUICK 2 & QUICK FEM Men s: Large Feminine: Medium CANNONDALE QUICK Men s: Medium, Large, XL CANNONDALE QUICK 4 & QUICK FEM Men s: Medium, Large, XL Fem: Small, Med CANNONDALE QUICK 5 & QUICK FEM Men s: Medium, Large, XL Fem: Small, Med CANNONDALE QUICK 6 & QUICK FEM Men s: Medium, Large, XL Fem: Small, Med CANNONDALE QUICK CX RIGID Large CANNONDALE ADVENTURE Medium, Large CANNONDALE ADVENTURE Large TREK 7.1 FX , 20, 22.5 TREK 7.2 FX MENS & WSD MENS: 15, 17.5, 20, 22.5 WSD: 15, 17 TREK 7.3 FX MENS & WSD MENS: 15, 17.5, 20, 22.5 WSD: 15, 17 TREK 7.5 FX MENS & WSD MENS: 17.5, 20, 22.5 WSD: 15 TREK 7.6 FX & WSD 1, MEN S: 20, 22.5 WSD: 17 TREK MENS: 15, 17.5, 20 LADY: 16 TREK MENS: 15, 17.5, 20, 22.5 LADY: 13, 16 TREK MENS: 17.5, 20, 22.5 LADY: 16 TREK MENS: 20 TREK MEN S: 20 TREK ALLANT MENS: 22.5 TREK VALENCIA MEN S: 20 TREK SOHO 1, MEN S: 20 TREK NAVIGATOR MENS: 16.5, 18 TREK NAVIGATOR MENS: 16.5, 18, 21 LADY: 13.5, 16.5 TREK NAVIGATOR MENS: 16.5, 18, 21 LADY: 13.5, 16.5 TREK PURE SPORT FX MEN S AND LADIES ONE SIZE FITS MOST TREK PURE ADULT TRIKE NICEST TRIKE WE VE EVER CARRIED TREK CLASSIC STEEL CRUISER MENS & LADY S ELECTRA CRUISERS - SEVERAL MODELS VARIES SEE Page 3 SEE PAGE 3 FOR FANTASTIC DEALS! TANDEMS / 2010 Reg. SECRET SALE CANNONDALE ROAD TANDEM Large/Small CANNONDALE STREET TANDEM Large/Small TREK T900 TANDEM $ ONE SIZE Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 5

6 Looking for a new bike for your child? A new Indoor Cycle? How about a pedal-trailer? Every model in stock is on SALE! Pay in July with No Interest! on all brands of bikes at Genesis See page 2 for details. KIDS BIKES Reg. SECRET SALE Trek Trikester $ $ Boy s, Girl s 12 Wheel Trek Jet/Mystic 12 $ $ Boy s, Girl s 16 Wheel Trek Jet/Mystic 16 $ $ Ask about this innovative training bike! Trek Float Girls (small paint blem) $ $ Trek Jet/Mystic 20 $ $ Boy s, Girl s - Aluminum frame! Trek Jet/Mystic 20S (STEEL FRAME) $ $ Boy s, Girl s 20 ATB Trek Mt Track 60 $ $ Girl s 20 ATB Trek Mt Track 200 $ $ Very strong, very light singlespeed Trek Mt Track 220 $ $ GARY FISHER PRECALIBER 24 $ $ BMX / MIRRACO Reg. SECRET SALE Ask for details about our exclusive youth bike guaranteed trade-in program. GARGOYLE $ $ FIVESTAR $ $ ICON $ $ ICON INTRO $ $ ICON MOTO $ $ RECRUIT $ $ INDOOR CYCLES BY CYCLEOPS Reg. SECRET SALE COMP 200E $ $ One Left! Sale price reflects coupon discount. SPORT 100 $ $ One Left! Sale price reflects coupon discount. PEDAL-TRAILERS / TREK Reg. SECRET SALE MT TRAIN 201 $ $ SINGLESPEED TRAILER BIKE MT TRAIN 206 $ $ So much fun! Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 6

7 Ready for your new 2010 road bike? Look to Genesis for the best bike and most importantly - the perfect fit. Don t forget to check the 2009 Clearance page for even lower prices! Pay in July with No Interest Pay in July with No Interest! Genesis Bicycles on all brands of bikes at Genesis with the new on all brands of bikes at Genesis TREK CARD See page 2 for details. See page for details. ROAD / 2010 Cannondale Reg. SECRET SALE Details SUPERSIX cm SIX CARBON cm CAAD Mens: 54, 56, 58 CAAD Mens: 54 CAAD 9 5 & FEM Mens: 50, 54, 56, 58, 63 Feminine: 48, 51, 54 CAAD 8 6 & FEM Men s: 56 Feminine: 51 SYNAPSE CARBON Men s 54cm SYNAPSE CARBON 5 & FEM Men s 51, 54 SYNAPSE CARBON 6 & FEM Men s 61 Feminine: 51 SYNAPSE 5 (ALLOY) FEMININE Feminine: 51, 54 SYNAPSE 6 (ALLOY) Men s 58 SYNAPSE 6 (ALLOY) FEMININE Feminine: 51 TOURING Medium, Large TOURING Large CYCLOCROSS , 54 CYCLOCROSS ROAD / 2010 Trek Reg. SECRET SALE 1.1 C & WSD $ Mens: 52, 54, 56, 58, 60, 62 WSD: 47, 50, 52, C, T & WSD $ Size: 52, 54, 56, 58, 60 WSD: 47, 50, 52, 54 Madone 4.7 (ALL MODELS) $ 2, Size: 54cm Madone 5.2 (ALL MODELS) $ 3, Men s 54, 58 WSD 52 Madone 5.9 (ALL MODELS) $ 4, Size: WOMEN S 50, $ , 54, 57, 60 Sale prices are NOT TAGGED for this invitation only sale. Use this flyer as your sale price list. 7

8 Although Secret Sale is one-day only... THIS SERVICE COUPON WILL BE HONORED FOR BIKES DROPPED OFF THROUGH SUNDAY, JANUARY 10th. Take advantage of our lowest service prices of the year!

9 Invitation Only Secret Sale the unavoidable fine print: Sale offers are valid ONE DAY ONLY, Saturday, January 9th, No other discounts or offers may be combined with these sale prices. Discounts apply to regular prices only. In-store sales only. Items and sizes listed here are accurate as of about six days before the sale. Availability is limited and everything is first come - first served. Layaways are not accepted at these one-day sale prices. You may, if you wish, pay for your purchase in full and pick it up the next day. Extended 6- MONTH same-as cash terms are available to qualified bike buyers. All sales are final on clearance items (items at discounts of 40% or greater). Not responsible for typographical (or speling) errors. Special Orders: In most cases, special orders at sale prices are not available. In the case of bicycles, check with a sales associate, as certain Cannondale or Trek 2010 models may be special ordered. Most importantly: This is your one-day opportunity to take advantage of incredible prices before the busy season begins. Shoulda-coulda-woulda whining in the spring by procrastinators will be met with a distinct lack of sympathy. :-( Feeding our technicians may result in superior service. ***Although all available staff is on hand for this sale, we may be stretched pretty thin, so your patience is greatly appreciated.*** Thanks for your business and support! 9

10 TODAY ONLY! all in-stock ACCESSORIES & CLOTHING unless otherwise sale-priced