PRELIMINARY PROGRAM IN PARTNERSHIP WITH JANUARY 2018 AVIVA STADIUM ESSMASUMMIT.EU
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1 PRELIMINARY PROGRAM JANUARY 2018 AVIVA STADIUM ESSMASUMMIT.EU IN PARTNERSHIP WITH
2 ESSMA SUMMIT FOREWORD The ESSMA Summit is the go-to stadium industry event by ESSMA (European Stadium & Safety Management Association) in partnership with ECA (European Club Association) and EPFL (European Professional Football Leagues). Our flagship annual Summit aims to bring together all our members to discuss hot topics and trends in the stadium industry underpinned by inspiring keynote sessions. Last year, in Parc Olympique Lyonnais (Lyon, France), over 350 participants from 30 countries attended the event. The ESSMA Summit stands for trusted industry information by the best in the stadium business to enable discussions on best practices and to guarantee high level networking. A full spectrum is covered, from design to construction to technology and stadium management. John Beattie - President ESSMA
3 4 OVERVIEW ESSMA SUMMIT ESSMA SUMMIT OVERVIEW STRATEGIC PARTNERS 16 JANUARY JANUARY 2018 EPFL / EUROPEAN PROFESSIONAL FOOTBALL LEAGUES Keynote presentations and 8 seminars Networking opportunities In-depth stadium tours DAY 1 DAY 2 Aviva Stadium Tour Experience Stadium Management Seminar I Networking lunch Content creation and engagement Safety & Security Keynote sessions Pitch Management Stadium lifecycle Stadium Development (part 1) Match day operations Fan journey Limited stadium tour pitch managers Networking lunch Stadium Management Seminar II Fan Experience Operations and Hospitality SMART & innovation Stadium Development (part 2) Aviva Stadium in-depth tours The EPFL the Association of European Professional Football Leagues is the voice of Professional Football Leagues across Europe on all matters of common interest. The EPFL represents the vast majority of club football employers in the European social dialogue for the professional football sector. The EPFL, which is an association governed by Swiss law founded in 2005 and based in Nyon Switzerland, traces its origins back to the founding in 1997 of the EUPPFL (Association of European Union Premier Professional Football Leagues). Originally founded by 14 members: Austria, Belgium, Denmark, England, Finland, France, Germany, Greece, Italy, Netherlands, Portugal, Scotland, Spain and Sweden. The EPFL now counts 32 professional football leagues and associations of clubs from 25 countries, representing more than 900 clubs from all over Europe. For more information: ECA / EUROPEAN CLUB ASSOCIATION The European Club Association (ECA) is the sole, independent body directly representing football clubs at European level. ECA currently counts 214 member clubs representing 53 different UEFA National Associations. The main objective of ECA is to safeguard and promote the clubs interests on European club football matters and to maintain a high level involvement in the decision-making process of the game s governing bodies. Furthermore, ECA provides to its member clubs a platform for knowledge sharing, information and services. For more information:
4 6 DAY 1 ESSMA SUMMIT DAY 1-16 JANUARY :15 MATCHDAY OPERATIONS 15:15 ECA, European Club Association ECA 15:25 Creating a framework for optimal operations Roger Brosel Head of Content and Programming LaLiga 09:00 ESSMA Summit welcome and registration 15:50 More than football: the entertainment experience 09:30 Aviva Stadium Tour Experience This tour is hosted by the Aviva Stadium management team who will show best Aviva stadium examples in stadium operations All participants will be divided in designated timeslots with 25 participants (depending on your travel itinerary). The last tour wll start at 10:30. 16:15 Panel discussion on matchday operations 12:00 Networking lunch offered by ESSMA 16:30 Coffee break 13:15 ESSMA Summit kickoff John Beattie Stadium and Facilities Director Arsenal F.C. Declan O Brien Operations Manager Irish Rugby Football Union 17:00 17:00 FAN JOURNEY EPFL, Association of European Professional Football Leagues Alberto Colombo Deputy General Secretary EPFL 13:30 13:30 13:40 13:55 STADIUM LIFECYCLE ESSMA, European Stadium and Safety Management Association: introduction The stadium lifecycle of Aviva Stadium ROI & sustainable investments Dimitri Huygen Managing Director ESSMA Martin Murphy Stadium Director Aviva Stadium 17:10 17:35 18:00 18:25 Mapping the end to end experience How technology enhances fan experience Fan experience from a brand perspective Ceremony host Summit 2019 Eric Cosset Director Park Operations Product Integration Disneyland Paris Rory Sheridan Head of Sponsorship, Europe at Diageo (Guinness) 14:30 Panel discussion on stadium lifecycle 18:30 Evening cocktail and dinner 20:00 Transfer to Clayton Ballsbridge hotel 14:45 Coffee break 21:00 Transfer from Clayton Ballsbridge hotel to Temple Bar
5 8 DAY 2 ESSMA SUMMIT DAY 2-17 JANUARY :45-09:00-09:05 Transfers from Clayton Ballsbridge hotel to Aviva Stadium 09:15 ESSMA Summit registration day 2 and welcome 09:45 STADIUM MANAGEMENT SEMINAR I FAN EXPERIENCE & ENGAGEMENT OPERATIONS & TICKETING PITCH MANAGEMENT STADIUM DEVELOPMENT (PART 1) ESSMA updates ESSMA updates ESSMA updates ESSMA updates CRM and ticketing Tine De Groote Marketing Manager KV Oostende Preparing for events Majella Smyth Head Groundsmanager Aviva Stadium Sponsor Genetec Sponsor Sponsor Coffee break Coffee break Coffee break Coffee break Turf Development Project Yasser Al Mulla Senior Manager Supreme Committee for Delivery & Legacy Panel discussion Panel discussion Panel discussion Panel discussion 12:00-13:15 Networking lunch offered by ESSMA 13:30-14:45 Limited stadium tour pitch managers *first in, first served (limited to 30 and with pre registration)
6 10 DAY 2 ESSMA SUMMIT DAY 2-17 JANUARY :30 STADIUM MANAGEMENT SEMINAR II FAN EXPERIENCE & HOSPITALITY SAFETY & SECURITY SMART AND INNOVATION STADIUM DEVELOPMENT (PART 2) Attracting fans to the stadium Rob Toussaint Commercial Director Heracles Almelo Digitalisation & communication: new opportunities Dirk Piens Head of Organisation and Infrastructure KAA Gent Updates on Stadium Progress WC 2022 Yasser Al Mulla Senior Manager Supreme Committee for Delivery & Legacy Sponsor Genetec Bosch Sponsor Coffee break Coffee break Coffee break Coffee break The Principles of Crowd Safety Management Darren Crossman Facilities & Safety Director Principality stadium Training centre project Tomasz Zahorski Proxy of the Management Board Legia Warsaw Panel discussion Panel discussion Panel discussion Panel discussion 15:15 Open bar with closing speech by ESSMA President John Beattie and handover ESSMA Summit :00 Transfers to Clayton Ballsbridge hotel/dublin airport 16:00 Aviva Stadium in-depth tours Aviva stadium Safety and Operations *first come, first served (limited to 50 with pre-registration) 17:30 Transfers to Clayton Ballsbridge hotel/dublin airport
7 12 TICKET OVERVIEW ESSMA SUMMIT LYON Participants breakdown HOSTING VENUE WHO ATTENDS THE ESSMA SUMMIT? TICKET OVERVIEW % Companies & media TICKET FOR STADIUMS, CLUBS, LEAGUES AND FEDERATIONS EARLY BIRD NORMAL TICKET 75% Club, stadium, league/fa representatives LAST MINUTE TICKET The Aviva Stadium is built on the site of the former Lansdowne Road stadium, which was demolished in It reopened its doors on 14th May 2010 and has a seated capacity of 51,700 throughout the continuous curvilinear shaped stands enclosing on all four sides of the stadium. The stadium is the home to the Irish national rugby and Republic of Ireland national football team. Aviva Stadium is Ireland s first and only UEFA Elite Stadium and in 2011 it hosted the Europa League Final. The stadium has won a number of awards including RIAI & RIBA. Since opening in May 2010 over 1.8 million ticketed visitors have passed through the turnstiles for rugby, soccer & concerts. Register until 01/12/2017 Register until 05/01/2018 Register until 10/01/2018 Capacity: 51,700 (all seated) Opened: 2010 Construction cost: 410 million Owners: Irish Rugby Football Union & Football Association of Ireland Join in-depth stadium tours (limited seats available) TICKET FOR ESSMA STADIUM AND CORPORATE PARTNERS EARLY BIRD Register until 01/12/2017 Join in-depth stadium tours (limited seats available) NORMAL TICKET Register until 05/01/ LAST MINUTE TICKET Register until 10/01/ GET TICKETS!
8 14 ESSMA SUMMIT ESSMA SUMMIT LYON REVIEW ABOUT SUMMIT 2018 This conference will gather top executives from the stadium industry to present new trends, share ideas and build relationships aimed at shaping the future of sports facilities. We are delighted to partner up with ESSMA in hosting this event which should be a must for anyone interested in the venue business. Georg Pangl General Secretary EPFL We were very pleased to support the ESSMA Summit in the past. With today s rapid evolution of stadium infrastructure and technology, the exchange of know-how and experiences among industry experts is extremely valuable Michele Centenaro General Secretary ECA ESSMA SUMMIT LYON 2017 IN NUMBERS 27 speakers 235 Club, Stadium, League & FA Representatives 30 Countries 350 Participants
9 We hope to meet you in Dublin! ESSMASUMMIT.EU
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