BARCELONA CORPORATE FOOTBALL TOUR 2018

Size: px

Start display at page:

Download "BARCELONA CORPORATE FOOTBALL TOUR 2018"

Kerry Donna Welch
5 years ago
Views:

1 BARCELONA CORPORATE FOOTBALL TOUR 2018

Barcelona Corporate Football Tour 2018 Overview The Barcelona Corporate Football Tour is a two-day program organized by the Sports Business Institute that consists of professional visits to the top

2 Barcelona Corporate Football Tour 2018 Overview The Barcelona Corporate Football Tour is a two-day program organized by the Sports Business Institute that consists of professional visits to the top football clubs and corporate sporting organizations in the city. During this executive tour you will be exposed to the business models of the top sports properties and organizations in Barcelona. The program also includes social and cultural events in the city. Who is it aimed at? The program is aimed at professionals and recent graduates looking to acquire handson industry knowledge by visiting the city s most iconic sporting organizations. Whether you are a recent graduate or a seasoned sports executive, this tour will provide you with a unique experience to learn and network with top industry professionals in one of the world s most vibrant and exciting sport capitals.

3 The program includes: 1. Sports Marketing Masterclass - Branding the Professional Athlete 2. Sports Marketing Masterclass - Career Development in the Football Industry 3. Visit to FC Barcelona 4. Visit to RCDE Espanyol. 5. Corporate visit to Mediapro - multimedia company that commercializes TV broadcasting rights for La Liga 6. Sports Marketing Retail Experience 7. Dinner Ceremony 8. Local transportation (Metro/Bus) 9. Participation Certificate * Program may be subject to change due to unforseen circumstances. Dates: June 7-8, 2018 Location: Barcelona, Spain Fee: 295 Euros Spaces are limited. * Program does not include air fare, accommodation nor meals., except for the final dinner. Light lunch will also be provided during day one, in between the masterclasses.

The visit will include a complete tour of FC Barcelona guided by a professional from the club where you will have a chance to visit the club s museum, access the playing field, players tunnel, press

4 FC Barcelona FC Barcelona is one of the world s most successful sports properties on and off the pitch. With an estimated worth of $3.2 billion according to Forbes magazine it is among the richest football clubs in the world. The visit will include a complete tour of FC Barcelona guided by a professional from the club where you will have a chance to visit the club s museum, access the playing field, players tunnel, press room and mixed zone areas, media commentary boxes, visitors dressing room, as well as the Messi Space, a special area dedicated to Argentinian superstar Leo Messi, where you can see his four Ballons d Or and his three Golden Boots, and enjoy all of his goals on two interactive walls. The tour will also include a short presentation about Rakuten, the club s main sponsor, where you will learn about how they have successfully run activation campaigns that have had massive exposure worldwide.

5 RCD Espanyol Founded in 1900, RCD Espanyol play in La Liga, the highest division of Spanish football. It has won the Copa del Rey four times, most recently in 2006, and reached the UEFA Cup final in 1988 and Espanyol play at the 40,500-capacity Power8 Stadium. The stadium took three years to build and cost approximately 60 million. Completed in the summer of 2009, it was awarded as Venue of the Year getting the Stadium Business Awards on 18 June 2010 in Dublin. It is the new home of RCD Espanyol and replaced their previous stadium, the Estadi Olímpic Lluís Companys. It is the eighth stadium in the club s history. The visit will include a complete tour of the stadium including the playing field, corporate hospitality areas, players tunnel, players benches, press room and mixed zone areas as well as the presidential suites. At the end of the visit, SBI delegates will have the chance to meet a senior executive from the club s management team, who will provide a presentation about the club s business objectives and will be available to answer questions from our group.

Media Pro Media Pro is a multimedia communications group in Spain. Founded in 1994 in Barcelona, the company is involved in movie and television production, as well as media (bein Sports).

6 Media Pro Media Pro is a multimedia communications group in Spain. Founded in 1994 in Barcelona, the company is involved in movie and television production, as well as media (bein Sports). The company commercializes the broadcasting rights in Spain and abroad for competitions such as LaLiga, the UEFA Champions League, among numerous other international sporting events. The corporate visit will include a presentation by a marketing executive from the company who will explain in further detail about the commercialization of sports rights in Spain and other international markets.

7 Football Marketing & Sponsorship Masterclasses The tour includes two masterclasses where delegates will learn industry benchmarks and best practices about the latest cases in sports marketing and sponsorship in the football industry. The topics include: 1. Sports Marketing Masterclass - Branding the Professional Athlete 2. Sports Marketing Masterclass - Career Development in the Football Industry SBI has trained executives from top flight sports properties including FIFA, UEFA, Real Madrid, Manchester United, Newcastle United, West Ham United, Goal.com, the Mexican Football Federation, among many other clubs and national associations worldwide. Led by Diego Valdes, Director of the Sports Business Institute, the classes will allow delegates to understand how to generate revenue from the football industry. All participants will receive a course certificate upon completion.

8 Why visit Barcelona? Every year we organize a Corporate Football Tour in Barcelona that consists of corporate site visits and professional tours of the city s most important football clubs. The tour serves as the perfect complement for those who previously studied our online and blended programs to finish off their studies by being exposed to the top football executives and learn the best practices from the top football organizations and corporations in the city. In Barcelona football is part of the local culture. Home to FC Barcelona, one of the world s most successful clubs, the city vibrates every time the team plays an important match. Furthermore, many of the players that have represented the Spanish national team in the recent European Cup and World Cup championships have been born and bred in this city. The city is also home to RCD Espanyol, of the Spanish First Division, and has a rich sporting legacy ever since the city hosted the Olympic Games in Barcelona is the perfect location to study sports management in the football industry, so if you are committed to advancing your career in this competitive sector, this is a fantastic opportunity to achieve your professional goals.

9 About Sports Busines Institute Barcelona The Sports Business Institute (SBI) is a private learning institution based in Barcelona with a regional office in North America that aims to provide top-quality practical executive business training to those aspiring to work or advance their career in sports, with a particular focus on the football/soccer industry. Our programs have been designed to bridge the gap between an academic approach to sports management and the real-life work environment of the industry. We offer a realistic overview of the key elements that must be developed, analyzed and enhanced in order to be competitive in such a demanding sector. Our clients We have trained a wide range of executives from top-flight football organizations such as: - FIFA - UEFA - FC Barcelona - Real Madrid - Manchester United - Manchester City - Newcastle United - West Ham United - CONCACAF - The Mexican Football Federation - Professional Footballers Association

Testimonials - What our participants say about SBI s sport management programs The content was highly relevant and upto-date, reflecting the different approaches to this fast-paced industry, while

10 Testimonials - What our participants say about SBI s sport management programs The content was highly relevant and upto-date, reflecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. Richard Lamb,, Chief Revenue Officer at West Ham United I can t speak highly enough of the team at Sports Business Institute Barcelona and am so pleased I decided to study with them. As a professional footballer with an interest in the business side of the industry I couldn t have hoped for a greater insight than the course provided. Mark Roberts Executive at Professional Footballers Association I am absolutely thrilled to have taken the course as it has given me valuable and practical information that I have used in my professional life. The material presented in the course is very relevant, fresh and easy to comprehend. I would recommend the course to anyone who is looking to break into the sports industry or is currently working at a sports organization. The course offers so many takeaways and lessons that will be used in the future. Matteo Trevisani, Web and Digital Specialist at CONCACAF

11 Contact For more information about the Barcelona Corporate Football Tour 2018 send us an at You can also visit our website at Barcelona Office C/Bertran 77, , Barcelona Spain Tel: (34) Miami Office 1337 High Point Way Suite D Delray Beach, Florida, USA Legal Notice: (1) A minimum of 6 participants is required for the Barcelona Corporate Football Tour to take place. (2) Sports Business Institute Barcelona reserves the right to modify and/or cancel the tour due to unforseen circumstances outside of our control,. (3) No compensation will be provided on air fare, accommodation and other travel expenses to delegates in case of cancellation due to unforseen circumstances outside of our control.

CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT

CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT ONLINE - OCTOBER 2017 WELCOME TO THE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT The Sports Business Institute Barcelona and Visionary Sport Investment in Manchester