CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT

Transcription

1 CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT ONLINE - OCTOBER 2017

2 WELCOME TO THE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT The Sports Business Institute Barcelona and Visionary Sport Investment in Manchester have the pleasure of welcoming students from around the world every year. Each year we help more and more participants achieve their professional goal of working in the football industry. In developing the Certificate in Football Business Management we wanted to provide our candidates with the opportunity to pursue a top-class education without having to move to Barcelona or Manchester. We wanted to open the doors of possibility to students no matter where they were located and provide them with the opportunity to learn, network, and engage with top football industry professionals. It is our pleasure to say that we have accomplished that goal. Through the Certifi cate in Football Business Management working professionals and recent graduates can have access to top-class education no matter where they live. We welcome you to explore the opportunities that this program has to offer you. Are you ready to reach your career goals with us? Diego Valdes Director Sports Business Institute Barcelona Tony Faulkner Co-Founder Visionary Sports Investment 1

3 THE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT Bridging the gap between an academic approach to sports management and the real-life environment of the football industry The football industry has seen numerous opportunities and challenges in the last decade. Traditional business models are shifting and new ones continuously emerge. As such, sports properties worldwide are in high demand of industry professionals equipped with the fundamental business concepts and industry-specifi c skill set who can create value by putting ideas into action. The Certifi cate in Football Business Management will provide you with the practical knowledge, skills, mindset and network to achieve your professional goals within the football industry. With live, face-to-face virtual classes, multimedia coursework that can be completed from anywhere, a renowned international football industry faculty and hands-on learning experiences, the program will optimize your career advancement opportunities and accelerate your path towards success in the football industry. 2

4 WHY CHOOSE THE CERTIFICATE IN FOOTBALL BUSINESS MANAGEMENT? FOOTBALL INDUSTRY RECOGNITION Recognised by the Centre for Sports Business at the University of Salford in Manchester. Backed by a reputation of having trained executives from the top clubs, leagues, federations and other football organizations worldwide REAL-LIFE CASE STUDIES Build a unique set of competencies by learning from what is happening in the football industry today CAREER ADVANCEMENT Learn the knowledge and develop the skills to optimize your professional opportunities in the football industry TOP FOOTBALL GUEST LEC- TURERS Gain exposure to some of football s top industry leaders and decision-makers with experience working for the most important clubs and sports properties worldwide GLOBAL NETWORKING Share skills, knowledge and networks by joining an alumni community made up of like-minded peers and industry executives in over 80 countries across the globe FOOTBALL MENTORSHIP PROGRAM Program done in parallel with course consisting of career workshops and individual sessions tailored for the specifi c career aspirations of each candidate 3

5 PROGRAM OVERVIEW FORMAT Online with live bi-weekly video conference sessions LANGUAGE English DURATION & WEEKLY DEDICATION 8 Months / 8-10 hours FEE 6,200 MENTORING & GUIDANCE Access to a number of services for your career development NEXT INTAKE October 2017 CORPORATE FOOTBALL TOUR IN BARCELONA Corporate Football Tour in Barcelona, including course graduation ceremony REQUIREMENTS Bachelor s degree, diploma or equivalent.* *Exceptions will be made for individuals with relevant sports industry experience 4

6 YOUR LEARNING EXPERIENCE & METHODOLOGY Studying the Certifi cate in Football Business Management you will benefi t from the latest technology-enabled education. Our interactive methodology combines live web conferences led by top football industry professionals with an integral online platform through which the contents of the program are delivered. 1 SELF STUDY ONLINE COMPONENT 2 VIRTUAL GUEST LECTURES WITH TOP FOOTBALL EXECUTIVES 3 LIVE AND INTERACTIVE ONLINE FOOTBALL BUSINESS LAB SESSIONS 4 PRACTICAL ASSIGNMENTS AND FINAL PROJECT 5 CORPORATE FOOTBALL TOUR & GRADUATION CEREMONY IN BARCELONA 5

7 ACADEMIC CURRICULUM TERM 1 1. Introduction to the Business of Football 2. Football Marketing & Sponsorship Part I 3. Football Marketing & Sponsorship Part II 4. Stadium Management and Club Operations in Football 5. Financial Management in Football... TERM 2 6. Digital Business Management in Football 7. CRM and Data Analytics in Football 8. Football Fan Engagement and Community Relations 9. Media and Communications in Football 10. Emerging Markets in Football... TERM Performance Management in Football 12. Football HR and Career Management 13. Player Representation in the Football Industry 14. Football Law and Legislation 15. Athlete Brand Management in Football 16. Final Project * Please note that some program content may be subject to change 6

8 FACULTY The Certifi cate in Football Business Management brings together international industry executives from the top football clubs, governing bodies and corporations across the world to provide students with the most relevant and up-to-date information from the football industry through online guest speaker sessions. The course is led by Diego Valdes, Director at the Sports Business Institute Barcelona and Tony Faulkner, Co-Founder of Visionary Sports Investment and former Performance Manager at Manchester City Football Club. Together they have provided training to executives from across the football industry at a global level including clubs, federations, and media outlets such as FIFA, Club Wembley, Liverpool FC, Manchester United, Manchester City FC, West Ham United, PSG, Inter Milan, Juventus, Galatasaray, he Mexican Football Federation among numerous other top sports properties. SOME OF OUR CONFIRMED GUEST SPEAKERS INCLUDE: JOAQUIM CARDONA FORMER HEAD OF DIGITAL BUSINESS AT FC BARCELONA BUSINESS DEVELOPMENT MANAGER AT DUGOUT, SPAIN & LATAM DIGITAL BUSINESS CONSULTANT Module: Digital Business Management in Football CLAUDIO BORGES CRM, DIGITAL MARKETING, ANALYTICS AND LOYALTY AT CITY FOOTBALL GROUP -MANCHESTER CITY FC, NEW YORK CITY FC & MELBOURNE CITY FC Module: CRM and Data Analytics in Football MATTHEW BUCK DIRECTOR OF PLAYER MANAGEMENT AT THE PFA PLAYERS REPRESENTATIVE OF INTERNATIONAL AND PREMIER LEAGUE FOOTBALL PLAYERS FA LICENSED AGENT SINCE 2004 Module: Player Representation in Football GRANT DOWNIE, OBE HEAD OF PERFORMANCE AT MANCHESTER CITY FC ACADEMY PREVIOUSLY WORKED FOR MIDDLESBROUGH FC, GLASGOW RANGERS FC & THE FOOTBALL ASSOCIATION Module: Performance Management in Football MARIOS CHRISTODOULOU OPERATIONS MANAGER AT APOEL FC TICKETING MANAGER & SAFETY OFFICER PEDRO IRIONDO SENIOR BUSINESS CONSULTANT - SPORTS PRACTICE, KPMG FOOTBALL BENCHMARK OPERATIONAL REVIEW FOR FOOTBALL CLUBS Module: Stadium Management and Club Operations in Football Module: Financial Management in Football MARK DAVIES GLOBAL HEAD OF PARTNERSHIPS AT SWANSEA CITY FOOTBALL CLUB FORMER HEAD OF NEW BUSINESS AT LEICESTER CITY FOOTBALL CLUB Module: Football Marketing & Sponsorship BAS SCHNATER FAN ENGAGEMENT, CRM & DIGITAL AT AZ ALKMAAR MATCHDAY FAN ZONE COORDINATOR, STADIUM EXPERIENCE DEVELOPMENT GUIDING THE CLUB S DATA-DRIVEN TRANSFORMATION Module: Football Fan Engagement and Community Relations RICHARD CLARKE FORMER MANAGING EDITOR AT ARSENAL FC FORMER DIRECTOR OF DIGITAL MEDIA & COMMUNICATIONS, COLORADO RAPIDS (MLS) SPORTS DIGITAL CONSULTANT Module: Media and Communications in Football MARIO LEO FOUNDER & GENERAL MANAGER RESULT SPORTS SPECIALISED IN DIGITAL ANALYTICS, COMMUNICATION, MARKETING & STRATEGIC NEEDS FOR ATHLETES, CLUBS, LEAGUES AND FEDERATIONS Module: Digital Business Management in Football 7

9 > CORPORATE FOOTBALL TOUR & GRADUATION CEREMONY IN BARCELONA As an additional complement to the program, students will have the possibility of attending a corporate football tour in Barcelona consisting of the following: Professional visits to the top football clubs and corporate sporting organizations in Barcelona Career development workshops for optimizing professional advancement in the football industry Networking opportunities with industry executives Cultural and social events in Barcelona Graduation ceremony This is a unique experience exposing students to the business models of the most successful sporting organizations in Barcelona and offering numerous networking opportunities. *Air fare and accommodation are not included in the program fee. The corporate football tour and graduation ceremony in Barcelona are not mandatory components to complete the program. For further information, including accommodation queries, and logistical details please contact our Student Recruitment & Admissions team by at contact@sbibarcelona.com 8

10 FOOTBALL BUSINESS TRAINING INDUSTRY LEADERS > FOOTBALL INDUSTRY RECOGNITION Having trained executives from the top clubs, leagues, associations, media outlets and brands, the Sports Business Institute Barcelona and Visionary Sports Investment have undergone rapid growth and are now recognized by the football industry as two of the leading sports business education organizations in Europe and worldwide. WHAT FORMER STUDENTS SAY ABOUT OUR TRAINING COURSES & METHODOLOGY Well-researched, engaging, challenging and thoroughly enjoyable, these are fi rst-rate courses useful for both people in the football industry or aspiring to work in football. The content was highly relevant and up-to-date, refl ecting the different approaches to this fast-paced industry, while also looking at the potential developments and opportunities. > EDUCATING FOOTBALL INDUSTRY BUSINESS LEADERS Pursuing a certifi cate program in football business management is about shaping your future without being limited by your geographical location. We have built an online program that gives you access to a world-class education led by leading football industry decision-makers. SBI Director, Diego Valdes, has fantastic experience in the many aspects of football and has the ability to impart knowledge in an engaging and interesting manner, which encourages participants to think for themselves and gain a deep understanding of the fi eld. Working in the football industry myself, I have been able to improve my skill-set and ability to perform my job thanks to this course. I would wholeheartedly and without reservation recommend these courses to anyone either in the industry or aiming to gain a fundamental understanding of how football works off the pitch. Richard Lamb, Chief Revenue Officer at West Ham United FC (Formely with Manchester United & Inter Milan) 9

11 10 CERTIFICATION INDUSTRY-RECOGNIZED CERTIFICATION The Online Certifi cate in Football Business Management is delivered by the Sports Business Institute Barcelona and Visionary Sports Investment and recognised by the Centre for Sports Business at Salford University School of Business. It is a complementary industry-oriented program of multidisciplinary character. This certifi cate bridges the gap between an academic approach to learning and the real-life environment of the football industry. As our training initiatives are focused on real-life case study analysis and guest speaking sessions from top football executives they are highly regarded in the football industry. As proof we can proudly say that we have trained executives from the top football clubs, leagues, associations, media outlets and brands.

12 CAREER DEVELOPMENT IN FOOTBALL MENTORSHIP PROGRAM Our team is dedicated to connecting students with a wide range of executives and employers from across the football industry to build your network and optimize your career opportunities. The program also includes enrollment to the Career Development in Football Mentorship Program. It is an eight-month program done in parallel with the course that includes a series of workshops and individual sessions that are tailored to the specifi c aspirations of each candidate based on his/her specifi c career goals, age, geographical location, previous experience, background and overall motivations of working within the football industry. Students will also have access to several sporting recruitment fi rms which regularly advertise vacancies in the football industry at a worldwide level. FOOTBALL INDUSTRY ADVISORS PERSONAL CAREER MENTORSHIP NETWORKING OPPORTUNITIES ACCESS TO INDUSTRY JOB VACANCIES & INTERNSHIPS DIRECT ACCESS TO SPORTS RECRUITMENT FIRMS 1 1

13 CONTACT INFORMATION SPORTS BUSINESS INSTITUTE BARCELONA Calle Bertran 77 Escalera B, , Barcelona Spain (+34) HOW TO APPLY To apply for the program please visit and fill out the online application form. You can also get in touch with our team via at 2