EUROHOCKEY CHAMPIONSHIPS LONDON AUGUST 2015 SPONSORSHIP OPPORTUNITIES

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Kelley Diane Bell
6 years ago
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1 EUROHOCKEY CHAMPIONSHIPS LONDON AUGUST 2015 SPONSORSHIP OPPORTUNITIES

2 There is something special about the EuroHockey Championships. The fiercest rivalries in the international arena are played out, yet the event has a warmth that shows off the best of the hockey community. For the English players to have this event on home turf gives us such a boost and it will be a great honour for those taking part. Kate Richardson-Walsh England Women s Captain

First played in 1970, the EuroHockey Championships is the ultimate international hockey event in Europe. Across 10 actionpacked days, 8 men s and 8 women s teams compete to decide the champions.

3 First played in 1970, the EuroHockey Championships is the ultimate international hockey event in Europe. Across 10 actionpacked days, 8 men s and 8 women s teams compete to decide the champions. Three tiers of sponsorship package are available Title Sponsor, Partner and. Beamed into living rooms across Europe and enjoyed by 1000s of spectators in venue, the EuroHockey Championships delivers worldclass men s and women s sport, national pride and family-friendly entertainment. This is the biggest hockey event in England since London 2012 which saw 630,000 fans watching live. It will be part of a great summer of sport including the Ashes and the Rugby World Cup, and is the first of four major hockey events in London culminating in the Women s World Cup in The event is growing in eposure and value each time it is staged. This trend is set to accelerate in 2015 by hosting it in the global hub that is London

LONDON 2015 - EVENT SNAPSHOT Fri 21 Sun 30 August Lee Valley Hockey Centre, Queen Elizabeth Olympic Park (under construction here) - London 2012 legacy venue 16 teams Women England, Netherlands,

4 LONDON EVENT SNAPSHOT Fri 21 Sun 30 August Lee Valley Hockey Centre, Queen Elizabeth Olympic Park (under construction here) - London 2012 legacy venue 16 teams Women England, Netherlands, Germany, Belgium, Spain, Italy, Poland and Scotland Men England, Netherlands, Germany, Belgium, Spain, Ireland, Russia and France 40 matches,10 days, 2 trophies 30,000 spectators, broadcast across Europe Working with UK Sport, London & Partners, Lee Valley Regional Park Authority, LLDC, Waltham Forest, EHF

5 LONDON EVENT BRAND FAMILY-CENTRIC PRIDE ENTERTAINMENT WELCOMING

LONDON 2015 - EVENT REACH TV broadcast (based on 2013 Repucom report) 230 hours of coverage Cumulative European TV audience of 105 million Belgium, Germany, UK and Netherlands are key markets.

6 LONDON EVENT REACH TV broadcast (based on 2013 Repucom report) 230 hours of coverage Cumulative European TV audience of 105 million Belgium, Germany, UK and Netherlands are key markets. BBC coverage in m reach, 58% retention, average amount viewed 32 mins Title Sponsor generated TV advertising value of 1.6m Euros in 2013 with 21 hours of visibility. Partner level generated Euros of perimeter advertising value in 2013 LED boards were used in international hockey for the first time enabling brands to be more creative in their communications

*Repucom International 2011 LONDON 2015 - EVENT REACH In venue England Hockey epects over 30,000 fans to attend the event. Hockey attracts an AB demographic, family spectator-base.

7 *Repucom International 2011 LONDON EVENT REACH In venue England Hockey epects over 30,000 fans to attend the event. Hockey attracts an AB demographic, family spectator-base. Recreational There is a broad nationwide spread of England Hockey s 900 clubs and 200k hockey participants, who are heavy consumers of media, are image conscious and enjoy active lifestyles. Event Partners Working with London and Partners and UK Sport gives unparalleled access to British event goers and sports fans. The Be Inspired database of 4.3m, a legacy of London 2012, will be key to promote the event. England Hockey Channels England Hockey, and its athletes, social and digital media platforms enable brands to touch the hearts of hockey s 1.1m brand conscious fans who are over twice as likely to choose a sports sponsor as a rival brand * *Repucom International 2011

8 LONDON 2015 ACTIVATION IDEAS We will work tirelessly with each partner to eplore creative, bespoke activity that will amplify the partnership, enhance the event brand and help us reach out to more people. Ideas might include Hockey Hill an interactive FanZone to enhance the spectator eperience A media-engaging, launch event or PR stunt in an iconic London location A community CSR programme aligned to the 2015 ParaHockey tournament Viral marketing campaign kick-started via the 4.3m London 2012 legacy database Innovative second screen content to enhance the TV viewing eperience

9 PARTNER LANDSCAPE Title Sponsor This gives an indicative picture of how the landscape might look. It is not an ehaustive list in terms of categories and we are committed to a fleible approach. Broadcast Partner Partner TECHNOLOGY Partner TIMING Partner TELECOMMS Partner FINANCE/ INSURANCE Partner COMMUNITY APPAREL WATER TRANSPORT TRAVEL BEVERAGE HOCKEY KIT LOGISTICS ACCOMM.

10 Events Spectator Engagement VIPs & Ticketing Branding Designation & logos THE RIGHTS PACKAGES * Rights & Designation Number of opportunities Title Sponsor Partner Category eclusivity and use of composite logo Sponsor logo inclusion in event logo Logo on event collateral TV graphics and merchandise with event logo LED Perimeter Boarding Non-TV arc Perimeter Boards Goal boards and cam carpets Press conference, interview and mied zone backdrops Presentation ceremony Team benches and Scoreboard Volunteer/Ball Patrol Uniform Hospitality Provision (per session) 20 (dedicated area) 10 (shared facility) 5 (shared facility) Public tickets (per session) Opportunity to buy more tickets at face value Event guide advertisement BC foreword 1 1 PA venue announcements (per session) Display stand, trade stand and/or sales area Advertising on video board (per session) 2 1 Opportunity to host pre-event reception Last night Players' Party tickets Indicative Value (K) (+VIK) * Whilst this table gives us a framework for our rights packages, we understand the importance of a fleible approach to meet your requirements.

11 WHY TAKE THE LEAP? Generate significant brand awareness across Europe Tell your story through the incomparable platform of international sport Create engaging content that touches the hearts of new audiences Develop your CSR agenda generating goodwill in local communities Build valuable strategic relationships in London and beyond Add value to your customers, entertain stakeholders and motivate your staff

12 MORE ABOUT ENGLAND HOCKEY THE HOST NATION National Governing Body for hockey in England, and responsible for Great Britain Hockey Values of Pride, Teamwork, Respect and Openness Hockey is the only team Olympic and Commonwealth Sport 3.3m hockey fans, 10.2m hockey followers in Britain; over twice as likely to choose a sports sponsor over a rival brand (Repucom 2011) 180,000 regular players in 900 clubs - average age of 26; 15,000 hockey playing schools Players - 52% female, 48% male the most equal gender sport 60,000 coaches, umpires and volunteers average age of 38 AB demographic - 78% (management, professional, self-employed, student) and earnings (average salary 42K) Broad geographical spread across the UK Heavy consumers of media, early adopters of new technology, family audience Vibrant England Hockey digital and social media channels 630,000 hockey spectators at London 2012 over-indeed in professional reward mosaic profile and groups including under 16s Access to 4.3m Be Inspired London 2012 database to promote major events

13 FIRST STEPS For a closer inspection of the opportunities available and to discuss a rights package that can be tailored to the needs of your brand, please get in touch. Jonathan Cockcroft Commercial Director at England Hockey jonathan.cockcroft@englandhockey.co.uk

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