Greater Sudbury Sport Tourism Strategy

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1 Greater Sudbury Sport Tourism Strategy 2010 Ontario Summer Games Opening Ceremonies at Laurentian University Community Track NeORA Conference Tuesday, September 25, 2012

2 About Us Randy Pascal Randy is founder of sudburysports.com and local reporter/ columnist for various sport and media groups. He is also a long-time director for our local sports group Sportlink. Mark Vainio Mark has worked for the Golf Association of Ontario, Timberwolf Golf Course, YMCA Sudbury, and the City of Greater Sudbury as both the Games Co-ordinator for the 2010 Ontario Summer Games and a Business Development Officer for Sport and Tourism.

3 A History of Sports in Sudbury 1974 Ontario Summer Games 1983 Ontario Summer Games 1988 World Junior Championships (Athletics) Ontario Senior Games (Actifest) 1994

4 Policy Support For Sport Tourism Sector Destination Sudbury 2015 Digging Deeper Community Economic Development Strategy (2009) Healthy Community Strategy

5 Policy Support For Sport Tourism Canadian Sport Policy (2012): Success requires organizational capacity, partnerships, innovative funding, sharing and economizing of resources The realization of economic gains is one of the prime motivations for hosting of sport events

6 About Sportlink

7 Opportunity Sport and physical activity continues to be a dominant force in the lives of Greater Sudburians Need for renewal infrastructure, people, community development and tourism Other Ontario communities are seizing social, economic, and health related opportunities through sports initiatives

8 Opportunity cont d New provincial strategy supported by Ontario government and Sport Alliance of Ontario Community stakeholders to participate in new model of cooperation Improvement of opportunities in sport and quality of life for Sudbury residents

9 Vision A community which promotes opportunities through sport.

10 Values & Guiding Principles cont Sport as a personal experience to enhance personal, social, fitness and life skills An environment of security, safety, integrity and mutual trust Accountability and responsibility to the community Partnerships as a basis for development and delivering opportunities

11 Goals & Objectives Promote sport in the community by: assisting in the recruitment and training of volunteers, coaches, officials and administrators pursuing opportunities to host major events developing partnerships with the public and private sectors improving media coverage

12 Goals & Objectives cont d Create Economic Development opportunities by: assisting in bid/hosting of events facilitating with economic impact assessments facilitating transportation and accommodations promotion of events development of sponsorships and advertising campaigns

13 Goals & Objectives cont d Provide opportunities for training of coaches, administrators and other volunteers by: Fostering and developing linkages with various organizations such as ORFA, PRO, NEORA, SAO

14 Goals & Objectives cont d Ensure the development, management and utilization of facilities by: producing inventory of facilities identifying improvements needed assessing need for new facilities assisting organizations in reviewing strategies and facility use agreements

15 2010 Ontario Summer Games Greater Sudbury Tuesday, August 10 th to Friday, August 13 th Grand Sudbury

16 About the Games 12 volunteer committees 21 provincial sport organizations Over 1,000 volunteers 3,650 athletes, coaches, & officials Thousands of spectators Even more tourists 2008 Ontario Summer Games Opening Ceremonies in Ottawa 1 Greater Sudbury

Participating Sports Archery Athletics Ball Hockey (M) Ball Hockey (F) Baseball (M) Baseball (F) Basketball (M) Basketball (F) Beach Volleyball Canoe/Kayak Sprint Cycling (BMX) Cycling (MTB) Fencing

17 Participating Sports Archery Athletics Ball Hockey (M) Ball Hockey (F) Baseball (M) Baseball (F) Basketball (M) Basketball (F) Beach Volleyball Canoe/Kayak Sprint Cycling (BMX) Cycling (MTB) Fencing Field Hockey (M) Field Hockey (F) Golf Indoor Volleyball (M) Indoor Volleyball (F) Karate Box Lacrosse Field Lacrosse Sporting Rifle Rowing Rugby (M) Rugby (F) Sailing Soccer (M) Soccer (F) Softball (M) Softball (F) Swimming Triathlon 32 Sports

18 Our Locations 31 Locations *Laurentian Athletics, Basketball, Karate, Soccer, Swimming *Cambrian Archery, Indoor Volleyball Laurentian University* Cambrian College* College Boreal Carmichael Arena Dr. Edgar Leclair Arena Centennial Park Confederation S.S. Confederation Field Coniston Arena E.S. Sacre Coeur E.S. Notre Dame E.S. MacDonald Cartier Hanmer S.S. James Jerome Complex Kinsmen Sports Complex Lo-Ellen Park S.S. Lockerby S.S. Moonlight Beach Naughton Mountain Bike Club Oja Park Rotary Park (Adanac Ski Hill) Rick McDonald Memorial Park St. Charles College S.S. St. Benedict Catholic S.S. Sudbury Canoe/ Rowing Club Sudbury Revolver Club (Garson) Sudbury Yacht Club Terry Fox Sports Complex Timberwolf Golf Club Whitewater Lake **All sites subject to change.

19 Budget Total budget of $1.3 million Major sources of funding: Sport Alliance Host Grant through Ministry of Health Promotion $620,000 City of Greater Sudbury contribution $250,000 Registration Fees $200,000 Sponsorship (cash & value-in-kind) $200,000 Major expenditures: Accommodations & Food Services $700,000 Transportation & Other Logistics $200,000 Administration $125,000 Sport (equipment, venues, officials) $ 80,000 Marketing $ 60,000

20 Legacy Aspect I Officials & Coaches It is our intention to develop from the Ontario Summer Games a core group of local certified officials that will be able to officiate at future competitions. The Games Organizing Committee through the Sport Technical Committee are committed to hosting Official and Coaching clinics in anticipation of the numerous volunteers needed Seminars will be conducted by respective Provincial Sport Organizations for official certification Clinics will take place in the Fall of 2009, Spring of 2010 and Fall of 2010

Legacy Aspect II Facilities & Venues Numerous facilities in Greater Sudbury have been created, changed and enhanced in preparation for the 2010 Ontario Summer Games.

21 Legacy Aspect II Facilities & Venues Numerous facilities in Greater Sudbury have been created, changed and enhanced in preparation for the 2010 Ontario Summer Games. We now have the capabilities to host other regional or provincial sporting events and be proud of the facilities that are used by future athletes. New track at Laurentian Stadium BMX course at Rotary Park Mountain Bike trails at Naughton Park Beach Volleyball courts at Moonlight Beach Covered dugouts added at several baseball diamonds Artificial turf field at James Jerome Field Volleyball on the new courts at Moonlight Beach

22 Volunteerism In conjunction with Volunteer Sudbury, approximately 1,300 volunteers were recruited for the 2010 Ontario Summer Games. Administrative responsibilities included: - Timelines - Accreditation - Training - Criminal Reference Checks -Duty delegation Karate volunteers at the 2010 Ontario Summer Games

23 Sport Tourism Strategy Opportunities, challenges and where we want to go.

24 Commitment to Sport Tourism: Current Menu of Services Event Organization and Meeting Planning Event Calendar and Tracking Marketing and Promotion Bid Proposals Event Support Sailing competition at the 2010 Ontario Summer Games

25 Implementing the Plan: Recommended Tactics Sport Tourism Advisory Panel & Internal Staff Team Formalized Framework for Equitable Support Support for both home-grown and bid events Ongoing monitoring and evaluation Tournament Rates for CGS Facilities

26 Sudbury s advantages: It s about Competitive infrastructure Trained expertise Passionate volunteers Great accommodations Excellent visitor amenities A unique northern setting 2012 Ontario Cycling Association O-Cup Race #5 held at Naughton Trails.

Next Steps Present to City Council in October seeking endorsement for Sport Tourism Advisory Panel, Internal Staff Team Formation of Advisory

27 Next Steps Present to City Council in October seeking endorsement for Sport Tourism Advisory Panel, Internal Staff Team Formation of Advisory Panel with reps from sports groups, tourism, other stakeholders 2010 Ontario Summer Games Opening Ceremonies at Laurentian University Community Track

28 Next Steps Work with Panel and partners to develop strategies for aggressive marketing and lead development Build on existing networking opportunities (e.g. CSTA Sport Event Congress, 2015 Pan Am Games) Football at the new artificial turf field at James Jerome Sports Complex (formerly Lilly Creek)

29 Thank You! Questions/ Comments?

Tuesday, August 10 th to Friday, August 13 th. Grand Sudbury

2010 Ontario Summer Games Greater Sudbury Tuesday, August 10 th to Friday, August 13 th Grand Sudbury About the Games 12 volunteer committees 23 provincial sport organizations Over 1,000 volunteers 3,000