FINAL: June 2013 SPORT NI CLEAN SPORT STRATEGY

Transcription

1 FINAL: June 2013 SPORT NI CLEAN SPORT STRATEGY

2 FINAL: June 2013 CONTENTS:.Section Description Page 1 INTRODUCTION 3 Vision 4 Purpose of the Plan 4 2 STRATEGIC CONTEXT 5 Sport Matters: The Northern Ireland Strategy for Sport and Physical Recreation Sport NI Corporate Plan SNI CLEAN SPORT EDUCATION DELIVERY PLAN 7 NI Sports Anti-Doping Landscape 7 Athlete Development System and Curriculum Framework 8-9 Pillars and Objectives Strategic Alignment of Objectives with National Anti-Doping Organisations 12 Operational Framework Budget 16 Monitoring and Evaluation 16 APPENDIX 1. Anti-Doping Northern Ireland Framework Pure Winner Drug Free Sport Sport NI Campaign Image Pure Winner Curriculum Framework Anti-Doping Evaluation Framework

3 FINAL: June 2013 INTRODUCTION: Sport NI condemns doping in sport and is committed to the pursuit of clean sport. The organisation is fully supportive of the UK and Irish Government s efforts to implement a prevention agenda, enforced through their respective National Anti-Doping Organisations. Doping in sport is cheating. It is fundamentally contrary to the spirit of sport, endangers the health of athletes and of those who emulate and aspire to become athletes, and undermines the otherwise positive impact of sport in society. UK National Anti-Doping Policy 14 Dec 2009 Doping is fundamentally contrary to the spirit of sport.. The spirit of sport is the celebration of the human spirit, body and mind, and is characterised, amongst other values, by ethics, fair play, honesty, health and respect for, and compliance with, the spirit and letter of rules and laws. Anti-doping programmes seek to preserve the spirit of sport Irish Sports Council Anti-Doping Rules 2009 Sport Matters: the Northern Ireland Strategy for Sport and Physical Recreation recognises that sport provides heroes, heroines and moments of inspiration which are collectively celebrated. People regard the fact that sport and physical recreation can promote important cultural values in society, including honestly, fair play, respect, tolerance and teamwork of which drug-free sport is a major contributing factor. The implementation of Sport Matters relies on contributions from a range of individuals and organisations and effective implementation is enhanced by adherence to an agreed ethical framework consisting of values and principles which underpin the development and implementation of the strategy. With these commitments in mind, an Anti-Doping Education Officer was appointed on a part-time basis in August 2008, to provide essential support and education to athletes, coaches and athlete support personnel. As such, over the last few years strong partnerships have been formed with the World Anti-Doping Agency and the two National Anti-Doping Agencies with jurisdiction over Northern Ireland athletes namely UK Anti-Doping (UKAD) and the Irish Sports Council (ISC). Northern Ireland is the only country in the World which falls under the jurisdiction of two sets of anti-doping rules, this brings additional challenges to this specialist area of Sport NI work. Various aspects of clean sport need to be considered to strive for the values which underpin Sport Matters, for example: World Anti-Doping Code compliance requirements for sports; SNI governance requirements for funded sports; supporting and ensuring athletes, coaches and athlete support personnel are fully aware of the values that underpin clean sport (testing procedures, the prohibited list, how to check medication, supplement risks etc). In order to further develop and continue to maximise the impact of work in this area, the production of a Delivery Plan to coincide with SNI Performance Focus is fundamental. The Plan will clearly define the future development of Clean Sport education, embedded within, and fully supportive of SNI current and future investment programmes. 3

4 FINAL: June 2013 INTRODUCTION: VISION: To create a strong clean sport culture by empowering athletes to be Pure Winners. PURPOSE OF THE PLAN: The purpose of the plan is to: Provide an operational framework which defines a clear direction for the development of clean sport education in Northern Ireland, taking into account North South, West East support mechanisms. Identify priorities, key tasks, resources and partners to deliver this plan. To foster clean sport behaviours and create a strong clean sport culture by empowering Northern Ireland athletes, coaches and athlete support personnel to be confident and competent with their anti-doping commitment. 4

5 STRATEGIC CONTEXT: FINAL: June 2013 SPORT MATTERS: The Northern Ireland Strategy for Sport and Physical Recreation Sport Northern Ireland is the leading public body for the development of sport in Northern Ireland and currently works in partnership with the Department of Culture, Arts and Leisure (DCAL) to deliver on Sport Matters: The Northern Ireland Strategy for Sport and Physical Recreation Sport Matters: sets the key strategic priorities for sport and physical recreation up to 2019 and informs the direction of future investment. As a strategic document, it poses great challenges for every individual and every organisation with a stake in sport, physical recreation, health, education, social well-being, community well-being and the environment. Following consultation, the people of Northern Ireland articulated their aspirations and the long-term vision for sport in Northern Ireland as a culture of lifelong enjoyment and success in sport which contributes to a healthy, fair and prosperous society. Sport Northern Ireland s vision is derived from the overall aim of the Programme for Government and the vision of the Strategy for Sport : In practice, this means Sport Northern Ireland having to create and develop programmes and partnerships that will contribute to the following strategic objectives: Increased participation in sport and physical activity; Improved sporting performances; and Improved efficiency and effectiveness in the administration of sport. The strategy identifies various targets across these three areas. Clean sport is included as one of the key pillars which underpins many of the improved sporting performance high level strategy targets. More specifically under the following two indicators: PE14: By 2011 to ensure that all Sport Northern Ireland funded governing bodies and sporting organisations are fit for purpose organisations. PE20: By 2019 to have secured a world class system for athlete development consisting of services, facilities and competition following the hosting of the Olympic and Paralympic Games in London

6 FINAL: June 2013 SPORT NI CORPORATE PLAN To realise Sport Matters - strategic priorities are clearly established within the current Corporate Plan ( ) which reflects the planned work of the organisation up to Furthermore, the Sport NI Business Plan sets out annual Key Performance Indicators specifically for Anti-Doping under the priority area - Enabled Partners. The aim of which is to further strengthen the capacity of our sporting partners to ensure they are fit for purpose and in a position to develop the sporting infrastructure of Northern Ireland. It is important to note that Sport Northern Ireland (SNI) is somewhat limited when setting its anti-doping objectives as it is not a National Anti-Doping Organisation under the definitions set out in the World Anti-Doping Code; however, it has certain responsibilities towards Northern Ireland Governing Bodies of Sport to support their anti-doping activities. As a funder of sport, it also has responsibilities regarding the investment of public funding and supporting award recipients compliance with anti-doping policies. Many of the Northern Ireland bodies/ulster Branches look to Sport NI for advice, support and assistance, particularly in this dynamic, highly specialised area of sport. Northern Ireland is a very unique part of the World in Anti-Doping terms, as it comes under the jurisdiction of two National Anti-Doping Organisations (NADO) UK Anti-Doping and the Irish Sports Council. For further detailed information on the Northern Ireland Framework in relation to the World and National Anti-Doping Organisations, please refer to APPENDIX 1. Sport NI works in close partnership with these National Organisations and the strong collaborative approach enhances work in this area. Many successful projects, initiated by Sport NI have consequently been extended and introduced as National projects. In order to promote the role Sport NI undertakes to raise awareness of clean sport across Northern Ireland, an identity was created and publicly launched in February The Pure Winner drug-free sport logo and three sport specific vectra images for the brand are now firmly established as a Stop and Think campaign image for NI athletes, coaches and athlete support personnel. (See APPENDIX 2 for further information) Sport NI Pure Winner is the first one of its kind to be created by a Home Country Sports Council and is fully supported by the two National Anti-Doping Agencies. The Corporate Plan identifies Sport NI s current role as providing essential support and education to athletes, coaches and athlete support personnel in Northern Ireland, and to liaise with the two National Anti-Doping Agencies on all aspects of Anti-Doping, from code compliance requirements for sports, funding agreements, joint education workshops etc. In order to fulfil this role Anti-Doping has become fully integrated within the work of the Performance Team. 6

7 SNI EDUCATION DELIVERY PLAN NI SPORTS ANTI-DOPING LANDSCAPE FINAL: June 2013 UK Anti-Doping and the Irish Sports Council fully support the National Governing Bodies with this specialist area of their sport. Work in this critical area is further enhanced within the NI Bodies/Ulster Branches due to direct influence of the Performance Unit of Sport NI. The affiliation structure of NI Sports/Branches determine their National Anti-Doping Organisation association and in turn the anti-doping rules which govern the sport. Currently some sports are affiliated on an All-Ireland basis, some on a British/UK basis and a minority of sports are directly affiliated to their International Federation. This complex antidoping environment within Northern Ireland reinforces the important role of Sport NI and this education plan will further define the support structure for Governing Bodies and athletes. The following flowchart depicts the set-up of Northern Ireland sports within the current anti-doping landscape and illustrates how the SNI education programme - Pure Winner is currently embedded and supported at World, International and National level. International Standards WADA CODE: (REVIEW ) Prohibited List Testing Therapeutic use exemptions Laboratories The protection of privacy and personal information SPORTS INTERNATIONAL FEDERATIONS ALL IRELAND NATIONAL GOVERNING BODIES OF SPORT BRITISH NATIONAL GOVERNING BODIES OF SPORT NI BRANCHES - SPORTS: Badminton, Basketball, Bowling, Boxing, Camogie, Cricket, Cycling, Equestrian, Gaelic Games (Handball, Football, Hurling), Golf, Hockey, Motor Cycling, Mountaineering, Racquetball, Rowing, Rugby Union, Squash, Surfing, Swimming, Table Tennis, Tennis, Triathlon, Water Skiing NI BRANCHES -SPORTS: Archery, Athletics, Canoeing, Equestrian, Fencing, Gymnastics, Ice Skating, Judo, Karting, Motor Sports (Karting Car Clubs), Orienteering, Sailing, Shooting, Taekwondo, Weightlifting, Wrestling NI BODIES SPORTS: Dance Sport, Football, Karate, Netball, Tenpin Bowling, Tug of War, Volleyball 7

8 EDUCATION DELIVERY PLAN ATHLETE DEVELOPMENT SYSTEM FINAL: June 2013 Sports in NI currently benefit from the Pure Winner initiative and education activities delivered by the Performance Team. After initial programme development, there is now a valuable opportunity to build on the foundation which has been established and fully embed the programme within the next funding cycle for sports via Performance Focus. This fits clearly within the main Performance Focus aim - to build a World leading system for athlete development leading to International Sporting success. Clean Sport Education impacts upon all areas of the system Clean Sport is an important element which impacts across all areas of the World Leading system for athlete development. The emphasis increases throughout the athlete pathway with fundamental emphasis concentrated around the high performance elements. In order to promote the inclusion of anti-doping knowledge as an essential component, integrated within the sport system in Northern Ireland, a generic athlete pathway model was created. Working in partnership with key stakeholders and industry partners, and, following consultation, a Pure Winner Education Model was developed and agreed. The model is not age dependent, but will accommodate, on a broad basis, all sports and the key transitions that athletes may take during their sporting career. It is also acknowledged that not all athletes/players will progress through all the stages in sequence and as such this model is representative of the typical ideal path that an athlete/player may take en-route from beginner to elite in any given sport. SNI recognise, within this system, fundamentally, the application and relevance of anti-doping issues increase steadily as an athlete progresses along the pathway. Likewise athletes understanding, knowledge and application of anti-doping issues will be strengthened and increased throughout the athlete pathway. 8

9 FINAL: June 2013 An outline Curriculum Framework, developed as an exemplar template introducing the key education topics along the athlete pathway and the respective increase in knowledge, understanding and application as an athlete progresses through the Pathway. The indicator at the bottom of the template illustrates the build on knowledge from awareness at beginner to level to the principles being fully applied in everyday life at the High Performance/Elite end of the pathway. The table below provides in simplistic visual terms the basic concepts for the introduction of clean sport education across the athlete pathway and indicates the increasing impact as an athlete progresses through their sporting career. This Curriculum Framework will be further developed (and aligned to UKAD curriculum framework) for sports to enable usage as an exemplar template. Recommended curriculum topics for delivery at each level to account for the respective increase in knowledge, understanding and application across the Athlete Pathway will be worked up as an education tool for NI Sports. See APPENDIX 3 for more information on the Curriculum Framework. In order for this Clean Sport Strategy to successfully establish a functional anti-doping system within sport in Northern Ireland five key pillars have been identified for implementation as part of the World leading system for athlete development. This proposes key objectives, timescales, Sport NI investment and partners involved in working towards the attainment of the Vision and will also impact upon overall Sport Matters targets. 9

10 FINAL: June 2013 EDUCATION DELIVERY PLAN PILLARS AND OBJECTIVES The Clean Sport Plan has 5 key pillars which are underpinned by 7 objectives. Governing Body World Anti-Doping Code Compliance To ensure that sports have anti-doping rules in place compliant with the World Anti-Doping Code to honor the rights of clean athletes and maintain the integrity of sport. Building an Anti-Doping System To ensure NI Sports have the structures and application measures in place to build an effective anti-doping system. Education Delivery To ensure NI sports have a defined, operational education plan in place (either independent or fully aligned to/supportive of the National Strategy.) To establish information, communication and education opportunities founded on the Pure Winner curriculum framework. Recognition, Reward and Profile Raising To actively promote the pure winner, clean sport message via various outlets and methods Reporting, Monitoring and Evaluation To work with National Anti-doping Agencies (ISC and UKAD) providing comprehensive leadership within NI on current and emerging issues in the campaign for clean sport. To monitor, evaluate and review the effectiveness of the anti-doping education plan. 10

11 FINAL: June 2013 The pillars and objectives of the Pure Winner Education Plan have been developed in context of the high level targets and key steps for success identified within Sport Matters: the Strategy for Sport and Physical Recreation for Northern Ireland PE14: By 2011 to ensure that all Sport Northern Ireland funded governing bodies and sporting organisations are fit for purpose organisations. PE20: By 2019 to have secured a world class system for athlete development consisting of services, facilities and competition following the hosting of the Olympic and Paralympic Games in London Fulfilment of these objectives will realise the vision of the Pure Winner programme: To create a strong clean sport culture by empowering athletes to be Pure Winners. Consultation has taken place with the National Anti-Doping Organisation to ensure the Pure Winner strategic Pillars and Objectives support and enhance the current work undertaken at National level. Full support has been achieved and the Pure Winner objectives aligned to the National Strategic Action Areas. See flowchart below: 11

12 Strategic Alignment of Sport NI Clean Sport Strategy with National Anti-Doping Organisations Sport Matters NI Pillars NI Objectives To create a strong clean sport culture by empowering athletes to be Pure Winners Alignment of Strategic Action Areas UK Anti-Doping Irish Sports Council a culture of lifelong enjoyment and success in sport. Code Compliance To ensure that sports have anti-doping rules in place compliant with the World Anti-Doping Code to honor the rights of clean athletes and maintain the integrity of sport. AD Rules Compliance Toolkit Compliance Report AD Rules Compliance Measures By 2019: To ensure that all Sport Northern Ireland funded governing bodies and sporting organisations are fit for purpose organisations. To have secured a world class system for athlete development consisting of services, facilities and competition following the hosting of the Olympic and Paralympic Games in London Anti-Doping System Education Delivery Profile Raising Report, Monitor and Evaluate To ensure NI Sports have the structures and application measures in place to build an effective Anti-Doping System. To ensure NI sports have a defined, operational education delivery plan in place (either independent or fully aligned to/supportive of the National Strategy.) To establish information, communication and education opportunities founded round the Pure Winner curriculum framework. To actively promote the pure winner, clean sport message via various outlets and methods. To work with National Anti-doping Agencies (ISC and UKAD) providing comprehensive leadership within NI on current and emerging issues in the campaign for clean sport. To monitor, evaluate and review the effectiveness of the antidoping education plan. Prevention Programme, On-line Report Tool Curriculum; Delivery Network; Clean Sport Clean Games Clean Conscience 100%ME Clean Sport Forum HCSC Networks Report Guidelines A D E d u c a t i o n A D R e s o u r c e s ISC AD Committee 12

13 Clean Sport Education Strategy - Operational Framework Clean Sport Pillars Governing Body World Anti- Doping Code Compliance Objective To ensure that sports have anti-doping rules in place compliant with the World Anti-Doping Code to honor the rights of clean athletes and maintain the integrity of sport. Tasks Priority sports identified in line with Performance Focus funding. Scheduled annual review of compliance status. (25% of sports to be reviewed annually and compliance status verified.) Informs ISC/UKAD compliance report for the World Anti-Doping Agency. To work with key stakeholders providing feedback into the WADA Code Review Process. Review Sport NI current provision and identify areas for future development. Time Frame Building an Anti-Doping System To ensure NI Sports have the structures and application measures in place to build an effective Anti-Doping System. Develop a Pure Winner Evaluation Framework to provide sports with the opportunity to self-evaluate the systems currently used. (Linked to UKAD/ISC Reporting mechanisms) See appendix 4 for draft Self Evaluation Framework Develop and instil a Pure Winner Services Plan to embed Pure Winner anti-doping education within key performance systems areas within SNI Performance Focus Programme. Governance (Code Compliance) High Performance Operations - Priority 1 Talent System - Priority 2 Coaching System PDP - Priority 3 Club Development System - Priority 4 Learning from Delhi 2010 and London 2012 develop a Pure Winner Major Games Plan (aligned to UKAD Major Games Plan,) for effective delivery of anti-doping information, communication and education to be implemented ahead of Glasgow

14 Clean Sport Pillars Objective Tasks Priority Sports identified in line with Performance Focus. Time Frame 2013 Education Delivery Plan To ensure NI sports have a defined, operational education delivery plan in place (either independent or fully aligned/supportive of the National Strategy.) Provide specialist support to individual priority sports in order to: clarify their current position against the Evaluation Framework identify key priorities for development map engagement of Governing Bodies on a UK and All-Ireland level. Develop and promote a Pure Winner Curriculum to ensure the initiation to anti-doping education is targeted at the optimum level across the athlete pathway. (See Appendix 3) After the success of the SNI led pilot project for All-Ireland Education Plans, conduct a review and evaluation process with current sports and extend this opportunity to other targeted sports (Review 2013) Sports To establish information, communication and education opportunities founded on the Pure Winner curriculum framework Assess the need, demand and scope of the Pure Winner Tutor workforce. Develop the workforce as required including appropriate and fit for purpose continuous professional development opportunities. Work towards establishing a Pure Winner Education Structure (based on the proposed UKAD Education Network) Reward and Profile Raising To actively promote the pure winner, clean sport message via various outlets and methods Establish a communication network and distribution channel to focus the knowledge and information gained from WADA, NADO s (ISC/UKAD) and SNI for the benefit of targeted athletes, coaches and support staff. Support key partners to utilise a range of media and outreach opportunities to maximise the impact and promotion of clean sport

15 Clean Sport Pillars Reporting, Monitoring and Evaluation Objective To work with National Anti- Doping Agencies (ISC and UKAD) providing comprehensive leadership within NI on current and emerging issues in the campaign for clean sport. Tasks Promote and contribute to the development of anti-doping at National and World level mainly via the following avenues: Irish Sports Council Anti-Doping Committee UKAD Home Country and Education Forums World Anti-Doping Code Review Process Time Frame Quarterly Biannually To monitor, evaluate and review the effectiveness of the Clean Sport Strategy. To develop an effective administration management system for collation, monitoring and evaluation of the education plan

16 FINAL: June 2013 BUDGET: The indicative budget for the programme (DCAL income) is as follows: 2013/ / / /2017 Total Total Total Total Salaries 44,681 45,708 46,759 47,835 Programme Costs 13,000 13,000 13,000 13,000 Total: 57,681 58,708 59,759 60,835 The programme costs include, travel, seminars, tutor fees, resources etc and will be used to achieve the objectives set. MONITORING AND EVALUATION: The monitoring and evaluation of the delivery plan will be led by the Performance Unit within Sport NI and will be used to inform future direction and development. In order to keep abreast of the complexities of doping in sport and due to deviations in needs and demand, the intricate delivery plan may be subject to slight changes, to enable continuous development within this specialist area, (eg WADA Code 2015.) 16

17 FINAL: June 2013 APPENDIX 1 ANTI-DOPING NORTHERN IRELAND FRAMEWORK: The Structure of anti-doping worldwide changed considerably in 1999 when the World Anti-Doping Agency was established. World Anti-Doping Agency (WADA) WADA was established in 1999 under the initiative of the International Olympic Committee (IOC) as an international independent agency composed and funded equally by the sport movement and governments of the world. Its key activities include scientific research, education, development of anti-doping capacities, and monitoring of the World Anti-Doping Code (Code) the document harmonising anti-doping policies in all sports and all countries.. WADA works towards a vision To lead a collaborative worldwide campaign for doping-free sport. The purpose of the Code and the World Anti-Doping programme was: - to protect the athletes fundamental right to participate in doping-free sport and thus promote health, fairness, and equality for athletes world-wide and, - to ensure harmonised, co-ordinated and effective anti-doping programmes at an international and national level with regard to the detection, deterrence and prevention of doping In 2010 Sport Northern Ireland approached the World Anti-Doping Agency to advise them of the difficulties facing Northern Ireland, particularly with the challenges faced by NI athletes, coaches and athlete support personnel falling under the jurisdiction of two National Anti-Doping Organisations UK Anti-Doping and Irish Sports Council. SNI informed the World Anti-Doping Agency of the efforts being made by Sport NI to assist NI athletes. A Business Case was prepared and submitted to WADA and after consultation, full support was given from the Agency to the new Sport NI Pure Winner programme. The programme continues to be recognised by WADA and is run as a partnership programme. National Anti-Doping Organisation (NADO) The entity(ies) designated by each country as possessing the primary authority and responsibility to adopt and implement anti-doping rules, direct the collection of samples, the management of test results, and the conduct of hearings, all at national level. The work of these National Anti-Doping Organisations involve planning, implementing and monitoring the anti-doping policy and implementing effective anti-doping programmes having responsibility for: the implementation and management of anti-doping rules and policies ensuring that sports bodies comply with the World Anti-Doping Code which is set out by the World Anti-Doping Agency (WADA) delivering robust testing programmes across sports including - Olympic, Paralympic and professional sports undertaking scientific research to identify new and emerging threats of doping gathering intelligence to support the fight against doping in sport results management authority for the determination of anti-doping rule violations informing and educating athletes about their role and responsibilities towards anti-doping playing an integral role in inspiring future generations of sports people to compete in doping-free sport. 17

18 FINAL: June 2013 Northern Ireland currently falls under the jurisdiction of two National Anti-Doping Organisations UK Anti-Doping and the Irish Sports Council. UK Anti-Doping (UKAD) UK Anti-Doping is a Non-Departmental Public Body (NDPB) which is accountable to Parliament through the Department for Culture, Media and Sport. It was created in December 2009 (previously this function lay with UK Sport) and follows the World Anti-Doping Code (the Code). UKAD work with a variety of stakeholders, including athletes, to support clean sport. It is the principal advisor to UK government on drug-free sport, and has responsibility for protecting sport from the threat of doping in the UK. The spotlight of the World was on UKAD in the lead up to and during the London Olympic Year Irish Sports Council Anti-Doping Organisation (ISC) The Irish Sports Council was established on 1 July 1999 under the Irish Sports Council Act and is a statutory authority comprising of eight major divisions including Anti-Doping. The Anti-Doping Unit is responsible for the implementation and management of the Irish Anti-Doping Programme for sport in Ireland. In the early years of the programme this function was delivered in line with the Government commitment to the Anti-Doping Convention of the Council of Europe. In more recent time additional requirements have emerged through the Government ratification of the UNESCO Convention against Doping in Sport which in effect commits the Irish Government to full compliance with the World Anti-Doping Code. Sport Northern Ireland (SNI) Sport Northern Ireland (SNI) is not a National Anti-Doping Organisation under the definitions set out in the World Anti- Doping Code; however, it has certain responsibilities towards Northern Ireland Governing Bodies of Sport and athletes to support their anti-doping activities. As a funder of sport, it also has responsibilities regarding the investment of public funding and supporting award recipients compliance with anti-doping policies. Many of the Northern Ireland bodies/ulster Branches look to Sport NI for advice, support and assistance, particularly in this ever changing, highly specialised area of sport. Northern Ireland is a very unique part of the World in Anti-Doping terms, as it comes under the jurisdiction of two National Anti-Doping Organisations (NADO), described above. Sport NI provides essential support and education to athletes, coaches and support personnel in Northern Ireland, and liaises with the two National Anti-Doping Agencies on all aspects of Anti-Doping, from code compliance requirements for sports, funding agreements, joint education workshops etc. 18

19 FINAL: June 2013 APPENDIX 2 SPORT NI CAMPAIGN IMAGE PURE WINNER DRUG FREE SPORT Sport NI is committed to drug-free sport and provides anti-doping education opportunities for athletes and their support personnel to raise awareness of anti-doping issues across all sports in Northern Ireland. As part of Sport NI s clean sport awareness campaign, an identity was created and is now used extensively for marketing collateral, in accordance with Sport NI s brand guidelines. The Pure Winner identity promotes Sport NI s strong stance to protect the athlete s fundamental right to participate in drug-free sport and thus promote health, fairness and equality for athletes in Northern Ireland. In 2010 links were established with the World Anti-Doping Agency (WADA) who developed a keen interest in the challenges facing Sport NI and the extensive education initiatives being created in this area. A detailed Business Case and application was presented to the Agency and as a result Pure Winner was accepted as a WADA partnership programme, enabling the use of the WADA logo in Northern Ireland a great accolade for Sport NI - Pure Winner. Pure Winner is also used as a Stop and Think image, signposting NI athletes and athlete support personnel to the extensive anti-doping information available from UK Anti-Doping and the Irish Sports Council. As a result, both Agencies continually provide their full support to the campaign, which is the first one of its kind to be created by a Home Country Sports Council and is also used in the UK as an exemplary programme. Many National Governing Bodies fully recognise the impact of the programme on their Northern Ireland/Ulster Branches and consequently their members. As a result many partnership (National Governing Body, National Anti-Doping Organisation, Sport NI and the Ulster/NI Branch) All-Ireland and UK initiatives have been encouraged by SNI to form a collaborative approach to this challenging specialist are of sport. Sport NI, utilising this Education Plan will continue to support the education of athletes, coaches, athlete support personnel and the wider sporting community. Collaboration with key stakeholders will ensure a sustained targeted approach. The Pure Winner Drug Free Sport education initiative will continue to be the external brand image for SNI work in this area. 19

20 FINAL: June 2013 APPENDIX 3 PURE WINNER CURRICULUM FRAMEWORK SPORT NI - ATHLETE PATHWAY In order to promote the inclusion of anti-doping knowledge as an essential component, integrated within the sport system in Northern Ireland, a generic athlete pathway model was created. Working in partnership with key stakeholders and industry partners, and following consultation, a Pure Winner Education Model was developed. The model is not age dependent, but will accommodate, on a broad basis, all sports and the key transitions that athletes may take during their sporting career. It is also acknowledged that not all athletes/players will progress through all the stages in sequence and as such this model is representative of the typical ideal path that an athlete/player may take en route from beginner to elite in any given sport. Beginner Talent Identification Talent Development High Performance Elite An athlete/player that has just started to engage in sport. An athlete/player who has been identified within the school and/or Governing Body system as a potential sporting talent. This athlete/player is probably now within the club structure. Talent confirmation also takes place. - An Athlete who has been identified by the Governing Body and is now exposed to a formal training programme and competes at a National level. - An Athlete who has been identified by the Governing Body and is fully exposed to a formal training programme and is competing in major international events. - An Athlete who is competing internationally and has medalled/reached their peak. 20

21 ATHLETE CURRICULUM FINAL: June 2013 SNI recognise, in order to build a successful Education System, fundamentally, the application and relevance of anti-doping issues increase steadily across the athlete pathway. Likewise the knowledge, understanding and application of anti-doping issues will be strengthened and increased throughout the athlete pathway. The following Curriculum Framework has been developed as an exemplar template indicating key education topics and the respective increase in knowledge, understanding and application across the Athlete Pathway. The indicator at the bottom of the template illustrates the build on knowledge from awareness at beginner level to the principles being fully applied in everyday life at the High Performance/Elite end of the pathway. This Curriculum Framework illustrates the core principles and the increase in anti-doping knowledge across the athlete pathway and through the Pure Winner programme will become the essence of athlete, coach, support personnel and the wider sporting community education across Northern Ireland. The key at follows the progression notion of Blooms Taxonomy and sets out four progressive levels of cognitive learning objectives from awareness to knowledge, though comprehension to application. These four levels are used throughout the curriculum to show the depth of details that should be aimed for individuals on each anti-doping topic dependent on their level of performance. The individual is aware of The individual knows about.. The individual understands.. The individual can apply these principles in everyday life. 21

22 FINAL JUNE 2013 APPENDIX 4 Sport Northern Ireland: Performance Focus Anti-Doping Evaluation Framework What is the Anti-Doping evaluation framework? The framework will provide sports with the opportunity to evaluate their system and support services for anti-doping within four key areas: Governing Body World Anti-Doping Code Compliance Building an Anti-Doping System The Education Delivery Plan Reward and Profile Raising The framework will enable sports to self-evaluate each area against five levels of maturity, which will combine to give an overall maturity rating for each sport s anti-doping support service and education system: 0 Not yet Established Best practice has not yet been established. 1 Emerging Best practice has been partially produced. 2 Established Best practice has been produced and partially applied. 3 Embedded Best practice has been fully applied and managed. 4 Excellence Best practice has been fully applied, is world leading and is being continuously improved. Who do I contact? If you would like to know more about the framework or arrange to a meeting to discuss further, please contact Wendy Henderson, Sport Northern Ireland Performance Consultant (Anti-Doping) on or wendyhenderson@sportni.net. 22

23 FINAL JUNE 2013 The table below aims to provide an indication of what Excellence would look like; when anti-doping education system best practice has been fully applied, is world-leading and is being continuously improved. Governing Body World Anti-Doping Code Compliance Governing Body Building an Anti-Doping Structure and System Governing Body Education Delivery Plan Reward and Profile Raising Does your sport have antidoping rules in place compliant with the World Anti-Doping Code, and clearly evidence members awareness? Your sport has clearly indicated within its Governing Documents Governance structures, depicting distinct affiliation to the parent body. Anti-doping rules compliant with the current World Anti- Doping Code, evidenced by an adoption clause. Your sport can evidence member awareness of the antidoping rules and relevant access to them. (for example: rulebook/website) Does your sport have the structure and systems in place for anti-doping and successfully apply these throughout your sport? Your sport has identified an Anti-Doping Contact Person: either: your sport has an Anti-Doping Officer (identified by the NGB for liaison with the appropriate NADO); and/or a NI/Ulster Branch Anti-Doping Contact Person (liaison with Sport NI) Your sport complies with its programme responsibilities under UKAD/ISC Policy/Rules. Eg: supply of information re: test planning, intelligence, whereabouts, major events etc Your sport is directing human and financial resources into building your anti-doping system eg: responsibility for anti-doping defined within job roles/descriptions where appropriate and effectively communicated. Your sport provides support to staff, including provision to avail of personal development opportunities. Does you sport have an effective and proactive education delivery plan, in place with a comprehensive monitoring and review process. Your sport has a defined, operational education delivery plan in place, (either locally, or fully aligned to/supportive of the National Strategy where relevant) Your sport engages with the people involved within specific populations in your sport (eg: coaching, talent development, high performance etc) in setting objectives and enabline effective implementation of the annual delivery plan. The Plan, fully centered around the athlete pathway, and event calendar should have: Clear vision, mission and objectives for your education programme; Mechanisms to ensure increased knowledge, understanding and application of education topics are delivered throughout the athlete pathway; Education programme for coaches and athlete support personnel working with athletes in key target areas; Education activities based around Major Games support if applicable. Does you sport provide regular opportunities to promote its clean sport message? Your sport s website and newsletter or journal regularly incorporates antidoping advice and guidance. Your sport uses a range of media. and distribution channels to maximise the impact of promoting its clean sport image/activites. eg. Local press, social media, outreach, web, electronic media. Your sport participates and contributes to forums/conferences to share and exchange best practices and to explore potential for joint venture projects. Your sport has established communication networks and distribution channels to maximise the impact of the knowledge and information gained from WADA, NADO s (ISC/UKAD) and SNI for the benefit of targeted athletes, coaches and support staff. Induction and support for RTP athletes and teams providing Whereabouts to NADO s (UK/ISC/International Federation) Your sport has appropriate mechanisms in place to manage the scheduled plan, including keeping records of education activity and its effectiveness. The effectiveness of the anti-doping plan are regularly monitored, evaluated and reviewed against set key performance indicators. 23

24 FINAL JUNE 2013 Governing Body World Anti-Doping Code Compliance Does your sport have anti-doping rules in place compliant with the World Anti-Doping Code, and clearly evidence members awareness? Your sport has clearly indicated within its Governing Documents Governance structures, depicting distinct affiliation to the parent body. 0. Not yet Established: Best practice has not yet been established 1. Emerging: Best practice has been partially produced 2. Established: Best practice has been produced and partially applied 3. Embedded: Best practice has been fully applied and managed 4. Excellence: Best practice has been fully applied, is world leading and is being continuously improved Please provide evidence against each descriptor to justify your overall self-assessment rating * Reference Governing Document, with date of most recent amendment and indicate itemed clause for each (eg constitution, memorandum etc) Rating (0-4) Anti-doping rules compliant with the current World Anti-Doping Code, evidenced by an adoption clause Your sport can evidence member awareness of the anti-doping rules and relevant access to them. (for example: rulebook/website) * Reference methods used to raise awareness of rules, providing link to web page, inclusion in members rulebook, competition entry forms etc. Area Rating: (divide by 2) Maturity Rating: (Please tick) Any Additional Comments: Not Yet Established Emerging Established Embedded Excellence Total Rating 24

25 FINAL JUNE 2013 Governing Body Building and Anti-Doping Structure and System Does your sport have the structure and systems in place for anti-doping and successfully apply these throughout your sport? Your sport has identified an Anti-Doping Contact Person: either: your sport has an Anti-Doping Officer (identified by the NGB for liaison with the appropriate NADO); 0. Not yet Established: Best practice has not yet been established 1. Emerging: Best practice has been partially produced 2. Established: Best practice has been produced and partially applied 3. Embedded: Best practice has been fully applied and managed 4. Excellence: Best practice has been fully applied, is world leading and is being continuously improved Please provide evidence against each descriptor to justify your overall self-assessment rating * Reference name, role, remit (NI/Ulster/Ire/UK) and contact details Rating (0-4) and/or a NI/Ulster Branch Anti-Doping Contact Person (liaison with Sport NI) Your sport complies with its programme responsibilities under UKAD/ISC Policy/Rules. Eg: supply of information re: test planning, intelligence, whereabouts, major events etc * Each NGB supplies event, athlete information to UKAD or ISC for test planning, registered testing pool etc reference your sports role in this process to ensure provincial/local event inclusion. Your sport is directing human and financial resources into building your anti-doping system eg: responsibility for anti-doping defined within job roles/descriptions where appropriate and effectively communicated. * Reference individuals responsible for anti-doping education in key areas (comms, high performance, talent development etc) Your sport provides support to staff, including provision to avail of personal development opportunities. Your sport has established communication networks and distribution channels to maximise the impact of the knowledge and information gained from WADA, NADO s (ISC/UKAD) and SNI for the benefit of targeted athletes, coaches and support staff. * Reference how your sport is kept up to date with changes at NADO and International level and detail communication tools used to disseminate information throughout the sport eg: website, news features, outreach, workshops etc Area Rating: (divide by 5) Maturity Rating: (Please tick) Any Additional Comments: Not Yet Established Emerging Established Embedded Excellence Total Rating 25

26 FINAL JUNE 2013 Governing Body Education Delivery Plan Does you sport have an effective and proactive education delivery plan, in place with a comprehensive monitoring and review process. Your sport has a defined, operational education delivery plan in place, (either locally, or fully aligned to/supportive of the National Strategy where relevant.) Your sport engages with the people involved within specific populations in your sport (eg: coaching, talent development, high performance etc) in setting objectives and enabling effective implementation of the annual delivery plan. The Plan, fully centered around the athlete pathway and event calendar and should have: Clear vision, mission and objectives for your education programme; Mechanisms to ensure increased knowledge, understanding and application of education topics are delivered throughout the athlete pathway; Education programme for coaches and athlete support personnel working with athletes in key target areas; Education activities based around Major Games support if applicable Induction and support for RTP athletes and teams providing Whereabouts to NADO s (UK/ISC/International Federation) Your sport has appropriate mechanisms in place to manage the scheduled plan, including keeping records of education activity and its effectiveness. The effectiveness of the Anti-doping plan are regularly monitored, evaluated and reviewed against set key performance indicators. Area Rating: (divide by 5) Maturity Rating: (Please tick) Any Additional Comments: 0. Not yet Established: Best practice has not yet been established 1. Emerging: Best practice has been partially produced 2. Established: Best practice has been produced and partially applied 3. Embedded: Best practice has been fully applied and managed 4. Excellence: Best practice has been fully applied, is world leading and is being continuously improved Please provide evidence against each descriptor to justify your overall self-assessment rating * Reference remit of plan and attach if appropriate * Reference engagement in plan compilation, responsibilities for delivery etc * Reference brief report on key objectives achieved * Reference mechanisms used. * Reference timescale, mechanisms used and levels of reporting eg: individual, board, committee approval, AGM etc Not Yet Established Emerging Established Embedded Excellence Total Rating Rating (0-4) 26

27 FINAL JUNE 2013 Reward and Profile Raising Does you sport provide regular opportunities to promote its clean sport message? Your sport s website and newsletter or journal regularly incorporates anti-doping advice and guidance. 0. Not yet Established: Best practice has not yet been established 1. Emerging: Best practice has been partially produced 2. Established: Best practice has been produced and partially applied 3. Embedded: Best practice has been fully applied and managed 4. Excellence: Best practice has been fully applied, is world leading and is being continuously improved Please provide evidence against each descriptor to justify your overall self-assessment rating * Reference examples, links etc Rating (0-4) Your sport uses a range of media. and distribution channels to maximise the impact of promoting its clean sport image/activites. eg. Local press, social media, outreach, web, electronic media. * Reference examples, links etc Your sport participates and contributes to forums/conferences to share and exchange best practices and to explore potential for joint venture projects * Reference examples Area Rating: (divide by 3) Maturity Rating: (Please tick) Any Additional Comments: Not Yet Established Emerging Established Embedded Excellence Total Rating 27

28 28