re. vers. ify re. imagining your Scrum to re. vers. ify your organisation Scrum Day Danmark 29 May 2017 Copenhagen (Denmark)

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1 re. vers. ify re. imagining your Scrum to re. vers. ify your organisation Scrum Day Danmark 29 May 2017 Copenhagen (Denmark) by Gunther Verheyen Scrum. Connector, writer, speaker, humaniser.

2 The third Scrum wave is rising. Will you sink? Swim? Or will you surf? Source: Gunther Verheyen, Scrum A Forward Looking Observation (2017)

3 The future state of Scrum will no longer be called Scrum. What we now call Scrum will have become the norm, and organizations have re-invented themselves around it. Source: Gunther Verheyen, Scrum A Pocket Guide (A Smart Travel Companion), 2013

4 Start. Subsequently, don t stop. re.vers.ify 4

5 To re. vers. ify (definition) reversify (verb) /(ˈ)rē+ˈvər-sə-ˌfī/ 1. To formulate anew in verse; To turn (a text) into verse again; To rework (a piece of verse) into a different form. 2. To re-emerge an organisation drawing on people s ability to re-imagine Scrum. 5

6 The Growth Trap Scrum Day Danmark 29 May 2017 Copenhagen (Denmark) A brief history of organisational design

7 Scrum. Simple, not easy.

8 Agility is why organisations want Scrum Agility is an organizational state of constant flux, evolution, innovation, improvement and re-invention. Agility reflects an enterprise s capability to respond to challenges, to explore and change direction, to take advantage of opportunities; to be quick and nimble. React Explore (options) Lead (Gunther Verheyen, Agility, actually, 2016) 8

9 How organisations commonly plan for agility Big Fat Emperor Some Emperor s Breakfast A 1000 Paper Cuts The Snake Within 9

10 A brief history of organisational design (the growth trap) Executives Skills Leadership (for a purpose) Governance Skills Leadership (for a purpose) Functions Business IT 10

11 The result? The Big Bang syndrome. Do NOT touch that! (THE MEDUSA EFFECT) 11

12 Scrum? Really valuable. But The Customer s Experience 12

13 The third, secret ingredient (to shape your Agile future) 1 Scrum 2 People 3 Imagination 13

14 We used to be organised for results. We then re-organised for functions. Re. imagining Scrum to re. vers. ify your organisation is a positive way forward.

15 Re.imagining Scrum Scrum Day Danmark 29 May 2017 Copenhagen (Denmark) Organising for products and people

16 Common challenges with Scrum 1 Product Owner Identify Product 2. Product Owner? 3. Releasable Increments 4. Business Involvement 16

17 Re. imagine your Scrum. Start small. Select a meaningful initiative (project/product/service) Slice if too BIG For the selected initiative/slice: Use Product Backlog as the single plan Reset your accountabilities: Product Owner Scrum Master Development Team(s) Facilitate with tools, infrastructure and a Scrum (team) zone Create sashimi releases Through a controlled and automated deployment pipeline 17

18 Repeat, learn, grow, expand, scale On a side note: - Scale!= #Teams - Scale = #Products!

19 Emerging your Scrum Zone A d d P r o d u c t s Product = a software system, service or application 19

20 The state of your Scrum zone (1) 1. Product management and product delivery are organized separately but connected through the Product Owner. Sales Marketing Legal Product Owner Delivery Scrum Financials Strategy 20

21 Expanding your Scrum Zone P r o d u c t s Add Disciplines... Expand Product (A consumer product or service touching multiple IT systems) 21

22 The state of your Scrum zone (2) 2. Product management and product delivery are integrated in a Product hub. Product Owner is the product-ceo. Sales Marketing Legal Product Owner Delivery Scrum Financials Strategy 22

23 Agility is why organisations want Scrum. How do you know you are succeeding?

24 Complement with Exploratory Management Scrum Zone Facilitate Measure Agility Skills, Knowledge, Understanding Product managers Managers Developers Practices, Tools, Standards 24

25 Measuring success, measuring agility Value Financial Returns Employee Engagement Customer Satisfaction Key Agility Areas Release Cadence Undone time Lead/Cycle Time Adaptability Innovation Dead Code Index Feature Usage Index Feature Turnover Rate Product Turnover Rate 25

26 Your organisation exhibits the characteristics of agility (distribution of) Leadership Product Hubs Purpose 26

27 Agility can t be planned can t be dictated has no end-state can t be copied Grow your own model. Use your imagination. Source: Gunther Verheyen, Scrum A Pocket Guide (A Smart Travel Companion), 2013

28 Acting for the positive re. vers. ify re. imagining your Scrum to re. vers. ify your organisation An act to re-emerge Simplicity Rhythm Focus For companies wanting to: Converge all things Agile Uplift their Scrum Emerge, grow, and un-grow structures Innovate (again) 28

29 About Gunther Verheyen Independent Scrum Caretaker extreme Programming and Scrum since 2003 Professional Scrum Trainer Shepherded Professional Scrum at Scrum.org Co-created Agility Path, EBMgt, Nexus and Scaled Professional Scrum framework at Scrum.org Author of Scrum A Pocket Guide ( Scrum Wegwijzer, Scrum Taschenbuch ) Mail gunther.verheyen@mac.com Blog 29

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