Points of difference.

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Myron Simmons
6 years ago
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1 Sur f Workbook

Points of difference. For some surfers it s all about the biggest and heaviest days, the ones that have you dodging closeouts and scratching into sets from behind the boil.

And then there are the bodysurfers, the paddlers and the freedivers and the many watermen and waterwomen who are stoked to do it all.

2 Points of difference. For some surfers it s all about the biggest and heaviest days, the ones that have you dodging closeouts and scratching into sets from behind the boil. Others are more interested in tracing perfect lines on point walls, boosting airs at their hometown beach or traveling to far-flung shores in search of waves and wind. And then there are the bodysurfers, the paddlers and the freedivers and the many watermen and waterwomen who are stoked to do it all. Though we re all chasing different experiences in the ocean, there s one thing we all share: Our time in the water influences almost every aspect of our lives. Here at, what we learn in the lineup translates directly into our development process as we design and build the most durable and highest-performing gear for the dedicated surfing life. But it s not only the diversity of end use that we keep in mind; we re also deeply committed to making products that cause the least impact to the natural world. It s not always a straightforward path, but our mission statement keeps us true to our course: Build the best product, cause no unnecessary harm, use business to inspire and implement solutions to the environmental crisis. This season, we re taking some radical steps forward as we continue to innovate new ways of doing our work in the most socially and environmentally responsible manner. We re now the first company in the world to offer swimsuits and board shorts sewn in Fair Trade USA certified l On the best days you can t look away. Liam Wilmott admires another untouched bomb at one of O ahu s outer reefs. juan luis de heeckeren r Nick Christensen claws over an El Niño sneaker set. O ahu, Hawai i. juan luis de heeckeren facilities our entire women s swimsuit selection and full line of board shorts are now Fair Trade Certified for sewing. All of our swimsuits and board shorts also incorporate recycled fibers, either on their own or blended. Just as importantly, we ve also converted all of our spring suits to Yulex natural rubber, reducing our reliance on the petrochemicals used to make conventional neoprene while minimizing CO emissions in the manufacturing process. Truth is, nobody s thinking about the many factors that go into making their board shorts, bikinis or wetsuits when the waves are glassy and barreling. But we believe where our products come from and how they last through time matters just as much as how they function on the best days of the year. We re proud that all kinds of surfers trust us to take care of the details and from sourcing better materials and promoting responsible production to backing every product with our Ironclad Guarantee, our Spring 0 line embodies the many points of difference that set Surf apart. Wetsuits Equipment Groms & Teens Books Logowear Index

3 Marketing Story A world first, our full line is now sewn in Fair Trade USA certified facilities. Women s Swim & Men s Board Shorts Points of Difference When you choose products with the Fair Trade label, your day-to-day purchases can improve an entire community s day-to-day lives. In a sea of sameness, Fair Trade certification is the latest among the points of difference that set our Surf line apart: responsible production, recycled fabrics, field testing and an Ironclad Guarantee. W s Nanogrip Triangle Top I XS-XL I Formfitting I Tribal Geo Multi Small: Galah Green W s Nanogrip Side Tie Bottoms 0 I XXS-XL I Formfitting I Tribal Geo Multi Small: Galah Green M s Stretch Hydro Planing Board Shorts - " I -0/even +,,, I Slim fit I Nouveau Green Spring 0 denotes key marketing style/color for this season.

4 0 RØ RØ Hoody 0 Stretch Wavefarer Board Shorts - " RØ Top Stretch Planing Hybrid Shirt 0 Patch Pocket Wavefarer Board Shorts - 0" 0 Flying Fish Cotton/Poly T-Shirt 0 Wavefarer Board Shorts - " Board Short Label LoPro Trucker Hat Lightweight Bluffside Shirt Wavefarer Stand Up Shorts - 0" SPICED CORAL FORGE GREY R 0 0 PELICAN R R Lite Yulex Front-Zip Spring Suit RØ Sun Tee Lightweight Full-Zip Hoody 0 Wavefarer Board Shorts - " Board Short Label LoPro Trucker Hat Back Step Pullover Shirt Straight Fit All-Wear Jeans 0 Arbor Pack L Down Shirt RØ Sun Tee Wavefarer Cargo Shorts - 0" R Yulex Front-Zip Hooded Full Suit R Gloves R Split Toe Booties Goin Left Cotton/Poly T-Shirt 0 Nano Puff Jacket Performance Straight Fit Jeans 0 Lightweight Synchilla Snap-T Pullover 0 Stormfront Pack Viewfinder Stand Up Hat Lightweight Cotton Gi III Pants 0 Down Sweater Hoody 0 Long-Sleeved Steersman Shirt BIG SUR BLUE PELICAN NOUVEAU GREEN 0 CHROMATIC YELLOW FEATHER GREY R Yulex Front-Zip Full Suit Long-Sleeved Fezzman Shirt 0 Straight Fit All-Wear Jeans 0 Fisherman s Rolled Beanie 0 Nano Puff Vest Lightweight Crankset Jacket 0 Performance Straight Fit Jeans 0 Flying Fish Cotton/Poly T-Shirt 0 Black Hole Pack L R YURT YELLOW FEATHER GREY TRUE TEAL PURPLE SPORTY ORANGE

5 0 0 RØ Reversible Cutback Top Paries Bottoms Wave Worn Interstate Hat RØ Top 0 Wavefarer Board Shorts - " Solid Kupala Top Solid Sunamee Bottoms West Ashley Dress 00 Stretch Terre Planing Hoody 0 Nanogrip Top Nanogrip Bottoms R Nanogrip Triangle Top Nanogrip Side Tie Bottoms 0 Mount Airy Tank 0 Island Hemp Baggies Shorts 00 One-Piece Kupala Swimsuit 0 Solid Kupala Top Kamala Maxi Skirt 0 Mount Airy Tee Island Hemp Beach Pants 0 NAVY BLUE VIKING BLUE YOKE YELLOW BEND BLUE SHORTS RADAR BLUE R GEM GREEN MISSING Micro Swell Rashguard Side Tie Bottoms One-Piece Kupala Swimsuit 0 Amber Dawn Dress 0 Solid Nanogrip Top Solid Nanogrip Side Tie Bottoms 0 Shallow Seas Tank 00 Small Text Logo LoPro Trucker Hat Lithia Skirt R Lightweight Responsibili-Tee Cover-Up 0 Tallowood Top Sunamee Bottoms Lightweight Synchilla Snap-T Pullover Stretch Planing Micro Shorts - " 000 Edisto Dress 0 Reversible Cutback Top Reversible Cutback Bottoms 0 VIKING BLUE NAVY BLUE FEATHER PINK CERISE FEATHER PINK CERISE OAKS BROWN Spring 0 denotes key marketing style/color for this season.

DUAL FUNCTION DRYSUIT / FOUL WEATHER GEAR!

DRYSUITS DUAL FUNCTION DRYSUIT / FOUL WEATHER GEAR! Dual Function Drysuit / Foul Weather Gear Featuring our revolutionary Captive Zip design, the Soul Series of drysuits blurs the line between foul weather