Event Day Guide THANK YOU FOR TAKING THE CHALLENGE AND HELPING CREATE MORE TOMORROWS FOR MANITOBANS LIVING WITH CANCER

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Event Day Guide THANK YOU FOR TAKING THE CHALLENGE AND HELPING CREATE MORE TOMORROWS FOR MANITOBANS LIVING WITH CANCER YOU challenged YOURSELF to change a life.

1 Event Day Guide THANK YOU FOR TAKING THE CHALLENGE AND HELPING CREATE MORE TOMORROWS FOR MANITOBANS LIVING WITH CANCER YOU challenged YOURSELF to change a life. YOU are helping improve outcomes for cancer patients today and in the future. YOU have trained and made healthier lifestyle choices to reduce your personal risk of cancer. YOU raised serious dollars for a serious cause that touches us all. Now it s time to WALK IT or WORK IT because YOU can! Lace up your shoes, Challenge day is almost here! PHOTO: 2017 Challenge for Life participants Over the past few months, you have trained, made healthier lifestyle choices to reduce your own risk of cancer, and raised money for a cause that touches us all because you can. We LOVE hearing how YOU have committed to improving your personal fitness. Your passion to be a change-maker is infectious. We have been inspired by your reasons for participating and we are so incredibly proud of your efforts. Congratulations to all of you who rose to the Challenge! Raising $500 or more is a tremendous achievement. Your efforts help ensure CancerCare Manitoba can continue to provide world-class research, treatment, patient care and support for all Manitobans and their families touched by cancer. THANK YOU so much! We look forward to seeing you at Assiniboine Park this Saturday, June 9. Together we are taking steps on a journey that is changing lives because WE can! Page 1 of 9

2 A MESSAGE FROM OUR PRESENTING SPONSOR PATERSON GLOBALFOODS We are very proud to be a sponsor of this event since its inception 11 years ago. Through our collective staff and corporate sponsorship we have contributed more than $700,000 to the very worthwhile endeavours of CancerCare Manitoba Foundation. Andrew B. Paterson President & Chief Executive Officer DONATIONS AND EVENT REGISTRATION Donations are accepted up to and past event day. To avoid potential lineups on event day, please try to turn in any donations in advance this week and pick up your registration package. The registration package contains your mandatory identification and participation bib. Your wristband identifies you throughout the event giving you access to the breakfast and lunch tent, and snacks throughout the day. Your wristband number is linked to your emergency contact. Packages can be picked up for your team members too. Come down to the CancerCare Manitoba Foundation office at 825 Sherbrook on Monday to Friday 8:30 a.m. to 4:30 p.m. CancerCare Manitoba Foundation s Challenge for Life staff can answer any questions you have. FUNDRAISING BUFFS You can take home a BRONZE, SILVER or GOLD fundraising buff to show off your fundraising pride! Each Challenger who raises $1,000+ by June 9 will take home a bronze, silver or gold buff to proudly wear on event day. Engage in a friendly fundraising competition with fellow Challengers all for good fun and a great cause. Fundraising buff challenge breakdown: Gold: $5,000+ Silver: $2,500+ Bronze: $1,000+ Page 2 of 9

3 EVENT DAY TIPS KEEP HYDRATED Hydration regulates body temperature, heart rate and is essential to your energy level and performance. PREVENTING BLISTERS Blisters are caused by friction, heat and sweating so before putting on your socks: Reduce friction by lubricating the skin with petroleum jelly or Body Glide, or Minimize moisture on the feet by using drying agents like foot powder or cornstarch. PREVENTING INJURY Stretching your muscles will add flexibility, can help prevent injury during the day, and keep post-event muscle aches to a minimum. Fitness leaders will be at opening ceremonies to offer warm-up exercises and post-event stretching. Slowing down near the end of your walk or workout will help your body adjust to the reduction in effort, and aid in reducing muscle soreness. Once you reach the finish line, take advantage of instructor led 5-minute stretching sessions taking place in the Work IT tent beginning at 1PM - followed by a little tender-loving-care with one of our massage therapists. EAT BEFORE AND AFTER Your body needs fuel to keep your metabolism strong all the time. Visit our dining tent for a protein and carbohydrate breakfast. You will burn this slowly as you exercise. Don t workout on an empty stomach. Grab more snacks (fuel) at the check stops. Afterward, refuel quickly with a delicious lunch in our dining tent. FEELING FATIGUED Walk it out to gradually slow your heart rate. Don t stop or sit down immediately following a heavy workout. FOR YOUR SAFETY PLEASE READ Your safety is our number one priority. To keep everyone safe during our event, we ask that all participants follow these rules. 1. OBEY TRAFFIC LAWS: Look both ways before crossing any street. At controlled intersections, it is wise to cross only when you have the pedestrian crossing light. We have a wonderful volunteer Moto Crew on motorcycles en route helping to direct participants and keep you safe at street crossings. 2. NO RUNNING PLEASE: This is a walking event and we want to make it safe and enjoyable for all participants. 3. NO IN-LINE SKATES, SKATEBOARDS, BICYCLES OR ANIMALS: For the comfort and safety of yourself and other participants. 4. STROLLERS: Strollers and wagons are allowed but please be courteous to your fellow participants. 5. CELL PHONES: Talking on a cell phone while you walk or workout is dangerous for yourself and your fellow Challengers. You are distracted and less likely to recognize traffic danger or tripping hazards. If you need to make a phone call, please step off to the side of the sidewalk. 6. HEADPHONES: There are several reasons why you shouldn't wear headphones while participating. The music may block noise from oncoming cars, cyclists and other participants. You'll also miss out on a lot of the excitement and entertainment en route! Page 3 of 9

7. UMBRELLAS: Although this is a rain or shine event, we advise you to dress properly for the weather conditions and leave your umbrella at home. Umbrellas are a hazard to you and to other walkers. 8.

SWEEP VEHICLES: There will be four passenger vans travelling the route continuously to assist participants when necessary.

4 7. UMBRELLAS: Although this is a rain or shine event, we advise you to dress properly for the weather conditions and leave your umbrella at home. Umbrellas are a hazard to you and to other walkers. 8. HOLD GARBAGE UNTIL NEXT CHECK STOP: Please respect the environment by holding onto garbage acquired on the walk until you reach a garbage can along the route or at the next check stop. 9. SWEEP VEHICLES: There will be four passenger vans travelling the route continuously to assist participants when necessary. If at any point you feel you need a ride to the next check stop, or to the finish line, extend your arm with a THUMBS DOWN motion. This will alert the vehicle to stop and assist you. 10. HAVE A SEAT: Not sure if you can complete the full 200 non-continuous minute workout? No worries! There will be plenty of chairs available. 11. EVENT DAY PARKING: Parking at Assiniboine Park is extremely limited. We recommend you get dropped off for the event. WHAT TO BRING Proper equipment can make all the difference to your experience as this is a rain or shine event! We have put together a list of recommended items. Most importantly, check the weather and use common sense. CLOTHING Select snug-fitting (but not tight) clothing. Clothes that are too tight or too loose can create friction and chafing. Do not wear untested or unwashed new clothing. Did you know 80 per cent of UV rays pass through clouds on a cloudy day? Remember to wear a hat and sunscreen, shine or cloud! Bring a sweater and/or nylon windbreaker with you in case of cool temperatures. FOOTWEAR SOCKS AVOID COTTON as it causes blisters. Choose socks made from synthetic, soft wet-wick fabric. Some people choose to wear two layers of socks (or a sock that is made with double layers) to aid in blister prevention. Carry a spare pair of socks and change during your walk if your feet become sweaty or wet. SHOES Don t wear new shoes. Your shoes must fit properly to avoid blisters. Too snug or too loose is always a problem. Ensure that there is a half-inch space between your longest toe and the end of your shoe. Be sure that you have enough room to wiggle your toes inside the toe box, and your heel does not slip when you walk. Choose shoes that breathe well and inspect the inside of your shoes for seams or worn areas that might produce extra friction. PERSONAL ITEMS HELP SAVE THE ENVIRONMENT, BRING YOUR OWN WATER BOTTLE Water stations will be available prior to the event at Assiniboine Park, as well as at each check stop to keep you hydrated. Wearing a waist pack to carry your water bottle and personal items like money and keys will make your walk more enjoyable. Additional items like a camera, sunscreen, lip balm, extra socks, pain reliever and anti-blister aids can also be carried on you. Page 4 of 9

5 EVENT DAY 7:30 A.M. CHECK-IN TENT OPENS If you were unable to make it to advance check-in, please arrive at the park early to receive your mandatory participant identification and hand in last-minute donations. 7:30 A.M. Entertainment on the Lyric Stage Those Guys 7:30 A.M. DINING TENT OPENS Participants and crew are invited to enjoy a continental breakfast to start your day. Participant identification is required. 7:30 8:10 A.M. and 11 A.M. 2 P.M. PHOTO BOOTH ~ free photo opportunity Come with your team or by yourself to get a photo taken in our Challenge for Life 2.0 photo booth. Photos will be available for you online a couple of days after the event. 8:15 A.M. GROUP PHOTO Practice your cheese for our photographer and the students from the Tec Voc photography program as we take our annual team photo in front of the Lyric Stage. because we can! 8:30 A.M. OPENING CEREMONIES Hosted by Ace Burpee and Chrissy Troy from Virgin Radio FM, and Terri Apostle of CTV Winnipeg. Join us in front of the Lyric Stage for special greetings from Doug Harvey, CancerCare Manitoba Foundation Board Chair and Andrew Paterson from our presenting sponsor Paterson GlobalFoods. Entertainment by Those Guys. The energetic Debbie Lewis will lead a fun and energizing warm-up to help prepare for the 20 kilometre walk and 200- minute workout! 9 A.M. WALK IT and WORK IT BEGINS! You are amazing. You are driven. You are changing lives...because you can. Hundreds of participants will embark on this incredible, empowering journey and put foot-to-pavement on behalf of all Manitobans touched by cancer. There will be six check stops along the route for walkers, and one in Assiniboine Park for Work It participants. Each check stop is operated by marvelous volunteers providing refreshments to keep you going. Live entertainment and supportive cheers are sure to keep you motivated. PLEASE NOTE: ASSORTED SNACKS AND BEVERAGES WILL BE AVAILABLE AT EVERY CHECK STOP. First aid staff will also be on hand at each check stop. Page 5 of 9

6 ALONG THE ROUTE Starting at Assiniboine Park, we will walk through some of Winnipeg s most charming and historic neighbourhoods. Challenge for Life route markers, signs and the friendly volunteer Moto Safety Crew will ensure you know exactly where to walk. Keep an eye out for CHALLENGE SUPERHEROES! These superheroes are cancer survivors or patients currently in treatment at CancerCare Manitoba. Superheroes will be on route adorned with a bright orange scarf. Make sure to offer a high-five, hug, or hearty WOO-HOO when you see them. Get social with CancerCare Manitoba Foundation and help bring awareness to Manitobans who don t know about Challenge for Life. While you take the Challenge on June 9, snap a few action photos and share them on your social channels. Use hashtags #ChallengeForLife and #TakeTheChallenge while tagging CancerCare Manitoba Foundation. CHECK STOPS - Along the Route Your many fans and supporters will want to cheer you on! Encourage them to set up alongside the route or at any of the Check Stop locations before meeting you back at Assiniboine Park: Check Stop 1: Check Stop 2: Check Stop 3: Check Stop 4: Check Stop 5: Check Stop 6: Harry Martin Field Grosvenor at Renfrew - 4.3km Check Stop sponsored by the WINNIPEG FREE PRESS Entertainment by: Marco Castillo & Brazilian Beats Munson Park - Wellington Crescent 7.5km Check Stop sponsored by CTV WINNIPEG AND BOB 99.9 FM Music by: BOB 99.9 FM Memorial Park Broadway at Osborne km Check Stop sponsored by GREAT-WEST LIFE Entertainment by: Purple City Band Kelvin High School - Stafford at Kingsway km Check Stop sponsored by MAXIM TRUCK & TRAILER Entertainment by: Viva Brazil Queenston Elementary School Queenston at Kingsway 15.2km Check Stop sponsored by NATIONAL LEASING Entertainment by: Amber Epp Latin Duo Andrew Currie Park - Wellington Crescent at Lanark km Check Stop sponsored by CANSTAR COMMUNITY NEWS Entertainment by: BMW Dixieland Band CHECK STOP - In Assiniboine Park Work It participants can enjoy a Charge Up in between activities. Check Stop 7: Assiniboine Park Check Stop sponsored by FILLMORE RILEY Entertainment: WORK IT music Page 6 of 9

7 CROSSING THE FINISH LINE PATERSON GLOBALFOODS VICTORY ROAD/FINISH LINE Victory Road begins at the entrance to Assiniboine Park located at Wellington Crescent and Park Boulevard, and takes you right across the Finish Line. It is a wonderful spot for loved ones to gather, cheer and greet participants. Entertainment by: The Steamers. Invite the special people in your life to meet you at the start of Victory Road, and complete your journey across the finish line with those you love. CONGRATULATIONS! You have challenged yourself and succeeded! This is a moment to be remembered, celebrated and shared. CHALLENGE CELEBRATION All areas open at 11 a.m. and are ready to welcome the first participants! Now that you have crossed the finish line, it s time to CELEBRATE! Before you do that, it s important you take care of YOU! VICTORY SHIRT Unique to participants, pick up your well-deserved 2018 victory shirt. Be proud to show off your accomplishments. It s a reminder of your tremendous support of CancerCare Manitoba Foundation! STRETCHING is a SNAP Avoid muscle stiffness after your walk or workout and join the fun and friendly staff from the SNAP Fitness at the WORK IT tent for a quick and easy instructor-led stretch session. Stretch it out, 5-minute sessions, begin at 1 p.m. Stretching after exercise, especially long periods of exercise like the Challenge for Life event can help bring your muscles back to their original state, avoid muscle cramps and relieve muscle and join stiffness. MASSAGE THERAPY TENT Be sure to stretch out at the finish line! If you feel like you need a little more attention, head over and book some time with the wonderful members of the Massage Therapy Association of Manitoba. First aid staff will also be on hand. DINING TENT Participants and volunteers will enjoy a nutritious post-walk lunch in the dining tent, featuring a delicious barbecue turkey burger or a vegetarian burger, along with salad and more. Participant identification will be required. The Qualico Family Centre near the duck pond will be open for your friends and family to purchase food and drinks. KIDS FUN ZONE Kids will enjoy a playful, fun-themed day with bubbles, face painting, colouring and inflatables. Everyone is invited to be a kid and decorate Victory Road for the participants return! Sidewalk chalk will be provided. *A parent/guardian must accompany children at all times* Page 7 of 9

CLOSING CEREMONIES 2 P.M. The closing ceremonies are a meaningful celebration which provides an opportunity for all to reflect on what brought us here and what the Challenge for Life means to Manitobans.

We are so proud of each and every one of you as you have worked hard to make changes in your own life, while raising funds and awareness for CancerCare Manitoba because you can!

8 CLOSING CEREMONIES 2 P.M. The closing ceremonies are a meaningful celebration which provides an opportunity for all to reflect on what brought us here and what the Challenge for Life means to Manitobans. 2:30 P.M. Thank you We look forward to seeing you in 2019! We are so proud of each and every one of you as you have worked hard to make changes in your own life, while raising funds and awareness for CancerCare Manitoba because you can! We look forward to seeing you again at next year s Challenge for Life Saturday, June 8, 2019! QUESTIONS Give us a call at LIFE (5433) OR info@challengeforlife.ca PARTNERS Thank you to everyone who donated to this tremendously worthwhile cause. We are grateful for the generosity of our donors, sponsors and partners. This event would not be possible without them. Presenting Sponsor: Page 8 of 9

Thank you to our FANTASTIC VOLUNTEERS! Over 340 volunteers give their time and energy to help make this event possible. We could not do it without you.

9 Thank you to our FANTASTIC VOLUNTEERS! Over 340 volunteers give their time and energy to help make this event possible. We could not do it without you. CABOOSE CREW CHECK STOP CREW CHEERLEADERS DINING TENT CREW DISPATCH TEAM EMCEE S ENVIRONMENT CREW HYDRATION/GREEN TEAM KIDS ZONE MASCOT MASSAGE THERAPISTS MEDICAL TEAM MOTO CREW PARKING & TRAFFIC TEAM PEP TEAM PHOTOGRAPHERS PRATT S WHOLESALE LTD. RAPID RELIEF TEAM REGISTRATION TEAM SITE CREW STRETCH CREW SWEEP VEHICLES TEAM TRANSPORT TEAM VICTORY SHIRT HANDLERS WARM UP INSTRUCTORS WORK IT CREW WORK IT INSTRUCTORS And thank YOU for making a difference because you can! Page 9 of 9

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