sébastien Loeb (fr) PeuGeot 208
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- Hope Leonard
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2 WORLD RX DRIVERS Johan Kristoffersson (swe) Petter solberg (nor) sébastien Loeb (fr) Mattias ekström (swe) timmy hansen (swe) VoLKsWaGen PoLo Gti VoLKsWaGen PoLo Gti PeuGeot 208 audi s1 PeuGeot 208 He began his racing career in 2008, in the Swedish Junior Touring Car Championship (JTCC). For the 2017 season, Kristoffersson will join Petter Solberg in a VW which has been developed in Hanover, Germany. He began his driving career in rallycross in 1992, and he got the championship of the World RX first edition. He is the first person ever to become an FIA World Champion in two disciplines (World RX and WRC). The Frenchman is the world s most successful rally driver, having amassed a staggering nine WRC titles. Since 2016, Loeb competes full time in World RX driving a Peugeot 208 WRX Supercar. Reigning World RX Champion and two-time DTM Champion, Mattias Ekström spent his youth in RX paddocks with his dad Bengt, who drove in the European Championship. The Swedish driver competes with an Audi S1 ERKS RX quattro in the Team EKS. Son of Kenneth Hansen, winner of 14 FIA European Rallycross titles, Timmy won the Swedish Karting Championship in Timmy drives a Peugeot 208 for the Team Peugeot-Hansen, the automobile he drove to win the sub-championship in 2015.
3 BROADCAST The figures refer to the cumulative total audience of rounds 1 to 6 (Live Broadcast, Highlights and Re-Runs) MERCADO MIDSEASON 2017 AUDIENCE AUDIENCE/EVENT AFRICA MIDDLE EAST ASIA & OCEANIA NORTH AMERICA CENTRAL & SOUTH AMERICA EUROPE GLOBAL* TOTAL *STREAMING AND YOUTUBE LIVE BROADCAST
4 KEY BROADCAST MARKETS SPAIN % SWEDEN % USA % SOUTH AFRICA % LATIN AMÉRICA % FINLAND % BELGIUM % NORWAY % The figures refer to the cumulative total audience of rounds 1 to 6 (Live Broadcast and Highlights).
5 RX FAN TOP MARKETS: FRANCE USA ITALY MEXICO BRAZIL NORWAY SWEDEN POLOND 87% MEN 13% WOMEN 77% UNDER 34 YEARS OLD FANS ALSO FOLLOW: RALLY, F1, MOTOGP, DTM 27% 56% 17% EVENT ATTENDEES MARKET SPAIN PORTUGAL HOCKENHEIM BELGIUM UNITED KINGDOM NORWAY Figures provided to IMG by the event organizer.
6 2018 CALENDAR *CALENDAR SUBJECT TO APPROVAL BY THE FIA WORLD MOTOR SPORT COUNCIL
7 ONLINE COMMUNITY WE HAVE VERY ACTIVE FOLLOWERS IN SOCIAL MEDIA. Social Media is the perfect platform to connect World RX with its fans. TOTAL LIKES TOTAL VIDEO VIEWS K 460K CHANGE 29% M 16.5M CHANGE 29% TOTAL VIEWS M 2.3M CHANGE 44% TOTAL FOLLOWERS K 143K CHANGE 42% TOTAL FOLLOWERS K K CHANGE 22% TOTAL 6M IMPRESSIONS
8 MEDIA +15K JOURNALIST IN THE RALLYCROSS DATA BASE 847 ACCREDITED MEDIA +19K ONLINE POSTS ABOUT ROUNDS 1-6 (ALL ONLINE POSTS RELATED TO FIA WORLD RALLYCROSS ARE INCLUDED) MEDIA PARTNERSHIPS MEDIA24
9 RX IN BARCELONA IMG, FIA and SEVENMILA have made a commitment to Barcelona in order to bring back the spectacular RX to a great city and to F1 circuit facilities. CatalunyaRX is one of the biggest automobile events in Spain, supported by the success of the previous editions and connected to very compromised local followers who are passionate about the world of motor racing. Date: April 2018 Place: Circuit de Barcelona-Catalunya Capacity: attendees ( attendees/day) Entrada: 25-35
10 VENUE RX Circuit Paddock Commercial Stands VIP Zone Commercial Zone Helicopter Rides Circuit School: Test Drive and Formula GT
11 CHAMPIONSHIPS WORLD RX CHAMPIONSHIP
12 CHAMPIONSHIPS EUROPEAN RX CHAMPIONSHIP
13 CHAMPIONSHIPS EUROPEAN SUPER1600 CHAMPIOSHIP
14 CHAMPIONSHIPS CAR CROSS CHAMPIONSHIP
15 #HORSEPOWERFESTIVAL THE HORSE POWER FESTIVAL WILL COMBINE THE MOTOR RACING WORLD POWER WITH THE BEST VIBE. The track will be filled with a wide range of activities for all audiences. The first event of the World and European Rallycross Championships, the European Super1600 Championship, the B-segment classics, drift shows, spectacular demos, test drives and a video game competition. The event will start on Saturday accompanied by an amazing music festival with a variety of gastronomic delights. Also, and during all weekend, there will be a market, experiences with YouTubers, stands, the Monster Energy Rig Riot and lots of adrenaline in the Fan Zone and Paddock.
16 #HORSEPOWERFESTIVAL DRIVERS PARADE
17 #HORSEPOWERFESTIVAL B GROUP (CLASSICS)
18 #HORSEPOWERFESTIVAL DRIFT SHOW
19 #HORSEPOWERFESTIVAL SUPER TRUCKS SHOW
20 #HORSEPOWERFESTIVAL FAN ZONE
21 #HORSEPOWERFESTIVAL BRAND VILLAGE
22 #HORSEPOWERFESTIVAL MONSTER RIG RIOT
23 #HORSEPOWERFESTIVAL FORMULA GT EXPERIENCE
24 #HORSEPOWERFESTIVAL HELICOPTER EXPERIENCE
25 #HORSEPOWERFESTIVAL FOOD TRUCKS AREA
26 #HORSEPOWERFESTIVAL DRIVERS AUTOGRAPHS SESSION
27 Avinguda de Cornellà 142, Esplugues de Llobregat Barcelona T info@sevenmila.com
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