Editorial. Interview with Steven Windey. PTP-Cycle newsletter 01 February

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1 PTP-Cycle newsletter 01 February 2014 Editorial PTP-Cycle is taking a tried and tested approach to changing travel behaviour and rolling it out amongst households, universities and workplaces in our European partner cities. After many months of planning, training and capacity building we are now pushing ahead with the first delivery phase. Over the course of the project these newsletters will keep you informed about progress, developments and our results. It is our hope that as the benefits of PTP-Cycle in partner cities are recognised, the methodology will spread further around Europe and encourage a new generation of cyclists and sustainable travellers. We look forward to working with our PTP-Cycle partners, and helping them to achieve their aims. Paul Curtis Coordinator PTP-Cycle Project London European Partnership for Transport Interview with Steven Windey City of Antwerp, Department of Mobility (Implementation partner). Why has Antwerp joined PTP-Cycle? In the framework of the city s Masterplan 2020, Antwerp wants to realise a modal split of 50/50 (sustainable versus nonsustainable transport modes) by the year Hence the city is investing a lot in cycling infrastructure and parking facilities and infrastructure for public transport. At the same Image: Steven Windey time, it s very important to encourage citizens to use the new or improved infrastructure and facilities. Another reason is also related to the huge road infrastructure works that will take place in To reduce traffic from private motorised vehicles and improve mobility for all, we will implement PTP-Cycle amongst different target groups: workplaces, universities (staff and students), local residents, and visitors which constitute a large portion of the traffic volume in Antwerp. What role can travel behaviour change campaigns play in our way to move around in cities? First of all we want to increase awareness among people about the way they move in cities. Moreover, we want to stimulate citizens to travel in a more sustainable, multimodal and active way. Therefore, it s very important to identify the interested persons in our target groups who are willing to change their travel behaviour, and to give them tools which can really help. How will PTP-Cycle address the city s mobility challenges? Antwerp currently deals with four main challenges in its Mobility Plan. The first challenge we are facing is the expected population growth. Second challenge: More radial public transport. By investing in infrastructure all over the city, Antwerp wants to become a more network city with increased radial public transport lines around the city. Third challenge: Antwerp and its bigger region. Antwerp is the biggest city in Flanders. As a result we register high levels of congestion. Last but not least: Antwerp as a Constructive City. As I said before, Antwerp will invest a lot in road infrastructure over the next many years. To deal with these four main challenges, Antwerp has set out three main goals in the Mobility Plan: 1) Road safety (the so called Zero Vision); 2) Maximising traffic fluency and accessibility; 3) A sustainable modal split of 50/50 in PTP-Cycle is one of the specific and significant projects that the city has joined because it is dealing with a sustainable and more multimodal modal split and aims at reducing nuisance during the big road infrastructure works. What are your greatest expectations from PTP-Cycle? Modal split in Antwerp is already quite sustainable and multimodal: Circa 25 percent of the daily trips are made by bike, for example. Nevertheless, we expect that due of the imposing road infrastructure works in 2014 we can stimulate more people to use alternative modes to daily car use. Thanks to a tailored approach targeting those persons who declare to be interested in receiving personalised travel planning during the project, we believe that we can realise a good result in Antwerp, in cooperation with all local partners in the city as well as with our European partners in the PTP-Cycle Consortium. We look forward to what s all coming up!

2 PTP-Cycle is a project using Personalised Travel Planning (PTP) methods to promote a shift from private motor vehicle use towards cycling, walking and public transport. As the term suggests, PTP provides tailored information directly to the individual on sustainable mobility options through a one to one discussion with a PTP Adviser. The resulting information pack is then hand-delivered, leading to a greater likelihood of behaviour change than a one-sizefits-all-approach. At the heart of PTP-Cycle is a robust methodology already developed by Sustrans in the UK and the experience of other partners. PTP is by nature a flexible approach to travel behaviour change, allowing the common methodology to be adapted to suit local needs, sites and demographics. PTP-Cycle is implementing this approach in sites which have a high propensity to cycle. Such sites are identified by examining a range of indicators including socio-demographic data and existing cycling and public transport infrastructure. We use direct contact with individuals to identify and meet their needs for support, and to motivate people to think about their day-to-day travel choices. PTP begins with personal contact, by telephone, on the doorstep, at work or via events, with the target population. This initial contact enables the target population to be segmented into three main groups: existing regular users of sustainable travel modes; nonregular users who are interested in receiving information on alternatives to the car, and those who are not interested in taking part. Participants in the interested group receive a PTP order form enabling them to choose from a range of local travel information materials and other services such as intensive 1-to-1 advice sessions, local bike maintenance sessions and led-rides. The requested items are assembled into personalised packages and hand-delivered to the households or individuals who requested them. A typical PTP project team consists of a project manager and a team of PTP advisers. A local field officer to coordinate PTP delivery and a network of active travel champions within a workplace or university could be required. Incentives and sponsorship There are opportunities for sponsors to support various activities of the project either locally, or across the project consortium. This may include providing bikes and equipment for competition prizes, supporting public mobility events and fairs or sponsoring conferences or political engagement seminars. For more information, please contact info@lept-eu.org. PTP Training Programme The Personalised Travel Planning Training Programme, developed and delivered by the PTP expert Sustrans, aims to build capacity across the EU for long term implementation of this behavioural change technique to achieve a modal shift away from car use and towards sustainable modes, particularly cycling. This will be supported by bespoke guides and manuals. This will result in: 135 trainees trained 1500 hours of PTP training delivered 12 PTP mentoring trips between consortium partners The PTP Training Programme was delivered to city project partners (12 trainees to become PTP Practitioners ) at a 2 day workshop in London, complemented with a site visit to one of Sustrans PTP projects. City Implementation partners then hold training sessions in their own cities where the newly-trained PTP Practitioners train-up local delivery teams of 5 (project manager, local field officers), leading to 60 trained staff across the consortium. PTP-Cycle aims to: Achieve measured attitudinal and behaviour change away from the car and towards cycling and other sustainable modes in the Implementation sites and other EU cities Increase PTP capacity and skills in cities across Europe Unlock public and private sector investment into PTPs and raise behavioural change mechanisms up the political agenda. 02 Copyright: Sustrans

3 The PTP-Cycle city activities 5 Implementation cities Antwerp (BE) Burgos (ES) Ljubljana (SI) London (UK) Riga (LV) 2 Antwerp Antwerp is the largest municipality in Belgium with 512,000 inhabitants and 9 districts. There are approximately 250,000 jobs in Antwerp (industry, services and trade), and 60,000 jobs in the Port of Antwerp. During the morning rush hour, there are an average of 48,685 inward journeys compared to 25,820 outward journeys, and 98,303 journeys within the city. In Antwerp, PTP-Cycle is focused on different implementation sites: workplaces (in the city centre), households (starting with the district of Ekeren) and universities. London Borough of Haringey A target area predominately located within the western Haringey ward of Crouch End has been identified as a suitable residential area for delivering a successful PTP project in Haringey. The scoping exercise, through the use of sociodemographic data mapping and segmentation techniques, has identified these residential areas showing the greatest potential for behaviour change, a high propensity to cycle, high car ownership and car use, access to good sustainable transport links, and a favourable topography for encouraging the take up of cycling. Burgos Burgos is a medium-sized city (180,000 inhabitants) located in the north of Spain. Since 2005 the city has worked hard to increase the number of cyclists by providing new cycling facilities, a bicycle loan system as well as multiple marketing and dissemination activities. Currently, Burgos has the second highest use of bicycles for daily commuting trips in Spain (nearly 4%). The City Council of Burgos is a partner in PTP-Cycle in collaboration with the CiViNET Spain and Portugal Association. Royal Borough of Greenwich The Royal Borough of Greenwich has drafted a long-term vision for cycling in the borough. The basis of the Cycling Strategy is to get more people cycling, and to make it even easier and safer to do so. The strategy includes plans to access funding for investment in more new cycle routes, to provide more cycle training and to make it simpler for people to travel on two wheels. PTP-Cycle will contribute to reach these ambitious goals. 03

4 Ljubljana Ljubljana has found itself at a crossroads. A series of measures have been implemented representing important steps towards sustainable transport solutions, but at the same time, a large proportion of resources are still dedicated to road infrastructure. With the exception of the city core, transport planning is still too focused on increasing transport infrastructure capacity. As such, there is much scope to improve the quality of life. PTP-Cycle methodology is being tailored to two important focus groups living and working in the city: student residences and workplaces. Riga Over the last 20 years, Riga has significantly improved its public transport services. Additionally, more and more attention is given to the development of cycling infrastructure and bicycle parking. These measures have resulted in a significant change in modal share for cycling, from 3% in 2006 to 12,3% in PTP-Cycle in Riga is being implemented in two city districts: Jugla and Teika; and the city centre where the project will target university students. As part of the project s specific and strategic impact, PTP-Cycle will engage a further 50 cities across Europe who will be invited to a training workshop in 2016, following a series of engagement and awareness raising activities. This training will benefit from the practical experiences of the partners drawn from the project, including the benefits derived from the PTP Practitioner mentoring trips. Additionally, each partner mentors a city outside of the consortium, during the project, in order to give valuable support, to help engage key local stakeholders by demonstrating the methodology and benefits of PTPs. By the end of the project, these 10 cities will have been enabled to take forward PTP programmes of their own. One national take-up seminar will take place in Belgium, Latvia, Slovenia, Spain and United Kingdom in order to showcase the results from the PTP programmes and develop support for future investment, financially and politically. Seminars will be held in the respective local languages. 04

5 News from other EU projects A change in travel behaviour and a shift to cycling and other sustainable modes are at the core of two other European projects launched together with PTP-Cycle in the year 2013: STARS and MOBI. The STARS project (Sustainable Travel Accreditation and Recognition for Schools) aims to increase the number of pupils cycling to and from school, and mark a positive change in the way they travel daily instead of being driven by car. The main targets are schools that have a major impact on the road network in terms of congestion, safety and public transport delay. STARS will develop and test a toolkit to guide and to encourage schools to work independently as a community to increase cycling levels, and monitor and evaluate their travel activity. Two main initiatives are foreseen: The STARS Accreditation programme which aims to empower primary schools, including teachers and parents, to engage in cycling; and the Youth Travel Ambassador Schemes, a network of secondary school students aged who will develop their own promotional campaign to promote cycling among their peers and encourage them to adopt cycling and other sustainable modes. STARS is the first pan-european project to deliver guidance, an Accreditation toolkit, and Cycle Challenge website reaching out to 180 primary schools and 90 secondary school to mark a long-term change in children s travel behaviour. The project runs until March 2016 and gathers nine implementation sites across Europe: Edinburgh and the London Borough of Hackney (UK), Province of Noord Brabant and Bielefeld (DE), Brussels (BE), Krakow (PL), Budapest (HU), Milan (IT) and Madrid (ES). For more information, please visit The MOBI project (ProMOting Smart MoBIlity to Employees) is encouraging employers and their employees to use energy efficient and sustainable transport modes for their commute and business travel journeys. The project will launch an awardwinning sustainable mobility online game originating from the Netherlands. The aim of the game is to encourage employees to travel to work more smartly as well as having fun, whilst competing against their friends and colleagues at the same time. Whilst playing as part of a team, employees can compete with other teams to see how many sustainable trips are made each week. This competition element has proven to be a strong part of the game s success. In return, the website gives employees information about how much energy they have saved, calories burned as well as the opportunity to win prizes. It s a simple formula: for every workday, one day smarter commuting. In addition to walking, cycling, public transport and car sharing, employees in the demonstration cities will also be incentivised to use e-modes (bikes, scooters and cars). MOBI will engage circa players directly in the game, and reach 100,000 employees through the lifetime of the campaign. The project runs until March For more information, please contact s.buningh@dtvconsultants.nl. Relevant events Cycle City May 2014, Leeds (UK) ECOMM 6-9 May 2014, Florence (IT) 05

6 PTP-Cycle partners For further information or Project coordinator Paul Curtis London European Partnership for Transport London Councils 59½ Southwark Street London SE1 0AL Dissemination manager Florinda Boschetti Polis Rue du Trone 98, B-1050 Brussels, Belgium Join our LinkedIn group: Follow us on Like us on Facebook: Disclaimer: The sole responsibility for the content of this newsletter lies with the authors. It does not necessarily reflect the opinion of the European Union. The European Commission is not responsible for any use that may be made of the information contained therein.