ROAD SAFETY MISSISSAUGA ADVISORY COMMITTEE. THE CORPORATION OF THE CITY OF MISSISSAUGA TUESDAY, MAY 20,2014-9:00 AM

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1 AGENDA ROAD SAFETY MISSISSAUGA ADVISORY COMMITTEE THE CORPORATION OF THE CITY OF MISSISSAUGA TUESDAY, MAY 20,2014-9:00 AM COMMITTEE ROOM A- 2 nd FLOOR, CIVIC CENTRE 300 CITY CENTRE DRIVE, MISSISSAUGA, ONTARIO, L58 3C1 APPOINTED MEMBERS: AGENCY REPRESENTATIVES STAFF REPRESENTATIVES Peter Hamilton-Smith (Chair) Rick Carew, Citizen Member (Vice-Chair) Councillor Bonnie Crombie (Ward 5) Councillor Pat Saito (Ward 9) Mubina Rahim, Citizen Member Gargi Guhathakurta, Citizen Member Zia Hanif, Citizen Member Simmer Kaur, Citizen Member Inspector AM. (Andre) Phelps, OPP Port Credit Shelley Thompson, Peel Regional Police, Traffic Services Don Clipperton, Mississauga Insurance Brokers Association Seema Ansari, Technical Analyst, Traffic Safety, Region of Peel Elliott Silverstein, Manager of Govemment Relations, CM South Central Ontario Jim Kilpatrick, Manager, Collisionfree! Young Drivers Canada George Smagala, Infrastructure Health and Safety Association Ken Wilden, Director, DriveWise Natalie Zeitoun, MTO Road Safety Colin Patterson, Coordinator, Integrated Road Safety Program William Wright, Traffic Technologist Farhad Shahla, Transportation Project, Engineer CONTACT: Angie Melo, Legislative Coordinator Office of the City Clerk, Telephone: , ext. 5423; Fax: angie.melo@mississauga.ca

2 Road Safety Mississauga Advisory Committee CALL TO ORDER APPROVAL OF AGENDA May 20,2014 DECLARATIONS OF CONFLICT OF INTEREST DEPUTATIONS A, Item 2 Mr, Craig Trenholm, resident B, Item 3 Mr. Kevin Dietz, resident MA TIERS TO BE CONSIDERED 1, Approval of Minutes of Previous Meetings Minutes of the Road Safety Mississauga Advisory Committee meeting held on October 22,2013, RECOMMEND APPROVAL 2, Letter dated March 2, 2014 from Craig Trenholm with respect to a proposal to improve the safety of pedestrian and cyclists in an urban environment 3, from Kevin Dietz dated March 21,2014 with respect to traffic safety measures and enforcement 4, Concems with Highway Driving, Driver Retesting and Continuing Driver Education Memorandum dated March 20, 2014 from Angie Melo, Legislative Coordinator, with respect to Recommendation RSM , DIRECTION REQUIRED 5, 2014 Projectsllnitiatives The Road Safety Mississauga Advisory Committee to discuss the projectsfinitiatives for , 2014 Road Safety Mississauga Advisory Committee Budget The Road Safety Mississauga Advisory Committee to review the budget for 2014, 7. Distracted Driving Toronto Star Article dated March 18, 2014, entitled "6 things to know about new distracted driving rules",

3 Road Safety Mississauga Advisory Committee May 20, Reports/Minutes from the Sub-Committees/Review or Project Team Meetings 8.1 Mississauga ROAD WATCH Program Statistics for October and November 2013 RECOMMEND RECEIPT 8.2 Report from the Pedestrian Road Safety meeting on April 8, 2014 RECOMMEND RECEIPT The following recommendation emanated from the Pedestrian Road Safety meeting on April 8, 2014: RECOMMENDATION 1. That Transportation and Works be directed to prepare a report to the Transportation Committee regarding appropriate measures to improve pedestrian safety around railways. 2. That Transportation and Works staff be directed to bring to the next Pedestrian Safety Strategy Review Team meeting, samples of signage to be installed on cul-de-sacs/courts. RECOMMEND APPROVAL 9. The Sweet Life Road Show A request from Natalie Zeitoun, Ministry of Transportation, for Road Safety Mississauga members TO volunteer at the various rotation stations and Road Safety Mississauga to host The Sweet Life Road Show at Our Lady of Mount Carmel Secondary School on Tuesday, June 3, 2014 from approximately 8:00 a.m. to 3:00 p.m., on Tuesday June 3 from approximately 8am-3pm. DIRECTION REQUIRED OTHER BUSINESS NEXT MEETING DATE - 9:00 a.m., Tuesday, June 24, Committee Room A ADJOURNMENT

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5 \ NI/SSlSSAUGA MINUTES ROAD SAFETY MISSISSAUGA ADVISORY COMMITTEK;i,~;;;,.. THE CORPORATION OF THE CITY OF Mi~'~~UGA '~'~~;l~~,?'" TUESDAY, OCTOBER COMMITTEE ROOM A- 300 CITY CENTRE DRIVE, ln~,""~'''''rh ~$'()Nl"AFUO LSB JCt MEMBERS PRESENT: Peter Harnil~ Citizen Member Kilpatrick, Manager, Collisiol1free! Young Drivers Canada STAFF REPRESENTATIVES Colin Patterson, Coordinator, Integrated Road Safety Program William Wright, Traffic Technologist Stephanie Smith, Legislative Coordinator

6 \C\ Road Safety Mississauga Advisory Committee - I - October 22, 2013 In the absence of the Chair, Rick Carew, Citizen Member Chaired the meeting. CALL TO ORDER-9:15 A.M. DECLARATIONS OF DIRECT OR INDIRECT PECUNIARY INTEREST - Nil DEPUTATIONS Teens Learn to Drive Anne Marie Hayes, President, Teens Learn to Drive adldre:ss(~lthe purpose and mission of the non-profit organization, events created; Teen Driver Challenge and Raising a Councillor Crombie spoke to teen drivers not license and that stricter testing is needed. Discussion ensued with respect to the new drivers, having a driver contract with Y,~t,~sting, lilt;re,,,,,!, li;,anvers training for teens and RECOMMENDATION That the de,mtatiorljiilj P~.(~si(ierlt, Teens Learn to Drive with respect to Received.(~:'~lI{~!Dli~). Reco~~dation RSM~:;;t"s-201 /;;~E:~i~;~~~' "--<,"i<;"'_ -':~:~:;f\0,~<~:;_, MA TTE~~i~.oNSIDERED~~r.,- 1_" I.. utesi"8f Previous Meeting dt~~!j;~:"\.< Minutes ofthe.~~ :d Safety Mississauga Advisory Committee meeting held on June 25, APPROVED (R. Carew)

7 Road Safety Mississauga Advisory Committee October 22, Community Crime Prevention Awareness - September 21, 2013 Peter Hamilton-Smith, Chair discussed the Community Crime Prevention Awareness Event held on September 21, He noted that the event was held on Celebration Square and felt the event was not a success due to the lack of people who attended and that it did not have the right target audience. Discussion ensued with respect to the Share the Road magn~i\mdconcerns were expressed that the font was too small and that newer mo~~f~~"have plastic bumpers resulting in the magnets not being able to stick. The c~tt;;(l'~er discussed excess funds in the 2013 budget and the need for speed il~fri~~s units"i'~lj! iii +"~,,..'::,";,'. '0 ~~~~~~:~~t::o:aad Safety MiSSiSSi~~~~~itke a li~~fiecommend:i~ks' be brought back to the Committee to be sent to the ~~tof Transportatiorl'"and Minister of Health to include but not concerns Witll~~,~ay driving, driver retesting and continuing drivers education';;'\~i: Received (Councillor Saito) Recommendation "d;ii'~;:;,; ".-, z' South Central Ontario spoke to the CAA's. He noted that the campaign is designed to remind if a collision occurred due to distracted driving. Co,uncj]:~:.~.2Lito COllgt~ttlla1:ed Mr. Ennis on a great campaign and addressed the need to create a disl~~q UUNlll." event with CAA, Peel Regional Police and the Road Safety Committee. RECOMMENDA non I. That funds be allocated to the Educational and Promotions Subcommittee before the next Road Safety Mississauga (RSM) Committee meeting and that the Educational and Promotions Subcommittee be authorized to purchase items of behalf of the RSM Committee.

8 Road Safety Mississauga Advisory Committee o - j - October 22,2013 (3) 2. That the Road Safety Mississauga Committee (RSM) allocate up to a maximum of $20, from the 2013 RSM budget to purchase speed awareness units. Approved (Councillor Crombie) Recommendation RSM ROAD WATCH Program Statistics Committee members reviewed the Road Watch statisl~s RECOMMENDATION That the Mississauga Road Watch nrriqt,nn<:o 2013 be received. Received (Councillor Crombie) Recommendation 1'.."lVl-VV"Cl OTHER BUSINESS Colin Patterson, ('.oorrlli,,'" Pilot Project at Hunl;(f~i!I1 :Sa/etv Pr(wr"m noted that the Traffic Calming r"".,en,,'" DIDSll1ve feedback.

9 March 2, 2014 Craig Trenholm Road Safety Mississauga Committee City of Mississauga Dear Com mittee Member, I have been working on a proposal to improve the safety of pedestrians and cyclists in an ulban environment like ours. This program would use an enhanced red light camera system combined with computer vision analytics and telemetry to identify dangerous driving behaviour. Identifying, recording and storing of bad driving behaviour would be done electronically. A police officer would evaluate electronically flagged video evidence and communicate with offenders through our Community Road Watch Progro.m. This is the same thing police currently do with infomnation received from members of the public when they report bad driving behaviour. This proposal is based on Collision Types, as tracked in collision reporting statistics. It targets one specific Collision Type for improvement using "Red x theory from the field of Quality Assurance. "Red X" theory targets the aspect of a problem can produce the maximum improvement for the effort expended. The biggest problem in the area of pedestrian and bicycle safety, on the par! of drivers, is their inadequate or ineffective visual scanning at intersections. This solution targets drivers turning right at traffic lights where pedestrians have the right of way. Among the six intersection collision types, this one ranks second worst for pedestrian injuries. It is also very significant in temns of death and injury to cyclists. This collision type has become increasingly significant over the past few years. There are several reasons for this being the best target for enforcement and education efforts, including driver behaviour issues that make this intersection manoeuvre a greater challe,lge than most drivers realize. If we can improve driver behavic>ur in their right turns through improved visual scanning, that improved visual scanning might improve other driving manoeuvres as well. This program consists of three elements which could be deployed in tandem, on a rotating basis, at. strategically located intersections. EDUCATION o An inexpensively delivered message, at the most useful time and place to educate drivers and effect cnange in driving behaviour. (Bus shelters, located at camera deployed intersections possibly co-sponsored wilh signage rights holder

10 ENFORCEMENT o Enforcement of, "Stop at Red Light" provisions requiring drivers to stop on a Red Light prior to any olherwise permissible, righl tum on a Red Light. This is already a part of the Red Light Camera systems currently deployed. Using it here would offset costs associated wilh this program. PASSIVE ENFORCEMENT WITH INDIVIDUAL EDUCATION VIA REVIEW OF DRIVER ERRORS. o o Through the Community Road Watch program, and with Ihe use of additional video camera moniloring, drivers failing 10 yield or to properly observe pedestrians, would receive a message similar to the message currenlly delivered by Police 10 aggressive drivers when complaints are received from citizens. A video clip of an Aggressive Driving incident could be made available for the offending driver to view online. Over the past three years I have reviewed pedestrian collision and death statistics as well as statistics for bicycle dealhs. All the material I have reviewed, everything I understand about the challenges faced by drivers and everything I observe in driver behaviour convinces me that this program can greatly improve the safety of pedestrians and cyclists. My primary statistical sources are: City of Toronto, Pedestrian Collisions Ontario Ministry of Transportation, Pedestrian Collisions Office of the Chief Coroner Jar Ontario Pedestrian Death Review (Jan 1, December 31,2010). Cycling Death Review (January 1, December 31, 2010). For the past 18 years I have been teaching drive(s education in Oakville and Mississauga. I teach in-car and in-class working with novice and intermediate drivers. I also have considerable experience instructing fully licenced drivers through corporate programs and court ordered remedial driver training. I am highly skilled in observing driver behaviour and I have spenl a great deal of time doing Ihat, in my work and as a pedestrian in the City Centre area. My background includes several years of working in Quality Assurance. That background combined with my experience in driver training brings me to the belief that the proposal presented here, is a viable, realistic and affordable plan to significantly reduce the frequency of death and injury to pedestrians and cyclists. I hope to find an ealiy adopter for this program and would be pleased to have an opportunity to discuss it with you_ r can hp: ra~~h""rf ~t Yours truly, Craig Trenholm Miss issauga

11 Angie Mela 3 From: Sent To: Subject: Angie MelD 2014/04/173:43 PM Angie MelD FW: Mississauga Traffic Safety Council ----Original Message---- From: Kevin Dietz [mailto: Sent: 2014/03/21 6:03 PM To: Angie Melo Subject: Mississauga Traffic Safety Council Hello, I'm a current resident of Mississauga, and in years past I've also lived in downtown Toronto, and Etobicoke. Upon returning to residence in Mississauga a year and a half ago (I've worked in Mississauga for the past seven years), I was surprised to see my car insurance increase by $1200 per year, simply due to location. After spending time here as a driver and pedestrian however, I am not surprised as to why this is so. I feel that there is a major problem with traffic safety in Mississauga (and enforcement of infractions), due to ignorance, lack of attention, and disregard for traffic laws and safety measures, by the driving public at large. I have personally witnessed people driving on the wrong side of the road, driving in reverse down highway on-ramps, turning left or right from the far opposite lane, and even driving on sidewalks (I wish I were exaggerating). One of the worst and most co=oniy occurring traffic safety issues I witness on a daily basis, multiple times per day, is drivers running red lights (also not stopping, much less yielding, when making a right tum at a red light.) In the past week alone I have witnessed two such incidents that were absolutely astounding in how brazen the actions of the driver were. These were both at Mavis Road and Bumhamthorpe, a very busy intersection, and one that I feel is particularly prone to such things. As a pedestrian (l walk to work when the weather permits), both my partner and I have nearly been hit by drivers of vehicles, who did not have the right of way, multiple times. We have witnessed accident scenes involving pedestrians at the major intersection where we live. I was recently almost the victim of one. I am not writing merely to rant or complain - in fact, I would like to meet with or speak with someone regarding traffic safety measures and enforcement philosophies in Mississauga. There is a very dangerous attitude of ignorance in this city where driving is concerned, and myself and many others I've spoken with agree that it is currently very much out of control, and getting worse. Higher insurance rates are not the solution, nor are they what I'm primarily concerned about; it's the safety of drivers and pedestrians, and creating a culture of responsible and attentive driving, that must be addressed and put into action. I would like to get involved in the discussion. Thank you for reading this, your response is much appreciated. Kevin Dietz..1

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13 Memorandum TO: FROM: DATE: SUBJECT: Chair and Members of Road Safety Mississauga Advisory Committee Angie Melo, Legislative Coordinator March 20, 2014 List to be sent to the Minister of Transportation and the Minister of Health regarding concerns with highway driving, driver retesting and continuing driver education At the October 22, 2013 Road Safety Mississauga Advisory Committee meeting, members of the Committee recommended that a list be sent to the Minister of Transportation and the Minister of Health regarding concerns with highway driving, driver retesting and continuing driver education: "Recommendation: RSM That members of the Road Safety Mississauga make a list of recommendations be brought back to the Committee to be sent to the Minister of Transportation and Minister of Health to include but not limited to; concems with highway driving, driver retesting and continuing drivers education." Council adopted this recommendation (Resolution ) on October 30,2013. T mittee should discuss the matter as noted in RSM Angie Melo Legislative Coordinator (905) ext. 5423

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15 Activity Plan & Budget 2014 Community Outreach - Events 2014: Activity Resource Budget Requirements Estimate Driver Distraction Deterrence - Awareness and Education Outreach and education via City Facilities and community outreach events. Traffic Speed Compliance - Outreach Traffic Calming Devices Street Racing deterrence General compliance outreach ROAD WATCH Program via New outreach campaign Brochure / Report Form for the Mississauga ROAD WATCH program, including quantity for distribution at the Road Safety exhibit, and inventory for continued supply to Mississauga Community Police Reporting offices, community centres, library branches, and the Civic Centre. R04Il Safety Mississtliug«Advisory Committee Spel!ll Watch Project A summer project will provide education via student manpower. $12, Road Safety Mississauga Advisory Committee web site Promote community use of the Road Safety Mississauga Advisory Committee web site and venue. $ in-kind Community Safety Zones $ in-kind Additional Resources Member Expenses (Conference / Seminar Attendance) 2014 Budget Total $38,800.00* *$26, not allocated

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17 6 tlrings to know about new distracted driving rules Page 1 of2 News / Canada 6 things to know about new distracted driving rules Fines increase to $280 today independent of proposed legislation because of chief justice's decree. RANDY RISLING I TORONTO STAR FILE PHOTO A cyclist going west with traffic on Danforth Ave. New rules would increase flnes for opening a door in front of a cyclist By: thestalcom PUblished on Tue Mar New fines for distracted driving will change the rules of the road in Ontario. Here are the six top things you should know about the proposed legislation: The legislation is expected to pass in a vote early this spring and has all-party support. Fines for distracted driving jump from $155 to $280 today (Tuesday) regardless of the legislation. Annemarie Bonkalo, chief justice of the Ontario Court of Justice, decreed that last month in a judicial order. Fines range from $300 to $1,000, along with three demerit points, for using cellphones while driving, under the changes to the Highway Traffic Act. Fines range from $300 to $1,000, and three demerit points, for opening a door in the path of a cyclist. Motorists would have to keep one metre from cyclists on the road. Fines range from $60 to $500 for cyclists not using required lights and reflectors. What exactly is distracted driving? According to Canst. Clint Stibbe, with the Toronto police's Traffic Services, distracted driving occurs any time a person is operating a motor vehicle while holding a mobile device. This means the device doesn't need to be turned on, and the car can't just be stopped; the device must be located away from the driver, and the car must be fully parked. For /5 _things_to _know _ about_new _distract /05/14

18 6 things to know about new distracted driving rules Page 2 of2 example, using a mobile device while stopped at a red light can still result in a ticket, Stibbe told the Star. 14/03/18/5 _things _to _know _ about_new _distract /05/14

19 - -INov - ()O ROAOWATCH STATISTICS Mississauga Ye~r'To Oat~" ') j Grand Count of Alleged Violation Alleged Violation Total Making Unsafe Lane Cilange(s) 191 Other Driving 188 Excessive Speed 158 Following too Closely 112 Failing to come to a Complete Stop 89 Drive,.-Handheld Device 65 Failing to Stop for School Bus 62 FalJing to Stop for Red Light 54 Making an Improper Turn 39 Disobey a Schaol Crossing Guard 16 Disobey Posted Sign 3 T Total 978 o _ Count of Road Waidio'A-Ction ' Count of Compla!nt Type Road Watch Action Tolal Oomplaint Type First Letter 818 Drop Off Improper Veh/Plate 163 Incomplete Form 161 Fax No Offence 1 11 Mail Not Roadwatch 40' (blank) (blank) I Online Grand Tolal 993] Grand Total Total imonth - u Count of Alleged Violation Alleged Violation Total Disobey a School Crossing Guard 1 Disobey Posted Sign 3 Excessive Speed 22 Failing to cotne to a Complete Stop 3: Failing to Stap for Red Light Failing to Stop for School Bus Following too Closely 51 1~ Making Unsafe Lane Cilange{s) 31' Making an Improper Turn 8 Other Driving 12 (blank) Drive-Handheld OeviC'.e 4 T Grand Total speoificmonth" I MONTH.. inov I [iviqntfi ---U[Nov Count of Road Watch Action Count of Complaint Tvpe Road Watch ActIon Total ~Elajnt Type Tolal First Letter 69 Drop Off 1 Improper VehfPlate 24 Ema!1 16 lncomplete Form 10 Fax 3 No Offence 3 Mail 6 Not Roadwatch 2 (blank) (blank) Online 82 Grand Total 108 Grand Total W8 Sleven Mui'pI'Jy 1/22/20-[,(j

20 1 ROADWATCH STATtSTICS Mississauga Count of Alleged Violation Alleged Violation Total Other Driving 176 Making Unsafe Lane Change(s) 160 Excessive Speed 136 FollowhlQ too Closely 97 Failing to come to ;;1 Complete Stop 86 Drive-Handheld Device 61 Failing to Stop for School Bus 60 Failing to Stop for Red Ught 49 i Making an Improper Turn 31 Disobey a School Crossing Guard 15 Grand Total 871 I ); I Yeano Dale Count of Road Watch Action Road Watch Action Total I First Letter 549i Improper VehlPlate Incomplete Form 15~1 No Offence Not Roadwatch 38 (blank) i Grand Total 8851 Count of Complaint Type Complaint Type Total Drop Off 77 Fax 58 (blank) Online 761 Grand Total 886,.,,,;-:;~>::> ';;/i!."i.,:;<>:,,~,,r::.;:_/ ;~'<~;,,;-:-;,:_:.\, [MONTH 10ct I Count of Alle~ed Violation Alleged Violation Total Excessive Speed 21 Failing to come to a Complete Stop 13 Failing to Stop for Red Light 6 Failing to Stop for School Bus B Following too Closely 14 Making Unsafe Lane Change(s). 20 Making an Improper Turn 4 Other Driving 11 (blank) Olive-Handheld Device 5 Grand Total 102. i';:,yspgcific/fy10ntw".. '.;;,;.; i;,i...i.. ~ i"",.;: i;;,.:;,.;,... ;;, i G" IMONTH... 10~t I' IMONTH. IOot Count of Road Watch Action Counl of Complai~e Road Walch Action Total Complaint Type Total First Letter 62 Drop Off 7 Improper Veh/Plate 22 Fax 4 Incomplete Farm 15 Online 94 No Offence 3 Grand Tolal 105 Not Roadwatch 3 Grand Tolal 105 cr --- ()O Steven Murphy 12/212013

21 Report ROAD SAFETY MISSISSAUGA Advisory Committee PEDESTRIAN SAFETY STRATEGY REVIEW TEAM MEETING TUESDAY, APRIL 8, :30 a.m. COMMITTEE ROOM B - 2 nd Floor, CIVIC CENTRE 300 CITY CENTRE DRIVE, MISSISSAUGA, ONTARIO L5B 3C1 APPOINTED MEMBERS: Mubina Rahim, (Chair), Citizen Member Councillor Pat Saito (Ward 9) Gargi Guhathakurta, Citizen Member STAFF PRESENT: Colin, Patterson, Coordinator, Integrated Road Safety Program Farhad Shahla, Transportation Project Engineer CONTACT: Angie Melo, Legislative Coordinator Office of the City Clerk, Telephone: , ext 5423; Fax: angie.melo@mississauga.ca

22 Pedestrian Safety Strategy Review Team CALL TO ORDER - 9:34 a.m. APPROVAL OF AGENDA - Approved (Councillor Pat Saito) April 8, 2014 DECLARATIONS OF CONFLICT OF INTEREST - Nil MA TIERS TO BE CONSIDERED 1. Pedestrian Railway Safety Councillor Pat Saito advised that a deputation at the Transportation Committee meeting on February 19, 2014 was made by Denise Davy, who spoke to concems related to pedestrian safety by railways in the City of Mississauga and surrounding municipalities. The matter was referred to the Road Safety Mississauga's Pedestrian Safety Strategy Review Team for assistance with educational/awareness of this matter. Colin Patterson, Coordinator, Integrated Road Safety Program advised he has reviewed the City of Burlington's report and noted that the City of Burlington has installed fencing and sign age as safety measures; however, they identified opportunities for improved communication and coordination between stakeholders and implemented an information exchange process to help identify and implement strategies that can assist in the prevention of rail line fatalities. Mr. Patterson further advised that Transportation and Works currently has a fence maintenance program. The committee is satisfied that Transportation and Works is reviewing the City of Burlington's report and that a report to the Transportation Committee will be prepared. RECOMMENDATION That Transportation and Works be directed to prepare a report to the Transportation Committee regarding appropriate measures to improve pedestrian safety around railways. RECOMMEND APPROVAL 2. Safety Signs for Cul-de-Sacs/Courts Councillor Pat Saito advised that residents want to see reduced speed limits on cul-de-sac/courts; however, the reduced speed limits would be extremely difficult to enforce. Councillor P. Saito further advised that residents who live on cul-desac/courts have no choice but to walk on roadway as there are no sidewalks. Signs to drive slow and that there is no exit are already posted.

23 Pedestrian Safety Strategy Review Team April 8, 2014 Discussion ensued regarding ideas for signage, that signs be unique and contain symbols more than words, RECOMMENDATION That Transportation and Works staff be directed to bring to the next Pedestrian Safety Strategy Review Team meeting, samples of signage to be installed on cul-de-sacs/courts, RECOMMEND APPROVAL 3, Culture Counts: At the Road Safety Mississauga Committee meeting on March 25, 2014, Natalie Zeitoun, Regional Marketing Planner, Ministry of Transportation provided a presentation regarding a strategy to make road safety education more accessible to newcomers, and to expand the Ministries efforts to other regions, Ms, Zeitoun asked the members of Road Safety to consider providing educational material to organizations/locations where newcomers would have access to information, The Pedestrian Safety Strategy Review Team considered Ms, Zeitoun's request and agreed that Road Safety Mississauga currently has information material that can be sent to libraries, community centres, and the Peel Multicultural Council. Angie Melo, Legislative Coordinator was directed to take inventory of what material is available and to send educational material to these locations, OTHER BUSINESS RECOMMENDATION DATE OF NEXT REVIEW TEAM MEETING ADJOURNMENT - 10:33 a,m,

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25 Angie Melo 9 From: Sent: To: Subject: Angie Melo 2014/05/14 11:13 AM Angie Melo FW: The Sweet Life Road Show - please share with committee From: Zeitoun, Natalie (MfO) Sent: April-1S-14 1 :07 PM To: Angie Melo (Angie.Melo@mississauga.ca) Subject: Follow up to last meeting - please share with committee Hi Angie, At our last meeting (which didn't end up being a meeting) I brought forward the upcoming Mississauga high school event and the opportunity to take part. Councillor Saito asked me to send an . The Sweet Life Road Show is coming to Our Lady of Mount Carmel S.5. on Tuesday June 3 from approximately 8am- 3pm. We are looking for road safety volunteers to staff the various rotation stations. All booths are scripted and essentially turn-key and the day is very rewarding. An idea would be to have the Mississauga Road Safety Committee 'host' the event. Thanks, Natalie Regional Marketing Planner - York, Peel, Durham Ontario Ministry oftransportation (cell) 1

26 The SwuA. ~. Road Show The Sweet Life Road Show raises awareness about the deadliest road safety risks and provides teens and parents with strategies to protect themselves. Sweet Life Strategy Stations (2 hr.) Fun and high-energy event uses proven methods including role plays, hands-on demonstrations, small group activities, and peer theatre to increase risk awareness and provide protective strategies. The students are divided into small groups and circulate around 10 stations. The 2 hour event accommodates up to 200 students. Larger groups can be divided into morning and afternoon sessions. Game of Life (30 rnin) This challenge enhances teambuilding while harnessing the energy and learning of the day. The 30 minute wrap-up session builds skills, reinforces key messages, and is another opportunity to shift towards a culture of safety. Taking Action on Distraction (2.5 hc) Interactilleevent uses video, handscon games and a driving simulatorto convince studentsofthe impact of distractions on our abilities. Focus is placed on the loss of friendships and the. damage to important relationships caused by this students thinking about ways to reduce distractions as a driver and asa pedestrian. This session is a great compliment tothe Strategy Stations. Schools can send half of the students to each event in the morning and then switch the groups in the afternoon. Parents are the Key (60 min) Eye-opening presentation for parents expels the myths about teen driving and helps parents :understand their crucial TOle in keeping their teen drivers safe. 1n this suggested evening session, parents are given the tools to coach., support and monltorand -protect their teen drivers. Reserve a spot and bring this fife-saving event to your school! We are committed to working with your unique schedule.

27 100%, of Participating Students Recommended this Program! Here's what else the students said... 'Thanks. We need this stuff! " "Every student should get this." "I never would learn this anywhere else." Student, lana Catholic Secondary School Student, Lome Park Secondary School Student, Rick Hansen Secondary School Here's what the principals and teachers said... "We have never had such positive feedback from an event! Can we bring you back for the rest of the student body?" Principal, lana Catholic Secondary School "Thank you! Thank you! Thank you!" Teacher and former insurance adjustor "The infomnation that the Grade 11 students received was so important to their safety and well-being and the feedback from the school community has been overwhelmingly positive." Principal, Lome Park Secondary School "Phenomenal success!" Principal, Rick Hansen Secondary School "I wish I'd seen this 4 years ago when my daughter was learning to drive. We'll be making some changes with my son" School Council President, Loyola Catholic Schools Vehicle crashes prevent too many teens, families and communities from enjoying the Uves they deserve. Enough is enough!