Document Safer Roads Ottawa Program Workplan
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1 Document Safer Roads Ottawa Workplan The 2012 Safer Roads Ottawa (SROP) implementation plan includes: The production of a video to help launch the new SROP; The delivery of an annual year-long campaign-based Selective Traffic Enforcement (STEP); The delivery of a major campaign on distracted driving with a focus on non-intersection single vehicle collisions; The delivery of a major campaign on aggressive driving with a focus on right angle collisions; The continued enhancement of community-based and the City s involvement in these clinics; The exploration of a pedestrian and/or cycling diversion program wherein training would be an alternative to paying traffic tickets for specific violations; Exploring/reviewing the feasibility of a by-law to provide for a one metre buffer zone between bicycles and motor vehicles, and, Exploring/reviewing the feasibility of a by-law to provide for a one metre buffer zone between motorcycles and other motor vehicles. Page 1
2 Quarter 1 The implementation of the 2012 SROP plan is as follows: Action Description Lead Agency, or General Video Produce a video to help launch the new SROP. Sponsorship opportunities. Driving Leverage use of youtube, facebook, movie theatres, etc. STEP Annual year-long STEP highlights 2 enforcement and education initiatives each month through news releases. Awareness Plan awareness campaign including, Campaign collection of data, Communications Plan, etc. Develop media components such as television and radio ads, social media, community newspapers and other awareness pieces targeting young males Video production company,,, Public Health,, Driving Media Event Conduct media event to launch awareness campaign. Driving Video Create video on distracted driving to be used in school talks, available on youtube, etc. Pedestrian and/or Cycling Safety Diversion Exploration of a pedestrian and/or cycling diversion program wherein training would be an alternative to paying traffic tickets for specific violations Algonquin College students,,, Public Health, Planning and Growth Management, Ottawa Police Page 2
3 Quarter 2 STEP Action Description Lead Agency, or Deliver the annual year-long STEP, which includes the analysis of data, enforcement and education initiatives and the dissemination of two s Releases each month Driving Education Distribution of information cards primarily by Police Driving Education Give presentations about distracted driving to Public Health staff working in high schools, Public Works, OPP, RCMP Public Health Driving Outreach Pilot education outreach in high schools on distracted driving (i.e. cell phone use, texting) through Public Health nurses Driving Driver s Education Schools Encourage inclusions of distracted driving information in driver s education school curriculum Public Health Public Health, Ottawa Police, Driving Hand-held Devices Enforcement of new hand-held device legislation Driving Enforcement Conduct enforcement at higher risk locations Driving Incentives Explore partnering with stakeholders to distribute incentives to drivers complying with the new hand-held device legislation. Sponsorship Opportunities. Driving Advocacy Advocate for distracted driving questions in MTO s G1 driver tests Driving Outreach Engage community policing officers to build in topic in presentations to communities Works, Page 3
4 Action Description Lead Agency, or Vehicle Rumble Strips Commence installation of edge-line rumble strips on new road construction and overlays where there are shoulders (where possible) Infrastructure Services Vehicle Other Roadside Safety Improvements Commence implementation of low cost countermeasures such as ensuring that roadside gravel shoulders are compacted (i.e. no loose gravel) and removing ditches where practicable to expand recoverable zone Infrastructure Services, and Vehicle Warning Signage Commence signage reviews in rural areas and augment/upgrade i.e. warning signs, Vehicle Chevron Signs and Reflectors i.e. Cat s Eyes Commence installation of chevron signs and reflectors along curves in rural locations where collisions are high, Page 4
5 Quarter 3 Action Description Lead Agency, or STEP Awareness Campaign Planning Deliver the annual year-long STEP which includes the analysis of data, enforcement and education initiatives and the dissemination of two s Releases each month. Plan awareness campaign including, collection of data, Communications Plan, etc., Public Works Awareness Campaign Development Develop media components such as television and radio ads, social media, community newspapers, etc. Media Event Conduct media event to launch awareness campaign Page 5
6 Quarter 4 Action Description Lead Agency, or STEP Education Deliver the annual year-long STEP, which includes the analysis of data, enforcement and education initiatives and the dissemination of two s Releases each month. Distribution of information cards primarily by Police., Public Works, RCMP STOP! Spare a Moment. Spare a Life initiative Expand the new piloted stop sign safety initiative in Barrhaven to other communities in Ottawa, Ottawa Police, Public Health Enforcement Conduct enforcement at higher risk locations. Reporting Drivers Educate community on how to report aggressive drivers. Bus Watch Red Light Cameras Establish Bus Watch mechanism for school bus drivers and the public to report drivers disobeying school bus laws Install additional red light cameras at higher risk locations, School Bus Companies Large Stop Signs, Large Stop Ahead Signs, Exponential Install large stop signs, large stop ahead signs, exponential stop bars and flashing beacon lights at higher risk locations where appropriate Page 6
7 Action Description Lead Agency, or Stop Bars and Flashing Beacon Lights Larger Signal Display Heads Explore the use of larger signal display heads (i.e. Highway-size) at appropriate high collision locations Advanced Signal Display Technology Explore the use of advanced signal display technology (i.e. LED lights) at appropriate high collision locations Roundabouts Outreach Continue to implement roundabouts as a form of safe intersection control Engage Community Policing Officers to build in topic in presentations to communities Page 7
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