Official Style Guide

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Emmeline Bradley
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1 Official Style Guide

2 1 Overview A versatile identity for a diverse, intelligent, and inclusive school. We are all Rebels!

3 MASCOT LOGOS REBEL WORDMARKS FLINTRIDGE PREP REBELS FOOTHILL TYPEFACE ABCDEF... GOOOOO REBELS! OFFICIAL STYLE GUIDE The Rebels identity consists of three parts: the mascot logos, the Rebel wordmarks, and the Foothill typeface. Combine them creatively, but use only one mascot logo and one wordmark in a given composition. The artwork package includes spot color files for apparel, CMYK files for print use, and RGB files for screen use. Use only one mascot logo and one Rebel wordmark at a time. But you don t always need to use a mascot logo, a wordmark, and Foothill. Sometimes just one will do the trick. Consider how the artwork will be used before choosing your files. OVERVIEW PAGE 3 OF 14

4 2 Frank & Clara Grit. Strength. Bravery. Community. Frank and Clara cut trails, befriend bears, and stand up for what s right.

5 FLINTRIDGE PREP REBELS OFFICIAL STYLE GUIDE Frank and Clara are the stuff of tall tales. They both embody the same Rebel spirit and can be used interchangeably. If you need to use a light logo on a dark background, use one of the ready-made inverted logos, do not invert one of the other logos. The logos must be at least 2 inches tall. Do not alter the logos. Only use the 4-color logos on a white background. Do not limit your choice of mascot logo to your own gender. The logos appear centered when their oval borders are centered. (See X, above.) The logo with both Frank and Clara requires quite a bit of space to come to life. Use it at large sizes. FRANK & CLARA PAGE 5 OF 14

6 3 Rebel Wordmarks These letters are not to be trifled with. They do more than mark what s ours; they declare our principles.

7 FLINTRIDGE PREP REBELS OFFICIAL STYLE GUIDE Wordmarks differ from type in that they are static and function as self-contained graphics. Do not rearrange the letters or alter the wordmarks. The wordmarks must be at least 5/8 inch tall. The wordmarks should be used to explicitly reference the Rebels and Flintridge Prep. REBEL WORDMARKS PAGE 7 OF 14

8 4 Foothill Typeface What do you get when you infuse traditional athletic type with a healthy dose of California swagger?

9 CHARACTER SET FLINTRIDGE PREP REBELS ABCDEFGHIJKLMNOPQRSTUVWXYZ.,:;?! - _()[]{}/ $ #%=+ ±<> ªº ÁÀÂĂÃĀÄÅǺĄÆǼĆČĊÇĎĐÐÉÈÊĚĔĒË ĖĘĞĠĢĦÍÌÎĬĪÏİĮĶĹĽĿĻŁŃŇÑŅÓŐÒÔŎÕ ŌÖØǾŒŔŘŖŚŠȘŞŤŢÞÚŰÙÛŬŪÜŮŲẂ ẀŴẄÝỲŶŸŹŽŻ REGULAR LETTERSPACED OFFICIAL STYLE GUIDE Flintridge Flintridge Foothill is a complete, custom typeface that supports well over 100 languages. Foothill does well letterspaced, especially when used for a short bit of text. A good ballpark is 5% to 10% (50 to 100 units in Adobe applications), but adjust based on content and context. Use Foothill to get specific it s great for team names, student groups, events, etc. Letterspace Foothill when it is used for just a few words. Foothill must be used at or above 24 pt. FOOTHILL TYPEFACE PAGE 9 OF 14

10 5 School Colors Blue, gray, and white unite generations of Prep students, teachers, and coaches.

11 CORE COLORS (APPAREL) PMS 294 C100 M69 Y7 K30 R0 G55 B116 # PMS COOL GRAY 8 C23 M16 Y13 K46 R134 G138 B141 #868A8D SECONDARY COLORS (4-COLOR ARTWORK) FLINTRIDGE PREP REBELS PMS 294 C100 M69 Y7 K30 R0 G55 B116 # PMS 7544 C58 M37 Y18 K30 R84 G109 B132 #546D84 PMS 429 C21 M11 Y9 K23 R160 G170 B178 #A0AAB2 PMS COOL GRAY 2 C5 M3 Y5 K11 R214 G216 B214 #D6D8D6 OFFICIAL STYLE GUIDE Flintridge Prep s colors are navy blue, gray, and white. Reference the core color palette when creating apparel with one or two colors. Reference the secondary color palette when using the 4-color mascot logos. Navy blue is the school s primary color. Use navy blue with white and gray accents for home uniforms. (Use white for away uniforms.) SCHOOL COLORS PAGE 11 OF 14

12 6 System Guidelines Rebels are creative within constraints. Learn the rules so that you can know when and how to break them.

13 FLINTRIDGE PREP REBELS OFFICIAL STYLE GUIDE Frank, Clara, the Rebel wordmarks, and Foothill work well when centered and combined vertically. The mascot logos and the wordmarks should speak loudest. Balance them in size. When used with a mascot logo or a wordmark, the Foothill typeface should take on a supporting role. Make sure the negative space between each component feels equal. (See X, above.) Don t put the mascot logos, wordmarks, and type too close to other elements or too close to any edges. They need room to rebel. SYSTEM GUIDELINES PAGE 13 OF 14

14 REBELS IDENTITY DESIGN Reed Bradley ( 08) reed@reedbradley.com Graham Bradley ( 05) graham@grahambradley.com THANK YOU Joanna Brody Prep Mascot Committee Class of 2013 DIRECTOR OF COMMUNICATIONS Nicole Haims Trevor ( 91) ntrevor@flintridgeprep.org FLINTRIDGE PREP REBELS HEADMASTER Peter Bachmann Flintridge Preparatory School seeks to nurture in its students the knowledge, critical skills, community values and creativity essential for an engaged, balanced and responsible life. OFFICIAL STYLE GUIDE 2014 FLINTRIDGE PREPARATORY SCHOOL PAGE 14 OF 14

Graphic Standards Guidelines. Guidelines for Using the Mount Saint Joseph Graphic Identity

Graphic Standards Guidelines. Guidelines for Using the Mount Saint Joseph Graphic Identity Graphic Standards Guidelines Guidelines for Using the Mount Saint Joseph Graphic Identity Graphic Standards Guidelines e graphic identity for Mount Saint Joseph High School is summarized in the following