LYON COLLEGE ATHLETICS BRAND & VISUAL STANDARDS GUIDE

Size: px

Start display at page:

Download "LYON COLLEGE ATHLETICS BRAND & VISUAL STANDARDS GUIDE"

Dwayne Stafford
5 years ago
Views:

1 LYON COLLEGE ATHLETICS BRAND & VISUAL STANDARDS GUIDE VERSION 1.1 SEPT. 2015

2 TABLE OF CONTENTS THE VISION PG. 1 COLORS PG. 2 FONTS PG.3 LOGOS PGS. 4-9 USAGE GUIDE PGS APPAREL & UNIFORMS PG. 13 1

3 THE VISION Right now is an exciting time for Lyon College and The Scots athletic program The newly implemented Brand and Visual Standards Guide helps to create and reinforce a consistent and exciting visual identity to support the progress of the program. The new look and feel for The Scots is designed to create a cohesive color palette, appropriate logo usage and message continuity, while being flexible enough to give administrators and coaches unique options for their respective teams and projects. Our goal is to build a powerful brand for the Lyon Scots program, and to expand our name and visual identity into a larger audience. The Brand and Visual Standards Guide includes all the information needed to enable individuals to make decisions that fit within the guidelines provided hereafter. If questions arise or special requests are needed, please contact: Eric Bork Director of Marketing & Communications Office: eric.bork@lyon.edu Kevin Jenkins Athletic Director Office: kevin.jenkins@lyon.edu John Krueger Sports Information Director Office: john.krueger@lyon.edu Artwork: All official artwork is available through the Office of Marketing & Communications. marketing@lyon.edu to request files for vendors, designs (print marketing and apparel), and for any questions you may have about the newly implemented policies. 1

4 COLORS The basis of a good brand is proper and consistent color usage. The primary color for the Scots brand is navy blue. The secondary color is dark, or scarlet red. The third color is white, which is to be used as an accent and trim color. PRIMARY COLORS LYON BLUE CMYK (PRINT) C100, M72, Y0, K65 RGB (WEB) R0, G30, B81 HTML (WEB) #001E51 LYON RED CMYK (PRINT) C27, M100, Y94, K36 RGB (WEB) R131, G20, B27 HTML (WEB) #83141B PROCESS WHITE HTML (WEB) #FFFFFF Note the absence of yellow/gold This is NOT an official color of the Scots athletic program, and is not to be used for uniforms, apparel, or print material. For apparel, please use the above colors as the main color of the garment or item when possible. Since color choices are frequently limited depending on vendors and styles, the below colors are common color hues that are acceptable: For the first three years, the use of only red, blue, white, black, and gray variations are permitted (through the academic year). This will help make the Lyon Scots brand easily identifiable over time. Beyond this timeline, other colors can be introduced for retail apparel. 2

5 FONTS PRIMARY FONT Myriad Pro Bold Condensed Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !$%()?-,. :; The Myriad Pro font in bold, italicized, and condensed is the main font used for all type on apparel and uniforms outside of the stylized wordmark and logo. It is also used in print design for headings and subtitles. It is to be used in all caps for all applications. Specific examples of usage are shown later in this document. SECONDARY FONT Goudy Old Style ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz !$%()?-,. :; The font Goudy Old Style is to be used for all standard communications copy, such as memos, letters, reports, and any other materials generated electronically. This font is also used in the same manner for most Lyon academic materials. 3

6 LOGOS ORIGINATION OF LOGO Use of the lion rampant from the official college seal. A symbol of bravery and strength, the lion rampant exudes honor and tradition while directly reflecting the history and scottish heritage of the College. Incorporating the stylized L from the recently formed athletic wordmark directly links to the College name. Using only the L will aid in our mission to be reffered to as Lyon and not Lyon College. 4

7 LOGOS PRIMARY LOGO The primary logo consists of the interlocking L and rampant lion (from this point referred to as the L), and the stylized wordmarks. This logo is to be used for official documentation, letterhead, and business cards, and in any place this may be a person s first exposure to the Scots brand. It can also be used on apparel in the below one or two-color options. TWO-COLOR OPTIONS ONE-COLOR OPTIONS 5

8 LOGOS SECONDARY LOGO The secondary logo consists of the L and Scots wordmark. his logo can be used in cases where a person is already aware of the Scots brand, or where the words Lyon or Lyon College are in close proximity. Examples include uniforms, signage, print and web marketing, and apparel. TWO-COLOR OPTIONS ONE-COLOR OPTIONS 6

9 LOGOS TERTIARY LOGO The tertiary logo consists of the Scots wordmark, L, and the College founding year in a custom-shaped shield with the founding year of the College centered at the bottom. This logo is a single color design and to be used exclusively for uniforms and apparel. COLOR OPTIONS 7

10 LOGOS WORDMARK The Lyon wordmark is a custom typeface that was created specifically for this application. The Lyon wordmark can be used in a variety of ways, including uniforms, signage, and apparel. The Scots wordmark is not to be used alone. It is only to be used in the primary, secondary, and tertiary logos, as well as locked together with the Lyon wordmark as shown. TWO-COLOR OPTIONS ONE-COLOR OPTIONS 8

11 LOGOS TEAM LOGOS There are two official sports logo options: one including the L with the word Scots to the right and sports team name below, and one with the Lyon wordmark containing the sports team below. Both can be used interchangebly for coach and staff polos, signage, and team merchandise. TWO-COLOR OPTIONS ONE-COLOR OPTIONS 9

12 LOGOS SPECIFIC TEAM LOGOS BASEBALL SOFTBALL VOLLEYBALL FOOTBALL BASEBALL SOFTBALL VOLLEYBALL FOOTBALL MEN S BASKETBALL WOMEN S BASKETBALL MEN S WRESTLING WOMEN S WRESTLING MEN S BASKETBALL WOMEN S BASKETBALL MEN S WRESTLING WOMEN S WRESTLING MEN S GOLF WOMEN S GOLF MEN S SOCCER WOMEN S SOCCER MEN S GOLF WOMEN S GOLF MEN S SOCCER WOMEN S SOCCER *refer to page 8 for all color options. 10

13 USAGE GUIDE CLEAR ZONES FOR GRAPHICS When considering the application of approved Lyon logos in print and apparel, please apply the clear zone rules below to ensure the logos are clearly visible and have as much impact as possible: X X X WOMEN S X BASKETBALL X WOMEN S BASKETBALL X X CENTERED 11

14 USAGE GUIDE IMPROPER USAGE The below examples show how not use or alter the logos or wordmarks: Do not alter the angle or perspective of any logo or text. GO SC TS! Do not use logos or parts of logos combined with non-branded elements. Do not use any unapproved colors for logos or text. The Scot Shop may have items that deviate from this rule, which will have been approved through the appropriate channels. Do not combine individual logos to make new designs. The only exception will be for ceratin items where multiple sides may require them, i.e. baseball caps, and will need approval. The use of unapproved clipart is prohibited. Only on certain occasions will the use of artwork outside of the provided logos be approved. If this is wanted, approval must be given. If you have questions, or are not sure your usage follows this guide, please contact the Office of Marketing & Communications for clarification. 12

15 USAGE GUIDE FONT USAGE & WORD PLACEMENT LYON The official font for the Scots branding program is Myriad Pro, Condensed Italic Bold. This style combined with the approved graphic elements create a traditional yet modern appeal. Wording in this font style can be used without graphical elements for signage, uniforms, and apparel if that is the most suited option. Below are examples of how it can be used: LYON COLLEGE BASKETBALL FOOTBALL SOCCER BASEBALL CAMP GO! GO! LYON WOMEN S WRESTLING Following these simple rules will ensure proper usage of all the elements discussed: When using the three logos below, always align text to the right or centered underneath. The size of the wording can vary based on the application: Example: SOFTBALL SOFTBALL When using the Lyon wordmark, always align text centered underneath. The size of the wording underneath can vary based on the application: or SOCCER MEN S BASKETBALL 13

16 USAGE GUIDE LETTERHEAD, ENVELOPE, AND BUSINESS CARD The letterhead and envelope below is to be used by all teams for official correspondence. Personalized business cards are available through the Office of Marketing & Communications. KEVIN JENKINS DIRECTOR OF ATHLETICS 2300 Highland Road P.O. Box 2317 Batesville, AR OFFICE FAX WEB lyonscots.com facebook.com/lyonathletics twitter.com/lyonathletics 14

17 APPAREL & UNIFORMS BRANDED EQUIPMENT & APPAREL FOOTBALL LYON WRESTLING NOTE: The Lyon wordmark is to be used in white with navy outline ONLY on dark red polos and pullovers. For embroidered applications, the logos MUST be stitched as the appear in this guide - outlines are not an acceptable option. 15

logos on Lyon apparel This includes polos, pullovers,

18 APPAREL & UNIFORMS LOGO SIZING ON APPAREL For consistency and economy, the below sizing has been determined for embroidered logos on Lyon apparel This includes polos, pullovers, sweatshirts, hats/ballcaps, warmup gear, etc /8 in. 3 3/8 in. 16

APPAREL & UNIFORMS UNIFORMS Due to the nature of

orders will need approval from the Marketing &

provided, but in certain cases exceptions can be

19 APPAREL & UNIFORMS UNIFORMS Due to the nature of uniform colors and styles depending on vendor, orders will need approval from the Marketing & Communications office and Kevin Jenkins, Athletic Director. It is preferred to use logo elements and font provided, but in certain cases exceptions can be made (for example a basketball jersey only comes with block lettering). Below are some generic examples of what Scots uniforms color schemes could look like based on the new guidelines: 17

20 LYON ATHLETICS 2300 HIGHLAND ROAD BATESVILLE, AR

OFFICIAL ATHLETICS STYLE GUIDE OFFICIAL WESTERN MICHIGAN ATHLETICS STYLE GUIDE

OFFICIAL ATHLETICS STYLE GUIDE 1 BRAND MISSION The Western Michigan University Athletic Department is committed to the growth and evolution of our brand. We recognize that in order to expand the footprint