STYLE GUIDE // UCLA ATHLETICS FOR PRINT AND DIGITAL APPLICATIONS PMS UCLA BLUE VERSION
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1 STYLE GUIDE // UCLA ATHLETICS FOR PRINT AND DIGITAL APPLICATIONS PMS UCLA BLUE VERSION
2 TABLE OF CONTENTS SONS OF WESTWOOD BRAND: PRIMARY ATHLETIC MARKS FOR ALL PRINT AND DIGITAL APPLICATION PRIMARY IDENTITY COLOR PALETTE... 5 PRIMARY LOGO... 6 PRIMARY SCHOOL WORDMARK...7 PRIMARY MASCOT WORDMARK... 9 FONT...11 PLAYER NAME...16 NUMBERS...17 POWER IN PINK...18 MISCELLANEOUS MARKS SECONDARY LOGO TEAM STRIPE...21 CHAMPIONS MADE HERE LOGO...23 SCHOOL MOTTO...24 SECONDARY MASCOT LOGO (TBD)...28 SPORTS - SPECIFIC LOGOS SPORT - SPECIFIC LOGOS WITH PRIMARY LOGO SPORT - SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO DEPARTMENT LOGOS DEPARTMENT LOGOS MISCELLANEOUS LOGOS MISCELLANEOUS LOGOS UA CO - BRANDING UA LOGO LOGO LOCKUPS BLACK AND WHITE STANDARDS BLACK ON WHITE WHITE ON BLACK BRAND RESTRICTIONS PRIMARY LOGO RESTRICTIONS PRIMARY WORDMARK RESTRICTIONS STRIPE RESTRICTIONS NOTES STYLE GUIDE // UCLA ATHLETICS
3 SONS OF WESTWOOD STYLE PACKAGE PRIMARY ATHLETIC MARKS FOR ALL PRINT AND DIGITAL APPLICATIONS
4 SECTION ONE // PRIMARY IDENTITY
5 SONS OF WESTWOOD // COLOR PALETTE UCLA COLOR NAME: UCLA BLUE UCLA COLOR NAME: WESTWOOD GOLD UCLA COLOR NAME: WHITE UA CSI: 992 OFFICIAL PMS: PANTONE 2383 COATED, PANTONE 3553 UNCOATED OFFICIAL RGB: 39, 116, 174 OFFICIAL CMYK: 83, 40, 3, 6 OFFICIAL CMYK: 100, 29, 2, 7 OFFICIAL HTML: 2774AE UA COLOR SYSTEM: STEELTOWN GOLD UA CSI: 750 OFFICIAL PMS: 130 C OFFICIAL RGB: 242, 169, 0 OFFICIAL CMYK: 0, 32, 100, 0 OFFICIAL HTML: F2A900 UA CSI: 100 OFFICIAL PMS: N/A OFFICIAL RGB: 255, 255, 255 OFFICIAL CMYK: 0, 0, 0, 0 OFFICIAL HTML: FFFFFF 5 STYLE GUIDE // UCLA ATHLETICS
6 SONS OF WESTWOOD // PRIMARY LOGO PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Logo coloration used only in Westwood package. 6 STYLE GUIDE // UCLA ATHLETICS
7 SONS OF WESTWOOD // PRIMARY SCHOOL WORDMARK: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used as a logo. 7 STYLE GUIDE // UCLA ATHLETICS
8 SONS OF WESTWOOD // PRIMARY SCHOOL WORDMARK: ARCHED PRIMARY TEAM COLORS NEUTRAL COLORS 8 STYLE GUIDE // UCLA ATHLETICS
9 SONS OF WESTWOOD // PRIMARY MASCOT WORDMARK: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used as a logo. 9 STYLE GUIDE // UCLA ATHLETICS
10 SONS OF WESTWOOD // PRIMARY MASCOT WORDMARK: ARCHED PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Not to be used as a logo. 10 STYLE GUIDE // UCLA ATHLETICS
11 SONS OF WESTWOOD // TWO COLOR STANDARD FONT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf 11 STYLE GUIDE // UCLA ATHLETICS
12 SONS OF WESTWOOD // ONE COLOR STANDARD FONT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For typeface version use UABruinBlockstandard.ttf or UABruinBlockStandard.otf 12 STYLE GUIDE // UCLA ATHLETICS
13 SONS OF WESTWOOD // TWO COLOR CONDENSED FONT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf 13 STYLE GUIDE // UCLA ATHLETICS
14 SONS OF WESTWOOD // ONE COLOR CONDENSED FONT PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For typeface version use Bruin Block Condensed.ttf or Bruin Block Condensed.otf 14 STYLE GUIDE // UCLA ATHLETICS
15 SONS OF WESTWOOD // BODY COPY FONT GOTHAM THIN ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz THIN ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz EXTRA LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz EXTRA LIGHT ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOOK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOOK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MEDIUM ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BOLD ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BLACK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz BLACK ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ULTRA ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ULTRA ITALIC ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz STYLE GUIDE // UCLA ATHLETICS
16 SONS OF WESTWOOD // PLAYER NAME PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Playername set as vector artwork for use on uniforms only. For actual typeface, see page STYLE GUIDE // UCLA ATHLETICS
17 SONS OF WESTWOOD // UNIFORM NUMBERS PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Numbers set as vector artwork for use on uniforms only. For actual typeface, see page STYLE GUIDE // UCLA ATHLETICS
18 SONS OF WESTWOOD // POWER IN PINK POWER IN PINK COLORS ADDITIONAL NOTES Assets use Tropic Pink 654, PMS 227C. 18 STYLE GUIDE // UCLA ATHLETICS
19 SECTION TWO // MISCELLANEOUS MARKS
20 SONS OF WESTWOOD // SECONDARY LOGO PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES For use on headwear only, cannot be featured on the same plane as any other school marks. 20 STYLE GUIDE // UCLA ATHLETICS
21 SONS OF WESTWOOD // TEAM STRIPE : HORIZONTAL PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Use of any other stripe in association with UCLA athletics is prohibited. 21 STYLE GUIDE // UCLA ATHLETICS
22 SONS OF WESTWOOD // TEAM STRIPE: VERTICAL PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Use of any other stripe in association with UCLA athletics is prohibited. 22 STYLE GUIDE // UCLA ATHLETICS
23 SONS OF WESTWOOD // CHAMPIONS MADE HERE LOGO PRIMARY TEAM COLORS NEUTRAL COLORS ADDITIONAL NOTES Available for exclusive use on Under Armour product and UCLA properties. 23 STYLE GUIDE // UCLA ATHLETICS
24 SONS OF WESTWOOD // TWO COLOR SCHOOL MOTTO: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS 24 STYLE GUIDE // UCLA ATHLETICS
25 SONS OF WESTWOOD // ONE COLOR SCHOOL MOTTO: STRAIGHT PRIMARY TEAM COLORS NEUTRAL COLORS 25 STYLE GUIDE // UCLA ATHLETICS
26 SONS OF WESTWOOD // TWO COLOR SCHOOL MOTTO: STACKED PRIMARY TEAM COLORS NEUTRAL COLORS 26 STYLE GUIDE // UCLA ATHLETICS
27 SONS OF WESTWOOD // ONE COLOR SCHOOL MOTTO: STACKED PRIMARY TEAM COLORS NEUTRAL COLORS 27 STYLE GUIDE // UCLA ATHLETICS
28 SONS OF WESTWOOD // SECONDARY MASCOT LOGO (TBD) TBD PRIMARY TEAM COLORS NEUTRAL COLORS TBD TBD TBD TBD 28 STYLE GUIDE // UCLA ATHLETICS
29 SECTION THREE // SPORT-SPECIFIC LOGOS
30 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: WHITE BACKGROUND 30 STYLE GUIDE // UCLA ATHLETICS
31 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: POWDERKEG BLUE BACKGROUND 31 STYLE GUIDE // UCLA ATHLETICS
32 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: WESTWOOD GOLD BACKGROUND 32 STYLE GUIDE // UCLA ATHLETICS
33 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: LIGHT GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 33 STYLE GUIDE // UCLA ATHLETICS
34 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH PRIMARY LOGO: DARK GREY & BLACK BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 34 STYLE GUIDE // UCLA ATHLETICS
35 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: WHITE BACKGROUND 35 STYLE GUIDE // UCLA ATHLETICS
36 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: POWDERKEG BLUE BACKGROUND 36 STYLE GUIDE // UCLA ATHLETICS
37 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: WESTWOOD GOLD BACKGROUND 37 STYLE GUIDE // UCLA ATHLETICS
38 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: LIGHT GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 38 STYLE GUIDE // UCLA ATHLETICS
39 SONS OF WESTWOOD // SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO: DARK GREY & BLACK BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 39 STYLE GUIDE // UCLA ATHLETICS
40 SECTION FOUR // DEPARTMENT-SPECIFIC LOGOS
41 SONS OF WESTWOOD // DEPARTMENT-SPECIFIC LOGOS: WHITE BACKGROUND 41 STYLE GUIDE // UCLA ATHLETICS
42 SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: POWDERKEG BLUE BACKGROUND 42 STYLE GUIDE // UCLA ATHLETICS
43 SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: WESTWOOD GOLD BACKGROUND 43 STYLE GUIDE // UCLA ATHLETICS
44 SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: LIGHT GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 44 STYLE GUIDE // UCLA ATHLETICS
45 SONS OF WESTWOOD // DEPARTMENT - SPECIFIC LOGOS: DARK GREY & BLACK BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 45 STYLE GUIDE // UCLA ATHLETICS
46 SECTION FIVE // MISCELLANEOUS LOGOS
47 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WHITE BACKGROUND 47 STYLE GUIDE // UCLA ATHLETICS
48 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: POWDERKEG BLUE BACKGROUND 48 STYLE GUIDE // UCLA ATHLETICS
49 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WESTWOOD GOLD BACKGROUND 49 STYLE GUIDE // UCLA ATHLETICS
50 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: LIGHT GREY BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 50 STYLE GUIDE // UCLA ATHLETICS
51 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: DARK GREY & BLACK BACKGROUND ADDITIONAL NOTES Colorway applies to solid and heather backgrounds. 51 STYLE GUIDE // UCLA ATHLETICS
52 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: BLACK ON WHITE BACKGROUND 52 STYLE GUIDE // UCLA ATHLETICS
53 SONS OF WESTWOOD // MISCELLANEOUS LOGOS: WHITE ON BLACK BACKGROUND 53 STYLE GUIDE // UCLA ATHLETICS
54 SECTION SIX // UA CO-BRANDING
55 SONS OF WESTWOOD // UA LOGO PRIMARY TEAM COLORS NEUTRAL COLORS 55 STYLE GUIDE // UCLA ATHLETICS
56 SONS OF WESTWOOD // LOGO LOCKUP: HORIZONTAL PRIMARY TEAM COLORS NEUTRAL COLORS 56 STYLE GUIDE // UCLA ATHLETICS
57 SONS OF WESTWOOD // LOGO LOCKUP: VERTICAL PRIMARY TEAM COLORS NEUTRAL COLORS 57 STYLE GUIDE // UCLA ATHLETICS
58 SECTION SEVEN // BLACK & WHITE STANDARDS
59 SONS OF WESTWOOD // BLACK ON WHITE STANDARDS PRIMARY LOGO SCHOOL WORDMARK SCHOOL WORDMARK SCHOOL WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED STANDARD FONT CONDENSED FONT PLAYER NAME NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED SPORT-SPECIFIC LOGOS, DEPARTMENT-SPECIFIC LOGOS SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL 59 STYLE GUIDE // UCLA ATHLETICS
60 SONS OF WESTWOOD // WHITE ON BLACK STANDARDS PRIMARY LOGO SCHOOL WORDMARK SCHOOL WORDMARK SCHOOL WORDMARK: STRAIGHT MASCOT WORDMARK: ARCHED STANDARD FONT CONDENSED FONT PLAYER NAME NUMBERS SECONDARY LOGO CHAMPIONS MADE HERE LOGO SCHOOL MOTTO: STRAIGHT SCHOOL MOTTO: STACKED SPORT-SPECIFIC LOGOS, DEPARTMENT-SPECIFIC LOGOS SPORT-SPECIFIC LOGOS WITH ALTERNATE PRIMARY LOGO UA LOGO LOGO LOCKUP: HORIZONTAL LOGO LOCKUP: VERTICAL 60 STYLE GUIDE // UCLA ATHLETICS
61 SECTION EIGHT // BRAND RESTRICTIONS
62 SONS OF WESTWOOD // PRIMARY LOGO RESTRICTIONS DO NOT DISTORT THE LOGO. DO NOT STRETCH THE LOGO. DO NOT RECOLOR THE LOGO IN ANY NON-APPROVED COLORWAY.. DO NOT PLACE TEXT IN FRONT OF THE LOGO. DO NOT ROTATE THE LOGO THE LOGO COUNTER COLCKWISE. 900 CLOCKWISE IS PERMITTED IN VERTICAL CONTEXT. DO NOT USE A DIFFERENT COLOR BACKGROUND IN ANY NON-APPROVED COLORWAY. DO NOT FADE THE LOGO IN ANY NON-APPROVED WAY. DO NOT ALTER ANY STROKES OR ELIMINATE ONE STROKE. DO NOT HAVE UCLA BLOCK LETTERING WITH OR INSTEAD OF THE LOGO. 62 STYLE GUIDE // UCLA ATHLETICS
63 SONS OF WESTWOOD // SCHOOL WORDMARK RESTRICTIONS DO NOT MAKE THE TYPE WEIGHT THINNER. DO NOT MAKE THE TYPE WEIGHT THICKER. DO NOT STRETCH THE WORDMARK. DO NOT USE SMALL CAPS WITH LARGE CAPS. DO NOT SET THE LETTER SPACING TOO WIDE. DO NOT SET THE LETTER SPACING TOO SHORT. DO NOT SET THE WORDMARK IN A STRAIGHT FORM. DO NOT USE A GRADIENT FILL FOR THE WORDMARK. UCLA DO NOT SET THE WORDMARK IN A DIFFERENT ARCH FORM. DO NOT CHANGE THE VERTICAL SCALE OF THE INTERNAL CHARACTERS. 63 STYLE GUIDE // UCLA ATHLETICS
64 SONS OF WESTWOOD // STRIPE RESTRICTIONS BRUINS BRUINS BRUINS DO NOT HAVE THE STRIPES TOUCH ANY WORDMARK OR LOGOS. DO NOT HAVE ANY TEXT OVERLAP OR APPEAR INSIDE ONE OF THE STRIPE BLOCKS. DO NOT RECOLOR THE STRIPES IN A NON-APPROVED WAY. DO NOT USE A OUTLINE FORM AS A DIFFERENT VARIATION OF THE STRIPES. DO NOT OVERLAP A LOGO OR WORDMARK WITHOUT A PROPER BREAK. DO NOT SET PARTS OF THE STRIPE APART FROM ANOTHER. DO NOT HAVE HAVE ANY PART OF THE STRIPE BE SCALED DIFFERENT IN RELATION TO OTHER PARTS OF THE STRIPE. DO NOT HAVE HAVE ANY PART OF THE STRIPE CUT OFF AT DIFFRENT INTERVALS. DO NOT HAVE A STRIPE WITHIN A STRIPE. DO NOT HAVE STRIPES TOUCH OTHER STRIPES. DO NOT CREATE AN ADDITIONAL PART ON THE STRIPE. 64 STYLE GUIDE // UCLA ATHLETICS
65 NOTES 65 STYLE GUIDE // UCLA ATHLETICS
Treatments & Alternate Marks
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