Our brand is not just a logo.
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1 USSSA Official Brand Guide Edition 1 October 2018
2 Our brand is not just a logo. Our USSSA brand is composed of several guiding principles designed to work together to create a consistent voice, message, look and feel for our association. Our guidelines are meant to be a source that will assist you in designing and producing compelling communications.
3 Table of Contents Primary logo...5 Primary logo usage...8 Primary color palette...9 Additional logos...9 Additional logo usage...10 How to use the USSSA Logo Guidelines Rules and guidelines covering the correct usage of the USSSA logo are covered within this document. The visual identity of USSSA is fixed and cannot be warped, redrawn or varied in any way. A variety of artwork formats are available as.ai,.eps,.jpg, and.png file formats.
4 Primary logo Our primary logo should be present on all digital and print pieces to enforce the USSSA brand. Clearspace The USSSA logo should always have space around it that is equal to the letter U respective to the size of the logo. This ensures logo recognition and legibility. Minimum Size The USSSA logo width should be a minimum of 1.5 inches for print or 300px for web. This ensures logo recognition and legibility. 1.5 wide Primary Logo Minimum Width px Colors One of two USSSA logos is to be used, depending upon the background color. On light backgrounds, the blue and red USSSA should be used. On dark backgrounds, the white version should be used. When possible, use the blue and red logo as our primary logo. Sending Logos One of two USSSA logos is to be used, depending upon the background color. 4 USSSA Official Brand Guide
5 LOGO USSSA Official Brand Guide 5
6 SAGE 6 USSSA Official Brand Guide
7 Primary logo usage: Getting it right! It is essential to avoid incorrect usage of the USSSA logo. Such incorrect usage can weaken and damage the integrity and consistency of the USSSA brand. DO NOT change color of any logotype element DO NOT add a gradient to the logo DO NOT change the size of any logotype element DO NOT remove any elements of the logo DO NOT add any additional elements to the logo DO NOT use the logo as part of a sentence hosted the game. USSSA Official Brand Guide 7
8 Primary color palette Our color palette feels classic and steadfast, embodying the rich history of our association. It helps define and reinforce the personality of our brand. CMYK 100C/91M/29Y/17K RGB 35R/52G/107B CMYK 13C/100M/97Y/3K RGB 206R/33G/41B CMYK 0C/0M/0Y/0K RGB 255R/155G/155B HEXIDECIMAL 23346B HEXIDECIMAL CE2129 HEXIDECIMAL FFFFFF Additional logos HQ Related The USSSA Space Coast Complex logo is to be used on all materials pertaining to the complex at HQ. The USSSA Pride logo is to be used on all materials pertaining to the Pride, USSSA s professional softball team. The USSSA Space Coast Complex logo is to be used on all promotional materials pertaining to events hosted at the complex. The USSSA Pride logo is to be used on all materials pertaining to the USSSA Pride, our women s professional softball team. 8 USSSA Official Brand Guide
9 Additional logo usage The same branding guidelines that apply to the USSSA primary logo apply to all USSSA program and national logos. DO NOT: Change color of any logotype element, add gradients to the logos, change the size of any logotype element, remove any elements of the logos, add any additional elements to the logos, or use the logo as part of a sentence. Examples can be found on page 8, applied to the USSSA logo. USSSA Official Brand Guide 9
10 10 USSSA Official Brand Guide
11 USSSA Official Brand Guide 11
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