2010 CORPORATE PARTNERSHIP OVERVIEW

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1 FOR EVERYONE WHO PLAYS THE GAME A UNIQUE LIFESTYLE MARKETING OPPORTUNITY

2 CDGA CORPORATE PARTNER PROGRAM WHY PARTNER WITH THE CDGA? HISTORY The CDGA has been serving the avid golfing community of Illinois since it was founded by 20 of Chicago s finest country clubs in 1914 SIZE Currently the 4th largest regional golf association in the country, the CDGA has over 380 member clubs and nearly 90,000 individual members DEMOGRAPHICS CDGA members are well educated, highly affluent and very successful businessmen and women who are passionate about the game of golf EXCLUSIVITY Only a select number of organizations will be invited to join the CDGA Corporate Partner Program OPPORTUNITIES Print, Internet, E mail, Corporate Entertainment and Hospitality DELIVERY The CDGA prides itself on over delivering and catering to the needs of our Partners COST Create a customized partnership package and directly reach a high end demographic at an affordable price CDGA COMMUNICATION VEHICLES CHICAGO DISTRICT GOLFER Official Publication of the Chicago District Golf Association, circulation over 70,000 households INTERNET CDGA.org receives over 18 million page views from more than 1 million unique visitors annually E MAIL 60,000+ subscribers receive various CDGA e communications throughout the year CO BRANDING 2010 marks the CDGA s 96th year of existence PROMOTIONS/DISCOUNTS Make an Exclusive Offer to the individual members of the CDGA ENTERTAINMENT/HOSPITALITY Tee it up at some of the finest clubs within the District, Sponsor Trip to Myrtle Beach, Sponsor Day at Cog Hill, event tickets

3 ABOUT THE CDGA BRIEF BACKGROUND Founded in 1914 and operated by amateur golfers for the benefit and promotion of golf in the District More than 380 member clubs and nearly 90,000 individual members in Illinois and three surrounding states (Michigan, Wisconsin and Indiana) Directed by a district wide Board of Directors and an advisory committee of Past Presidents Serviced by a full time staff of 20 and based at Midwest Golf House in Lemont, IL SERVICES Licensed by USGA to provide a Handicap Index to all members Course measuring and rating Conduct over 50 Amateur Tournaments annually Interpretation of the Rules of Golf Provide educational seminars and professional expertise on a variety of subjects including the rules of golf, golf course operations and turf grass research MEMBER BENEFITS USGA Handicap Index Subscription to Chicago District Golfer magazine Membership Card GOLD Membership (CDGA Rewards Program) Exclusive Tournament Opportunities Special Offers and Discounts from various CDGA Partners including the Chicago Blackhawks, Chicago White Sox, Chicago Bulls and Broadway In Chicago (Jersey Boys) SUNSHINE THROUGH GOLF FOUNDATION The charitable arm of the CDGA, founded in 1944 Mission is to bring the game of golf into the lives of beginners, juniors, individuals with disabilities, minorities and the economically disadvantaged Partner with Special Recreation Associations to conduct over 75 golf camps for 1,000 individuals at CDGA member clubs and the Three Hole Sunshine Course at Midwest Golf House Provide Grants for allied associations including the Special Olympics of Illinois, Illinois Junior Golf Association and Kids Golf Foundation

4 CDGA MEMBER CLUBS REGIONAL BREAKDOWN OF THE CDGA S 380+ MEMBER CLUBS NORTH Central METRO North CHICAGO METRO Beverly CC (Chicago), Cog Hill G&CC (Lemont), The Glen Club (Glenview), Olympia Fields CC (Olympia Fields), Skokie CC (Glencoe), Sunset Ridge CC (Northfield) METRO West Chicago METRO METRO NORTH Conway Farms GC (Lake Forest), Geneva National GC (Lake Geneva, WI), Kemper Lakes GC (Kildeer), Knollwood Club (Lake Forest), Shoreacres (Lake Bluff) METRO South METRO SOUTH Balmoral Woods CC (Crete), Bolingbrook GC (Bolingbrook), Dunes Club (New Buffalo, MI), Joliet CC (Joliet), Kankakee CC (Kankakee), Point O Woods G&CC (Benton Harbor, MI) METRO WEST Butler National GC (Oak Brook), Cantigny Golf (Wheaton), Chicago GC (Wheaton), Medinah CC (Medinah), Naperville CC (Naperville), Rich Harvest Links (Sugar Grove) NORTH CENTRAL Aldeen GC (Rockford), Kishwaukee CC (DeKalb), Rockford CC (Rockford), The Oak Club of Genoa (Genoa), Whitetail Ridge GC (Yorkville) CHICAGO METRO: METRO SOUTH: Primarily Cook County Primarily Grundy, Kankakee and Will counties NORTH WEST Eagle Ridge Resort & Spa (Galena), Kewanee Dunes (Kewanee), Prairieview GC (Byron), Rock River CC (Rock Falls), TPC Deere Run (Silvis) Plus member clubs in Indiana and Michigan METRO WEST: METRO NORTH: Primarily DuPage and Kane counties Primarily Lake and McHenry counties WEST CENTRAL Bloomington CC (Bloomington), Canyata (Marshall), Champaign CC (Champaign), Crestwicke CC (Bloomington), Railside GC (Gibson City), Stone Creek GC (Urbana) Plus member clubs in Wisconsin NORTH CENTRAL: NORTH WEST: EAST CENTRAL: DeKalb, Rockford, LaSalle Peru Galena, Quad Cities Bloomington Normal, Champaign Urbana EAST CENTRAL Country Club of Peoria (Peoria), Illini CC (Springfield), Lick Creek GC (Pekin), The Rail GC (Springfield), Soangetaha CC (Galesburg), WeaverRidge GC (Peoria) WEST CENTRAL: Peoria, Galesburg, Springfield

5 CDGA MEMBER DEMOGRAPHICS General: Male 76% Female 24% Between the age of 25 and 54 51% Married 85% Occupation: Professional/Managerial 36% Business Owner/Partner 27% Sales/Marketing 17% C Level Executive 8% Education: Attended College 93% Graduated from a 4 year college/university 76% Earned a Masters/Doctorate degree 30% Income & Investments: Average Household Income: $173,911 Average Value of Investment Portfolio: $514,357 Real Estate: Own Primary Residence 95% Average Value of Primary Residence: $534,783 Own Secondary Home/Condo 22% Average Value of Secondary Residence: $454,113 Miscellaneous: Lexus (10%) is the most owned Primary Vehicle of CDGA Members CDGA Members Average 5+ trips of more than one day s duration annually 64% of CDGA Members are also members of a Hotel Rewards Program CDGA Individual Membership Breakdown (2009): Total active individual CDGA members 97,911 Private Country Club members 51,562 (52%) Public Course members 42,514 (43%) Semi Private Club members 2,658 (3%) Clubs Without Real Estate members 1,177 (1%) Male individual members 75,537 (77%) Female individual members 22,374 (23%) Rounds Played (2009): Total rounds posted 1,758,455 Rounds posted by Private Country Club members 973,415 Rounds posted by Public Course members 825,452 Rounds posted on the CDGA web site (cdga.org) 441,603 Handicap Indexes: Members with a Handicap Index less than 5.0 5,561 Members with a Handicap Index less than ,458 Members with a Handicap Index less than ,676 Current length of CDGA membership: Less than 2 years 11% 2 to 3 years 10% 3 to 5 years 23% 5 to 9 years 19% 10+ years 37% 70% Dine Out at least once a week with 41% eating out 2 or more times a week 95% own a Computer, 72% own an HDTV and 40% own a PDA/Blackberry Research Source: Golf Datatech Member Survey (November 2008) and EZ Links Golf, Inc.

6 2009 CDGA CORPORATE PARTNERS

7 CHICAGO DISTRICT GOLFER THE #1 GOLF PUBLICATION IN CHICAGOLAND Chicago District Golfer is the official publication of the Chicago District Golf Association. Six Issues published annually, including the digest sized Green Book Membership Directory in mid April. Mailed directly to the homes and offices of CDGA members. Total Circulation over 70,000 households. Only send one copy per member address Unlike other area publications, circulation does not rely on bulk distribution to golf courses With articles from the best golf writers in the District, fullcolor photography and high quality design, Chicago District Golfer is the area s premier golf publication. Chicago District Golfer provides readers with a package of interesting articles and information about golf at all levels with an emphasis on the game locally. It speaks to members passion for the game by touching on the people, places, trends and events that are part of their golfing life and lifestyle. Full Color Advertising Rates (Rates are NET) Note: CDGA Member Clubs receive a 10% discount on advertising rates. SPACE SIZE 1X 3X 4X 6X Full Page $5,490 $5,216 $4,868 $4,694 Two Thirds Page $3,843 $3,651 $3,407 $3,286 Half Page $3,019 $2,869 $2,677 $2,581 One Third Page $2,105 $1,999 $1,866 $1,799 Quarter Page $1,578 $1,499 $1,399 $1,350 One Sixth Page $1,098 $1,043 $973 $938 Ad Close Dates Issue Ad Close Mail Date April (Digest Size) February 19 April 8 June April 12 May 25 July May 10 June 24 August June 14 July 24 September July 12 August 25 Winter/Travel September 27 November 9 Percentage of CDGA members who read the following publications Golf Digest 52% CHICAGO Magazine 16% Golf Magazine 35% Crain s Chicago Business 15% Golfweek 28% TIME 11% Sports Illustrated 20% Newsweek 11% Chicagoland Golf 17% Golf Chicago! 5% Research Source: Golf Datatech Member Survey November 2008 As the custom publishing partner for Chicago District Golfer, Golfweek magazine (Turnstile Publishing) one of the most respected names in golf journalism continues its legacy of quality and distinction by lending its editorial and publishing excellence to every issue of Chicago District Golfer.

8 CDGA.ORG RECEIVES OVER 18 MILLION PAGE VIEWS FROM MORE THAN 1 MILLION UNIQUE VISITORS ANNUALLY HOME PAGE Provides visitors with detailed information on CDGA activities and services Latest Announcements from the CDGA (member benefits, events, trips, etc.) Complete listing of all CDGA member clubs News/articles from the professional golf world via Golfweek.com CDGA Store allows members to purchase CDGA logo products from Adidas Golf Archived articles from Chicago District Golfer magazine Corporate Partner Profiles CDGA Tee Box listing of special offers from various CDGA clubs Ask the Docs Q&A section with the surgeons of Midwest Orthopaedics at RUSH MY CDGA CADDIE Provides CDGA members with their own personalized webpage within CDGA.org Member can post scores, track handicap, renew membership, check tournament tee times and more within this special section TOURNAMENT HEADQUARTERS Complete information on the CDGA Tournament Program including event schedule, tee times and tournament results CDGA NETWORK VIDEO PLAYER Provides videos from GolfweekTV and various CDGA events Banner Sizes: BANNER AD SPECIFICATIONS 120 pixels wide by 240 pixels high 120 pixels wide by 600 pixels high Acceptable Formats: JPEG (Preferred) GIF (Static or Animated) SWF (Flash) All FLASH banners must contain the proper coding for the CDGA s tracking program. Please visit for detailed instructions. A static version of all FLASH banners is required. RATES: $20 CPM for Banner #1 (120w x 240h) $25 CPM for Banner #2 (120w x 600h) Minimum 50,000 impressions

9 SCORECARD E NEWSLETTER The CDGA s monthly HTML electronic newsletter Currently distributed to over 60,000 e mail addresses Distributed on the second Tuesday of every month Provides readers with the latest news from the CDGA, Sunshine Through Golf Foundation, Allied Associations (WGA, IPGA, IJGA, etc.) and the local golf community Banner Advertisements available in (2) locations: Main Category: 370 pixels wide x 60 pixels high Right Rail: 134 pixels wide x 134 pixels high NO FLASH BANNERS, JPEG format preferred, GIF static files accepted Detailed tracking reports provided Month Recipients Unique Opens Total Opens Ad Clicks January 57,977 17,252 (29.76%) 28,753 (46.1%) 279 February 60,572 19,574 (32.31%) 33,472 (55.26%) 702 March 59,248 19,107 (32.25%) 32,999 (53.33%) 527 April 58,982 19,885 (33.71%) 33,430 (54.51%) 895 May 58,560 18,385 (31.4%) 29,159 (49.15%) 596 June 62,229 19,870 (31.93%) 31,411 (49.93%) 1,096 July 61,822 18,383 (29.74%) 28,970 (46.29%) 593 August 61,411 17,654 (28.43%) 27,010 (43.5%) 446 September 61,123 17,752 (29.04%) 26,751 (43.34%) 538 October 60,795 16,740 (27.54%) 25,738 (41.93%) 752 ADVERTISING RATES: Main Category Banner Ad (370 x 60) Right Rail Banner Ad (134 x 134) 1 Issue: $1,500 1 Issue: $1,250 3 Issues: $3,750 3 Issues: $3,000 6 Issues: $6,000 6 Issues: $5, Issues: $10, Issues: $8,000

10 HANDICAP REVISION E MAILS Provides members with current Handicap Index after each revision period E mail includes link to My Caddie section of CDGA.org, a Did You Know? question and answer feature and headlines from the CDGA, Golfweek and Crain s Chicago Business New for 2010: Handicap Revisions will take place on the 1st and 15th of every month beginning on April 1st (1) Exclusive Sponsor per Revision Sponsorship includes (1) banner advertisement (370x60) and logo placement Sponsored in 2009 by the following: Pebble Beach Resorts Jemsek Golf (Cog Hill & Pine Meadow) MB Financial Bank Midwest Orthopaedics at RUSH Eagle Ridge Resort & Spa Wilson Golf 2009 HANDICAP E REVISION AVERAGES TOTAL RECIPIENTS: 39,567 UNIQUE OPENS: 18,841 (47.61%) TOTAL OPENS: 37,037 (93.6%) BANNER CLICKS: SPONSORSHIP RATES: 1 Revision: $1,500 2 Revisions: $2,500 3 Revisions: $3,000 *RESULTS SUPPLIED BY SUBSCRIBERMAIL

11 SPECIAL MEMBERSHIP OFFERS EXTEND A SPECIAL OFFER TO CDGA MEMBERS 2009 SPECIAL MEMBERSHIP OFFERS CHICAGO BLACKHAWKS (National Hockey League) Offered CDGA Members the opportunity to purchase Premium Tickets ($150/game) for select games in Spring 2009 at the discounted rate of $125/ticket For the season, the Blackhawks allowed CDGA members to purchase individual game tickets before they went on sale to the general public Currently establishing a VIP program that will allow members to purchase premium/lower level seats that become available 2 3 days prior to game day JERSEY BOYS (Broadway in Chicago) Special $45 ticket offer for weekday evening shows of the hit musical in June and July 2009 CDGA members purchased 2,387 tickets from original offer Extended discount for the months of October and November Made similar discount offer for November shows of YOUNG FRANKENSTEIN CHICAGO WHITE SOX (Major League Baseball) Special discount to purchase tickets in the JIM BEAM CLUB for the discounted price of $270/ticket JIM BEAM CLUB is a premium seating location that is not sold on an individual game basis. CHICAGO BULLS (National Basketball Association) Gave CDGA members an exclusive timeframe to purchase individual game tickets before they went on sale to the general public OTHERS Various ticket offers to the 2009 BMW CHAMPIONSHIP Exclusive travel packages from PEBBLE BEACH GOLF RESORT

12 ENTERTAINMENT/HOSPITALITY IN ADDITION TO HAVING ACCESS TO GOLF COURSES THROUGHOUT THE DISTRICT, THE CDGA ALSO HAS A VARIETY OF ENTERTAINMENT/HOSPITALITY OPPORTUNITIES AVAILABLE SPONSOR TRIP In 2010 the CDGA will host our Corporate Partners on a weekend excursion to Myrtle Beach, South Carolina Weekend will include airfare, 2 nights hotel accommodations and 3 rounds of golf BMW CHAMPIONSHIP The PGA TOUR s FedEx Cup Playoffs return to Chicago in 2010 for the BMW Championship at Cog Hill Golf & Country Club Defending Champion Tiger Woods will headline a field of 70 of the best players in golf The CDGA will have Any Day and Hospitality tickets to this world class event SPONSOR DAY The CDGA will host our Annual Sponsor Day Golf Outing at Cog Hill in September The day includes 18 holes on Cog Hill s Dubsdread Course, site of the BMW Championship, and a cocktail party at CDGA headquarters afterwards

13 CONTACT INFORMATION All CDGA Corporate Partnerships are custom built to fit the needs and budgets of our Partners. Please contact the CDGA to create a partnership package that fulfills your marketing needs. Thank you for your time and consideration! ANDREW LOUTHAIN DIRECTOR OF CORPORATE PARTNERSHIPS Archer Avenue Lemont, IL / Fax: 630/ ALOUTHAIN@CDGA.ORG