ROLLIN WITH THE TIDE. University of Alabama. Alabama is currently the #1 licensed brand in college athletics, based upon merchandise sales.
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1 Partnership Proof of Performance Mississippi Gulf Coast CVB & UA Athletics April 22, 2016
2 University of Alabama ROLLIN WITH THE TIDE Alabama is currently the #1 licensed brand in college athletics, based upon merchandise sales. Alabama football has won the national championship in four (4) of the last seven (7) years, including the recent 2015 National Championship. The Crimson Tide was the most-watched team averaging 7.1 million viewers and playing in three (3) of four (4) mostwatched 2015 games. Birmingham is the top rated television market for college football in the nation. Overall success - Alabama athletics has captured fourteen (14) NCAA team or individual national titles in the last four (4) years. The University of Alabama campus enrollment is now over 37,200 students, an increase of 40% in the last five (5) years.
3 University of Alabama IMPACT THE MASSES One of largest national fan bases in sports with an estimated 22 million fans of the Crimson Tide** UA Athletics hosts over 1.4 million spectators each academic year, including over 800,000 at Bryant-Denny Stadium Crimson Tide Radio Network audience of 857,000 listeners each game- one of largest radio networks with over sixty (60) radio affiliates across the nation #1 national in football game programs sold at 75,000 per season Rolltide.com is the #2 highest traffic website in the state with over 6,000,000 page views per month Two (2) Facebook pages with over 1,000,000 friends- most traffic in college athletics ** Source: The Marketing Arm s Sports Property Index, 2014
4 Radio FOOTBALL Nine (9) hours of game-day coverage on the Crimson Tide Radio Networklargest network in college sportssixty (62) affiliate stations throughout Southeast- 857,000 listeners per game One (1) :30 pre-game Network commercial, one (1) in-game Network commercial, and one (1) Network post-game commercial during the four (4) November game broadcastsminimum of eight (8) total Network commercials. Delivered three (3) bonus commercials during gamesbonus value of $10, with 682 total commercials delivered across the Crimson Tide Radio Network plus satellite and streaming. Two (2) :30 in-game Network commercials during 2016 A-Day Spring Game. Delivered two (2) bonus commercials during the 4/16 A-Day game broadcast- bonus value of $4,200 with 248 total commercials delivered.
5 Radio HEY COACH SHOW Popular weekly call-in show featuring Coach Nick Saban National coverage across full Crimson Tide Radio Network including all major markets in Alabama plus satellite and streaming. One (1) Network commercial during each November 2015 Hey Coach Show. Delivered. Bonus- each weekly 2015 Hey Coach Show was televised with full audio in the Birmingham, Montgomery and Huntsville markets. Estimated additional value of $4, for four (4) shows.
6 Radio FOOTBALL AFFILIATES CRIMSON TIDE SPORTS NETWORK Market Station(s) Anniston WHMA-FM 95.5 Apalachicola, FL WFCT-FM Arab WAFN-FM 92.7 Ashland WCKF-FM Auburn WMXA-FM 96.7 Birmingham WJOX-FM 94.5 / WJOX-AM 690 Brewton WKNU-FM Brunswick, GA WSFN-AM 790 Centre WEIS 990/100.5 Chattanooga, TN WUUQ-FM 97.3/99.3 Columbia, TN WMRB-AM 910 Columbus, GA WEAM-AM 1580 Corinth, MS WADI-FM 95.3 Cullman WFMH-AM 1340 Decatur WWTM-AM 1400 Dothan WBBK-FM 93.1 Florence WYTK-FM 93.9 Fort Payne WFPA-AM 1400 Ft. Walton, FL WTKE-FM 98.1 Gadsden WAAX-AM 570 Georgiana WFXX-FM Haleyville WWWH-FM 92.7 Huntsville WUMP-AM 730 / WVNN-FM 92.5 WVNN-AM 770 Jackson WHOD-FM 94.5 Market Station(s) Jackson, MS WSQS-AM 1400 Jasper WJLX 1240/101.5 Lewisburg, TN WAXO-AM 1220 Linden WINL-FM 98.5 Mobile WZEW-FM 92.1 Monroeville WMFC-FM 99.3 Montgomery WDXX-FM Nashville, TN WPRT Opp WAMI-FM Panama City, FL WBPC-FM 95.1 Pensacola, FL WBSR-AM 1450 Russellville WGOL-AM 920 Savannah, GA WSEG-AM 1400 Scottsboro WKEA-FM 98.3 / WWIC-AM 1050 Selma/Prattville WXFX-FM 95.1/ WLWI-AM 1440 Spartanburg, SC WASC-AM 1530 Tallassee WTLS-FM Tupelo, MS WZLQ-FM 98.5 Tuscaloosa WFFN-FM 95.3 / WTSK-AM 790 WDGM-FM 99.1 Vernon WJEC-FM West Point, GA WCJM-FM Winfield WKXM-FM 97.7/ WKXM-AM 1300 Satellite Radio Sirius/XM
7 Radio FOOTBALL AFFILIATES Key Market Coverage Atlanta, GA Birmingham, AL Chattanooga, TN Columbus, GA Huntsville, AL Jackson, MS Mobile, AL Montgomery, AL Nashville. TN Pensacola, FL Savannah, GA
8 Signage- Football STADIUM LED 101,821 fans per game- all games sold out. Total season attendance- 712,747 for seven (7) home games. Two (2) total minutes of LED ribbon board display during the 11/7 LSU game and 11/21 Charleston Southern game. Each minute is broken into three (3) :20 second displays. Minimum of twelve (12) displays. Delivery- 6.5 total minutes of LED display during games- $10,300 in bonus value with 2,036,420 total impressions during games Four (4) total minutes of LED ribbon board display during the 2016 A-Day Spring Game. Delivery- 7.5 total minutes of LED display during A- Day game- $ 5,500 in bonus value with 1,710,000 total impressions during A-Day.
9 Signage- Football STADIUM LED- LSU Game 9
10 Signage- Football STADIUM LED- CSU Game 10
11 Signage- Football STADIUM LED- ADAY Game 11
12 Signage- Baseball STADIUM LED Newly-refurbished Sewell- Thomas Stadium for 2016 baseball season- $42 million dollar renovation Minimum of thirty-five (35) home games each seasonexpected annual attendance- 100,000 minimum One (1) rotating LED signage panel on the main scoreboard during each home game. Delivery- currently being displayed for 2016 season.
13 Print Media GAME DAY PROGRAMS PLUS One (1) full-page, color advertisement in the official 2015 Alabama Football game day program (seven issues). Total of 75,000 copies sold annually. Delivered. One (1) full-page, color advertisement in the official 2016 Alabama A-Day Spring Football game day program (single issue). Total of 10,000 copies sold annually. Delivered. One (1) full-page, color advertisement in the official 2016 Alabama Baseball game day programs. Total of 10,000 copies sold annually. Delivered. Bonus- Same advertisement appears with link in the digital application of each game program. Approximately 10,000 downloads currently during the season. Value- $5,
14 Football 2015 SCHEDULE Date Opponent Time/ TV Sept. 5 Wisconsin 7:00pm- ABC (Cowboy Stadium- Dallas) Sept.12 Middle Tennessee 3:00pm- SEC TV Sept. 19 Ole Miss* 8:15pm- ESPN Sept. 26 Louisiana- Monroe 3:00pm- SEC TV Oct. 3 at Georgia* 2:30pm- CBS Oct. 10 Arkansas* 6:00pm- ESPN Oct. 17 at Texas A&M* 2:30pm- CBS Oct. 24 Tennessee* 2:30pm- CBS Nov. 7 LSU* 7:00pm- ESPN Nov. 14 at Mississippi State* 2:30pm- CBS Nov. 21 Charleston Southern 3:00pm- SEC Nov. 28 at Auburn* 2:30pm- CBS Dec. 5 SEC Championship TBA Dec. 31 Orange Bowl/Cotton Bowl TBA College Football Playoff Semi-Finals Jan. 11 Fiesta Bowl TBA College Football Playoff Final *SEC Games Bold home
15 Football Football 2016 SCHEDULE Date Opponent Time/ TV Sept. 3 Southern Cal TBA (Cowboy Stadium- Dallas) Sept.10 Western Kentucky TBA Sept. 17 at Ole Miss TBA Sept. 24 Kent State TBA Oct. 1 Kentucky TBA Oct. 8 at Arkansas TBA Oct. 15 at Tennessee TBA Oct. 22 Texas A&M TBA Nov. 5 at LSU TBA Nov. 12 Mississippi State TBA Nov. 19 Chattanooga TBA Nov. 26 Auburn TBA Dec. 3 SEC Championship TBA Dec. 31 Peach Bowl/Fiesta Bowl TBA College Football Playoff Semi-Finals Jan. 11 CFP Championship- Tampa TBA Bold: Home Game
16
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