& Under Membership Report

Transcription

1 & Under Membership Report Table of Contents Background... Page 1 National Analysis... Page 2 Carolina Analysis... Pages and 2 Challenge... Pages 5-6 Carolina s Association Performance... Page 7 District and Local Association Analysis... Pages 8-12 Program Services Contact for Affiliate... Shannon Webster (719) / shannonw@usahockey.org

2 This report focuses on the foundation of USA Hockey s player base the 8 & under age category. It examines the entrylevel age group both at the National and Affiliate level for the past five seasons, as well as the past three seasons at the association level. The objective is to help all levels of USA Hockey s structure understand their past performance and create achievable growth goals for the season. Recently, concentrated growth efforts in the 8 & under age category have produced positive results: 8 & under participation saw an increase for the second year in a row and four out of the last five seasons. During the season there were 105,925 players; the 2 nd highest total in USA Hockey history. To continue increasing participation, USA Hockey s efforts remain focused on these key initiatives: Attracting new players each season Retaining players from one season to the next By increasing the number of players at the 8 & under age level, associations are positively impacting growth at the older age levels. The table below demonstrates that recent growth at the 8 & under age level is improving the larger 9 to 14 age groups, thus supplementing long-term growth. TOTAL BOYS & GIRLS HOCKEY PARTICIPATION: AGES 9 THROUGH Participants 171, , , , ,107 % increase 1.7% 1.8% 0.6% 1.2% 1.8% Putting growth initiatives into action requires a coordinated effort between USA Hockey national staff and local youth hockey volunteers. In an effort to work more closely with local associations, USA Hockey has instituted the 2 and 2 Challenge. The 2 and 2 Challenge, further explained on page 5, is a comprehensive program that utilizes existing national growth programs, resources, and tools to help youth hockey leaders grow participation with their local associations. To achieve these growth goals, the 2 and 2 Challenge asks participating associations to add two new players and retain two additional players than the previous season s total. Combining established growth initiatives with USA Hockey s American Development Model will ensure greater skill development and increased participation. HOW TO READ THE DATA CHARTS IN THIS REPORT Total number of 8 & under players Number of players acquired Number of players acquired BOYS & GIRLS 8U Current season performance compared to 2 and 2 Challenge goals Current season performance compared to previous season totals GOAL VS. VS. GOAL ACTUAL GOAL TOTAL (3544) % 1.9% -4.1% 1.0% 1.9% NEW (1902) % -4.7% -10.9% 8.8% 1.9% RETAINED (1642) % 7.4% 0.9% -4.2% 1.9% LOST # OF ASSOCIATIONS % 23.1% 1.5% -6.1% 5.8% AVERAGE # PLAYERS/ASSOCIATION 86.4 Number of players that left youth hockey 2 and 2 Challenge goals for the upcoming season, see pages 6 & 7 for more information Number of players retained from the previous season 1

3 KEY TAKEAWAYS NATIONAL Total In , the total number of players ages 8 & under increased by 1,964 (1.9%) to 105,925. With this increase, the season represents the 2nd largest total of players at the 8 & under level in USA Hockey history. Acquisition New players increased from 44,628 to 45,480 in , an addition of 852 (1.9%). This is the second consecutive season of growth in new players. Retention Retained players increased by 1,112 (1.9%) to a total of 60,445. NATIONAL BOYS AND GIRLS 8U TOTAL % 10.0% 1.9% -4.1% 1.0% 1.9% NEW % 15.0% -4.7% -10.9% 8.8% 1.9% RETAINED % 6.2% 7.4% 0.9% -4.2% 1.9% LOST % 2.9% 23.1% 1.5% -6.1% 5.8% NATIONAL BOYS 8U TOTAL % 9.7% 1.4% -3.7% 0.4% 1.4% NEW % 15.0% -5.4% -10.5% 8.3% 1.2% RETAINED % 5.7% 7.0% 1.1% -4.6% 1.5% LOST % 3.5% 22.7% 1.0% -4.9% 5.1% NATIONAL GIRLS 8U TOTAL % -1.9% 4.5% -6.4% 4.2% 4.7% NEW % 3.9% -1.0% -12.7% 11.3% 5.2% RETAINED % -7.8% 10.7% -0.1% -2.0% 4.2% LOST % -13.0% 24.7% 2.9% -10.5% 8.6% 2

4 KEY TAKEAWAYS CAROLINA Total The total number of players ages 8 & under in Carolina increased by 65 (7.5%) to 936. The Total Girl s number hit a 5-year peak at 95 players. Acquisition New players increased by 29 (6.4%) to 479. This was the second consecutive season Carolina has seen an increase in new players. Retention Retained players increased by 36 (8.6%) from to 457. CAROLINA BOYS AND GIRLS 8U CAROLINA BOYS 8U CAROLINA GIRLS 8U TOTAL % 9.6% 12.1% -10.9% 2.1% 7.5% NEW % -0.7% 17.4% -24.7% 16.3% 6.4% RETAINED % 23.1% 6.5% 5.2% -9.7% 8.6% LOST % 25.4% 26.8% 8.8% -5.7% -11.6% TOTAL % 7.7% 13.0% -11.1% 0.0% 7.5% NEW % -2.0% 18.1% -22.8% 9.5% 9.2% RETAINED % 19.9% 7.8% 1.9% -8.0% 5.9% LOST % 21.6% 20.6% 12.4% -8.4% -16.0% TOTAL % 33.9% 2.7% -7.8% 25.4% 6.7% NEW % 12.5% 11.1% -42.0% 100.0% -12.1% RETAINED % 87.5% -10.0% 55.6% -26.2% 41.9% LOST % 100.0% 100.0% -16.7% 20.0% 20.8% 3

5 RATIO OF BOYS TO GIRLS 8 & UNDERS Carolina: Boys represented 90% of all 8 & under youth hockey participants, while girls represented 10%. National: Boys represented 84% of all 8 & under youth hockey participants, while girls represented 16%. Carolina Ratio of 8 & Under Boys to Girls % National Ratio of 8 & Under Boys to Girls % Boys Girls Boys Girls 90% 84% RETENTION INCREASES WITH AGE Youth hockey retention increases with both age and seasons accrued. While retention rates increase from 10 & under on up, the overall growth of hockey relies on acquiring more 8 & under players. Carolina s retention results for by age segment: 26.5% of all 4 Year Olds returned as 5 Year Olds National Average 37.4% 43.8% of all 5 Year Olds returned as 6 Year Olds National Average 55.2% 54.3% of all 6 Year Olds returned as 7 Year Olds National Average 70.1% 62.5% of all 7 Year Olds returned as 8 Year Olds National Average 77.2% 71.5% of all 10 & Under returned in National Average 86.0% 80.2% of all 12 & Under returned in National Average 91.6% 88.3% of all 14 & Under returned in National Average 94.5% 4

6 The 2 and 2 Challenge is a comprehensive growth program for local associations. It is a blueprint that guides youth hockey leadership through national programs and tools to reach their growth goals of acquiring two new players and retaining two additional players than the previous season s total. To complete the 2 and 2 Challenge, associations utilize three programs that drive growth Retention, Acquisition & Conversion. RETENTION Welcome Back Week September 14 th - 20 th Reaching out with a personal invitation to return to youth hockey is crucial. For this program, associations coordinate phone calls inviting families back to youth hockey. ACQUISITION Try Hockey For Free Days November 7 th & February 20 th Try Hockey events provide associations the opportunity to attract new families to the rink. Last season over 25,000 kids were introduced to youth hockey through this program. CONVERSION Transition Program Children that sample youth hockey don t always become new hockey players. A low-cost, low-commitment program to easily transition families from trying hockey to participating in youth hockey programs will significantly increase the likelihood of adding more players. Examples of how this can be achieved is offering a Learn-to-Play program or mixing prospective players into existing beginner programs. By taking advantage of these national programs, participating associations will be nationally recognized as achieving the 2 and 2 Challenge and be rewarded for their efforts. To learn more and to accept the 2 and 2 Challenge, visit or call (719)

7 GOALS ASSOCIATION The 2 and 2 Challenge goals for every association are to add two new players and retain two additional players than the previous season s 8 & under player total. Below is an example of an association that achieved their 2 and 2 Challenge goals from this past season and their new goals for : Previous three seasons results 2 and 2 Challenge results and goals TOTAL NEW RETAINED LOST If the 2 and 2 Challenge goals are achieved again in , this program will enjoy a 5.1% increase. TOTAL: 44 new + 39 retained = 83 total players NEW: = 44 new players RETAINED: = 39 retained players CAROLINA CAROLINA GOAL ACTUAL GOAL TOTAL NEW RETAINED Based on 14 associations that registered 5 players or more, the goals are: TOTAL: = 992 (6.0%) NEW: = 507 (5.8%) RETAINED: = 485 (6.1%) NATIONAL NATIONAL GOAL ACTUAL GOAL TOTAL 109, , ,065 NEW 47,382 45,480 48,050 RETAINED 62,087 60,445 63,015 Based on 1,285 associations that registered 5 players or more, the goals are: TOTAL: 105,925 +5,140 = 111,065 (4.9%) NEW: 45,480 +2,570= 48,050 (5.7%) RETAINED: 60,445 +2,570 = 63,015 (4.3%) 6

8 ASSOCIATIONS ACCOMPLISHING THEIR GOALS While many associations experienced growth, only Carolina Ice Palace Senior League, Charleston Youth Hockey Association, Greensboro Youth Hockey Association, Polar House Hockey Association, and Triangle Youth Hockey of North Carolina only successfully met their 2 and 2 Challenge goals of growing by two for both new and retained players. CAROLINA S ASSOCIATION PERFORMANCE Association Net Growth 1. Polar House Hockey Association Pavilion Recreation Complex Charlotte Metro Hockey Association Carolina Ice Palace Senior League Triangle Youth Hockey of North Carolina Charleston Youth Hockey Association Greensboro Youth Hockey Association Wilmington Ice Hockey Association Pineville Ice House Upstate Sports Association Raleigh Ice Plex Cape Fear Youth Hockey Carolina Lightning Hockey Raleigh Youth Hockey Association -53 7

9 NORTH CAROLINA NCH0005 CAPE FEAR YOUTH HOCKEY TOTAL (24) (20) 23 NEW (23) (21) 11 RETAINED (1) 1 12 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 84.2% 15.8% NCH0019 CAROLINA LIGHTNING HOCKEY TOTAL (44) (40) 15 NEW (45) (43) 10 RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 54.5% 45.5% NCH0003 CHARLOTTE METRO HOCKEY ASSOCIATION TOTAL NEW RETAINED (5) (3) 31 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 92.4% 7.6% 8

10 NCH0021 GREENSBORO YOUTH HOCKEY ASSOCIATION TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 96.3% 3.7% NCH0010 PINEVILLE ICE HOUSE TOTAL (2) 2 20 NEW (2) 0 11 RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 93.8% 6.3% NCH0034 POLAR HOUSE HOCKEY ASSOCIATION TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 94.3% 5.7% 9

11 NCH0014 RALEIGH ICE PLEX TOTAL (9) (5) 11 NEW (5) (3) 8 RETAINED (4) (2) 3 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 100.0% 0.0% NCH0038 RALEIGH YOUTH HOCKEY ASSOCIATION TOTAL (57) (53) 12 NEW (7) (5) 3 RETAINED (50) (48) 9 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 100.0% 0.0% NCH0006 TRIANGLE YOUTH HOCKEY OF NORTH CAROLINA TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 94.1% 5.9% 10

12 NCH0008 WILMINGTON ICE HOCKEY ASSOC TOTAL NEW RETAINED (2) 0 6 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 87.5% 12.5% SOUTH CAROLINA SCH0006 CAROLINA ICE PALACE SENIOR LEAGUE TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 97.1% 2.9% SCH0003 CHARLESTON YOUTH HOCKEY ASSOCIATION TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 91.7% 8.3% 11

13 SCH0010 PAVILLION RECREATION COMPLEX TOTAL NEW RETAINED LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 74.4% 25.6% SCH0007 UPSTATE SPORTS ASSOCIATION (GREATER GREENVILLE HOCKEY ASSOCIATION) TOTAL (5) (1) 19 NEW (4) (2) 5 RETAINED (1) 1 14 LOST TOTAL TOTAL NEW NEW RETAINED RETAINED LOST LOST TO GIRLS 80.0% 20.0% 12