92,000 Average copies per month

Transcription

1 media PACK2017/18

2 about Abu Dhabi World The Market Leader We are the most widely read magazine across the Emirate Unrivalled Circulation More copies of Abu Dhabi World across the city than all of our competitors combined In Touch With Our City Our community-focused editorial coverage offers the complete guide to living across the Emirate readers each month OVER 1.4M copies Every week 92,000 Average copies per month 398,670 90,908 Avg total qualified weekly circulation: 66,108 (English) and 24,800 (Arabic) (As of June 2017) No attempt has been made to identify or eliminate duplication that may exist across both publication

3 about Abu Dhabi World Our readers Equal split of male and female readers Majority of our readers are long term residents Most of our readers fall within the age bracket of with a high disposable income and nearly 50% have one or more children. Who reads Abu Dhabi World? From the Reader Survey: 2,314 responses Western expats Asian expats Arab expats Local Other 34% 30% 20% 11% 5% Under AED 25,000 per month Average household income: 47% 14% 32% AED 50,000 to 100,000 7% Over AED 100,000 AED 25,000 to 50,000 Employment status: 82% 7% Student / other Full time housewife / 11% mother Employed North South North South Indian North South They tend to be long-term residents: Long term Short term Property (lease / rental / mortgage) 21% Daily food, beverages etc. 16% Travel 16% Spare / surplus / savings 15% Entertainment 15% Motoring (car loan, running costs etc.) 13% Other 4% Half of our readers have children: No children 50.8% 49.2% Yes, children under age 18 I own a car They are car drivers: 59.2% 31.5% 9.3% Public transport I rent / lease a car

4 E 16 E 66 E 2 about DISTRIBUTION RUWAIS AL AIN Hili Al Foah how do we distribute? unrivalled distribution: We are the most widely circulated weekly magazine across Abu Dhabi stands as of jan 2017 E 226 A 90 different locations as of JAN 2017 E 237 A 171 Zone 1 Locations: 37 E 9,605 A 3,500 Marina Khalidiya Souq Planet Al Bateen Al Muhairy Centre Zone 2 Locations: 45 E 13,505 A 4,605 Al Wahdah WTC Central Market The Collection Saadiyat Madinat Zayed E Hospitals 34 residential buildings 32 Supermarkets 28 hotels 25 al ain 22 s 15 coffee shops / food outlets 15 Recreational locations 15 government buildings 12 Schools / Universities 10 miscellaneous 3 RUWAIS Zone 3 Locations: 28 E 9,285 A 1,685 Abu Dhabi Boutik Galleria Paragon Bay ADGM Square Zone 4 Locations: 47 E 10,855 A 3,500 Mushrif Al Seef Carrefour Al Saqr Mushrif Cooperative Society Al Noor Hospital Marina E 22 Souq Planet Khalidiyah Al Muhairy Centre Al Wahda Al Bateen Central Market ZONE 1 Western Hotel, Madinat Zayed WTC ZONE 9 Madinat Zayed Western Hotel, Gayathi Ruwais ADGM Square Galleria, Sowwah Square Abu Dhabi ZONE 3 Boutik Paragon Bay Mushrif Mushrif Cooperative Society E 22 ZONE 2 E 7 Carrefour, Al Saqr The Collection, Saadiyat Island Al Seef ZONE 4 Al Noor Hospital Souq Extra E 12 E 10 Al Jimi E 22 ZONE 8 E 7 Barari Outlet ABU DHABI Al Raha Al Raha Gardens Etihad Accomodation E 20 E 7 E 12 ZONE 5 Etihad HQ Souq Planet Etihad Plaza E 10 Deerfields Al Falah Villas E 16 ZONE 7 E 20 Zone 5 Zone 6 Locations: 32 Locations: 12 E 6,070 E 7,730 A 2,535 A 2,550 Al Raha Dalma Deerfields Mazyad Al Raha Gardens Ace Hardware, Souq Planet Etihad Plaza Dalma Etihad Accommodation Carrefour, Dalma Trizac Limo Services Zone 7 Zone 8 Locations: 18 Locations: 25 E 3,175 E 4,325 A 3,075 A 2,350 Bawabat Al Sharq Al Jimi Baniyas Al Foah Carrefour, BAS Hili Al Falah Villas Barari Outlet Lulu Shawamekh Souk Extra Zone 9 Locations: 3 E 2,250 A 1,000 Ruwais Western Hotel, Gayathi Western Hotel, Madinat Zayed ZONE 6 Carrefour, Dalma Mazyad E 22 Cambridge Hospital Lulu, Shawamekh Map legend: s Supermarkets Hotels Coffee Shops / Food Outlets Recreational Government Hospitals Residential Schools / Universities Petrol Stations Miscellaneous Dalma ACE Hardware, Dalma Bawabat Al Sharq Carrefour, Bawabat Al Sharq Baniyas

5 about SOCIAL MEDIA we re social Stay Connected: We are digitally engaged with our readers across multiple platforms and getting stronger every day Twitter facebook instagram website ADWuae Follow us like thousands of others for real time updates from across the city AbuDhabiWorld Follow us and win an array of fantastic prizes every Get to see the latest photos from both our staff and readers Our website hosts all the latest news and views from the capital and hosts a full copy of the magazine Our database of 100,000 registered users across the UAE

6 RATE2017/18 CARD

7 ADVERTISING INFORMATION english display advertising English advertising rates Sizes Single insertion rate card Outside back cover AED 50,441 AED 48,928 AED 47,415 AED 45,901 AED 44,388 AED 42,875 AED 41,362 AED 39,848 AED 38,335 AED 36,822 AED 35,309 AED 33,795 AED 32,282 AED 30,769 Inside front cover AED 42,874 AED 41,588 AED 40,301 AED 39,015 AED 37,729 AED 36,443 AED 35,156 AED 33,870 AED 32,584 AED 31,298 AED 30,012 AED 28,725 AED 27,439 AED 26,153 Inside back cover AED 41,010 AED 39,780 AED 38,549 AED 37,319 AED 36,089 AED 34,858 AED 33,628 AED 32,398 AED 31,167 AED 29,937 AED 28,707 AED 27,477 AED 26,246 AED 25,016 Double page spread AED 70,992 AED 68,862 AED 66,732 AED 64,603 AED 62,473 AED 60,343 AED 58,213 AED 56,084 AED 53,954 AED 51,824 AED 49,694 AED 47,565 AED 45,435 AED 43,305 Full page AED 39,233 AED 38,056 AED 36,879 AED 35,702 AED 34,525 AED 33,348 AED 32,171 AED 30,994 AED 29,817 AED 28,640 AED 27,463 AED 26,286 AED 25,109 AED 23,932 Half page AED 24,287 AED 23,558 AED 22,830 AED 22,101 AED 21,372 AED 20,644 AED 19,915 AED 19,187 AED 18,458 AED 17,729 AED 17,001 AED 16,272 AED 15,544 AED 14,815 Quarter page portrait AED 14,010 AED 13,590 AED 13,169 AED 12,749 AED 12,329 AED 11,908 AED 11,488 AED 11,068 AED 10,647 AED 10,227 AED 9,807 AED 9,387 AED 8,966 AED 8,546 Quarter page strip vertical / horizontal AED 15,410 AED 14,948 AED 14,485 AED 14,023 AED 13,561 AED 13,098 AED 12,636 AED 12,174 AED 11,711 AED 11,249 AED 10,787 AED 10,325 AED 9,862 AED 9,400 Quarter page horizontal page 3 AED 16,951 AED 16,442 AED 15,934 AED 15,425 AED 14,917 AED 14,408 AED 13,900 AED 13,391 AED 12,883 AED 12,374 AED 11,866 AED 11,357 AED 10,849 AED 10, Loading charges % Any right hand page 10% Any particular page 10% First 15 pages 10% Special Ops Loose inserts Front cover tip-ons Front cover gatefolds Belly bands False cover AED 0.70 per insert AED 1.00 per tip-on Advertising enquiries Winston Lobo Head of Sales w.lobo@turretme.com Tel: Mob: Jamal B. Saab Account Manager j.saab@turretme.com Tel: Lama kabalan Account Manager l.kabalan@turretme.com Tel: CJ Holland Sales Manager c.holland@turretme.com Tel: Mob: Shakil Naviwala Account Manager s.naviwala@turretme.com Tel:

8 ADVERTISING INFORMATION ARABIC display advertising ARABIC advertising rates Sizes Single insertion rate card Outside back cover AED 40,352 AED 39,142 AED 37,931 AED 36,721 AED 35,510 AED 34,300 AED 33,089 AED 31,878 AED 30,668 AED 29,457 AED 28,247 AED 27,036 AED 25,826 AED 24,615 Inside front cover AED 34,298 AED 33,269 AED 32,240 AED 31,212 AED 30,183 AED 29,154 AED 28,125 AED 27,096 AED 26,067 AED 25,038 AED 24,009 AED 22,980 AED 21,951 AED 20,922 Inside back cover AED 33,134 AED 32,140 AED 31,146 AED 30,152 AED 29,158 AED 28,164 AED 27,170 AED 26,176 AED 25,182 AED 24,188 AED 23,194 AED 22,200 AED 21,206 AED 20,212 Double page spread AED 56,792 AED 55,088 AED 53,384 AED 51,681 AED 49,977 AED 48,273 AED 46,569 AED 44,866 AED 43,162 AED 41,458 AED 39,754 AED 38,051 AED 36,347 AED 34,643 Full page AED 31,384 AED 30,442 AED 29,501 AED 28,559 AED 27,618 AED 26,676 AED 25,735 AED 24,793 AED 23,852 AED 22,910 AED 21,969 AED 21,027 AED 20,086 AED 19,144 Half page AED 19,428 AED 18,845 AED 18,262 AED 17,679 AED 17,097 AED 16,514 AED 15,931 AED 15,348 AED 14,765 AED 14,182 AED 13,600 AED 13,017 AED 12,434 AED 11,851 Quarter page portrait AED 11,208 AED 10,872 AED 10,536 AED 10,199 AED 9,863 AED 9,527 AED 9,191 AED 8,854 AED 8,518 AED 8,182 AED 7,846 AED 7,509 AED 7,173 AED 6,837 Quarter page strip vertical / horizontal AED 12,330 AED 11,960 AED 11,590 AED 11,220 AED 10,850 AED 10,480 AED 10,110 AED 9,740 AED 9,370 AED 9,001 AED 8,631 AED 8,261 AED 7,891 AED 7,521 Quarter page horizontal page 3 AED 13,562 AED 13,155 AED 12,749 AED 12,342 AED 11,935 AED 11,528 AED 11,121 AED 10,714 AED 10,307 AED 9,900 AED 9,494 AED 9,087 AED 8,680 AED 8, Loading charges % Any right hand page 10% Any particular page 10% First 15 pages 10% Special Ops Loose inserts Front cover tip-ons Front cover gatefolds Belly bands False cover AED 0.70 per insert AED 1.00 per tip-on Advertising enquiries Winston Lobo Head of Sales w.lobo@turretme.com Tel: Mob: Jamal B. Saab Account Manager j.saab@turretme.com Tel: Lama kabalan Account Manager l.kabalan@turretme.com Tel: CJ Holland Sales Manager c.holland@turretme.com Tel: Mob: Shakil Naviwala Account Manager s.naviwala@turretme.com Tel:

9 ADVERTISING INFORMATION COMBINED display advertising COMBINED advertising rates Sizes Single insertion rate card Outside back cover AED 81,713 AED 79,262 AED 76,810 AED 74,359 AED 71,908 AED 69,456 AED 67,005 AED 64,553 AED 62,102 AED 59,651 AED 57,199 AED 54,748 AED 52,296 AED 49,845 Inside front cover AED 69,454 AED 67,370 AED 65,287 AED 63,203 AED 61,120 AED 59,036 AED 56,952 AED 54,869 AED 52,785 AED 50,701 AED 48,618 AED 46,534 AED 44,451 AED 42,367 Inside back cover AED 66,436 AED 64,443 AED 62,450 AED 60,457 AED 58,464 AED 56,471 AED 54,478 AED 52,484 AED 50,491 AED 48,498 AED 46,505 AED 44,512 AED 42,519 AED 40,526 Double page spread AED 115,005 AED 111,555 AED 108,105 AED 104,654 AED 101,204 AED 97,754 AED 94,304 AED 90,854 AED 87,404 AED 83,954 AED 80,503 AED 77,053 AED 73,603 AED 70,153 Full page AED 63,554 AED 61,647 AED 59,741 AED 57,834 AED 55,928 AED 54,021 AED 52,114 AED 50,208 AED 48,301 AED 46,394 AED 44,488 AED 42,581 AED 40,675 AED 38,768 Half page AED 39,343 AED 38,162 AED 36,982 AED 35,802 AED 34,622 AED 33,441 AED 32,261 AED 31,081 AED 29,900 AED 28,720 AED 27,540 AED 26,360 AED 25,179 AED 23,999 Quarter page portrait AED 22,695 AED 22,014 AED 21,333 AED 20,653 AED 19,972 AED 19,291 AED 18,610 AED 17,929 AED 17,248 AED 16,567 AED 15,887 AED 15,206 AED 14,525 AED 13,844 Quarter page strip vertical / horizontal AED 24,964 AED 24,215 AED 23,466 AED 22,717 AED 21,968 AED 21,219 AED 20,470 AED 19,722 AED 18,973 AED 18,224 AED 17,475 AED 16,726 AED 15,977 AED 15,228 Quarter page horizontal page 3 AED 27,461 AED 26,637 AED 25,813 AED 24,989 AED 24,165 AED 23,342 AED 22,518 AED 21,694 AED 20,870 AED 20,046 AED 19,222 AED 18,399 AED 17,575 AED 16, Loading charges % Any right hand page 10% Any particular page 10% First 15 pages 10% Special Ops Loose inserts Front cover tip-ons Front cover gatefolds Belly bands False cover AED 0.70 per insert AED 1.00 per tip-on Advertising enquiries Winston Lobo Head of Sales w.lobo@turretme.com Tel: Mob: Jamal B. Saab Account Manager j.saab@turretme.com Tel: Lama kabalan Account Manager l.kabalan@turretme.com Tel: CJ Holland Sales Manager c.holland@turretme.com Tel: Mob: Shakil Naviwala Account Manager s.naviwala@turretme.com Tel:

10 ADVERTISING SPECIFICATIONS technical data (width x height) Double page spread Type area: 425 x 270 mm Trim size: 450 x 295 mm Bleed size: 460 x 305 mm Full page Type area: 200 x 270 mm Trim size: 225 x 295 mm Bleed size: 235 x 305 mm half PAGE Double page spread 425 x 135 mm Half page vertical 100 x 270 mm Half page horizontal 200 x 135 mm Quarter page horizontal 200 x 75 mm Quarter page portrait 97 x 135 mm Quarter page vertical 60 x 270 mm Artwork specifications Please ensure PDFs are at least compliant with PDF/X1-a:2001 standards if possible and that no RGB (or spot ) colour is included (ie all colours are CMYK separated or removed if not in use) CMYK No spot colours or special pantones pdf press quality, all images 300 dpi Fonts All must be included or outlined deadlines Every Sunday 5:00 PM Booking deadline Every Monday 12:00 PM artwork deadline Every Thursday publication date

11 Turret Media is a leading media company in the Middle East, headquartered in Abu Dhabi. Turret s exhibitions arm has organised and managed some of the region s biggest events, including the World Future Energy Summit, Taste of Dubai, SIAL Middle East, ADIPEC and the award winning Global Forum for Innovations in Agriculture, drawing in record numbers of exhibitors, visitors, delegates, and expert speakers from across the world. Turret Media Publishing is a successful multimedia publisher whose flagship title Abu Dhabi World is the capital s favorite magazine; our Publishing division has expertise in developing cross-media brands, with online presence and social media engagement. The expertise that drives Turret Media is made up of industry professionals from around the world, with proven experience across all the disciplines required for the creation of successful events, publications and digital media, supported by a select range of professional service providers. Abu Dhabi World is published weekly by PART OF THE COMMUNICATIONS & MARKETING GROUP ONECMG.COM Twofour54 Park Rotana Office 201, Level 2, PO Box 77806, Abu Dhabi, UAE