Playmakers Summer Sale 2017 Foot and Shoe Information

Transcription

1 Playmakers Summer Sale 2017 Foot and Shoe Information 1. Qualifying your customer a. Questions to consider b. Basic Gait Analysis 2. Foot Types a. Oversupination b. Neutral c. Overpronation 3. Shoe Categories a. By activity b. By amount of medial arch support 4. Determining a customer s shoe size a. How to measure using a Brannock b. Size conversions 5. Key Points Extra training videos are posted on our website

2 Qualifying Your Customer. Questions to Consider: What activities are you planning on doing in the shoe? (Running, walking, standing at work, crossfit, etc.) Have you had any injuries recently? ( If yes, they might want to try a different support category) Do you have a specific shoe that has/hasn t worked for you in the past? Are you training for anything? (may need a little more support if they re running for 2 miles vs 26 miles) Gait Analysis Barefoot One Legged Stand Barefoot Walk Examine customer s old shoe for wear pattern Wear mostly on the outside edge of the sole - the shoe may be too supportive Wear mostly on the inside edge of the sole - they may benefit from more medial support Heel is worn off - they may benefit from learning about Good Form Running/Walking Determining a Customer s Foot Type. Over-Supination Foot tends to roll to the outside, with little to no inward roll through gait. Most of the pressure is on the lateral/outside Foot isn t able to absorb shock as well = Cushioned/Neutral Neutral Foot typically starts on outside of foot and rolls gently onto midfoot through toe-off Foot is able to absorb shock more effectively and maintains proper alignment = Cushioned/Neutral or Stability Over-Pronation Foot typically starts on outside of foot and rolls too far inward over the arch Can cause strain in foot /lower leg which can lead to injury Foot may be flattened out or have little to no arch = Stability or Motion Control Bring out options! For example, if a customer falls in the stability category, offer them a Brooks Adrenaline, Saucony Guide and an Asics 2000.

3 Other Considerations Remember that there are many different factors to consider when fitting someone for a shoe. Not only can we examine someone s foot and mechanics but we should also be considering Age Generally, an older customer may require more support or wider platform for stability Body Type Generally, a larger framed individual may require more support or a wider platform for stability Change in activity level Generally, a customer running an ultra-marathon (high mileage) may require more support than a customer running 2 miles. Shoe Categories... By Activity Running/Walking Shoes Designed for forward motion Can have a Leather or Mesh Upper Can also be used for gym workouts, fitness classes etc. Cross-Training Shoes Designed for multi-directional and lateral (side-to-side) motion Typically a bit more level heel-to-toe and sometimes have a reinforced toe box By Support Level Neutral Cushioned, soft, flexible (generally) 0-12 mm drop available Minimal arch support Examples: Asics Cumulus, Brooks Dyad, Brooks Ghost, New Balance 880, Saucony Ride Stability Harder density foam under arch Thought to provide more support for overpronation than neutral shoes Still fairly flexible and typically lighter weight than Motion Control 8-12 mm drop available Examples: Asics 2000, Brooks Adrenaline,New Balance 860, Saucony Guide

4 Motion Control Maximum Support Harder density foam under the arch Wider base underfoot 8-12 mm drop available Examples: Asics Foundation, Brooks Addiction, Brooks Beast/Ariel, Saucony Redeemer Alternative Generally Lower Drop 0-4 mm drop Drastically varies in amount of cushion o Five Fingers (minimal) Hoka (maximal) Generally wider, larger toe-box area Examples: Hoka, Altra, Topo, Vibram Five Fingers Determining a Customer s Shoe Size.. Shoe size is important! Several issues can arise if a shoe is not the proper size/fit. If the shoe is too large/wide: The shoe may be unable to secure and support the foot. The shoe may allow the foot to move more than necessary resulting in blisters or calluses. If the shoe is too small/narrow: There may be insufficient room for the foot to flex causing the toes to jam into the front of the shoe, which could eventually lead to issues like bunions or hammertoes. There may be insufficient space for the foot to swell due to longer standing/running periods, or high heat. If the foot is squeezed too tightly, poor circulation can result in the foot becoming cold or falling asleep (tingling). Using a Brannock to Measure : Pictured below is a Men s Brannock on the left and a New Balance brannock on the right. The New Balance brannock measures men (black) and women (gray). The Men s Brannocks are all painted black, women s are all painted purple or maroon.

5 Make sure the customer is standing straight up with their weight over the foot being measured. The Brannock Device tells two key pieces of information: To determine foot length : Have the customer stand with their heel flush against the heel cup of the brannock. The line directly in front of the longest toe shows foot length. To ensure sufficient room for the foot, we usually recommend a shoe size that is ½ a size bigger than where their longest toe measures. Ex: Longest toe measures out on the 7 line, we could recommend a 7.5 To determine foot width: Once you have measured the foot length, you can use that information to determine their width by using the slider toward the outside of the foot. Find their foot size on the slider, and follow the corresponding line down to the width letter (i.e. 2A, B, D, 2E, 4E) The size will point to the approximate width of the foot. * Measure Both Feet most customers will have two different size feet and we will fit the larger length and width. Men s sizes are approximately 1½ sizes smaller than women s sizes (but a different width). For instance, a men s size 7 equates to a women s 8½. Kid s sizes are the small end of the men s sizes. MENS SIZE = KIDS SIZE = WOMENS SIZE MEN S Narrow Regular Wide Extra Wide 2A B D 2E 4E Narrow Regular Wide Extra Wide WOMEN S *Examples: A women s D width is considered a Wide. A men s D width is considered Regular width. If a woman needs a 10 wide, you could consider a men s 8.5 regular (theoretically those are the same exact size). Euro Sizing: INSERT EURO SIZING CHART HERE Key Points to Remember..

6 Key Point 1: Right shoes are displayed on the racks. DO NOT take a left shoe from back-stock out to a customer unless you locate a right shoe display first. Key Point 2: When getting a shoe from back stock, remember to note what your customer looks like, and let them know where you will meet them. Key Point 3: If you are ever unsure of how to proceed while fitting a customer, PLEASE ask anyone with a plastic name tag for help. Key Point 4: Shoe sizes are not always consistent. Do not be surprised if you end up in a size different from what the Brannock says. Key Point 5: Some customers are very set in their ways. We will always let the customer try on whatever size and shoe category they wish Key Point 6: If a customer comes to you and hands you a variety of shoes - qualify them first! Make sure they have the right size (offer to measure of have them try on the shoe in their hand) and category (they may not realize they are holding a volleyball shoe rather than a running shoe).