Analyst Presentation. Milan, 6 March 2008

Transcription

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2 Analyst Presentation Milan, 6 March

3 Disclaimer This document has been prepared by Juventus Football Club S.p.A. (the Company ) solely for use at the analyst presentations promoted and organised by Borsa Italiana S.p.A. (the Italian Stock Exchange) and held on 5 and 6 March 2008 in the context of the event STAR Conference 2008, Milan promoted and organised by Borsa Italiana S.p.A.. Neither this presentation nor any part or copy of it may be transmitted into the United States or distributed, directly or indirectly, in the United States, Australia, Canada or Japan or any other jurisdiction where distribution of this presentation and of any information contained in it may be restricted by law. Persons into whose possession this document comes should inform themselves about, and observe, any such restrictions. This document is not intended for potential investors and is not to be used or considered as an offer to purchase or subscribe for, or a solicitation of any offer to purchase or subscribe for, any securities, nor shall it or any part of it or the fact of its distribution form the basis of, or be relied on in connection with, any contract or investment decision. This document has been prepared separately from any proposed offering of securities and as such information in this document has been reviewed and approved by the Company. The securities of the Company have not been, and will not be, registered under the United States Securities Act of 1933, as amended (the Securities Act ), or under the corresponding rules and regulations applicable in Canada, Japan, Australia or in any other jurisdiction where an offer is unlawful absent exemption or authorization by the competent authorities and may not be offered or sold to any national, resident or citizen of the United States, Canada, Australia, Japan or any other country where an offer is unlawful absent exemption or authorisation by the competent authorities. This document constitutes neither an offer of securities in Italy pursuant to art. 1, (t) of the Legislative Decree n. 58 of 24 February 1998, as amended, nor an offer of securities for sale in the United States and in any other jurisdiction. No reliance may be placed for any purposes whatsoever on the information contained in this document, or any other material discussed in the context of the presentation of such material, or on its completeness, accuracy or fairness. The information contained in this document has not been independently verified and no representation or warranty, express or implied, is made or given by or on behalf of the Company or any of its members, directors, officers or employees or any other person as to the accuracy, completeness or fairness of the information or opinions contained in this document or any other material discussed in the context of the presentation of this document. None of the Company, nor any of its respective members, directors, officers or employees nor any other person accepts any liability whatsoever for any loss howsoever arising from any use of this document or its contents or otherwise arising in connection therewith. The information and opinions contained in this presentation are provided as at the date of this presentation and are subject to change without notice. Attendees at this presentation must be aware that the information provided may be dated and not current information. No person is under any obligation to update or keep current the information contained in this presentation. This document is strictly confidential and may not be reproduced, distributed to any other person or published, in whole or in part, for any purpose. By attending this presentation and/or accepting this document you acknowledge and agree to be bound by the foregoing limitations. 3

4 Juventus Attendees Giovanni Cobolli Gigli Chairman Jean-Claude Blanc CEO and General Manager Michele Bergero CFO 4

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6 Contents Juventus: 110 years of history 2006/2008: a Company turnaround Goals and strategies Economic and financial data at 31/12/07 6

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9 Juventus is Juventus is the most famous and successful football club in Italy and one of the leading teams in Europe 9

10 Juventus values Popularity Leadership Elegance Prestige Tradition Reliability Competency Italianness Efficiency Class Style 10

11 Juventus fans in Italy Market shares 31% 15% 14% 8% 6% 4% Source: CRA Monitor Calcio 2006/07 Italian core fans 11

12 Juventus fans in Italy La Juventus is èbydi far gran the lunga best-loved la più amata club in squadra Italy with in over Italia 12con million oltre 12 fans, milioni distributed tifosi, uniformly distribuiti across in modo the country uniforme su tutto il territorio nazionale. Source: CRA Monitor Calcio 2006/07 Italian core fans + supporters 12

13 Italy s best-loved club The best-loved team in 11 regions, the second in four and the third in the others Source: CRA Monitor Calcio 2006/07 13

14 Juventus fans in the world Figures for each nation: Total: 173 million Source: SPORT+ MARKT International Fan Potential 2005 & CRA Monitor Calcio 2005/06 14

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16 From B 30 to the top of A in 20 months Company New top management Central role of the BoD and stronger corporate governance Update of code of ethics New Company organisation New organisational procedures Team Changes in technical staff tackled and managed Management of 2006/2007 transfer campaign for financial balance and competitiveness in future seasons Investments to confirm champions to win in Serie B and lay foundations for the future Serie B championship won (starting from 9 point penalty) 16

17 From B 30 to the top of A in 20 months Revenues Renegotiation and confirmation of TV and sponsor contracts Innovative new commercial strategy developed Mediaset option on TV rights for the 2009/2010 season exercised Finance March 2007: mid-term development plan launched June 2007: success of capital increase of 104 million, entirely underwritten, with consequent reduction in indebtedness and new investment capacity 17

18 Since June 2006: the signs of change International authority of the club recognised For 18 months Juventus represented the Italian clubs on the board of the G14 Central role in the redefinition of the rules regulating relations between UEFA, FIFA and clubs Infrastructures July 2006: Vinovo training centre opened July 2007: PEC for the new stadium signed with the City of Turin 18

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20 Mission To be a leading club in Europe and a successful listed Company To obtain high and regular sports performance on the field, developing a sustainable business model To lead change in football in Italy and to position Juventus as the benchmark of a modern Company, close to fans and respectful of the educational values of sport To manage the Company with great professionalism 20

21 Juventus today A business project with a long-term vision A professional and motivated organisation Experienced technical staff, led by Claudio Ranieri, for an ambitious sports project A united team, with great champions and outstanding young players: - Buffon, Camoranesi, Del Piero, Nedved, Trezeguet, Iaquinta - Confidence in Chiellini, Molinaro, Nocerino, Palladino - Successful development of De Ceglie, Giovinco, Marchisio A renewed Scounting sector 21

22 Build the future with the Youth Sector Figures 17 teams 348 players 62 technical staff 14 young players in senior championships Over 5 million invested per year 22

23 Build the future with the Youth Sector From focus on results to attention for talents A unique model for Italian football A professional, integrated football school, of European standing, to enhance the technique and athletic abilities of youth players, especially Italians, and regularly bring new talents into the First Team Collaboration of the First Team s technical staff with the Youth Sector trainers Willingness of the First Team trainer to show trust in and give space to talented young players Preparation shared with the Primavera team 23

24 The audience champion The highest average audience for Serie A TIM matches broadcast live by SKY Source: Lega Calcio 07/08 season 24

25 Close to fans Juventus Membership: - the first online membership project for fans - the biggest black and white virtual community - 30,000 members in just 9 months Juventus Channel: - channel 231 on SKY - on air 24 hours a day - interaction and information for fans - 40,000 subscribers in 12 months The stadium sensation: - a new way of experiencing the games - family entertainment - shows and events for spectators - initiatives with commercial partners 25

26 Commercial strategy Juventus has always been a strongly innovative player in the sponsorship market. Thanks to its enormous media coverage and the fan base it can count on in Italy, Europe and throughout the world, Juventus has outlined a new commercial strategy, to move into a new marketplace. As of the 2007/2008 season, Juventus has developed a complete, exclusive and innovative offering to tackle new competitors : no longer Italian and European football clubs, but major global sports events (Champions League, World Cup). 26

27 Commercial strategy Less is more Limited and select group of national and international partners to enhance the Juventus brand Objectives Higher visibility of partner brands Increase in average value of contacts Creation of more stable and lasting relations More value transferred to partners 27

28 Stadium Project: the Juventus home Background 2003: acquisition of 99 year lease from the City of Turin for 25 million 2007: - Development and presentation of the Euro 2012 project - PEC for stadium and commercial areas signed with the City of Turin - Study of new projects - Active and positive collaboration with the City of Turin 28

29 Stadium Project: the Juventus home Two scenarios Restructuring of the stadium (by 2009): - 55,000 seats - conforming to Italian and UEFA regulations New stadium (completed by 2011): - innovative project for Italy - family-friendly facility - in line with a new idea of football - 40,000 seats 29

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31 Revenues breakdown at 31/12/ % 3.5% 6.3% First Half 2007/ million 18.5% 38.3% 5.7% 3.4% TICKET SALES TV RIGHTS AND MEDIA REVENUES SPONSORSHIP AND ADVERTISING REVENUES FROM PLAYERS RIGHTS OTHER REVENUES 56.2% 14.8% 37.8% First Half 2006/ million 31

32 Revenues and operating costs 32

33 Income Statement 33

34 Balance sheet 34

35 Balance sheet 35

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