INCREASING PARTICIPATION WITH SOCIAL MEDIA. Increasing Participation through Social Media
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1 INCREASING PARTICIPATION WITH SOCIAL MEDIA
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5 10 years ago- How would you share ideas? Scenario- you walk out of X2 and you instantly want to tell your friends how great the movie. You had to CALL them to tell them about the movie. You may even have left a VOIC .
6 Jump forward to Scenario- you walk out of Les Miserables and you instantly want to tell your friends how great Hugh Jackman sung in the movie. You would post it on Facebook/Twitter
7 Now let s think what that scenario would have looked like for the YMCA 10 years ago? You would be mailing out registration forms and leaving voic s.
8 Jump forward to 2013 in the YMCA world Scenario- your YMCA has a new Zoomba class that you want to promote in your community Post your information on Facebook and Twitter to get the message out
9 HOW WILL WE DO THIS? Facebook
10 Create content that engages users ASK them to engage! Post on a regular schedule Visual content gets higher weighting Interact Respond to questions and comments
11 YMCA CELEBRATING EVENTS Examples of Celebration
12 EXAMPLES San Diego County YMCA
13 YMCA OF SAN DIEGO COUNTY PROGRAMS Examples of ways to Market Programs
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15 YMCA OF GREATER HOUSTON
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17 YMCA OF THE ROCKIES
18 HOW TO GET NOTICED - Use captive language to pull them in - Advertise promos and discounts - Leverage current events - #Hashtags (NEW!)
19 JUST REDIRECT APP Facebook app to feature online registration Visit apps.facebook.com/redirectab/ Download the app to your page Create a tab image with a call to action Feature it as one of your top apps
20 EXAMPLE: YMCA OF NIAGARA Donations Volunteering Member Registration
21 FACEBOOK REVIEW - ENGAGING CONTENT - WHAT OTHER YMCAs ARE DOING - GETTING NOTICED - REDIRECT APP
22 HOW WILL WE DO THIS? Twitter
23 TWITTER TIPS - Tweet often but not too often - Post useful and relevant information - Engage (Retweet and Reply) - Be active in the community
24 EXAMPLE OF CONTENT YMCA OF 14,586 Followers ( )
25 MEMBERS LOVE Want to win a month s worth of free yoga classes Help us reach out goal of 2,000 followers and we will select a winner. Retweet and Follow to enter!
26 HAVING A TWITTER PAGE GETS YOU ATTENTION!
27 TOP 15 YMCA TWITTER ACCOUNTS TO FOLLOW ORGANIZATION ACCOUNT FOLLOWERS 1. YMCA YMCA Greater YMCA Greater YMCA of YMCA New York YMCA of Middle YMCA of San YMCA YMCA of YMCAs of YMCA of Greater Grand YMCA Pierce & YMCA Kansas Northshore YMCA of the 2256 *Data reported on
28 FACEBOOK PAGES ORGANIZATION ACCOUNT LIKES 1. YMCA Calgary /ymcacalgary 1, YMCA Greater Houston /ymcahouston 11, YMCA Greater Boston /ymcaboston 5, YMCA of Niagara /ymcaniagara 2, YMCA New York City /ymcanyc 2, YMCA of Middle Tennessee /ymcamidtn 8, YMCA of San Diego /ymcasandiego 4, YMCA Durham /ymcadurham YMCA of Cincinnati /ymcacincinnati 3, YMCAs of C&KW /ymcaofcandkw YMCA of Greater Grand Rapids /ymcagr 5, YMCA Pierce & Kitsap /ymcapkc 4, YMCA Kansas City /kansascityymca 5, Northshore YMCA /northshoreymca 2, YMCA of the Rockies /ymcarockies 16,319
29 TWITTER REVIEW - TWITTER TIPS - WHAT ARE OTHER YMCAs DOING? - GETTING NOTICED - TOP 15 YMCA TWITTER PAGES
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31 IT S NOT JUST FOR THE YOUNG
32 HOW WILL WE DO THIS? Sharing Your YMCA
33 THE 3 ESSENTIAL DATA POINTS 1. Impressions How many people are seeing the posts I m making 2. Clicks How many visits I m getting from each of my posts 3. Conversions How many people are registering, reserving, etc.
34 THE REWARDS 1. Stronger online presence 2. Tighter member community 3. It s FREE!
35 CHECKLIST Social Media Ask for engagement Respond to questions and comments Tweet often but not to often Post visual content Post useful and relevant information Install the Facebook Redirect App Track these numbers Impressions Clicks Conversions Calculate conversion percentages
36 THANK YOU! Tommi Mann Matt Webb Please feel free to contact us if you have any questions or if you would like a copy of the webinar!
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