BUS RAPID TRANSIT IN THE MILWAUKEE REGION. BRT Transportation Workshop Public Workshop Presentation December 12, 2016

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BUS RAPID TRANSIT IN THE MILWAUKEE REGION BRT Transportation Workshop Public Workshop Presentation December 12, 2016

OVERVIEW Background Existing Transit System BRT Case Studies BRT Alignment BRT Expansion BRT Time Savings BRT Development Infographics Recommendations

Milwaukee and Bus Rapid Transit Now is the right time for BRT in Milwaukee. BRT is moving forward. BRT builds needed connections. BRT helps solve an impending traffic problem. BRT can transform the East-West Corridor. BRT will drive Milwaukee into the 21st century. Source: Laura Prevost Flickr

Existing Conditions: Milwaukee County Transit System Source: Milwaukee County Transit System, 2016

Milwaukee County Transit System: Existing Ridership Four primary transit routes, as reviewed within Ridership portion of the East West Feasibility study, operate within the east-west corridor. 30, 30X, 31 & the Gold Line. Source: Milwaukee County Transit System, 2016 (mcts.org).

MIlwaukee County Transit System: Existing Challenges Some challenges to the MCTS that the BRT can overcome include (AECOM): 1. Service and stations overrun with a variety of bus routes. 2. Existing riders struggle to transfer or wait for connections. 3. Slow/Delayed schedules affect opinion of system and ridership. 4. No existing transit signal priority for current system. 5. Milwaukee has no competitive transit option. Source: Gary Porter

East-West Corridor: Congestion and Lack of Connectivity Current traffic volumes: 5,000 to 22,000 (AECOM) Non-Motorized Traffic: Lack of connectivity throughout corridor Bicycle network is sporadic; not aligned well Zero Car Households: 21 percent of homes with no access to a car meaning 1 in 5 homes on the corridor need quality public transportation (AECOM). Source: Carl A. Swanson

East-West Corridor: Existing Population and Resident Income Population Trends: Significant growth in 18-34 year olds (AECOM) 18 & over 65 years old categories decreased; 35-64 years olds remained the same (AECOM). The population is growing more in Wauwatosa, (AECOM). Income of Residents on the Corridor: 23 percent of the population on the corridor lives below the poverty line (AECOM). Source: East-West Feasibility Study, Existing Conditions, Section 4.4 Age (2014), Figure 4-10: Population Growth by Age Group, 2000 to 2014

BRT Challenges: CORRIDOR CONCERNS Source: The Milwaukee Business Journal

RESIDENT CONCERNS Source: Oren Viri IMPACT ON TRAFFIC CONGESTION Source: Chris Hillard IMPACT ON PEDESTRIAN SAFETY

BUSINESS COMMUNITY CONCERNS Source: GoogleMaps Source: GoogleMaps Source: GoogleMaps IMPACT ON BUSINESS ACTIVITY IMPACT ON CUSTOMER PARKING IMPACT ON TRUCK DELIVERIES

BRT SYSTEM CASE STUDIES BRT spurs development BRT increases ridership Coordinating with stakeholders is crucial Ensuring community buy-in is essential Creative marketing and branding is key Source: Ken Blaze for The New York Times

HealthLine - Cleveland, Ohio Key Outcomes 60% increase in ridership (RTA,2014) 18% of new riders were former automobile commuters (More Development For Your Transit Dollar, 2013) $5.8 billion in development generated (More Development For Your Transit Dollar, 2013) Source: Steven Litt Major Challenges Gaining the public s acceptance Educating elected officials about BRT benefits Key Lessons Learned Value of political champion Branding of BRT as high-class rapid transit system Benefit of partnering with institutions Source: Joshua Gunter

ART- Albuquerque, New Mexico Key Outcomes Increase of current business traffic Increase of development around the corridor Major Challenges Trying to connect very separated parts of the city Historic corridor does not accommodate today s car traffic well Key Lessons Learned Source:ABQ Ride Accommodating BRT in a tight corridor can be done creatively Pre-opening events can bring interest to the project Well designed, attractive marketing material can explain a project well

VivaNext - York, Ontario, Canada Key Outcomes 10% ridership increase Decrease in travel time of 35% $1.8 Billion in land/corridor development Major Challenges Widening highway caused pedestrian crossing issues Difficulty with transferring Empty busses Key Lessons Learned Marketing is key Invest in transit hubs Source: York Region Rapid Transit Corporation

EmX- Eugene-Springfield, Oregon Key Outcomes System creates award-winning 'green' image (Tann, 2009) Ridership jumps 50% (Tann, 2009) Major Challenges Local advocacy concerns (Crowley, 2016) Business community hesitant (Crowley, 2016) Concerns about landscaping and parking removal (Crowley, 2016) Key Lessons Learned Consider ordinances and community (Crowley, 2016) Communication with stakeholders (Crowley, 2016) Invest in political advocates (Crowley, 2016) Source: United States Department of Transportation

Vision for BRT in Milwaukee NEAR-TERM East West Corridor LONG-TERM Expansion of BRT in Region Impacts on Time-Savings Equity Development Transit for America

Route Alignments Separating alignments by sections which exhibit similar street or context characteristics. Downtown- Eastside (Water St. to Van Buren St.) Downtown- Westside (Plankinton Ave to 8th St.) Marquette University (8 th St. to 16 th St.) Near West Side (16 th St. Hawley Rd.) Bluemound Road (Hawley Rd. to 95 th St.) Goal of achieving BRT basics by ITDP Silver rating- Maximize dedicated lanes Route receives score of 77 from standards calculator

Downtown East Current Conditions AADT: 7,500-8,300 2 lanes general traffic East/West Curb-to-curb width: 58 feet On-street parking: 33 spaces Courtesy Google Google Maps Maps

Downtown East New alignment Add dedicated curbside bus lanes Add cycling infrastructure Remove on street parking Courtesy of Streetmix.org Streetmix.org

Downtown East Recommended station improvements at Wisconsin Avenue and Jackson Street Street

Downtown West Current conditions AADT: 10,000 1 lane for general traffic East/West 90 on-street parking spaces 48 ft curb-to-curb

Downtown West New Alignment Add bus lanes Add cycling infrastructure Remove Eastbound through lane/parking lane Compliment movement on Wells Street Streetmix.org

Main Station Downtown West City of Milwaukee

Marquette University Current Conditions AADT: 14,000 2 lanes general traffic East/West 0 on-street parking spaces 76 ft curb-to-curb

Marquette University New Alignment Add bus lanes Add protected cycle lanes Prohibit left turns through campus Movement to go against general traffic Allows for center platforms to be used by right loading buses Streetmix.org

Conceptual Design Marquette University

Conceptual Design Marquette University

Near West Side Current conditions AADT:13,000-16,000 2 lanes general traffic East/West ~400 on-street parking spaces 76 ft. curb-to-curb Top: Current cross section Bottom right: Wisconsin Ave & 27 th St. Bottom left: Wisconsin Ave & 35 th St

Near West Side New alignment Dedicated center bus lanes Limit left turns to signalized intersections Add signals at select intersections Divert local routes to Wells Street Net 0 loss of parking

Near West Side 27th Street aerial and street level vision Streetmix.org Top: Mid block Bottom left: Station intersection Bottom right: Signalized intersection

Bluemound Road Current conditions Two distinct characters Hawley Road to Glenview Ave AADT: 10,000 2 lanes general traffic East/West ~400 on-street parking spaces 60 ft. curb-to-curb Local business oriented Glenview Ave to 95 th St AADT: 22,000 2 lanes general traffic East/West ~125 on-street parking spaces 94 ft. curb-to-curb Commuter oriented

Bluemound Road New alignment: East of Glenview Avenue Maintain parking East of Glenview Add dedicated center bus lane Limit left turns Add signaled intersections At select intersections Streetmix.org Above: Bluemound Hawley to Glenview Right: Bluemound Glenview to 95th

Bluemound Road New alignment: West of Glenview Eliminate parking Add dedicated center bus lane Limit left turns Streetmix.org Above: Bluemound Hawley to Glenview Right: Bluemound Glenview to 95th

Fond du Lac Ave 27th St - North UWM Brookfield Square National Ave Airport 27th St - South

SEWRPC Comparison Very Similar Route Selection Key Differences Downtown Waukesha Capitol Drive Hwy 32 to South Milwaukee Source: SEWRPC, August 2015.

CRITERIA Ridership Population and Job Density Time Savings Equity Cost Development Potential

EXISTING RIDERSHIP

Travel Time Savings Source: Victoria Transport Policy Institute Travel time savings appears to be the greatest contributor to BRT ridership gains -Transportation Research Board, 2007

Travel Time Savings Source: Victoria Transport Policy Institute Kittleson & Associates - Transit Capacity and Quality of Service Manual (2013)

Travel Time Savings

Travel Time Savings

COST Projected from East-West Corridor Study

POPULATION DENSITY Measured within ¼ mile of each route

JOB DENSITY Measured within ¼ of each route 2010 SEWRPC Data

EQUITY 27th St - North is top priority Fond du Lac 27th St - South

Development Potential: ZONING, VACANT LOTS, AND SURFACE PARKING Source: Milwaukee County Transit System, 2016

Development Potential Analysis Analyzed each of the eight proposed routes 133 proposed stations within the City of Milwaukee Created quarter-mile buffers around each station (5 min. walk) Examined Total area with zoning amenable to Transit Oriented Development (TOD) Total vacant area Total surface parking area Development Value & New Tax Revenue Isolated vacant lots and parking lots over a half acre within a quarter-mile Created three tiers of values Created different development scenarios

TOD Land Table

TOD Land Table

Development Value and New Tax Revenue Development Assumption Identified min. half acre vacant lots and parking lots 24 units/quarter acre 5000 sq ft of commercial/acre Based on Fond Du Lac Center and Lisbon Terrace Tiers of Development One mile within Downtown, less than 35% poverty rate: $100,000/unit, $100/sq ft commercial Outside one mile of Downtown, less than 35% poverty rate: $70,000/unit, $70/sq ft commercial Greater than 35% poverty rate (low-income housing tax credit) $40,000/unit, $40/sq ft commercial Derived from DCD recommendations $100-125 thousand/unit in Walker s Point, $100 per sq ft commercial $35-40 thousand/unit using low-income housing tax credits Google Maps Google Maps

Development Value Table

Development Value Table

New Tax Revenue Table

New Tax Revenue Table

EVALUATION Existing Ridership Cost Time Savings Development Potential Population / Job Density Equity 27th St - North 2 2 3 1 2 3 27th St - South 2 2 3 2 2 3 Airport 1 2 3 3 2 2 Brookfield Square 1 3 3 2 2 1 Fond du Lac 3 1 2 1 2 3 National 3 2 2 3 3 2 UWM 3 2 1 1 3 1

BRT Infographic Categories Economics BRT the Cost and Benefits BRT and Businesses Environment BRT and Safer Streets BRT and Environmental Benefits Equity BRT and Accessibility BRT and Current MCTS Riders Comparison Today versus the Future Before and After

Recommendations Move forward with BRT in the East-West Corridor to take advantage of existing momentum and public support. Invest in a high-quality BRT system with dedicated lanes and frequent service to maximize potential benefits and build support for future transit initiatives. Conduct an aggressive marketing campaign to advertise the benefits of BRT and counteract negative perceptions and misunderstandings. Expand BRT beyond the EW Corridor to develop a Regional Transit System that focuses on improving connectivity for transit-dependent residents.

Q&A Thank you for coming!