SARACENS RFC CHINA 2017 SPONSORSHIP PROPOSAL

Transcription

1 SARACENS RFC CHINA 2017 SPONSORSHIP PROPOSAL What Saracens Coaching for Elite Level Youth Rugby in China Saracens Personal Coaching Development Workshop Saracen s Community Day When? Aug 14 th 19 th 2017 Where? Chengdu

2 Intro This summer Fortune Sports, in conjunction with ADI Sports, are proud to bring a historic moment in China s sporting history. The booming city of Chengdu will expand on its reputation as a growing hub between east and west as the Head Coaches of arguably the world s finest Rugby academy come to China to offer a week s intensive training to the future generation of Chinese Rugby. Saracens RFC Saracens RFC of London are one of the world s most recognisable rugby brands, with an Academy that is respected world-wide. Back-to-back reigning champions of Europe, Saracens have dominated northern hemisphere club rugby in recent times, something that shows no signs of abating. Their strength is built on the solid foundations provided by their first-rate academy, where they have consistently churned-out world class players at an astonishing rate. By focusing on the basics done well and developing skills through game play, Saracens coaches are able to deliver elite content that makes intelligent rugby players. This combines well with their pioneering attitudes to Junior Athletic Development (JAD). The results are there for all to see with the prevalence of Saracens graduates across the highest level of the game; indeed, half of the England National Team (who recently became joint most successful rugby team of all time) are Saracens graduates. Furthermore, no academy has provided more players to this summer s British and Irish Lions tour of New Zealand.

3 Honours English Aviva Premiership Champions (3): , , Runners Up(3): , , European Champions Cup Champion (2) , Runners Up: (1) Anglo-Welsh Cup Champions (2): , England Rugby Sevens Super Series Champions (1): 2010 Melrose 7s Champions (2): 2012, 2013

4 China Rugby No one with half an interest in sports can possibly not have noticed the staggering waves China has been making across all athletic realms in recent years. Other than significant investment and development in established sports such as soccer and basketball, the Middle Kingdom is also committed to expanding its sporting portfolio to include a host of new disciplines. Rugby absolutely fits this bill and across the board is set for significant growth with big plans afoot at national, provincial, city and school level. There are a multitude of reasons for such developments, however, perhaps none more so than the addition of Rugby 7s to the Olympic stable of sports for the Rio 2016 Summer Games. Aside from the obvious subsequent pique in national attention; the values of the sport such as humility, respect and resilience are deeply intertwined within traditional Chinese culture. It is perhaps due to these factors that AliSports, the sports wing of the giant Alibaba conglomerate, has decided to dive headfirst into the sport s progression. In a three way deal between themselves, the Chinese Rugby Football Association (CRFA) and World Rugby, AliSports has pledged $100 million to develop the sport domestically in China over 10 years. Beyond this financial commitment to the game s development, they have also set out a vision for the establishment of a professional league buoyed by nationwide broadcasting coverage. World Rugby s grassroots initiative Get-Into-Rugby has been launched in China as part of the agreement and has set a target of delivering 50,000 new players every year to Chinese shores. While this is ambitious, what is clear is that Rugby is very much on China s agenda and its inevitable growth means there has there has never been a better time to get involved with the sport! Why Chengdu? West China is integral to the development plans for rugby in China in general; the female provincial women s team is currently ranked No. 1 in all China, having recently qualified in top spot for the upcoming China National games. Favourites for the finals, there are great expectations for the team with many expected to make up the 2020 Tokyo Olympic National Squad. Furthermore, as a regional hub, we will be inviting the brightest and best young talents from the leading universities of the surrounding provinces including Chongqing, Guangxi, Yunnan and Gansu.

5 The Activities Coaching For Elite Level Youth Rugby TaiPingSi Sports Centre (Monday August 14 th Friday August 18 th ) The Saracens rugby camp programme will see intense courses delivered for Chinese male and female players for age groups from It will provide organised, educational, inclusive and structured activities. Utilising our experienced, qualified and award-winning coaches from the Saracens Rugby Development Team, we are able to incorporate a vast range of techniques and skills included in the everevolving game of rugby. During the week, the Saracens coaching staff will create a professional, safe and friendly environment in which players of any ability can enjoy their rugby training. The Saracens coaches will instil the core values that drive our professional players, urging young talent to play with passion, Work Rate, Honesty, Discipline, and Humility whilst working effectively as a team. Participants can expect to receive constructive feedback on all courses, advising strengths to the game and areas of improvement which will enable individuals to further their personal development. Saracens Coach Education Program Coach Progression Development (CPD) Workshop Various Locations (Tuesday August 15 th Thursday August 17 th ) Beyond the midweek rugby coaching, we are absolutely thrilled to be able to deliver Saracens world renowned CPD programme via a three day workshop. These coaching fundamentals have set the foundations which underpinned their academy values as it has become one of the most successful sports academies in the world. While the coaches are rugby focused, this training is relevant to all sports as it focuses on the principles of how people learn and teams can mature together. We will focus on ways to instil positive habits in learning through games based learning, reflective practice and generating the central How skills. The three-day course will involve two evening sessions (one indoor theory, one outdoor practical) lasting approximately three hours and will be followed by an informal seminar to discuss what s been learned.

6 Though many of the case studies and examples used will have a focus on rugby, these techniques are transferable to any sport and indeed any team environment, offering approaches to life skills and teamwork which can benefit someone in any walk of life, be it office, social or family related. For those with an interest in coaching or working with children, this is a wonderful chance to learn from genuine world class operators about the practises right at the forefront of world sport. Even for those not directly involved with sport, this is a great opportunity for you and your team to go on a fun-filled team building event that will promote positive practises in daily life. We are looking for partners to work with us on this, we have a defined idea of the benefits we can provide and what we hope for in return, however, we are open to discussion on a host of events. We will be looking to charge for this in the region of for the three day event; sponsorship would obviously include free places for as many staff as required. Saracens Community Rugby / Sports Day (Saturday August 19 th ) We plan to deliver a fun day of rugby and other sports for the local community, involving games, food and more. This will involve local institutions such as British Chamber of Commerce, Chengdu Pandas Rugby Club, CIFL, SHIFT Sports, etc. With term time returning we believe this to be a good time to put on such an event for the international community and are open to discussion on all elements. The sessions provide an insight into the workings to the game on and off the field, with some of the highest qualified presenters from across the sporting world. Last season topics gave vital information and insight to the Elite Game, thoughts and ideas from Saracens double winning coaches and members of the RFU s performance coaches. This event will take place across three separate locations, with an indoor theory session on the Tuesday night, with a Wednesday evening outdoor practical and a Thursday evening social. We are open to discussion on venue selection for each.

7 Boom Your Brand! There has never been a better time to engage in Rugby in China, with the sport set to explode in the coming years there is significant brand value to be gained by associating your brand to the key players. Nationwide Coverage: All the biggest Chinese Broadcasters (AliSports, CCTV5, etc) have been developing their rugby offerings and there will be wide-ranging coverage dedicated to rugby showing a selection of the biggest and best live rugby matches all year round. It is our intention to create content, taking the form of training videos as well as an interest piece documentary, will be replayed all year round on this channel. We are in discussions with various producers and are confident of the contents distribution. Brand Awareness: Sport sponsorship is one of the most efficient ways to promote brands and products through an emotional environment. Sponsors can gain high visibility and a comprehensive engagement platform for brand building and relationship management. Positive Association: Rugby s image is highly consistent with positive social characteristics and values; Steve Martin, Chief executive of M&C Saatchi Sport and Entertainment, emphasized the clean reputation and a social side of the game as important incentives for sponsors: The opportunity is in the social side rugby is played in a very good, respectful way. The values of rugby are very strong and, as a result, there s quite a positive response in the sponsorship market. What better way to amplify this than by partnering with the best club side in the UK & Europe! Value for Money: While football rights are continually increasing, rugby offers an interesting alternative for brands searching for a strong headline sponsorship. The Rugby World Cup is the third biggest worldwide sport event behind the Olympics and FIFA World Cup but sponsorship costs considerably lower. Moreover, becoming a partner of either Saracens or the Chinese National Team is extremely costly this opportunity comes at a fraction of the price with high proportion of the exposure. International Status & Appeal: This combination of the Champions of Europe with the Chinese National Squad is a truly momentous occasion in China s recent sporting history. Both brands are of significant international repute and amplify rugby s already strong ability to engage and connect with fans across the globe. Furthermore, Saracens has partner clubs and marketing networks in no less than nine global cities worldwide including Seattle, Moscow, Sao Paulo, Kuala Lumpur, Abu Dhabi & more.

8 Corporate Benefits CSR: There is a clear agenda for Foreign businesses in China to build positive brand image by driving sports and cultural programs. This activity is focused on Chinese youth, many of whom come from disadvantaged backgrounds. It is through events like these that they are able to pursue their sporting dream and discover their passion for rugby. Employee Engagement: Other than galvanising employees with an interest in sports through your association with our historic training program, we are proud to include a highly valuable Personal Coaching Development (PCD) Three Day Workshop. This offers a wonderful opportunity for world-class team building and personal development coaching and can stimulate your workforce. Offerings Static Logo on the Shirts of participants Hoardings around the training pitch Partner for PCD Workshop Hoardings at Saracens community day Photoshoot with Saracens coaching staff Tiers Active Saracen s coaches can arrange company visit / assist with CSR Any other custom requirements can be discussed Direct Partnership for Team Building Coach Development Workshop Partnership for Community Event Brand Activations can be negotiated on a case by case basis We are looking to appoint a Title Sponsor as well as multiple lower level sponsors. All can be negotiated case by case as a selection of various offerings.

9 Partners We are open to all avenues but are have focused on the following sectors where we feel we can offer value: 1. International Schools 2. Media 3. Sports Equipment 4. Hotels Please don t hesitate to contact should you have any questions. Best Regards, Peter Taylorson Managing Director Fortune Sports