THE MASTERS. AUGUSTA April 6-10, 2011

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1 THE MASTERS AUGUSTA April 6-10, 2011

3 Sky Sports And the Masters Sky Sports will show golf s most prestigious tournament, the Masters, from the stunning Augusta National Golf Club in Georgia for the first time this April. Ryder Cup stars Lee Westwood, Rory McIlroy and Martin Kaymer lead a strong field of European contenders for the famous green jacket. For the very first time in the UK, all four days of competition, plus the Par 3 contest, will be live in HD. There will also be exclusive 3D coverage, bringing the beauty and drama of the Augusta course into homes. Sky subscribers will also be able to follow extended live coverage of the Masters on their computers, ipad and iphones via Sky Player, Sky Mobile and the skysports.com website. And victorious Ryder Cup captain Colin Montgomerie will join the Sky Sports presentation team that includes Ewen Murray, Di Dougherty, and coach to defending champion Phil Mickelson and former champion Tiger Woods, Butch Harmon.

4 How to follow the Masters on Sky Sports There will be a number of ways to follow the Masters with Sky Sports. Sky Sports has exclusive rights to the official films of some of the most memorable Masters events. The live coverage begins with the traditional nine-hole Par 3 competition held on the Wednesday. Viewers can then enjoy five-and-a-half hours of live HD coverage from Augusta for the first three days, and six hours from the final round, with plenty of 3D coverage. Preview programmes Official film of 1983 Official film of 1986 Official film of 1991 Official film of 1996 Official film of 2010 Monday 4 April 7.00pm Sky Sports 1 Tuesday 5 April 6.30pm Sky Sports 1 Tuesday 5 April 7.30pm Sky Sports 1 Wednesday 6 April 5.30pm Sky Sports 1 Wednesday 6 April 6.30pm Sky Sports 1 The Masters - Golf s First Major Monday 4 April 8.00am Sky Sports 2 & Sky Sports HD2

5 Live Coverage Wednesday 6 April Par 3 Contest 7.30pm-10.00pm Sky Sports 1, Sky Sports HD1 8.00pm-10.00pm Sky 3D Thursday 7 April DAY ONE 7.00pm-12.30am Sky Sports 1, Sky Sports HD pm-12.30am Sky 3D Friday 8 April DAY TWO 7.00pm-12.30am Sky Sports 1, Sky Sports HD pm-12.30am Sky 3D Saturday 9 April DAY THREE 7.30pm-12.30am Sky Sports 1, Sky Sports HD pm-12.30am Sky 3D Sunday 10 April DAY FOUR 6.30pm-12.30am Sky Sports 1, Sky Sports HD pm-12.30am Sky 3D

7 How you can watch it on Sky HD Watch all four days of the Masters live on Sky Sports HD, including exclusive coverage on Thursday and Friday. Plus, we have exclusive coverage of the Par 3 Tournament in stunning high definition. Sky TV customers can also enjoy FOUR extra channels of live Masters coverage available exclusively via the red button. The additional live channels will include two that follow featured groups, a channel covering holes 15 and 16, plus a final channel - available on Thursday and Friday only - from Amen Corner. Anywhere Wherever your day takes you, enjoy the Masters online at Sky Sports.com, on Sky Player (free for Sky TV customers taking Sky Sports 1 and 2) and even on your ipad, iphone or ipod Touch with Sky Mobile TV. Both Sky Player and the Sky Mobile TV app will include the additional four live and exclusive channels being made available behind the red button. Sky Mobile TV customers will need to download an update to their app from the itunes App store in order to receive these channels. 3D With Sky you can see the Masters like never before - our 3D cameras will be crossing the Atlantic for the very first time to bring exclusive three-dimensional coverage from Augusta to the comfort of your own living room (3D TV required).

The flora and fauna are timed to be in full bloom during Masters week and the course and grounds are breathtakingly beautiful.

8 What to expect from 3D 3D will enhance the whole experience of the Masters. It will truly bring across how spectacular and immaculate the course is. The flora and fauna are timed to be in full bloom during Masters week and the course and grounds are breathtakingly beautiful. The 3D viewers at home will be brought much closer to that beauty, not to mention the drama of Augusta. For the first time ever, you will be experiencing what the professionals do. To put it quite simply, you will not want to blink. Di Stewart Sky Sports Golf Presenter

will begin a new television dawn. The Masters is unique and, because of the magical land it s played on, it always will be.

9 The Masters is the ultimate tournament experience. The fact that Sky Sports will cover the Par 3 competition will be a big boost for our viewers and, with the tournament shown in high definition and in 3D, our coverage will begin a new television dawn. The Masters is unique and, because of the magical land it s played on, it always will be. For those watching in 3D, you will be able to read the putts yourself. It s as close as you can be to the action without being there yourself. Ewen Murray Sky Sports Golf Presenter For those of you who are watching in 3D for the first time, don t be too shocked if you see Mickelson s tee shot all but land in your living room. Ewen Murray

Golf on Sky Sports in 2011 The Masters is now at the heart of a schedule of golf on Sky Sports that includes live coverage of more than 200 events from five continents and some 4,400 hours of

11 Golf on Sky Sports in 2011 The Masters is now at the heart of a schedule of golf on Sky Sports that includes live coverage of more than 200 events from five continents and some 4,400 hours of scheduled coverage. Following the Masters, Sky Sports viewers can look forward to live HD coverage of the US Open from Congressional Country Club in Maryland, the USPGA Championship from Atlanta Athletic Club in Georgia, the Bridgestone Invitational and the HSBC Champions in the World Golf Championship, as well as the Omega Mission Hills World Cup in November. Sky Sports will also broadcast live coverage of both the European and PGA Tour, including the Race To Dubai and FedEx Championship, as well as events from the Ladies, Seniors and Amateur Tours.

Sky Sports Publicity 020 7705 4254 www.skysports.com Julian Sheldon 020 7705 3872 07718 638 224 julian.sheldon@bskyb.

12 Sky Sports Publicity Julian Sheldon Rob Jorgensen Matt Press

Golf by cade vandenbosch

Golf by cade vandenbosch Luke excitedly got in the car and shouted to his dad to hurry up because he wanted to go golfing. They drove 20 minutes to the golf course. When they got there, they paid and hopped