Contents. Preface Contents Legal Declaration Document Sources Definitions and Interpretations Overview...

Transcription

1 Contents Preface... 2 Contents... 3 Legal Declaration Document Sources Definitions and Interpretations Overview Facilities Chapter I Status of Development and Operation of Chinese Golf Facilities Development Overview Quantity and distribution Newly opened golf courses Status of Operation and Management Rounds played Status of operation and management Golf club members and membership Conclusion Golfers Chapter II The Golfers in China Golfer Types and Quantities Quantities Development trends Basic Characteristics Habits and Consumption Golfing behavior Club Membership Golf equipment Golf Tourism Conclusion Competitions Chapter III Chinese Professional Golf Events and Professional Players Professional Competitions Number of Events... 69

2 Event Schedule Event sites Players Prize money Payout distribution Female Chinese Professional Players Characteristics Income and expenses Commercial sponsorship Tour and career planning Marriage and health Conclusions Environmental Protection Chapter IV Environmental Factors in Chinese Golf Course Operations The Environmental Management of the Golf Course Environmental management systems Changes in turf maintenance Golf Course Fertilizer Use The Frequency of Fertilizer Application Amount of Fertilizer Comparison with the United States Fertilizer Application in Golf Courses The Use of Pesticides on Golf Courses Pesticide and Variety of Brand Sources Usage and Application Frequency of Pesticides for Golf Courses Use of Water for Golf Courses Conclusions Appendix:Excerpts from 2012 Maintenance Budget Survey Special Topic Chapter V Membership in Chinese Golf Clubs Overview Types of Memberships Membership Information Descriptions of Clubs List of membership benefits and rules Explanation of membership change Course rules and etiquette

3 Operation articles Conclusions Figures Figure 1-1 Development Trends of Golf Facilities in China in Figure 1-2 Distribution Status of 18-hole Golf Courses in China in Figure 1-3 Golf Facilities in China in Figure 1-4 Supply of Golf Facilities in China in Figure 1-5 Total Rounds Played in the Main Domestic Regions in 2012 (unit: 10,000 rounds) Figure 1-6 The Average Rounds Played Per 18 Holes in the Main Domestic Regions in 2012 (excluding newly opened courses; unit: 10,000 rounds) Figure 1-7 Average Rounds Played Per 18-Hole Golf Courses in Each Province of China for 2009 to 2012 (unit: 10,000 rounds) Figure 1-8 Percentage of Sample Courses in Each Province of the Field Investigation Figure 1-9 Financial Status of Facilities as Evaluated by General or Assistant Managers Figure 1-10 Interviewed General Manager (and Assistant Manager) Viewpoints on the Policy Adjustment Figure 1-11 Status of the Operation Expenditure of the Interviewed Facilities Compared with Figure 1-12 Operation Expenditure of the Interviewed Facilities Compared with Figure 1-13 The Main Items that Increased the Operation Expenditure of the Interviewed Facilities in Figure 1-14 Comparison of the Annual Operating Income of the Interviewed Facilities Figure 1-15 Distribution of the Increase and Decrease Rates of Operating Income of the Interviewed Facilities in Figure 1-16 Comparison of the Annual Client Volume of the Interviewed Facilities Figure 1-17 Distribution of Increasing and Decreasing Rates of the Annual Client Volume of the Interviewed Facilities in Figure 1-18 Distribution of the Number of Members of the Interviewed Facilities in Figure 1-19 Percentage of the Absent and Dormant Members of the Interviewed Facilities in Figure 1-20 Comparison of Prices for an Individual Golf Club Membership with Different Scales (unit: 10,000 yuan) Figure 1-21 Price Range of Individual Memberships of the Facilities Figure 1-22 Price Comparison of Individual Memberships of Private and Semi-Private 18-hole Golf Facilities.. 35 Figure 1-23 Price Comparison of Individual Memberships of Private and Semi-Private 27-hole Golf Facilities.. 35 Figure 1-24 Comparison of Public and Semi-Private 18-hole Golf Facility Rates on Weekdays and Holidays (unit: yuan) Figure 2-1 Regional Distribution of the Samples of Golf Population Research Figure 2-2 Golf s Pyramid of Influence by NGF Figure 2-3 Year Golfers Started Playing Golf on the Driving Range Figure 2-4 Year Golfers Started Playing Golf on the Course... 43

4 Figure 2-5 Basic Characteristics of Golfers Figure 2-6 Age Levels of Female Golfers Figure 2-7 Professional Backgrounds of Golfers Figure 2-8 Annual Income of Golfers Figure 2-9 Rounds Played by Moderate Golfers and Avid Golfers (in percentages) Figure 2-10 Frequency of Play Figure 2-11 Distribution of Years of Experience Figure 2-12 Average Scores Figure 2-13 Distribution of How Much Golfers Spend Annually Figure 2-14 Annual Golf Played in 2011 and Figure 2-15 Individual Golfer Membership Figure 2-16 Owners of Business Memberships, Family Memberships, and Short-term Memberships Figure 2-17 The Time Interval Between Buying an Individual Membership and Starting to Play Figure 2-18 Brand Distribution of Drivers Owned by Golfers (multiple choices) Figure 2-19 Brand Distribution of Irons Owned by Golfers (multiple choices) Figure 2-20 Brand Distribution of Putters Owned by Golfers (multiple choices) Figure 2-21 Brand Distribution of Fairway Woods and Hybrids Owned by Golfers (multiple choices) Figure 2-22 Brand Distribution of Wedges Owned by Golfers (multiple choices) Figure 2-23 Reasons Why Golfers Have Custom-made Equipment (multiple choices) Figure 2-24 Distribution of Golfers Golf Equipment Purchases in the Past Year Figure 2-25 Variation of How Much Golfers Spent on Golf Equipment in the Past Year Figure 2-26 Frequency of Golf Travel Figure 2-27 Frequency of International Golf Travel Figure 2-28 Overnight Domestic Golf Travel Figure 2-29 Nights Stayed During International Golf Travel Figure 2-30 Total Rounds Played During Golfers Domestic Travels Figure 2-31 Total Rounds Played During International Travel Figure 2-32 Total Spent on Golf Travel Figure 2-33 Golf Destinations Figure 2-34 Main Purposes of Recent Golf Travel Figure 2-35 Percentage of Money Spent on Recent Golf Activity Figure 2-36 Money Spent on One Trip (average value of each kind of golfer and average value of each region; unit: yuan) Figure 2-37 The Main Factors Influencing Destination Selection Figure 2-38 The Main Factors Influencing Golf Travel Agency Selection Figure 3-1 Number of Professional Events from Figure 3-2 Total Payout of Professional Events from (unit: RMB 10,000)... 69

5 Figure 3-3 Male and Female Professional Events in Figure 3-4 Number of Domestic and International Professional Events in Figure 3-5 Monthly Distribution of Events in Figure 3-6 Regional Distribution of Events in Figure 3-7 Male and Female Participant Percentages Figure 3-8 Ranking of 2012 Event Participation by Country Figure 3-9 Comparison Between the Total of Participants and Those Who Advanced Figure 3-10 Percentages of Those Who Advanced Figure 3-11 Champions Nationalities Figure 3-12 Percentages of Total Payouts for 2012 to Male and Female Players Figure 3-13 Percentages of Total Event Payouts for International and Domestic Events in Figure 3-14 Comparison of Domestic and International Event Payouts for Males and Females Figure 3-15 Percentages of the Total Payouts to All Players Figure 3-16 Percentage of Payout to Male Professional Players Figure 3-17 Percentage of Payout to the Female Professional Players Figure 3-18 Percentage of Total Payout to Foreign Players in Figure 3-19 Percentage of Total Payout to Foreign Male Players in Figure 3-20 Percentage of Total Payout to Foreign Female Players in Figure 3-21 Average Payout to Each Player who Advanced in International Events (unit: RMB 10,000) Figure 3-22 Average Payout by Country of Origin in Domestic Events (unit: RMB 10,000) Figure 3-23 The Age Distribution of Female Players Figure 3-24 The Years Female Players Started to Play Golf Figure 3-25 The Ages Female Players Started to Play Golf Figure 3-26 The Years When Chinese Female Professionals Started to Play Figure 3-27 The Ages When Chinese Female Professionals Started to Play Figure 3-28 Occupations of Surveyed Professional Female Players Figure 3-29 Annual Average Income of Surveyed Professional Female Players Figure 3-30 All Female Players Annual Incomes Figure 3-31 Annual Golf Expenses on Golf Events for Female Players Figure 3-32 Expenditures of Professional Female Players in the Past Twelve Months Figure 3-33 Sources of Funds for Female Professional Players Figure 3-34 Training Expenses for Female Professional Players in the Past Twelve Months Figure 3-35 Sources of Funds for Female Professional Players Training Figure 3-36 Female Professional Players Who Have Professional Sports Agents or Representation Figure 3-37 Female Professional Players With Sponsorship Figure 3-38 Sponsors for Professional Female Players by Industry Figure 3-39 Professional Female Players Sponsors... 89

6 Figure 3-40 Female Professional Players Expectations from Sponsorships Figure 3-41 Factors that Determine Event Participation by Female Professional Players Figure 3-42 Strengths and Weaknesses of the Female Professionals Golf Skills Figure 3-43 Reasons for Choosing to Become a Professional Figure 3-44 Factors Limiting Female Players Advancement Figure 3-45 Planned Retirement Age Figure 3-46 Opinions on Marriage as an Obstacle for Career Development Figure 3-47 Opinions on Having Children as an Obstacle for Career Development? Figure 3-48 Female Professionals Sports Injuries Figure 4-1 Regional Distribution of Golf Courses Figure 4-2 Energy-saving and Environmental Protection Measures Figure 4-3 Golf Courses with Wildlife Habitats Figure 4-4 Maintenance Costs for China s 18-hole Courses in Figure 4-5 Comparison of Maintenance Costs on 18-hole Golf Courses in China and the United States in Figure 4-6 Distribution of Maintenance Costs on 18-Hole Golf Courses in Different Regions Figure 4-7 Maintenance Costs on 18-Hole Golf Courses in Different Regions Figure Maintenance Costs on 18-Hole Golf Courses in the United States Figure Maintenance Costs on 18-Hole Golf Courses in the United States Figure 4-10 Frequency of Fertilizer Application in Various Areas of the Golf Course in 2010 and 2012 (unit: Times/Year) Figure 4-11 Average Annual Fertilizer Application in Different Regions and Zones in 2012 (unit: Times/Year). 107 Figure 4-12 Fertilizer Amounts Used in Different Parts of the Golf Course in 2012 (unit: g/square meter/year). 108 Figure 4-13 Annual Amount of Fertilizer Used on Putting Greens in Different Regions (unit: g/square meter/year) Figure 4-14 Annual Fertilizer Amounts Used on Tee Boxes in Different Regions (unit: g/square meter/year) Figure 4-15 Annual Fertilizer Amounts Used on Fairways of Different Regions (unit: g/square meter/year) Figure 4-16 Annual Fertilizer Amounts Used in the Rough in Different Regions (unit: g/square meter/year) Figure 4-17 Annual Fertilizer Amounts in 2010 and 2012 (unit: g/square meter/year) Figure 4-18 Amounts of Fertilizer Used in China and the United States Figure 4-19 Pesticide Brand Sources Figure 4-20 Pesticide Brand Sources Used in Different Sections of the Golf Course Figure 4-21 Variety of Pesticides Purchased by Courses Figure 4-22 Percentage of the Annual Usage of Different Types of Pesticides for Golf Courses in China Note: The other pesticides section refers to growth regulators, penetrants, etc Figure 4-23 Annual Use of Pesticides in Each Section of the Golf Course (Unit g/m2/year) Figure 4-24 Annual Use of Pesticides for Different Areas of Golf Courses (unit: g or ml/m2/year) Figure 4-25 Types of Pesticides Used for Different Areas of the Golf Course...116

7 Figure 4-26 Monthly Water Use for Lawn Irrigation in Three Areas (unit: myriad m³/month) Figure 4-27 Average Monthly Rainfall in Three Areas (unit: mm) Figure App-1 Zoning Map of U.S. Golf Courses (using to the zoning map of agriculture in the U.S.) Figure App-2 Manpower Expense Compared With the Total Expenditure for Different Types of Courses Figure App-3 Manpower Expense Compared With the Maintenance Budget for Different Areas Figure App-4 Water Expenses Compared With the Total Maintenance Budget for Different Types of Courses Figure App-5 Water Expenses Compared With the Total Maintenance Budget in Different Areas Figure 5-1 Membership Benefits/Regulations Collected from Clubs in Different Areas Figure 5-2 Membership Classifications Figure 5-3 Clarity of Duration of Membership Figure 5-4 Clarity of Recruitment Numbers Figure 5-5 Attitude of Club General Managers/Deputy General Managers Toward Selling Unregistered Memberships Figure 5-6 Clarity of Unregistered Membership Clauses in Membership Bylaws Figure 5-7 Changes in Annual/Monthly Fees in the Bylaws Figure 5-8 Clarity of Absence Membership Clauses in Membership Bylaws Figure 5-9 Time Limits on Membership Transfer Figure 5-10 Membership Transfer Fees Figure 5-11 Membership Inheritance Clauses in the Bylaws Figure 5-12 Paying Membership Inheritance Fees Figure 5-13 Establishment of the Governing Body Figure 5-14 Member Participation in the Establishment and Amendment of the Membership Regulations Figure 5-15 Legal Settlements in the Membership Regulations Tables Table 2-1 Golfers Influence in China Table 3-1 Number of Males and Females and Total Payout of Events from Table 3-2 Monthly Distribution of Events for Professional Tours in Table 4-1 Golf Course s Environmental Protection Awareness Table 4-2 Number and Percentage of Responses About Fertilizer Use out of 59 Questionnaires Table 4-3 Annual Use of Different Types of Pesticides Table 4-4 Percentage of the Annual Use of Different Types of Pesticides Table App-1 Types of Golf Courses in Different Areas Table App-2 The Largest Expense of the Budget of Golf Courses within China Table App-3 Maintenance Budgets for 18-hole Golf Courses in the U.S Table 5-1 Membership Information Table 5-2 Clarity of Club's Priviledges and Responsibilities of Membership

8 Table 5-3 Clarity of Membership Categories and Member Numbers Table 5-4 The Application and Approval Procedure for Membership Qaulification Table 5-5 Clarity of Membership Benefits