A good example of trees left in place that do not detract from the strategy of the golf.

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1 Here, natural trees left in place are beginning to hide the green area and a good portion of the pond. The hole and water hazard would be more interesting to the golfer if the water were more visible from the tee. A good example of trees left in place that do not detract from the strategy of the golf.

2 A few sand bunkers transcend to natural areas. The aesthetic is indicative of a higherend golf experience noticeably not a typical municipal look. Greens are generally large and full of contouring interest. Maintenance staff uses walk mowers except on weekends when time constraints require tri-plex mowers in order to keep ahead of early tee times.

3 Screening of the maintenance area is a much needed effort. Early in the round, when first impressions are at work, the golfer experiences this back of house view at the Hole No. 3 tees. Another screening issue is the dumpster and service area of the clubhouse. This area is in the direct view of the par-3, Hole No. 16, and is part of the view golfers see en route to the Hole No. 10 tees. Measures to mitigate this condition should be studied and implemented via a long range planning document.

4 Signage is sophisticated and sensitive to the natural landscape. Course details are well handled throughout the layout. The use of old juniper logs for benches is a nice touch that elevates the course well beyond the typical municipal facility.

5 On course facilities include a rest room building that is well located and concealed from view to golf holes. Course yardages are well marked throughout the course.

6 The practice range is well located and of ample length. The teeing area is somewhat constrained, creating stress on turf quality during heavy use and during times when growing conditions are marginal. Mats are used in Winter months. There are two practice greens. One for putting and one predominantly used for short game practice, chipping, and sand bunker practice.

7 The maintenance facility is basic, but well designed and efficient. Although not well screened from the golf course, the location is appropriate and mostly out of the way of the golf experience, while still being proximal to daily maintenance routes for staff accessing the course. A fence surrounds the facility and yard areas. (This view is from off site.)

8 Unfortunately, equipment that does not fit into the building is left outside, unprotected. The interior of the shop includes areas for personnel, office space, a machine shop and separate area for storage of some equipment, tools and parts. A suitable chemical storage area is located within the building and appears to be ventilated and constructed to meet applicable requirements.

9 Off site signage is, at best, minimal and hardly adequate to direct visitors to the golf facility. This is a disadvantage to attracting tourists to the facility. This small sign is located a block away at a crucial interesction en route to the course. At the corner just before the golf facility entrance a large sign sits among a hodge-podge of transformers, utility poles and utility boxes. Ideally, this signage should be better planned and designed to communicate a better sense of quality and arrival.

10 At the main driveway entrance, the signage is a combination of juniper logs and snags integrated within exposed volcanic rock. The overall rustic theme keeps with that of the golf course signage and site furnishings. The driveway provides an unfortunate first impression of the parking lot. Screening would go a long way to overcome this first view of the facility.

11 Another undesirable arrival feature is the back of house view of the clubhouse that is immediately visible as guests approach along the entry drive. While landscaping has been established to eventually mitigate this situation, more study seems appropriate to rectify this condition sooner. Walks in and around the clubhouse are flanked by turf and golf uses.

12 The main walk from the parking area to the clubhouse entrance is well defined and nicely landscaped. The clubhouse features cart storage underneath the main club facilities.

13 Views from the clubhouse are excellent with a variety of outdoor seating and dining areas, including a large patio. View from one of the larger patio areas to the finishing hole.

14 A key area of the clubhouse is the corner bar whice opens to the main dining area. The main dining area is simple and efficient for various configurations, including small groups and banquets. However, a segregated and larger function area, which was part of the original programming for the clubhouse and fell victim to cost overruns on the golf course construction, would have been much more conducive to hosting larger events and banquets.

15 Juniper Public Golf Course Juniper Public Golf Course 2 Example of recommended off-site signage. These examples use D.O.T. Recreational and Cultural Interest formats. In many cases, signs may be added to existing stanchion poles below or with other, existing signs on public right-of-ways. Use of the word Public for these signs may be a requirement in order to justify the use as ROW directional signs.

16 APPENDIX C LIFE CYCLE CHART

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18 APPENDIX D ADVERTISING EXAMPLES

19 INTRODUCING THE $200 ROUND OF OREGON GOLF FOR LESS THAN $50. Juniper Golf Club, Redmond, Oregon: Best New Courses by Golf Digest In a day and age when bargains are the in thing to pursue, isn titgreatwhenonefalls right in your lap? No hunting. No long internet searches. Just easy. Introducing the Fifty Bucks All-you-can-play Golf Deal at the award-winning Juniper Golf Course in Redmond, Oregon. Did we mention the spectacular scenery, amazing choice of recreation and sightseeing? Well, that sallthere once you discover Redmond. Register nowtotake advantage of this great offer. There we are. Close to Portland, not far from the coast, but away from it all. The Hub of Central Oregon GGL / NOT FOR PUBLICATION Conceptual advertising position that uses the golf course asset to sell visitors to Redmond and the region. This position also reinforces the affordability aspect of the golf course an attribute of the facility that is inherent with a publically funded and owned operation.

20 THE $135 PER DAY OREGON GOLF VACATION. (UNLIMITED PLAY & HOTEL) Juniper Golf Club, Redmond, Oregon: Best New Courses by Golf Digest In a day and age when bargains are the in thing to pursue, isn titgreatwhenonefalls right in your lap? No hunting. No long internet searches. Just easy. Introducing the Play and Stay Golf Deal at the awardwinning Juniper Golf Course in Redmond, Oregon. Did we mention the spectacular scenery, amazing choice of recreation and sightseeing? Well, that sallthere once you discover Redmond. Register now to take advantage of this great offer. There we are. Close to Portland, not far from the coast, but away from it all. The Hub of Central Oregon GGL / NOT FOR PUBLICATION Further example of how the marketing position could extend to area businesses, such as hotels. In this approach the golf course asset is used as an attraction to get visitors to the City of Redmond through cooperative programs with hospitality operators. The program may be targeted for tourist and business travel.

21 REDMOND S HIDDEN SECRET: WORLD CLASS GOLF IS RIGHT HERE IN YOUR BACKYARD. Juniper Golf Club, Redmond, Oregon: Best New Courses by Golf Digest It s right under your nose. One of the best public golf courses in America, not because we said so, but from a panel of experts. The Juniper Golf Course in Redmond is a public play facility, but with a high-end product. And, for City of Redmond and Deschutes County residents, an annual golf I.D. card will get you a bargain that would make anyone smile in this economy. To find out how you can take advantage of this great public golf course, visit us on the web. (Or, you maywanttocomeout and visit us in person.) Best New Oregon Course... best Places to Play by Golf Digest...Best Municipal Course Lists.....Home of the 2007 and 2010 Oregon Open Golf Championship GGL / NOT FOR PUBLICATION Example of how the price point marketing position can accommodate the local market, an important customer base for the facility. When more people know about and use the facility, the opportunities for group business and repeat play increase. This ad suggests a resident program, perhaps in addition to an annual pass or membership.