TMC Outlines Motor-sports Activities for 2010 Grass-roots Motor-sports Activities to be Enhanced

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1 For immediate release March 15, 2010 Toyota Motor Corporation TMC Outlines Motor-sports Activities for 2010 Grass-roots Motor-sports Activities to be Enhanced Tokyo TOYOTA MOTOR CORPORATION (TMC), which views motor sports as an ideal medium for conveying the dreams and excitement associated with motor vehicles, announces that it will continue to promote motor-sports activities as a key means of bringing more joy to people through automobiles. TMC s effort this year will not only reinforce its support for motor sports, but also bolster its grass-roots motor-sports activities, thereby creating more opportunities for people to easily experience the joy that motor vehicles can offer. Motor Sports In Japan, TMC will seek to win its second consecutive title in the Super GT GT500 class with the Lexus SC430, following its victory last year in both the driver and team categories. TMC will also continue to supply engines to the Japanese Championship Formula Nippon, the top category of formula car racing in Japan, with the goal of recapturing the title with a Toyota-powered car. In the United States, meanwhile, TMC will race the Toyota Camry in the NASCAR pinnacle Sprint Cup Series. TMC will also aim to win the Nationwide Series, where it has won the manufacturer s title two times in a row along with winning its first driver title last year. This year TMC will again race its Toyota Tundra in the Camping World Truck Series, hoping to extend its winning streak after having already won the manufacturer s title for four consecutive years. Grass-roots Motor Sports TMC will enhance its support of consumer-participation motor sports through its GAZOO Racing 1 activities, which are designed to spread the joy and dreams that motor vehicles offer. A number of programs will be held at the Fujispeedway Motorsports Dream 2010 in late March, and TMC will incorporate feedback from participants to improve the programs and increase opportunities for even more people to participate. In addition, TMC will enter the Lexus LFA in the 24 Hours Nürburgring endurance race 2 for the third time. Competing in this grueling race directly will allow TMC to toughen its vehicles, while the hands-on participation of TMC personnel will also help foster the caliber of personnel needed to create outstanding vehicles. 1/10

2 TMC will also continue the Toyota Young Drivers Program (TDP), which aims to train the world-class drivers of the future. This year the program will assist eight drivers, including Kamui Kobayashi, who is expected to make great progress this season. Furthermore, to promote environmentally friendly motor sports and to improve the efficiency of hybrid systems (including those for production vehicles), TMC will continue developing hybrid systems for motor sports. 1 A project of GAZOO.com vehicle-enjoyment website that involves a team of test drivers (led by TMC's master test driver Hiromu Naruse), who participate in races, develop automobiles and support motor-sports activities. 2 Official name of this year s race is the 38th ADAC Zurich 24h Race /10

3 Outline of TMC s 2010 Motor-sports Activities 1. Super GT TMC will support teams in this premier Japanese racing series through Toyota Technocraft Co., Ltd. (TRD). The vehicle scheduled to participate in the GT500-class is the Lexus SC430, powered by a 3.4-liter V8 engine (RV8KG). The Lexus IS350 powered by a 3.0-liter V8 engine (RV8J) and the Toyota Corolla Axio powered by a 3.5-liter V6 engine (2GR) will participate in the GT300-class races. Supported Teams Class Team Car No. Vehicle Drivers Remarks Tire *1 Juichi Wakisaka (Japan) - 1 Lexus SC430 PETRONAS TOM S Andre Lotterer (Germany) - BS Daisuke Ito (Japan) - 6 Lexus SC430 LeMans ENEOS Bjorn Wirdheim (Sweden) - BS GT500 Hiroaki Ishiura (Japan) TDP *2 driver 35 Lexus SC430 KRAFT Kazuya Oshima (Japan) TDP driver BS Yuji Tachikawa (Japan) - 38 Lexus SC430 ZENT CERUMO Richard Lyons (Northern - Ireland) BS SARD 39 Lexus SC430 Andre Couto (Portugal) - Kohei Hirate (Japan) TDP driver DL RACING PROJECT Manabu Orido (Japan) - 19 Lexus IS350 BANDOH Tatsuya Kataoka (Japan) - GT300 apr 31 Toyota Corolla Koki Saga (Japan) - Axio Kosuke Matsuura (Japan) - apr 74 Toyota Corolla Takuto Iguchi (Japan) TDP driver Axio Yuji Kunimoto (Japan) TDP driver *1 BS = Bridgestone; DL = Dunlop; YH = Yokohama; MI = Michelin; *2 Toyota Young Drivers Program YH YH MI 3/10

4 2. Japanese Championship Formula Nippon TMC will provide 3.4-liter V8 engines (RV8K) to five teams (eight vehicles) in this top category of Japanese formula car races. All vehicles will use Bridgestone tires. Supported Teams Team Car No. Drivers Remarks Team LeMans 7 Kei Cozzolino (Italy) - 8 Hiroaki Ishiura (Japan) TDP driver KCMG 18 Katsuyuki Hiranaka (Japan) - TEAM IMPUL 19 Joao Paulo de Oliveira (Brazil) - 20 Kohei Hirate (Japan) TDP driver DELIZIEFOLLIE/CERUMO INGING 29 Takuto Iguchi (Japan) TDP driver PETRONAS TEAMS TOM S 36 Andre Lotterer (Germany) - 37 Kazuya Oshima (Japan) TDP driver 3. NASCAR TMC will once again compete in all races of the NASCAR National Series with the support of Toyota Motor Sales, U.S.A., Inc. and TRD-USA. Race vehicles in every category will be fitted with Goodyear tires. Sprint Cup Series The Sprint Cup Series is the pinnacle of NASCAR. TMC has been racing with the Camry in the series since 2007 (when it was called the Nextel Cup Series). Team Car No. Drivers * 11 Denny Hamlin Joe Gibbs Racing 18 Kyle Busch 20 Joey Logano Michael Waltrip Racing 00 David Reutimann 56 Martin Truex Jr. JTG-Daugherty Racing 47 Marcos Ambrose (Australia) Red Bull Racing 82 Scott Speed 83 Brian Vickers * All from the U.S. except where indicated 4/10

5 Nationwide Series The Nationwide Series is the next most-popular series after the Sprint Cup Series. TMC has been racing with the Camry in the series since 2007 (when it was called the Busch Series). Team Car No. Drivers * Joe Gibbs Racing 18 Kyle Busch and others 20 Joey Logano and others 10 David Reutimann and others Braun Racing 11 Brian Scott 32 Brian Vickers and others 38 Jason Leffler and others Diamond-Waltrip Racing 99 Trevor Bayne Germain Racing 15 Michael Annett Rusty Wallace Racing 62 Brendan Gaughan 66 Steve Wallace * All from the U.S. Camping World Truck Series Since 2004 TMC has been racing with the Tundra in the Camping World Truck series, which was called the Craftsman Truck Series until Team Car No. Drivers * 18 Kyle Busch and others Kyle Busch Motorsports 56 Tayler Malsam Billy Ballew Motorsports 51 Aric Almirola Germain Racing 30 Todd Bodine 5 Mike Skinner Randy Moss Motorsports 81 David Starr 7 Justin Lofton Red Horse Racing 17 Timothy Peters Stringer Motorsports 90 Brad Sweet All from the U.S. 5/10

6 4. Grass-roots Motor Sports Centered on GAZOO Racing activities, which seek to spread the joy and dreams of automobiles, TMC provides grass-roots motor sports that aim to communicate the joy of owning, driving and talking about cars to more people and car fans. Programs GAZOO Racing promotes car-enjoyment programs that enable participants to experience motor sports and circuits firsthand. The programs outlined below will be conducted during the Fujispeedway Motorsports Dream 2010 (at Fuji Speedway) on March 28. TMC will use the participant feedback to expand programs and activities in the future. Programs that Challenge Hybrid Driving Lessons This program, based on the Prius Cup for Toyota dealers, is an eco-driving contest using hybrid vehicles. Owners of hybrid vehicles compete on a circuit against each other on fuel efficiency. Friends and family can also participate as navigators, providing support as the drivers complete the course within a set time. Smooth Slalom Challenge For this program, participants compete to drive the smoothest on a pylon course. Even beginners can experience the joy of driving while learning more about how automobiles behave. Programs that Educate Short Circuit Driving Lesson This program is conducted on a circuit that allows participants to experience the joy of improving their own driving skills. Instructors provide individual lessons to teaching basic knowledge and various operations for smooth vehicle control, such as the correct use of the accelerator, the steering wheel and the brakes. Driving Lesson for iq GRMN Owners This program helps iq GRMN owners learn about and understand the unique driving characteristics of their vehicle. Designed to enable deeper enjoyment of the automotive seasoning of the vehicle. 6/10

7 24 Hours Nürburgring The 38th 24 Hours Nürburgring endurance race will be held at the Nürburgring Circuit in the state of Rhineland-Palatinate, Germany, from May 13 to 16. This marks the fourth entry for the GAZOO Racing team and the third entry for the Lexus LFA. Participation in this grueling event, which is one part of GAZOO Racing s activities, is intended to temper Toyota-produced vehicles, spread the joy of motor sports and support the development of personnel who can create high-quality motor vehicles with automotive seasoning. GAZOO Racing Team for 38th 24 Hours Nürburgring Name GAZOO Racing Vehicles Lexus LFA (2) Manager Hiromu Naruse (Toyota master test driver) Mechanics TMC personnel GAZOO Racing Drivers for 38th 24 Hours Nürburgring Name (Nationality) Results - Japanese driver who has participated the most times in the 24 Takayuki Kinoshita (Japan) Hours Nürburgring and finished the highest (5th overall) - Six-time winner of Super Taikyu Endurance Series Akira Iida (Japan) - Winner of 2002 JGTC GT500-class race - Overall winner of the 1995 and 2007 Tokachi 24 Hours Race Juichi Wakisaka (Japan) Winner of the 2002 JGTC race and 2006 and 2009 Super GT GT500-class races Andre Lotterer (Germany) Winner of 2006 and 2009 Super GT GT500-class races Kazuya Oshima * (Japan) Winner of 2007 Super GT GT300-class race Armin Hahne (Germany) Winner of the 1982 and 1983 Total 24 Hours of Spa race Jochen Krumbach (Germany) Second overall in the Hours Nürburgring * TDP driver Netz Cup Vitz Race These participatory races feature street-legal Vitz RS TRD Racing racecars that are based on the 1.5-liter Vitz RS. The drivers compete for the championship in five regional series held on seven circuits in Japan, with seeded drivers selected from series winners to compete in a grand final in November. More than 200 racers have entered individual series to compete this year. 7/10

8 5. Other Support Activities All-Japan F3 Championship Series Formula Three is the first step toward F1. TMC will provide 1AZ-FE engines to the three teams (four vehicles) participating in the C-class races and provide 3S-GE engines to vehicles participating in N-class races, which began in All vehicles use Hankook tires. C-class Teams Team Car No. Drivers * Remarks PETRONAS TEAM TOM S 1 Yuji Kunimoto (Japan) TDP driver 36 Rafael Suzuki (Brazil) - DENSO Team Le Beausset 62 Koki Saga (Japan) - Hanashima Racing 5 Katsuaki Kubota (Japan) and others - * Scheduled N-class Teams Team Car No. Drivers * Remarks TOM S SPIRIT 37 Naoya Gamou (Japan) TDP driver * Scheduled Formula Challenge Japan (FCJ) This entry-class category in its fifth year features specially and independently designed FCJ vehicles (FC106). This year, the FCJ has scheduled 12 races at six race events. Additional Support Japan Support will be provided to the Toyota Motor Sports Club (TMSC). United States TMC will provide engines to the Midget Series, Sprint Series and Silver Crown Series of the United States Auto Club (USAC) and also provide NASCAR based engines to The Off Road Championship Series (TORC). Support will be provided to four teams participating in the National Hot Rod Association (NHRA) drag races and TMC will sponsor the 36 th TOYOTA GRAND PRIX OF LONG BEACH, marking the 36th time since TMC will also sponsor Race 16 (Infineon Raceway) of the NASCAR Sprint Cup Series. 8/10

9 Other Races Dakar Rally TMC supported the participation of Toyota Auto Body Co., Ltd., with a Toyota Land Cruiser 200. The vehicle won the Dakar Rally: Argentina-Chile held in January 2010 in the market-vehicle segment, marking its fifth consecutive win since Driver Development Support for Kart Racing Activities TMC will support Yamaha Kart Works activities in the All Japan Kart Championships along with other events to assist the discovery and development of promising young kart drivers. Formula Toyota Racing School (FTRS) The Formula Toyota Racing School (FTRS) has been held since 1995 under the umbrella of TDP as a three-day, two-night racing school at Fuji Speedway that covers everything from the basics to participation in non-sanctioned races. (Formula Toyota vehicles are used at the school.) The school provides a way for TMC to conduct appropriate driving education and promote the sound expansion of its motor-sports foundation through the discovery and cultivation of racing drivers who will be able to compete in top racing categories in Japan and around the world. A tryout is held among the most outstanding participants with future prospects to select a driver who will receive a scholarship for the following year. In 2010, FTRS is scheduled for August /10

10 Toyota Young Drivers Program (TDP) This program is aimed at cultivating drivers who hope to compete in top racing categories, both in Japan and throughout the world. It is dedicated to identifying new talent and allows participants to improve in line with their own respective abilities. The program is being offered in Europe and Japan, as outlined below. List of Trainee TDP Drivers for 2010 Driver * Category Team Remarks/Last Year s Results - First Japanese driver to win the GP2 Asia series (2 wins) - GP2 series (16th overall) - Third driver of the Panasonic Kamui Kobayashi F1 World BMW Sauber F1 Toyota Racing F1 team Championship Team (Switzerland) - Raced in Rd. 16 Brazilian GP (9th place) - Raced in Rd. 17 Abu Dhabi GP (6th place; 18th overall Kazuki Nakajima Undecided Undecided AT&T Williams race driver (20th overall Europe Japan Kohei Hirate Hiroaki Ishiura Kazuya Oshima Takuto Iguchi Yuji Kunimoto Naoya Gamou * All Japanese Formula Nippon Super GT (GT500) Formula Nippon Super GT (GT500) Formula Nippon Super GT (GT500) Formula Nippon Super GT (GT300) All Japan F3 Championship Super GT (GT300) All Japan F3 Championship (N-class) TEAM IMPUL SARD Team LeMans KRAFT PETRONAS TEAM TOM S KRAFT DELIZIEFOLLIE/ CERUMO-INGING apr PETRONAS TEAM TOM S apr TOM S SPIRIT - Formula Nippon (5th overall - Super GT500 class (14th overall - Formula Nippon (6th overall - Super GT500 class (9th overall - Formula Nippon (9th overall - Super GT500 class (9th overall - All Japan F3 Championship C-class (5 wins; 2nd overall - Super GT300 class (10th overall - All Japan F3 Championship C-class (4 wins; 3rd overall - Super GT300 class (10th overall - FCJ (3 wins; 3rd overall END 10/10