Marketing with FMR Racing LLC

Transcription

1 Marketing with FMR Racing LLC

2 FMR RACING LLC Driver Brady Bacon is known nationally for his driving talent USAC champion with multiple wins all across the country The driver and team are highly respected in the motorsports industry

3 FMR RACING LLC Driver Adam Pierson is known regionally for his driving talent 3 time regional USAC champion with multiple wins The driver and team are highly respected in the motorsports industry

4 FMR RACING LLC-HOW IT ALL GOT STARTED Frank Manafort has always been a racer and currently the owner of a USAC National race team with driver Brady Bacon, regional USAC team with driver Adam Pierson and other asphalt and dirt midget teams that routinely defeat the competition wherever they run. His past includes driving several divisions of stock cars at the Plainville Stadium in CT. He is also a National Championship winning Legends Car Series driver. In 1996, Frank raced in 83 events all over the United States to win that series championship. Frank has done a lot in racing including driving in the novice and modified divisions at Plainville Stadium to winning the national championship for the Legend Cars Series to running the USAC dirt midgets, he hasn t slowed down. But it was his start at Plainville Stadium that gave Frank his racing start. After retiring from racing, which he did all over the country, and a long career with his family construction company, Manafort Brothers, Frank moved to Vermont where he currently owns and operates Black Watch Farm. Frank is also on the Board of Directors for the North East Motor Sports Museum which is being built in Loudon, NH on the grounds of New Hampshire Motor Speedway.

5 WHO IS OUR NATIONAL DRIVER BRADY BACON? Brady Bacon is a third generation driver. He started racing when he was five years old driving quarter midgets racecars. He then started racing micro midget racers when he was ten. Brady continued running the cars with much success until he was fifteen when he started racing sprint racecars and as well as the midgets. Towards the end of the 2006 season and after much success in the USAC National Midget Series, Brady signed onto the Driver Development Program with Chip Ganassi Racing. He began racing for Kasey Kahne s USAC team in 2007 and raced with them through the end of 2008 in the USAC National Midget and Sprint Car Series on both pavement and dirt tracks. Brady graduated from a private Christian school one year early, by passing his sophomore year with extra classes, so he could pursue his racing career. Brady not only exceeds in racing but also academically as Brady is a National Merit Scholar as well as having been the Valedictorian of his class.

6 BRADY BACON CAREER HIGHLIGHTS TO DATE 2010 o 4 ASCS National Sprint Car Wins o USAC Western World 2011 o ASCS Steve King Memorial Champion o USAC Knoxville Nationals Champion o ASCS Short Track Nationals Night 1 Winner o Short Track Nationals Runner-up o 3rd in ASCS National Points 2012 o 7 ASCS 360 Wing Sprint Car Wins o Cowtown Midget Stampede Champion o USAC Midget Hut 100 Champion o 2 USAC 410 Sprint Car Wins o 2 WAR Sprint Car wins o 3rd in ASCS National Points

7 BRADY BACON CAREER HIGHLIGHTS CONTINUED 2013 o 1 USAC 410 Win o 1 Powri Midget Win o Eldora Speedway Sprintacular Champion o 3rd in USAC Sprint Car National points 2014 o USAC National Sprint Car Champion o 4 USAC 410 Wins o 4 Crown Nationals Winner o Eastern Storm Champion o 410 MOWA Granite City Winner o 410 Triple X 40 PA Speedweek Winner o 2 USAC 360 Wins o Sprint Car Win 2015 o 7 USAC National Sprint Car Wins o 1 CRA Sprint Car Win o 1 Local 410 Sprint Car Win o 1 MOWA Sprint Car Win o Western World Midget Win o Sprint Car Win o 12 Season Wins 2016 o USAC National Midget 3rd in national points o USAC Pro Source Fast Time Challenge Award winner for 2016 race season o Finished second in 76th running for the Turkey Night Grand Ventura Raceway o Winner of Curb Records 2016 award o Winner of the Jason Leffler Memorial Race

8 WHO IS OUR REGIONAL DRIVER ADAM PIERSON FMR Racing LLC has one of the best Regional USAC ARDC dirt midget drivers in the business piloting our famed 76 in the USAC ARDC Midget Series and that driver is Adam Pierson! Adam is from a long line of drivers in his family that have competed all over the Northeast for many years. Adams talent behind the wheel puts him in Victory Lane often no matter where he starts the race. It has often been said that "Adam could start in the parking lot and still win the feature."

9 ADAM PIERSON CAREER HIGHLIGHTS TO DATE SERIES CHAMPIONSHIPS, o 2014 Lucas Oil POWRi Outlaw o 2014 USAC Dirt Midget Association o 2015 USAC Dirt Midget Association o 2016 USAC Dirt Midget Association TRACK CHAMPIONSHIPS, o 2010 Bear Ridge Speedway Dirt Sportsman Modified o 2011 Bear Ridge Speedway Dirt DIRTcar Sportsman Modified o 2012 Bear Ridge Speedway Dirt DIRTcar Sportsman Modified o 2014 Bear Ridge Speedway Dirt USAC Dirt Midget Association o 2014 Devil s Bowl Speedway (3/10-mile) Dirt Sportsman Modified o 2015 Bear Ridge Speedway Dirt DIRTcar Sportsman Modified o 2015 Bear Ridge Speedway Dirt USAC Dirt Midget Association o 2016 Bear Ridge Speedway Dirt DIRTcar Sportsman Modified o 2016 Bear Ridge Speedway USAC Dirt Midget Association CAREER VICTORIES, Bear Ridge Speedway: 64 Legion Speedway: 8 Glen Ridge Motorsports Park: 3 Albany-Saratoga Speedway: 3 Fonda Speedway: 2 North Florida Speedway: 2 Thunder Road International Speedway: 1 Devils Bowl Speedway: 1 Canandaigua Motorsports Park: 1 Total Victories To Date: 85 Tied USAC Champion Billy Boat's all time consecutive season wins in a USAC Midget at 11 wins in 2016

10 MEDIA Brady Bacon, Adam Pierson and FMR Racing LLC are well recognized in the sport and can be found on several media outlets.

11 PHOTOS OF FMR RACING LLC WINNING

12 MARKETING WITH FMR RACING LLC Is your company in need of a new marketing avenue? Are your current marketing plans not working? Then you should consider marketing your company with FMR Racing LLC! Your company will receive instant recognition by being associated with FMR Racing LLC and the team. The team races from early March to late November but is active all year long with presence at shows and other events. The team also publishes ongoing stories and press releases throughout the year that will include your company name. We have several marketing plans to fit any of your company needs and plans. The following slides will provide additional information on who you will reach.

13 WHO YOU WILL REACH INCOME LEVELS 23% $50K to $100K 20% Under $30K 28% $100K + 29% $30K to $50K

14 WHO YOU WILL REACH - GENDER 40% Female 60% Male

15 WHO YOU WILL REACH AGES Prime spending ages 25 to 54 Under

16 DEMOGRAPHICS BY THE NUMBERS The demographics of the fans are the perfect audience for increasing your brand awareness and market share. 72% of fans base buying decision on those companies they see involved in advertising and marketing via the sport, this is the highest of any sport 60% male and 40% female audience 85% of those female fans make the buying decision for the household 29% of fans have an income between $30,000 to $50,000 per year 23% of fans have an income between $50,000 to $75,000 per year 21% of fans between the ages of 25 to 34 26% of fans between the ages of 35 to 44 19% of fans between the ages of 45 to 54 The bullet points above are the prime ages for spending and for influencing those spending decisions 31% of fans are employed as professionals 17% of fans are employed in management positions 37% of fans are employed in skilled labor jobs 64% of fans are married

17 EXAMPLES OF MARKETING WITH FMR RACING LLC Visual branding (logo, banners, advertising, product displays) Announcers using your company name as a team sponsor Website branding Website links from your company website to the team s website Website links from team s website to your company website Team and/or drivers Facebook & Twitter pages with updates about your company involvement with team Print media with your company logo images and advertising Company logo on racecar and equipment Company logo on all racing and team uniforms Driver fire suit done with your company logo s (primary sponsorship) Store displays, print ads, online promotions, radio spots, driver appearances Team racecar hauler with your company logos on it. Hauler is brought to all racing and non-racing events The hauler is seen all over as it transports the racecar to each event. That means your company will gain extensive brand exposure from the hauler done with your company logo on it Press release regarding your company involvement with the team and team updates and results Your company employees and your business partner s employee s involvement and attendance at races and events Increased employee moral by having your company involved with the team (known fact that employee morale has increased when they feel like part of the team ) Racecar on display at all races and available for display at area events as agreed upon by all parties Co branding and marketing opportunities with other companies involved with the team and racing series Cross marketing opportunities with your business partners Hero autograph cards with your company logo and information And so much more!

18 MARKETING OPTIONS-PRIMARY SPONSOR Primary Team Sponsor: This program gives you full naming rights to the team along with the final decisions as to the choices for color schemes of all equipment and racecar. As primary sponsor you will receive the #1 marketing showcase of any media in today s marketing choices. In addition you will also receive the following: Visual branding (logo, banners, advertising, product displays) Website branding Website links from your company website to the team s website Website links from team s website to your company website Continuous Facebook and Social Media updates Company logo and name on the primary panels of the racecar Print media with your company logo images and advertising Advertising media with the driver Company logo on equipment and team uniforms Press release regarding your company involvement with the team Store displays, print ads, online promotions, radio spots, driver appearances Racecar on display at races attended by the team and available for display at your company location and area events as agreed upon by all parties Driver appearances at company functions Co branding and marketing opportunities with other companies involved with the team and racing series Cross marketing opportunities with your business partners and other companies Hero autograph cards with your company logo and information Team racecar hauler done with your company name, logo and information on the outside Driver uniform with your company name and logo on it Racecar done in your company colors, name, logo and information Midway display during racing events (To be negotiated with track)

19 MARKETING OPTIONS-ASSOCIATE SPONSOR Associate Team Sponsor: This program gives you limited naming rights related to placement of your company logo and colors. In addition you will receive the following: Visual branding (logo, banners, advertising, product displays) Website branding Website links from your company website to the team s website Website links from team s website to your company website Continuous Facebook and Social Media updates Company logo and name on the secondary panels of the racecar Racecar on display at races attended by the team and limited availability for display at your company location and area events as agreed upon by all parties Press release regarding your company involvement with the team Co branding and marketing opportunities with other companies involved with the team and racing series Cross marketing opportunities with your business partners and other companies Limited driver appearances at company functions Midway display during racing events (To be negotiated with track)

20 MARKETING OPTIONS-PER RACE(S) SPONSOR Per Race or Races Team Sponsor: This program provides you with the benefits of sponsorship except on a race by race basis. In addition you will receive the following: Visual branding (logo, banners, advertising, product displays) Website branding Website links from your company website to the team s website Website links from team s website to your company website Continuous Facebook and Social Media updates during sponsored race(s) Company logo and name on the third tier panels of the racecar Co branding and marketing opportunities with other companies involved with the team and racing series Cross marketing opportunities with your business partners and other companies A press release regarding your company involvement with the team

21 SUMMARY Currently FMR Racing LLC with driver Brady Bacon and Adam Pierson is looking for primary and associate sponsor marketing partners. As a sponsor and marketing partner of the team your company will receive all of the brand exposure outlined in this document. Based on the total number of brand loyal buying consumers you will reach, the cost per consumer is only pennies on the dollar. As a sponsor and marketing partner with the team, a program will be developed depending on what your company desires. The monetary commitment for this program will be based on the budget that your company wishes to spend. The exposure your company will receive is extensive and the most reasonable cost media of any advertising and marketing avenue. The driver and team are extremely professional and operate at a level that other teams aspire to reach. If you wish to have your company involved in the fastest growing sport in the country and with the premier racing team around then this is the advertising and marketing arena for you and with a sponsorship program, your investment will be quickly realized. It does not take long for brand loyalty and recognition to take hold with the brand loyal buying consumers of the sport. The demographics of the sport targets brand loyal consumer for unlimited business opportunities. We welcome your questions and feedback. If you would like to discuss this document in more detail and the options we have to offer then please feel free to Mark Hann, V.P. Business Development at: mark@fmrracingllc.com

22 FMR Racing LLC Thank you for taking the time to review our proposal. Please take a moment and visit our website at: Any questions, please contact Mark Hann, V.P. Business Development at mark@fmrracingllc.com