WILLIAM WALL. TE MODEL a. Motorsports Mark. eting Opportunities. Motorsports. in the #4 LA. att

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1 WILLIAM WALL TE MODEL a in the #4 LA att LATE Nor theast Shrewsbury, MA 2016 Late Model Champion Thompson Speedway Motorsports Park Motorsports Marketing Motorsports Mark Marketing eting Opportunities

2 The WALL Motorsports Marketing Opportunity Why Motorsports Marketing? There are an estimated 75 miilion fans of motorsports in the United States. Those fans are potential customers for motorsports sponsors. When it comes to brand loyalty, there is no sport that is better than auto racing. What is WALL Motorsports? WALL Motorsports is a race team that in 2017 will be defending its 2016 Late Model Chmpionship at Thompson Speedway Motorsports Park in Thompson, CT After twelve seasons in a variety of quarter-midgets, microsprints, and NEMA Midgets, WIlliam slid behind the wheel of the #21 Limited Sportsman at Thompson in 2010, 2011, and saw William step up to the #4 Late Model and earn Rookie of the Year of the highly competitive division. William started 2016 off with the Late Model win at the traditional April Icebreaker and went on to post three other wins in the Wall #4 during the season. With 4 Wins, 7 Top 3s, 7 Top 5s, and 9 Top 10s in 9 starts, the #4 posted 483 points to take the Championship. With a seven event schedule for 2017, Thompson offers unique, high-visibility exposure. The speedway prides itself as the original Super Speedway of the northeast, having opened on May 26, 1940 as a 5/8 mile oval, a huge track for the time. Located in the northeast corner of Connecticut, it is only moments away from a triangle of major marketing areas: Worcester, Hartford, and the Norwich/New London area. Thompson s season opening Icebreaker and season closing World Series are big three day events with full grandstands and major exposure. Team sponsors may connect with the fans with commercial displays in the speedway midway. Thompson offers its promotional partners the opportunity to air pre-approved commercial advertisement spots during the race program. The #4 will also run ACT Tour events at Seekonk (7/14) & Thompson (10/14). Use WALL Motorsports to reach your customers? Auto racing fans are extremely loyal to the sponsors who support their favorites. Customer exposures are generated via workplace promotions, internet and media coverage, and on-track visibility. WALL Motorsports is definitely in the right position to boost awareness and sales for their Sponsors.

3 The WALL Motorsports Marketing Opportunity Savvy companies use motorsports marketing programs to: Build brand awareness Increase sales by using the race team as the attention grabber Develop advertising packages using the drivers as personalities Showcase current products and introduce new products Attract new customers Reward their best customers Motivate their sales force Reward top performers Attract new employees Build an image of an exciting place to work Gain media exposure for the organization and its products or services 73% of race fans say that a sponsor s participation in the sport influences their purchasing decisions. Golf sponsors have a 47% loyalty rate and NFL Football has a 30% loyalty rate. (Source: SRI Sponsortest Tracking Survey)

4 Thompson Schedule ACT Tour Events The Fans The World Wide Web The 2017 Thompson Speedway Motorsports Park Schedule Sat. - Sun., April 1-2 The 43rd Annual Icebreaker Sun., May 21 NASCAR Military Night Wed., June 14 NASCAR Whelen Modified Tour 125 Sat., July 8 NASCAR Busch North Throwback 100 Night Wed., Aug. 9 28th Annual Bud King of Beers 150 Wed., Sept. 10 4th Annual Sunoco Modified 20/20 Sprint Fri. - Sun., Oct Sunoco World Series of Speedway Racing 2017 ACT Series Events Sat., Jul 14 Seekonk (MA) Speedway - Seekonk, MA Sat., Oct 14 Thompson Speedway Motorsports Park - World Series The Fans Oval track race car fans have been described as insatiable. The drivers and their sponsors have devoted followers who keep current with race results, point standings, and every piece of team and series news in print or on the Internet. Fortune Magazine describes oval track racing as the most openly commercial sport ever devised. The live fan exposure for WALL Motorsports aveages over 2500 per event with above 7500 fans at the major season opening and closing events, The Icebreaker and The World Series. The World Wide Web The internet is a perfect fit with auto racing. Racing news, results, and full color photos are easily and rapidly made available to fans, teams, and sponsors via web sites. WALL Motorsports has a team web site at to display event results and photos, team news, and sponsor information. Event info, race reports, and full race results will also be posted at WhoWon.com, YankeeRacer.com, RaceDayCT.com, and countless other racing websites cover the Thompson events.

5 WALL Motorsports Marketing Package Benefits Primary and Associate Sponsorships are available on the #4. Depending upon the sponsorship level, a program with WALL Motorsports would include a combination of or all of the following benefits: WALL Motorsports would make the #4 Late Model available for midway display at race events, merchandising promotions, corporate meetings, employee promotions, or store promotions and openings. William Wall would make appearances on behalf of The Sponsor during each year of sponsorship. Hero Cards showing William and the #4 Late Model with WALL Motorsports and The Sponsor s information would be produced for promotional distribution and for autograph signings. Prominent signage on the #4 Late Model depending upon the level of sponsorship participation. The WALL Motorsports #4 Late Model will be known as, publicized with, and announced during the race events with The Sponsor s name. WALL Motorsports will work with The Sponsor to arrange any desired trackside or hospitality promotions at Thompson Speedway Motorsports Park events. All costs involved would be covered by The Sponsor.

6 Born: 3/25/92 Occupation: Welder, Metal Fabricator, and Machinist. Racing Accomplishments Jr. Honda Thompson Little T Track Champion Jr. Honda Region One Champion Jr. Honda Thompson Track Champion Jr. Honda Silver City Track Champion Jr. Honda Region One Champion Jr. Honda Thompson Track Champion Jr. Honda Region One Champion Lt. Mod Thompson Track Champion Lt. Mod Thompson Track Champion & Region One Champion Sr. Honda Silver City Track & Region One Champion Light Mod. Region One Champion Light GX 160 Region One Champion Light Mod. Gasoline Alley National Champion 2nd in Thompson Track Points for Light Mod. & GX rd in Lt. Mod. & 3rd in Lt. GX 160 at Gasoline Alley National Thompson Track Record in Light GX Wins out of 17 events in the non-points 250 Youth Sprints Division Eight wins in the 250 Youth Class Whip City Speedway Rookie of the Year in 270 Microsprints at Whip City Speedway Tied for 2nd in points with 2 wins and 9 top five finishes Microsprint Champion at Whip City Speedway NEMA Midgets Ed Clotheir Rookie of the Year Award with a 7th place standing in the Drivers Points Seven NEMA Midget starts with one second and three fourth places plus a win in the NEMA Lite Ran Partial Season Limited Sportsman, finished 11th in Points Ran Limited Sportsman - 6 Races Two years off to concetrate on work and re-group our racing program Limited Sportsman at Thompson Speedway Motorsports Park - Finished 6th in Points Late Model at Thompson Speedway Motorsports Park Late Model Rookie of the Year - Finished 7th in Points - 2 Top 5s & 8 TOP 10s - 8th place finish at The ACT World Series 100 in October Late Model Championship at Thompson Speedway Motorsports Park 4 WINS, 7 Top 3s, 7 Top 5s, and 9 Top 10s out of 9 Starts.

7 2016 Late Model Champion Thompson Speedway Motorsports Park