Market Your Business Your Way

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1 Market Your Business Your Way Forbes identified NASCAR fans as the MOST BRAND LOYAL of ALL sports fans. Expect More From Your Advertising Accountability... Value... Return on Investment TABLE OF CONTENTS Advertise with Signs 2 Basic sign packages for every budget. Complimentary race tickets included. Advertise with Event Sponsor Packages 4 Sponsorship of a Full House (six classes) race night, Specialty Race, Specialty Event or Fireworks show. Various premiums included. Direct Advertising Packages 6 Driver recognition awards with sponsor product certificates. Various premiums included. Why Advertise or Sponsor at the Kalamazoo Speedway? 7 The NASCAR fan loyalty edge and industry insiders comments about the Kalamazoo Speedway. About Kalamazoo Speedway 8 Quick facts about the Kalamazoo Speedway. Expect assertive publicity campaigns on TV, radio, in print, social media and trackside. twitter.com/kzoospeedway facebook.com/kalamazoospeedway instagram.com/kalamazoospeedway KalamazooSpeedway.com 1

2 Say it with Signs. Every Week. All Season. Grandstand Sidewalk Signs (8 x 2 ) $1,350 (includes 4 signs) Placed for maximum visibility Includes 15 $12.00 grandstand tickets for use during the season Front Wall Sign (8 x 3 ) $1,450 Placed for maximum visibility Includes 25 $12.00 grandstand tickets for use during the season Welcome Sign (16 x 4 ) $1,750 Placed for maximum visibility Includes 50 $12.00 grandstand tickets for use during the season Backstretch Wall Sign (30 x 4 ) $2,200 Includes 50 $12.00 grandstand tickets for use during the season 2

3 Say it with Signs. Every Week. All Season. Backstretch Billboard (20 x 10 or 10 by 20 ) $3,200 Includes 75 $12.00 grandstand tickets for use during the season Scoring Tower Sign (6 x 30 ) $6,000 Focal point of every race Includes 100 $12.00 grandstand tickets for use during the season Scoring Tower Billboard (16 x 8 ) $3,500 Focal point of every race Includes 75 $12.00 grandstand tickets for use during the season Scoring Tower (6 x 30 ) & Billboard (16 x 8 ) Package $7,500 Focal point of every race Includes 200 $12.00 grandstand tickets for use during the season Use tickets for corporate or promotional purposes. Customize any package with a company outing on one of the party decks, group ticket sales and/or skybox rentals. Other customized track signage/locations will be considered upon request. 3

4 Say it with Sponsoring an Event Yellow Flag Package $1,750 Named sponsor for one Full House (six classes) race night Listed in promotional materials and announced a minimum of 6 times on race night Corporate logo and website link placed on Kalamazoo Speedway website for the 2015 season Receive 25 $12 grandstand tickets for use over the 2015 season Complimentary use of an 8-person VIP skybox on race night banners on race night Green Flag Package $2,500 Named sponsor of one Full House (six classes) race night Listed in promotional materials and announced a minimum of 6 times on race night Corporate logo and website link placed on Kalamazoo Speedway website for the 2015 season Receive 50 $12 grandstand tickets for use over the 2015 season Complimentary use of an 8-person VIP skybox on race night Complimentary use of an available 8-person VIP skybox for a second Full House race night banners on race night Receive 2 custom designed and maintained grandstand sidewalk signs (8 x 2 ) for the 2015 season White Flag Package $3,500 Named sponsor for one Full House (six classes) race night Listed in promotional materials and announced a minimum of 6 times on race night Corporate logo and website link placed on Kalamazoo Speedway website for the 2015 season Receive 75 $12 grandstand tickets for use over the 2015 season Complimentary use of a 16-person VIP deluxe skybox on race night Complimentary use of an available 8-person VIP skybox for a second Full House race night banners on race night Receive 2 custom designed and maintained front wall signs (8 x 3 ) for the 2015 season 4

5 Say it with Sponsoring an Event Checkered Flag Package $5,000 Named sponsor for one Specialty Race, Specialty Event or Fireworks show Listed in promotional materials and announced a minimum of 6 times during sponsored event Corporate logo and website link listed on Kalamazoo Speedway website for the 2015 season Receive 100 tickets for reserved seating on the party deck (optional food/drink packages separate) for sponsored event Complimentary use of an available 16-person VIP skybox for a second Full House race night banners for sponsored event Receive custom designed and maintained 30 x 4 backstretch sign for the 2015 season Double Checkered Flag Package $7,500 Named sponsor for one Specialty Race, Specialty Event or Fireworks show Listed in promotional materials and announced a minimum of 6 times during sponsored event Corporate logo and website link listed on Kalamazoo Speedway website for the 2015 season Receive 100 tickets for reserved seating on the party deck (optional food/drink packages separate) for sponsored event Complimentary use of an 8-person VIP skybox for the 2015 season banners for sponsored event Provide custom designed and maintained Scoring Tower sign for the 2015 season Use tickets or skyboxes for corporate or promotional purposes. Marketing packages may be customized to meet specific company advertising objectives. Other customized track signage/locations will be considered upon request. 5

6 Say it with Recognition Awards Package One $1,500 plus 10 $100 product certificates Driver recognition award sponsor. Recognition awards include but are not limited to: Fast Time Racer of the Week Hard Charger Headache of the Night Rookie of the Night Smooth Move of the Night Sponsor announced each time a certificate is awarded and will be included in weekly internet articles distributed as press releases and posted on Kalamazoo Speedway s website Corporate logo and website link placed on Kalamazoo Speedway website for the 2015 season Custom designed and maintained backstretch wall sign (30 x 4 ) for the 2015 season Package Two $2,500 plus 20 $100 product certificates All features listed in Package One PLUS Supporting sponsorship for an available Specialty Race, Specialty Event or Fireworks show Sponsor will receive 50 $12 grandstand tickets or use of a 16 person VIP Skybox AND vendor space for a kiosk in the midway or pit area for display/promoting sponsor s product Sponsor will receive added recognition over the public address system as a supporting sponsor Join Kalamazoo Speedway staff in victory lane as a trophy and product certificate presenter Sponsor will be added to the rotating banner ad on the Kalamazoo Speedway website for the 2015 season Product certificates are intended to provide the driver with a discount coupon for a service or product(s) plus generate a profit and new or returning customers for the sponsor. For instance, $100 off a $700 service or $100 off products on a single receipt totaling $650. 6

7 Why Advertise or Sponsor at Kalamazoo Speedway? NASCAR is the #1 spectator sport in America (Forbes 02/27/2012) NASCAR is the #1 sport in fan brand loyalty 75% are more likely to support a company by purchasing its product/service if the company is an official NASCAR sponsor 73% are more likely to recommend a product/service to friends or family if the product/service is an official NASCAR sponsor 50% say that during tough economic times, they will continue to support NASCAR sponsors more than other brands because of the commitment they show to the sport (Ipsos, 2009 NASCAR Brand Tracker) NASCAR has broad fan demographics 63% male/37% female 25% of NASCAR fans are % of NASCAR fans earn $50,000 or more 33% of NASCAR fans have children under the age of 18 20% of NASCAR fans are multicultural Turnkey Sports & Entertainment (November 2014) and published in Sports Business Journal) Nielsen Scarborough 2014 What industry insiders say about the Kalamazoo Speedway Bob Boles calls the Kalamazoo Speedway one of the best managed, maintained, and operated tracks seen while touring tracks across the country. This is one of the most successful tracks we have visited to date and the grandstands, as well as the pits were full. When a promoter runs a clean show, complete with solid tech, a video review process for on-track situations and affordable rules, it all works. The safety crew is all firefighters along with paramedics. The safety truck is top notch and along the lines of what I ve seen in NASCAR Sprint Cup and IndyCar racing. Circle Track (2012) Gary Howe & Kyle Busch 2014 Kalamazoo Klash Driver Turned Promoter: Once a racer, always a racer! On the Kalamazoo Klash trophy, one finds Gary Howe s name. Now he s the hands-on owner and promoter of the Michigan oval. He confesses that the transition from driver and car owner to promoter was tough and he had to undo errors he made, but he s grown to be one of the industry s best. Racing Promotion Monthly (44-08 [2014]) 7

8 Kalamazoo Speedway the only NASCAR sanctioned short track in Michigan Located off US minutes from Kalamazoo; 40 minutes south of Grand Rapids Paved 3/8 mile high-banked oval Paved pit space for 145 cars with trailers/haulers Seats 6,500 with 43 skyboxes (each holding 8-16 guests) Racing April through October Designated family seating with no alcohol or smoking (capacity of over 1,000) Paved handicapped parking, modern restrooms and 30 acres of general parking NASCAR sanctioned weekly racing presented by the Whelen All-American Series Special races feature the CRA Super Series, Winged Super Sprints, USAC Midgets, Modifieds and Enduro Series Special events include the Kalamazoo Klash, the Legendary Night of Destruction, Call of the Wild, Super Shoe Nationals and fireworks Five concession stands, two party decks (capacity of 240 and 100), plus the Hospitality Village (capacity of 500) Proud supporter of many local non-profit organizations, schools and churches Cyber Stocks Mini Stocks Outlaw Super Late Models Super Stocks Pro Stocks 8

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