First Responder Appreciation Marketing Platform. Auto Club 400 March 23, 2014

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2 First Responder Appreciation Marketing Platform Auto Club 400 March 23, 2014

3 Auto Club Speedway Local market information Auto Club Speedway is located in the most affluent consumer market in the country. Located in the heart of the #2 media market in the country. 17 million people live within 100 miles of Auto Club Speedway. Positioned in the Inland Empire area of So Cal: The 6 th largest retail market in the nation Home to many of the fastest growing communities in the country. There are over 185,000 First Responder professionals in California

4 2014 Motorsports Schedule March 21-23, 2014

5 THE PLATFORM Enjoy Southern California s premier motor sports event; the Auto Club 400 while giving back to the great organizations who support the First Responder community. Join us at this great and unique hospitality and fundraising event in March Let our First Responders know you care and support the causes they truly embrace.

6 The partnership NATIONAL FALLEN FIREFIGHTERS FOUNDATION CALIFORNIA FIRE FOUNDATION CALIFORNIA PEACE OFFICERS MEMORIAL FOUNDATION Auto Club Speedway has partnered with the National Fallen firefighters Foundation, the California Fire Foundation, and the California Peace Officers Memorial Foundation to raise funds to commemorate the service and sacrifice made by First Responders Join the race to HONOR and REMEMBER America s First Responders SUPPORT THE CAUSE through a unique ticket and hospitality program exclusively for the First Responder community. With each package sold a charitable donation will be made these organizations. Available Opportunities: Sponsorship Opportunities Hospitality Program Ticket Packages

7 SPONSORSHIP OPPORTUNITIES CONNECT YOUR BRAND TO THE FIRST RESPONDER SEGMENT WHILE SUPPORTING A GREAT CAUSE Sponsorship Opportunities Include: Logo Inclusion Logo added to all program materials Naming Rights (Company Name) First Responders Pavilion Hospitality Sponsor Food, Beer, Shirt, etc. Presenting/Speaking Opportunities/PSA s At-Track/In-Hospitality Booth Space and more!

8 Presenting Sponsor One Exclusive PRESENTING sponsorship available Naming Rights to First Responders Pavilion Banner placement in the First Responders Pavilion Logo inclusion on dedicated ACS Landing Page Inclusion in the official First Responders public address announcement that will run in rotation through the event weekend Opportunity to address the attendees in the First Responders Pavilion at both events Opportunity to have a booth within the First Responders Pavilion providing information on your company s product/services Thirty (30) Upper Reserved Grandstand Admission to the Auto Club 400 Thirty (30) Victory Lane passes for the Auto Club 400 Thirty (30) admissions to the First Responders Pavilion Thirty (30) Pre-Race Pit and Paddock Passes Thirty (30) Event Gifts Opportunity to have one representative participate in the Pre Race presentation TOTAL INVESTMENT: $20,000

9 Platinum Sponsor Ten Platinum sponsorships available Banner placement in the First Responders Pavilion Logo inclusion on dedicated ACS Landing Page Opportunity to address the attendees in the First Responders Pavilion Opportunity to have a booth within the First Responders Pavilion providing information on your company s product/services Fifteen (15) Upper Reserved Grandstand Admissions to the Auto Club 400 Fifteen (15) Pre-race Pit and Paddock Passes Fifteen (15) admissions to the First Responders Pavilion Fifteen (15) Event Gifts TOTAL INVESTMENT; $7,500

10 Gold Sponsor Ten Gold sponsorships available Banner placement in the First Responders Pavilion Logo inclusion on dedicated ACS Landing Page Opportunity to address the attendees in the First Responders Pavilion Opportunity to have a booth within the First Responders Pavilion providing information on your company s product/services Ten (10) Upper Reserved Grandstand Admissions to the Auto Club 400 Ten (10) Pre-race Pit and Paddock Passes Ten (10) admissions to the First Responders Pavilion Ten (10) Event Gifts TOTAL INVESTMENT: $4,500

11 Silver Sponsor Ten Silver sponsorships available Banner placement in the First Responders Pavilion Logo inclusion on dedicated ACS Landing Page Opportunity to have a booth within the First Responders Pavilion providing information on your company s product/services Five (5) Upper Reserved Grandstand Admissions to the Auto Club 400 Five (5) Pre-race Pit and Paddock Passes Five (5) admissions to the First Responders Pavilion Five (5) Event Gifts for both TOTAL INVESTMENT: $2000

12 Survivor Family Sponsor Send Four (4) Survivor Family members to the Auto Club 400 as your guest Four (4) Upper Reserved Grandstand Admissions to the Auto Club 400 Four (4) admissions to the First Responders Pavilion Four (4) Pre-race Pit and Paddock Passes Logo inclusion on the First Responders Pavilion banner TOTAL INVESTMENT: $500

13 Hospitality & ticket package One (1) Reserved Upper Grandstand Admission to the Auto Club 400 One (1) Pre-race Pit and Paddock Pass One Admission to the First Responders Pavilion and access to food, soda, water and BEER! Portion of the proceeds, $44* will be donated to the National Fallen Firefighters Foundation, the California Fire Foundation, and the California Peace Officers Memorial Foundation Exclusive event gift * after expenses have been met $99 per person

14 Scenes from past First Responder Appreciation Events

15 Scenes from past First Responder Appreciation events

16 Join the race to honor and remember America's FIRST RESPONDERS FOR MORE INFORMATION CONTACT: Auto Club Speedway Rod Chambers Phone:

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