2017 Series Overview

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1 2017 Series Overview

2 Andersen Promotions has long enjoyed success in junior formula car racing. Owned by Dan Andersen the company operates the USF2000, Pro Mazda and Indy Lights championships, ensuring control of all three development series that comprise INDYCAR s official path to the Verizon IndyCar Series, the Mazda Road to Indy. Under its guidance, all three series have experienced consistent growth media, promotion and more. Andersen has owned multiple race teams in karting, Pro Mazda and Indy Lights, and currently operates Andersen RacePark a karting and formula car test facility in Palmetto, Florida. Cooper Tires USF2000 Championship Powered By Mazda 2

3 About the Series Series is the second step on INDYCAR s official driver development system, the Mazda Road to Indy Enhanced scholarship package awards series champion a $790,300 prize to advance to Indy Lights championship in 2018 Series competes on same tracks and weekends as the Verizon IndyCar Series Circuits include Streets of St. Petersburg, Indianapolis Motor Speedway (road course), Streets of Toronto and Watkins Glen International In final season of current chassis, six event, 12-race schedule provides exceptional value for teams, drivers and sponsors while allowing teams to dovetail their racing commitments with a summer testing development program of the new PM-18 chassis Prizes of over $1.1M available to teams and drivers Cooper Tires USF2000 Championship Powered By Mazda 3

4 About the Series Drivers receive nearly three hours of track time on each race weekend Testing rules allow maximum seat time for drivers Drivers receive access to professional media and marketing training throughout the season Access to Verizon IndyCar Series teams and drivers via collaborative programs Fan interaction at every event with series autograph sessions and fan Q&A s Access to series driver coach on all event weekends Unique driver cash awards such as the Tilton Hard Charger Award, Hi-Tide Kids on Track Spirit Award and Royal Purple Slickest Pass Award Cooper Tires USF2000 Championship Powered By Mazda 4

5 Mazda Road to Indy Presented by Cooper Tires Launched in 2010, the Mazda Road to Indy Presented by Cooper Tires is the official driver development program of the Verizon IndyCar Series and Indianapolis 500. Drivers in USF2000, Pro Mazda and Indy Lights compete for scholarships valued at over $2,000,000 to advance their racing careers Only program of its kind in worldwide motorsports Since 2010, nearly 25 drivers have utilized the Mazda Road to Indy program to advance to the Indianapolis 500 alone Drivers such as Spencer Pigot, Gabby Chaves and Josef Newgarden have all benefited from champion s scholarships that elevated them to the Verizon IndyCar Series and Indianapolis 500 Cooper Tires USF2000 Championship Powered By Mazda 5

6 Mazda Road to Indy presented by Cooper Tires Scholarship Value 2016 Champion $1,000,000 Guaranteed three (3) Verizon IndyCar Series races including Indianapolis 500 Scholarship package totaling $601,700 to advance to Indy Lights Ed Jones Aaron Telitz Scholarship package totaling $363,850 to advance to Pro Mazda Anthony Martin Cooper Tires USF2000 Championship Powered By Mazda 6

7 Key Demographics 32 million avid IndyCar fans in the US (identifying 7 and above on a 10 pt. scale) IndyCar fans are young, slightly more male, and more likely to be employed than the US population Age Average Household Income Gender Female REPUCOM TURNKEY NIELSEN SCARBOROUGH Cooper Tires USF2000 Championship Powered By Mazda 7

8 Key Demographics 103M INDYCAR Fans Trailing only the Big 4 and NASCAR (identifying 2 and above on a 10 pt. scale) Motorsports Other Sports REPUCOM TURNKEY NIELSEN SCARBOROUGH Fan = 2-10 on Fan Avidity Scale of 0-10; Fan sizing based on 245M Adults 18+ Cooper Tires USF2000 Championship Powered By Mazda 8

9 Key Demographics INDYCAR FANS ARE IMPACTED BY SPONSORSHIP IndyCar Fans, after seeing a sponsorship/when a brand sponsors within IndyCar: +26% MORE LIKELY to have purchased the brands product(s) +40% MORE LIKELY to have connected with the brand/company on social media +48% MORE LIKELY to strongly consider a brand s product +30% MORE LIKELY to research/look at review of the brand +45% MORE LIKELY to be very loyal to the brand that sponsors their team/driver +27% MORE LIKELY to have visited the website of the company/brand REPUCOM TURNKEY NIELSEN SCARBOROUGH *more likely in reference to the average US population* Cooper Tires USF2000 Championship Powered By Mazda 9

10 Series Marketing and Public Relations The Pro Mazda Championship offers a unique marketing platform aimed at providing drivers, teams and partners with the ROI they re seeking: o RoadtoIndy.TV o Behind-the-scenes look at drivers and teams in the Mazda Road to Indy o Exclusive content not shown anywhere else o Features and studio recaps of the latest news on drivers, teams and partners o Live studio shows o Live streaming at race events o Social media campaign highlighted by over 168,000 followers on Facebook o IndyCar.com o Full Mazda Road to Indy sub-section o Latest series, driver and team news o Full driver profiles o Social media support on INDYCAR Twitter and Facebook o Live streaming of all on-track sessions o RACER Magazine campaign Official Partner o Full Mazda Road to Indy sub-section o Advertorials about each series throughout the season o Expanded editorial content and driver spotlights o Post-race driver videos Cooper Tires USF2000 Championship Powered By Mazda 10

11 Series Marketing and Public Relations o Partner Activation and Promotion o Personal meetings with series partners Mazda and Cooper Tires to assist in both partner and driver initiatives o Cooper Tires/Mazda social media initiative ohashtag contest involving drivers and teams ogenerated 101 million impressions on Twitter between March 1 st and September 1 st and 7.1 million impressions on Instagram o Cooper Tires collectible driver baseball cards given free to fans o Series Promotion o Dedicated series website featuring series and team/driver news as well as full driver bios o In-depth pre-event and post-race press releases and driver/team performance charts o Comprehensive media and spotter guides o Coordination of driver interviews, autograph sessions, media lunches, press conferences and appearances including activities such as driver Q&A s at the INDYCAR Fan Village during events o Full social media platform on Facebook and Twitter highlighting driver and team announcements, race weekend updates, series announcements and details on driver appearances o Driver interviews on NBCSN Indy Lights race broadcasts o Driver interviews on IMS Radio Network broadcasts which air on Sirius XM Satellite Radio, indycar.com, indycarradio.com and the INDYCAR app from Verizon o My Mazda Road to Indy driver spotlight features Cooper Tires USF2000 Championship Powered By Mazda 11

12 Road to Indy TV and Social Media Road to Indy TV was launched prior to the 2014 season. Not only does the program take viewers behind the scenes of the Indy Lights series and entire Mazda Road to Indy program, it s also supported by a full compliment of social media outreach including a dedicated Road to Indy TV App. In 2016, the Mazda Road to Indy became the first American racing series with a dedicated broadcast channel on demand. The channel is currently available on Apple TV, Amazon Fire and Roku with additional outlets to be added in Facebook: 168,436 Likes Twitter: 4,059 Followers YouTube: Over 100,000 minutes of RoadtoIndy.TV content viewed Additionally, Road to Indy TV overall content has grown exponentially since its start: 102 Million total impressions across Road to Indy TV website, social media and mobile Over 60 Million impressions across Road to Indy TV social media platforms alone 48 million Facebook impressions 12 million Twitter impressions Audience retention growth of 100% over last season 918,000 page views of the Road to Indy TV Mobile App RTI TV content 1 million + minutes watched on YouTube Cooper Tires USF2000 Championship Powered By Mazda 12

13 VIP Programs Andersen Promotions is pleased to offer guests a VIP at-track experience they can t receive anywhere else. As a participant in the series, including drivers and teams, this unique package is available at a special rate. Entertain your clients and employees with access you won t find anywhere else Enjoy a beverage and a snack while watching the on-track action in the Mazda Road to Indy trackside hospitality area Paddock tours, gift bags and driver meet-and-greets and dinners are just some of the special experiences Upgrade the experience with a trackside suite, complete with full catering Immerse your guests in the experience - wave the green flag, give the command to fire engines and present trophies Network with other VIP guests Andersen Promotions offers complete turn-key and affordable hospitality packages for two guests to 200+ Cooper Tires USF2000 Championship Powered By Mazda 13

14 2017 Schedule Cooper Tires USF2000 Championship Powered By Mazda 14

15 Series Partners Cooper Tires USF2000 Championship Powered By Mazda 15

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