Bassmaster.com is the home for all BASS Tournament coverage, including live video, real time leaderboard, video and audio podcasts and live on boat
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1 2011 PLANNING GUIDE
2 Monthly Traffic: 5,400,000 Pageviews 300,000 Unique Visitors Bassmaster.com is the home for all BASS Tournament coverage, including live video, real time leaderboard, video and audio podcasts and live on boat camera coverage during tournaments The Home for all Bassmaster Tournament coverage: Includes live video, real time leaderboard, video and audio podcasts and live on boat camera coverage during tournaments Provides the most comprehensive fishing tips and techniques, publishes extended articles and feature stories from Bassmaster magazine and is the first place fans go to for exclusive interviews with the Bassmaster Elite Series pros Offers a clean & simple design and video presence on the main index page Easy to navigate modules highlight: Headlines & tournament news from all Bassmaster events Dedicated section for BASS editor and pro angler blogs Live coverage page featuring BASSCam, BASSTrakk, BASSCast, Hooked Up and Real time Leaderboard Tips 7 Tools section featuring the latest techniques & product reviews Extended content from Bassmaster & BASS Times Sweepstakes and Contests section Traffic Numbers Source: Omniture 14.6 Million Pageviews in February 2010 Pageviews up +14% (2010 versus 2009), Unique visitors up +11% (Same time frame) During the 2010 Bassmaster Classic, 35,000+ hours viewed ESPN3 and over 13.0 Million pageviews generated, +9% from 2009 Classic 2010 Bassmaster Elite Series, traffic was up +23% from 2009 and over 4.7 million pageviews were generated during the 2010 Toyota Trucks Championship Week: +38% vs 2009
3 BASSMASTER.COM AUDIENCE PROFILE Total Internet % BASSMASTER.com Total Internet % BASSMASTER.com Comp (Minutes) % Comp (Minutes) Index GENDER Male Female AGE Ages Ages Ages Ages Ages Median Age Men Men Men Adults HOUSEHOLD INCOME Comp (Minutes) % Comp (Minutes) Index HHI < $25, HHI $25 39, HHI $40 59, HHI $60 74, HHI $75 99, HHI $100, Median HH Income $63,095 $78, CHILDREN Any Children in HH HH SIZE Source: comscore Media Metrix, 02/10 08/10
4 BASSMASTER.com is the leader in Fishing Website Traffic Bassmaster.com N.A. Fishing Club Outdoor Channel FieldandStream Fishing Works LandBigFish Lake Link Outdoorlife Striperonline FLWOutdoors Gamefishingmag Walleyecentral SportFishingMag UltimateBass Bassfan Wired2Fish BigFishTackle Average unique visitors per month (000's) Source: Nielsen Net Ratings May 09 April
5 Index Roadblocks Bassmaster.com Index Units consist of 3 Above the Fold banners, contextually integrated to where studies have shown they can be most effective. All index page ads are sold to one sponsor for the date for their index page ownership/roadblock. The 3 ad units are never split up. The following ad units surround the top stories of the day: 924x56 (expands to 924x250) 300x x56
6 Internet Advertising Opportunities ROS Schedule Consists of banner ads running across Bassmaster.com Campaigns can consist of all available sizes or select ones Guaranteed number of impressions CPM (Cost per Thousand) averages $14 but varies based on ad size and position Sponsorship of Special Editorial Features (Fixed Positions)
7 Bassmaster.com Sponsorship Opportunities Boating Column: Bi Weekly Straight from the Source: Q&A between manufacturers and audience Gear Up Giveaway Real time leader board: sold to sponsors first then opened if any avails remain Countdown to the Classic: (November start) Battle Lines: tips on fishing line, knots and other related matters. i.e. when to use fluorocarbon, braid, mono etc. Special videos with pros ( i.e.. Life in the Bass Lane w/ Bobby Lane).. Take 10 videos: 10 second how to videos. Index pages Bass Insider Fantasy Fishing Hooked: Pro Anglers and Celebrities discuss how they got Hooked on Fishing Day on the Lake Live Bassmaster University BASS Reporters Blogs (7) The Frugal Angler Pundit Picks Top 10 List Weekend Warrior Classifieds Photo Galleries Digital Bassmaster magazine Beat the Geek: Online game show. Contestants try to beat Ken Duke in a game of bass fishing trivia. Behind the Lines: wkly updates on pros from opens and elites. Where are they now: series updating the whereabouts and activities of the fishing stars of years back. The Master series: 4 pros and the techniques they are best know for. Can have 4 sponsors: one per pro or one title sponsor. Pros are Iaconelli, KVD, Velvick and Brauer. Lunker Cam Games Angler Data base E Newsletter: Bi Weekly Fed Nation E Newsletter (4 annual) News Page Jr Bassmaster: Quarterly Online magazine (Mar, June, Sep, Dec) 20 Questions BASSographies Master Series (5) Poll Typical programs include ROS, Index Roadblocks & 1 or more Sponsorable section
8 BASS TODAY Bi weekly newsletter Overview Sent bi weekly, the BASS Today enewsletter reaches an avid group of 500,000+ anglers BASS Today is the inside guide to everything bass fishing, from tournament news to the latest seasonal tips and techniques from Bassmaster Magazine to the latest videos and headlines. Sponsorship Opportunities Primary Vertical Banner (160x600) Secondary Vertical Banner (160x450) Presented by, referenced at top of the page
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