Aligning business and IT strategies in the Middle East for 31 years MEDIA PACK 2017

Transcription

1 Aligning business and IT strategies in the Middle East for 31 years MEDIA PACK 2017

2 //Stats 10,911 BPA Average Qualified Circulation (Jan-June 2016) 97% * of readers consider Arabian Computer News editorial to be good or better than other enterprise IT publications in the region 93% * of our readers have at some point used Arabian Computer News readers to make purchasing decisions based on its editorial and advertising content. 92% * of Arabian Computer News readers are decision makers, responsible for purchasing decisions, or influence purchasing 174,596 Total Brand Readership *ITP Technology Readership Survey // Print advertising With a rich publication history that dates back more than 30 years, Arabian Computer News (ACN) continues to serve as the longest established enterprise IT magazine in the Middle East. The flagship title of ITP Technology Publishing, ACN has fostered a respected reputation amongst C-level decision makers for being a comprehensive and reliable source of information on enterprise technology and its implementation in both the public and private sector. From the latest industry news to detailed case studies on the most recent IT deployments in the region, the magazine tackles a variety of business issues facing IT organisations. These include the development and retention of regional IT talent, management of budgets, building from legacy platforms, the importance of the role of CIO over IT decisions, as well as exploring the cornerstone of an effective digital strategy. // Print benefits Advertising in Arabian Computer News magazine offers numerous benefits: credibility ACN s long pedigree is testimony to the high regard with which it is held by the IT industry. targeted audience A BPA-audited, controlled circulation ensures that advertisers are guaranteed to reach their target audiences. decision influencer 96% of ACN readers have made purchasing decisions based on content featured within the publication. cross platform reach ACN is a multi-platform magazine, with print, online, and ios, Android and Kindle app versions, bringing flexibility and choice to readers. branding opportunities ACN offers more than just print advertising. Opportunities include sponsorship, themed supplements, roundtables, event coverage, as well as dedicated newsletters and vendor publications.

3 //Arabian Computer News features the following START The latest local and international news from the IT sector, including updates on IT security, regulation changes, plus financial and business issues. PROJECTS A round up of recently announced IT projects from across the Gulf and wider Middle East, including new roll outs, upgrades, hosting and service deals. INFOGRAPHIC The numbers behind the news in pictures, ACN s infographics focus on topics as diverse as the reception of novel technologies to the impact of IT in specific sectors. ANALYSIS A closer look at the business and technology issues making headlines; interviews with market-makers in tech related developments, and analyst comment on breaking news. COMMENT Industry experts promote best practice and advances in the industry, discuss ongoing challenges within the market, and strategies for business development. CASE STUDY An in-depth look at the technology and decisions behind new IT deployments, ACN case studies take in organisations across all verticals and technologies. INTERVIEW Leading IT figures from around the region and outside discuss corporate directions, the latest advances, and other key topics relevant to the IT sector today. FEATURES ACN features cover a diverse set of topics, including discussions of new technologies and deployment models, best practices, and business issues affecting IT. SUPPLIER NEWS This regular section will comprise of supplier and product news, vendor announcements, expansions, as well as the latest and innovative product launches. AFTER HOURS This regular profile article features a personality from the local ICT sector each month, discussing their working life and what they get up to out of hours.

4 //Arabian Computer News feature schedule 2017 Technology General Conferences/Events JANUARY 2017 analyst predictions Security strategies Intersec FEBRUARY Software-defined networking Vertical focus: Healthcare Arab Health MARCH Disaster management Vertical focus: Education Global Educational Supplies & Solutions APRIL Automation technologies Cloud deployment MAY Blockchain technology Building intelligence & analytics JUNE Mobile app development Vertical focus: Logistics Cards & Payments Middle East JULY Data centre management Systems Integration AUGUST Smart city development, Suppliers you should know Vertical focus: Hospitality SEPTEMBER Fostering IT Talent Harnessing Big Data The Hotel Show OCTOBER Salary survey results Vertical focus: Construction GITEX Technology Week, ACN Arab Technology Awards NOVEMBER ACN Arab Technology Awards winners Vertical focus: Oil & Gas ADIPEC DECEMBER Year in review, Infrastructure development Vertical focus: Banking & Finance

5 //ITP.net English 108,732 unique visitors for May ,269 average page views per month (May 2016) 27% percentage of page views on mobile devices //ITP.net Arabic 97,418 unique visitors for May ,803 average page views per month (May 2016) 54% percentage of page views on mobile devices //Online advertising Serving as the Gulf s longest-standing technology news platform, ITP.net English and Arabic is a dedicated website focusing on national, regional, and global events relevant to C-level decision makers, vendors, end users and techsavvy consumers. The scope of ITP.net s coverage is highly varied, from breaking news, product reviews to expert analysis, interviews and in-depth features. ITP.net endeavours to offer unbiased, informative and though-provoking content. The site is broken down into easily identifiable sections. These include news & features, galleries, reviews, comment & blogs, knowledge centre and editor s pick. Each section features expert editorial content from all of ITP s technology editors, aswell-as dedicated Arabic and English online staff. ITP.net is accessed by all ICT professionals across its multiple digital offerings, with 30% of traffic drawing from mobile internet users. ITP.net s daily enewsletters offer ICT professionals up-to-date news, opinion pieces and engaging picture galleries, plus they serve as a successful advertising tool. ITP.net launched in 1997 and now reaches an average of 2,595,303 unique visitors each year. //Online benefits Advertising online and in the enewsletters offers numerous benefits: credibility ITP.net is the region s most respected online information technology resource. targeted audience Due to the sector-specific nature of the site and the tightly controlled circulation of our enewsletters, content is guaranteed to reach the target audience. measurable results Digital advertising packages include click through reports that explain how visitors respond and interact with your campaign. branding Your digital artwork on this 100% dedicated IT portal will ensure your brand is at the forefront of buyers minds.

6 //ITP.net features the following categories NEWS ITP.net s main news pages include all of the latest industry updates from the local and international markets, breaking news, analysis and features from across ITP s Technology titles. GALLERIES ITP.net features slideshows of the latest, hot gadgets on the market, aswell-as tips and tricks on Internet safety, technology anniversaries, financial reports, event coverage and more. REVIEWS ITP.net writers regularly review the latest consumer technologies, such as tablets, laptops, cameras and mobile phones utilising an easy to understand star rating system. KNOWLEDGE CENTRE For CIOs and IT decision makers, the Knowledge Centre includes market research news, whitepapers, local case studies and advice on enterprise level IT issues. COMMENT & BLOGS In-depth comment on varied yet topical issues by a range of industry experts can be found in this section, plus opinion pieces by technology magazine editors. GITEX This dedicated GITEX section brings you the latest news around the upcoming GITEX exhibition, and is divided into easy-to-navigate sections depending on your area of interest. A-Z This search page breaks down all of the content on ITP. net into an easily searchable key word format so you can find what you need, when you need it, making it easy to find data on any topic you like. DIGITAL MAGAZINES Users can download any of the issues from ITP Technology titles, including Network Middle East, ACN, Channel Middle East English and Arabic and CommsMEA.

7 //Stats 2005 ACN Arab Technology Awards launched 300+ attendees for the ACN Arab Technology Awards 15 ACN Arab Technology Awards presented each year 150+ Nominations received each year // Events sponsorship Holding a reputation as the premiere IT industry awards in the Middle East, the Arabian Computer News Arab Technology Awards has long served as a platform dedicated towards recognising the stellar work and success stories of the region s information technology professionals. Bringing the most remarkable IT implementation projects of the past year into the limelight, the annual awards platform attracts hundreds of nominations from companies and IT professionals from across the region. Judged by a panel comprised of leading IT industry figures, individuals and organisations compete for the prestige of becoming an ACN Arab Technology Awards winner. In addition to highlighting extraordinary projects and implementations, and the ongoing efforts of the region s systems integrators and vendors, the awards also celebrate the successes of the individual with accolades, such as the Young IT Professional of the Year and the coveted CIO of the Year award. Finally, the annual event provides a grand occasion for the region s IT elite to come together and network, as well as explore future business development opportunities. //Event benefits ACN s annual awards programme offers numerous benefits: targeted audiences Highly targeted guest list ensures quality attendees and a relevant audience of IT decision makers. sponsorship opportunities The ACN Arab Technology Awards offer a range of opportunities for sponsorship packages and exceptional brand visibility. superb media coverage Over an eight month period, ACN produces a range of editorial content dedicated to the awards. This includes monthly coverage in print, online content for ITP.net and its social media channels. unrivalled networking The awards provide a one of a kind opportunity for IT industry professionals to meet and exchange ideas and engage in business development.

8 //Advertising rates POSITION SPECIFICATIONS SINGLE ISSUE price per insertion SIX SERIES (10% dicount)rice per insertion TWELVE SERIES (15% dicount)rice per insertion STANDARD ADVERTISING Double Page Spread 446 x 275 mm AED 35,026 ($9,538) AED 31,134 ($8,478) AED 27,242 ($7,418) Full Page 223 x 275 mm AED 23,349 ($6,358) AED 19,457 ($5,298) AED 15,565 ($4,238) Half Page Spread 420 x 114 mm AED 25,295 ($6,888) AED 21,403 ($5,828) AED 17,511 ($4,768) Half Page Horizontal 190 x 114 mm AED 17,511 ($4,768) AED 13,618 ($3,708) AED 9,726 ($2,648) Half Page Vertical 92 x 224 mm AED 17,511 ($4,768) AED 13,618 ($3,708) AED 9,726 ($2,648) Quarter Page Horizontal 190 x 56 mm AED 13,618 ($3,708) AED 9,726 ($2,648) AED 5,834 ($1,588) Quarter Page Vertical 44 x 224 mm AED 13,618 ($3,708) AED 9,726 ($2,648) AED 5,834 ($1,588) SPECIAL POSITIONS Inside Front Cover 223 x 275 mm AED 31,134 ($8,478) AED 27,242 ($7,418) AED 23,349 ($6,358) Inside Back Cover 223 x 275 mm AED 27,242 ($7,418) AED 19,457 ($5,298) AED 15,565 ($4,238) Outside Back Cover 223 x 275 mm AED 35,026 ($9,538) AED 31,134 ($8,478) AED 27,242 ($7,418) Full Page Advertorial 223 x 275 mm AED 35,026 ($9,538) AED 31,134 ($8,478) AED 27,242 ($7,418) Right Hand Page 223 x 275 mm AED 26,857 ($7,314) First Half 223 x 275 mm AED 26,857 ($7,314) First Half Right Hand Page 223 x 275 mm AED 29,192 ($7,950) Guaranteed Position 223 x 275 mm +10% Inserts 218 x 270 mm AED 21,407 ($5,830) (up to 4 grammes) Belly Band Size on application AED 35,026 ($95,38) Inside Front/Back Cover Gatefold 446 x 275 mm Price on application Cover Mount Size on application Price on application Product Section Size on application AED 23,344 ($6,354) POSITION SPECIFICATIONS FORMAT MAX FILE SIZE RATE ENEWSLETTER Top/Bottom Leaderboard 728 x 90 px GIF, JPEG 40KB AED 15,569 ($4,240) Marquee Banner 468 x 60 px GIF, JPEG 25KB AED 9,730 ($2,650) Space Banner 220 x 550 px / 300 x 600 px GIF, JPEG 40KB AED 7,784 ($2,120) MPU 300 x 250 px GIF, JPEG 30KB AED 9,730 ($2,650) Vertical Banner 300 x 100 px GIF, JPEG 25KB AED 7,784 ($2,120) EMARKETING Shots HTML page, not more than 640px wide GIF, JPEG (should be sent along with the template) 100KB AED 965 ($262) CPM Online Survey As per application Contact Sales Contact Sales Group Sales Director George Hojeige T: M: E: george.hojeige@itp.com Group Sales Manager Josephine D Sa T: M: E: josephine.dsa@itp.com Editor Alexander Sophoclis Pieri T: E: alexander.pieri@itp.com Production Manager Basel Al Kassem T: E: basel.alkassem@itp.com