S P O N S O R A T L A N T A D E K A L B C A R N I V A L

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Samuel McDonald
5 years ago
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B E C O M E A S P O N S O R A T L A N T A D E K A L B C A R N I V A L 2 0 1 8 +1

1 B E C O M E A S P O N S O R A T L A N T A D E K A L B C A R N I V A L or atlantacarnivalent@gmail.com

2 OVERVIEW On Saturday May 26th 2018 Atlanta Carnival Bandleaders Council (501-C3) and Atlanta Carnival Entertainment will celebrate the 30th annual Atlanta Dekalb Carnival. Our crowd participation is approximately 20,000 people and the event takes place from 12pm to 10 pm. We invite you to join us in contributing, as a sponsor to one of the fastest and largest growing Caribbean Cultural Events in the United States.

A CELEBRATION OF CARIBBEAN CULTURE TO PROMOTE STRENGTH AND COMMITMENT TO THE COMMUNITY. Carnival is life The days events will start with the colorful parade of bands along Mall Parkway.

3 A CELEBRATION OF CARIBBEAN CULTURE TO PROMOTE STRENGTH AND COMMITMENT TO THE COMMUNITY. Carnival is life The days events will start with the colorful parade of bands along Mall Parkway. The festivities will culminate at the Festival Village, Atlanta Sports City at Stonecrest, 8010 Mall Pkwy Stonecrest, Georgia In the "Festival Village" there will be a variety of events featuring musical and dance performances, calypsonians, steel pan bands and other art forms indigenous to the Caribbean as well as delectable caribbean cuisine and art showcases.

Atlanta DeKalb Carnival sponsorship packages provide a variety of levels of exposure to match your budget needs, while still providing maximum exposure.

4 Atlanta DeKalb Carnival sponsorship packages provide a variety of levels of exposure to match your budget needs, while still providing maximum exposure. Sponsorships allow your organization to benefit from the direct branding and direct engagement opportunities with the thousands of Carnival followers, attendees, and participants. Our marketing program uses a variety of channels to attract several audiences: Residents of the Metro Atlanta Area Patrons of Arts and Cultural Events Caribbean Music Lovers Tourists and Visitors to Atlanta Marketing programs for Atlanta DeKalb Carnival begin in March and ramp up with the majority of the advertising push at the end of April through May. COLLATERAL Concert Event Guide Atlanta Carnival Brochure Festival T-Shirts PRINT + DIGITAL ADVERTISING Atlanta Journal Constitution Crossroads News Creative Loafing 11 Alive News

5 WHY WE ARE THE HOTTEST? The Atlanta DeKalb Carnival has been held for the last 30 years. The festival garners up to 20,000 people each year.

6 WHAT WE DO OVER 20,000 PATRONS Atlanta DeKalb Carnival is covered in local and national press beginning as early as February and running through the end of May. A variety of media pick up on the value of the festival to their audiences including: Entertainment Magazines Travel Publications Music Blogs Regional and Community News Outlets In 2014, the festival generated more than 140 million impressions, receiving national, regional and local press coverage at a media value of more than $2 million.

7 CARNIVAL IS MORE THAN JUST AN EXPERIENCE CARNIVAL IS LIFE

8 AUDIENCE Atlanta DeKalb Carnival reaches a diverse mix of people from the Caribbean, South America, Central America, and Europe. Out of Town Visitors include Austin, Dallas, San Antonio, Louisiana, Miami, New York, and Toronto. However, the core audience over the concert weekend is a good representation of our average audience across channels.

9 AUDIENCE GENDER

10 ALIGN YOUR BRAND PREMIER SPONSORSHIP Refine your target audience A Premier Sponsorship allows your brand to have maximum exposure for the duration of the ADC parade or at the ADC Village festival as well as inclusion in ADC's promotional campaign. HIGH PROFILE SPONSORSHIP SUPREME SPONSORSHIP minded people. Make a splash Maximize the greatest ADC offers a variety of focused marketing impact possible opportunities that give you We want to work with like with high profile programs visibility in interesting and A Supreme Sponsorship effective directions. Premier delivers the highest visibility Marketing Opportunities possible and provides available to coordinate your seamless promotional brand with the theme of the exposure by aligning your Festival. brand with ADC as a top promotional partner across the entire event.

EXCLUSIVE SPONSORSHIP ATLANTA DEKALB CARNIVAL ADC'S TOP-LEVEL SPONSORSHIPS PROVIDE THE OPPORTUNITY FOR BRANDS TO BE THE EXCLUSIVE PROMOTIONAL PARTNER WITHIN THEIR CATEGORY.

11 EXCLUSIVE SPONSORSHIP ATLANTA DEKALB CARNIVAL ADC'S TOP-LEVEL SPONSORSHIPS PROVIDE THE OPPORTUNITY FOR BRANDS TO BE THE EXCLUSIVE PROMOTIONAL PARTNER WITHIN THEIR CATEGORY. CATEGORIES INCLUDE (BUT ARE NOT LIMITED TO): BEER/MALT BEVERAGE PENDING AVAILABILITY CASUAL DINING AND QUICK SERVE RESTAURANTS AUTOMAKER AVAILABLE INSURANCE AVAILABLE BOTTLED WATER-AVAILBLE WIRELESS/TELECOMMAVAILABLE TECH STARTUPS -OPEN AIRLINES -AVAILABLE BIG BOX RETAIL STORES GENERAL CONSUMER ELECTRONICS HOTEL CHAINS CARRIBEAN SNACKS SWEET- SNACKS AND CANDYNATURAL CARE PRODUCTS TRAVEL GROUPS

12 OUR TEAM VERONICA WOODRUFF LUCILIA MCTUSH Organizer/ Sponsorship Coordinator Planner/ Sponsorship Coordinator

13 W E H O P E Y O U J O I N U S THANK YOU A T L A N T A D E K A L B C A R N I V A L. N E T A T L A N T A C A R N I V A L E N G M A I L. C O M

Presented by Paseo Colorado

Presented by Paseo Colorado FRIDAY & SATURDAY NIGHT CONCERTS Paseo Colorado s beautiful Garfield Promenade is transformed into an open-air ballroom as world-class musicians and dance enthusiasts come