Sponsorship Opportunities

Transcription

1 Sponsorship Opportunities December 20, 2014 Downtown Tucson Partnership 100 N. Stone Avenue, Suite 101 Tucson, AZ

2 Invitation The Downtown Parade of Lights has become a Tucson tradition dedicated to honoring the holiday season. Last year over 20,000 families lined the streets of Downtown to watch over 100 floats, marching bands, and one-of-a-kind of-a-kind entries celebrate the season. 20 th Annual Downtown Parade of Lights This year marks the 20 th Annual Parade of Lights. To celebrate 20 years, the parade is expanding to include a festival at Armory Park with children's activities, carnival games, live music, food trucks, arts and crafts vendors, photos with Santa and of course, the Mayor's Tree Lighting ceremony. As a sponsor of the Downtown Parade of Lights, be recognized as a community-based organization that spotlights the spirit of the holiday with an annual activity that is based in the heart of our city. Your organization would be recognized as a partner in this free event that supports culture, tradition, and fun in our great community. The Downtown Tucson Partnership asks you to become part of a beloved Tucson tradition. Thank you, Brandi Haga-Blackman Downtown Tucson Partnership The Downtown Parade of Lights has become an annual tradition and continues to grow each year. Join the fun and your community by investing in this great opportunity!

3 Parade Coverage As the only holiday festival in Tucson, sponsors receive significant coverage and goodwill. Nearly all local, major media channels cover this annual event that provides an entertaining and festive experience for 20,000 members of our community. Major Media Coverage KOLD Cox Communications KGUN Zocalo Magazine KXCI Local Radio Stations Facebook Twitter Partnerships with local merchants and vendors In addition, the Downtown Tucson Partnership provides individual stories published on the DTP website, (over 200,000 unique visitors annually), and stories and headlines are repesented in the Arizona Daily Star, Tucson Weekly, Caliente, and Arizona Public Media. Additional Exposure 20,000 spectators 700+ participants Expected Media Exposure 500,000 reach 3,625,000 impressions

4 Title Sponsor $10,000 As the Title Sponsor of the Downtown Parade of Lights and Holiday Festival, in addition to building goodwill for your organization, you will receive the following benefits: Recognition at event and all media mentions as the sole Title Sponsor of the parade in all press releases, advertising, blasts, and social media outlets with a total estimated reach of 4,509,040 targeted impressions Prominent logo placement on website and social media outlets with over 2,000,000 targeted impressions Announcements on social media sites thanking your organization, including links to your website (19,200 Facebook fans plus promotional partner channels) Logos displayed prominently on all dignitary vehicles leading the parade Grand Marshal's Award named in honor of your organization VIP seating at parade for company executives Promotional booth at parade with ability to offer products or services Prominent banner placement at parade and holiday festival Recognition of your organization announced to the crowd before, during, and after the parade Free entry in the parade for your company float

5 Presenting Sponsor $5,000 As the Presenting Sponsor of the Downtown Parade of Lights and Holiday Festival you will receive the following benefits: Recognition as the sole Presenting Sponsor of the Parade of Lights Holiday Festival in media releases, advertising, blasts, and social media outlets. Estimated reach of 4,509,040 targeted impressions. Logo placement on website and social media outlets (a reach of over 56,202 followers) Banner placement at Holiday Fesival and Parade Recognition of your organization announced to the crowd before, during and after the parade Free entry in the parade for your company float Entertainment during the Holiday Festival includes: The Mayor's Tree Lighting Ceremony, Live Music, Children's Activities, Pictures with Santa, Arts, Crafts, and Food Vendors

6 Parade Award Sponsor $250-$1,500 Your organization can choose to sponsor any number of the following five award categories: Grand Marshal's Award- Best Entry Overall $500 Pioneer Award- Best Historical or Cultural Theme $250 Holiday Spirit Award- Best Use of Lights $250 Harmony Award- Best Musical Group $250 Bright Horizon Award- Best Youth Entry $250 Sponsored by Tierra Antigua Realty Downtown Recognition as an Award Sponsor in all media releases, advertising, blasts, and social media outlets Logo and name on corresponding award banner presented to winners at the start of the parade and proudly displayed along the parade route Logo and name placement listed on parade website next to corresponding award category

7 Sponsorship Form Company Name: Contact Name: Address: City: Zip: Phone: Sponsorship Package: For sponsorship opportunites please contact Brandi Haga-Blackman 100 N. Stone Avenue, Suite 101 Tucson, AZ Phone (520) The Downtown Parade of Lights is brought to you by the