2018 TCS NEW YORK CITY MARATHON EXPO PRESENTED BY NEW BALANCE EXHIBITOR OPPORTUNITIES

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Sherilyn Anderson
5 years ago
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1 2018 TCS NEW YORK CITY MARATHON EXPO PRESENTED BY NEW BALANCE EXHIBITOR OPPORTUNITIES

2 The TCS New York City Marathon Expo Presented by New Balance is the nation s largest pre-race running event of its kind. EVENT OVERVIEW New York Road Runners takes over the main showroom of the Jacob K. Javits Convention Center to create this running and athletic experience hub. For 2018, NYRR will be expanding programming, events and show-floor opportunities for partners looking to access and engage with over 100,000 marathoners, running enthusiasts, and guests.

Expo Dates and Times: Thursday, November 1 10:00 a.m. 8:00 p.m. Friday, November 2 10:00 a.m. 8:00 p.m. Saturday, November 3 9:00 a.m. 5:00 p.m. EVENT DETAILS Race Date: Sunday, November 4 Location: Jacob K.

3 Expo Dates and Times: Thursday, November 1 10:00 a.m. 8:00 p.m. Friday, November 2 10:00 a.m. 8:00 p.m. Saturday, November 3 9:00 a.m. 5:00 p.m. EVENT DETAILS Race Date: Sunday, November 4 Location: Jacob K. Javits Convention Center 11th Avenue at West 35th Street Audience: An anticipated 100,000+ people race participants, fitness enthusiasts, runners, locals, and tourists will visit this free event

4 The TCS New York City Marathon has grown from a Central Park race with 55 finishers to the world s largest marathon. One of the six Abbott World Marathon Majors, our event sees more than 50,000 finishers from every state in America and over 100 countries around the globe! All runners must come to our event to pick up their race materials, which creates a forced flow of over 50,000 runners. The remaining visitors are family, friends, and others with an interest in health and fitness. This is your chance to promote, sample, and sell to an engaged audience of runners.

5 2OI7 RUNNER STATS Second-Largest Field of All Time 50,773 Finisher Demographics 39% International 37% NYC Metro Area 24% U.S. (Non-NYC Metro Area) Total Finishers Gender Split 58% Men 42% Women 139 Countries Represented 79% of runners made a purchase Median spend of $86 per runner

VIRTUAL GOODY BAG Customizable digital placements allow partners to promote/offer an item of value with an image, text, and a hyperlink New digital touchpoint reaches approximately 70,000

6 VIRTUAL GOODY BAG Customizable digital placements allow partners to promote/offer an item of value with an image, text, and a hyperlink New digital touchpoint reaches approximately 70,000 people (all marathon participants and volunteers) Interactive microsite features brands over a 4-week period Promotion includes three dedicated communications Site receives 64% engagement rate

7 NEW OPPORTUNITIES Incremental opportunities offer enhanced exposure. Please inquire for details on pricing and availability. Welcome Area Visibility Opportunity for brand promotion and product display in the Crystal Palace as attendees are entering the event Photo Opportunities Sponsorship Sponsorship of an NYRR photo element along with brand ambassador presence Lounge Space Sponsorship Brand activation in the lounge area VIP Bib Pickup Sponsorship Sponsorship of a dedicated room where VIP runners collect their race materials Digital/Website Integration Opportunities Brand alignment with member communications and sponsored website content

8 TYPES OF ACTIVATION Retail Sales Data Capture Brand Engagement Photo Activation Product Sampling Service Demonstration

9 PAST EXHIBITORS Audible Fitletic Garmin GU Energy Hoka One One iheartmedia JackRabbit Krave Jerky KT Tape Lifeway Foods Living Juice Macy s NormaTec Recovery Nuun Paragon Sports Sahale Snacks Saucony Skechers TasteNY Timex...and more!

2OI8 PRICING Footprints at the TCS New York City Marathon Expo Presented by New Balance are $60 per square foot and available in increments of 10'

Enhanced packages with additional assets and custom configurations are available.

10 2OI8 PRICING Footprints at the TCS New York City Marathon Expo Presented by New Balance are $60 per square foot and available in increments of 10' x 10'.* One (1) 10' x 10' booth costs $6,000. A corner location costs an additional $1,000. Enhanced packages with additional assets and custom configurations are available. All booths come inclusive of carpet, one (1) skirted 6' table, two (2) chairs, one (1) waste bin, 3' side drapes, and one (1) 8' back drape. *This cost does not include operational expenses incurred through exhibitor services, such as electricity, internet, and drayage.

11 Please reach out to set up a time to discuss our event, and how we can help create a successful activation together. sponsorship@nyrr.org

2017 TCS New York City Marathon Expo Presented by New Balance. Exhibitor Opportunities

2017 TCS New York City Marathon Expo Presented by New Balance Exhibitor Opportunities The TCS New York City Marathon Expo is the largest running exhibition in the United States, and one of the top 10 health