Girls on the Run of NOVA Fall 2017 Partnership Opportunities

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1 Girls on the Run of NOVA Fall 2017 Partnership Opportunities Expected Dates: December 2nd - Woodbridge, VA December 3rd - Sterling, VA Contact (703)

2 Expected Fall k Attendance 7,000+ Total Attendees 2,000+ Community Runners Tend to be women age From Falls Church, McLean, Vienna $125,000 median household income 500+ Volunteer Coaches Tend to be women age & Currently employed 2,300+ Program Participants Girls age 9-10 / 3rd - 4th grade From Alexandria, Arlington, Falls Church, McLean, or Vienna $125,000 median household income 300+ Event Volunteers Tend to be women age From Alexandria or Arlington $100,000 median household income

3 GOTR NOVA Impact Girls on the Run of NOVA supports girls in developing the confidence and character they need to become strong, healthy women using a unique, researchbased afterschool curriculum which creatively integrates running. Program delivered over a 10-week season by trained Volunteer Coaches who mentor and guide 3rd to 8th grade girls through experience-rich lessons that promote healthy lifestyles and positive self-image. At the end of the season, girls from across the region come together for a noncompetitive 5k event hosted specifically for GOTR NOVA families and friends.

4 Overview of Partnership Benefits Sponsor Benefit Presenting $15,000 Water Stop $10,000 Finish Line $7,500 Cheer Station $5,000 Mile Marker $2,500 Logo in Confirmation Logo on All Marketing Materials Logo on T-Shirt Front Company Tent at Event Logo on Event Signage Logo on Course Maps Media Alert Recognition Logo in Keeping Pace enewsletter Logo at Finish Line Employee Volunteering Logo on GOTR NOVA Homepage Logo Displayed on Course Logo on Event T-Shirt Logo in Virtual Goody Bag Social Media Posts Logo in Results

5 Marketing Reach Website Traffic GOTR NOVA has a dedicated website ( which all program and 5k participants visit in order to complete their registration. This past year, the Girls on the Run of NOVA website had more than 32,000 unique users. Logos for all event sponsors are included on the 5k page along with a hyperlink. Logos for the Presenting Sponsor, Water Stop Sponsor, and Finish Line Sponsor are included on the GOTR NOVA homepage with links. Social Media Outreach GOTR NOVA has a combined social media following of just under 7,000 and is active on Facebook (4,340+ followers) Twitter (1,900+ followers), and Instagram (730+ followers). 5k sponsors are acknowledged across social media platforms Supporters

6 Detailed Partnership Benefits FAN SPONSOR $500 (5 available) Opportunity to congratulate and connect with 3,500+ parents and community runners o Congratulatory message and link included in Virtual Goody Bag (3,500 local households) To meet all print deadlines, pledge must be received by November 15, 2017 NEIGHBOR SPONSOR $750 (3 available) Logo recognition on item given to 2,500+ parent and community runners o Company logo on event t-shirt (given to 2,500+ community runners) FRIEND SPONSOR $1,500 (5 available) Inclusion in community-wide campaign Fan & Neighbor Level Sponsor Benefits, plus: o Company logo on GOTR NOVA 5k event page with link (3,000 visitors per month) MILE MARKER SPONSOR $2,500 (3 available) Recognition at preferred 5k event and inclusion in community-wide campaign Friend Level Sponsor Benefits, plus: o Company logo on GOTR NOVA 5k event page with link (3,000 visitors per month) o Company logo on 5k results ( ed to 3,500 households) o Recognition on GOTR NOVA Facebook, Instagram, and/or Twitter feed (7,000 followers) o Opportunity to brand 1 mile marker at preferred 5k event

7 CHEER STATION SPONSOR $5,000 (2 available) Recognition across two 5k events and inclusion in community-wide campaign Bronze Level Sponsor Benefits, plus: o Company logo displayed at both 5k events o Company logo on GOTR NOVA homepage with link (6,500 visitors per month) o Company logo on event fencing near finish line at both 5k events o Opportunity to brand 1 mile marker or cheer station at both 5k events (2 total) SOLD OUT FALL 2017 FINISH LINE SPONSOR $7,500 Recognition across two 5k events and inclusion in community-wide campaign Silver Level Sponsor Benefits, plus: o Category exclusivity o Prominent company logo placement on event fencing near finish line at both 5k events o Logo placement in GOTR NOVA Keeping Pace e-newsletter (4,000 subscribers) WATER STOP SPONSOR $10,000 (1 available) High level recognition across two 5k events and community-wide campaign Finish Line Level Sponsor Benefits, plus: o Company logo on course maps for both locations o Recognition in all 5k media alerts and press releases produced by GOTR NOVA o Opportunity to brand halfway point water stop at both 5k events (2 total) SOLD OUT FALL 2017 PRESENTING SPONSOR $15,000 to present both 5k events Exclusive recognition across two 5k events and inclusion in community-wide campaign Gold Level Sponsor Benefits, plus: o Exclusive naming rights as the Girls on the Run 5k, Presented by o Exclusive placement of company logo in race participant confirmation s o Exclusive placement of company name / logo on all 5k ads as Presenting Sponsor o Exclusive placement of company logo on the front of the event t-shirt given o Exclusive opportunity to host a 10 x 10 company tent on-site at both 5k events o Priority placement of company logo on event signage

8 Underwriting Opportunities Program T-Shirt Sponsor $10,0000 Logo on Program T-Shirt Logo in Keeping Pace enewsletter Logo on GOTR NOVA Homepage 5k T-Shirt Sponsor $5,000 Logo on Event T-Shirt Logo in Keeping Pace enewsletter Logo on GOTR NOVA Homepage Coach T-Shirt Sponsor $4,000 Logo on Coach T-Shirt Logo in Keeping Pace enewsletter Logo on GOTR NOVA Homepage 5k Finish Line Supplies $4,000 SOLD OUT FALL 2017 Logo on Event T-Shirt Logo in Keeping Pace enewsletter Logo on GOTR NOVA Homepage 5k Photography Sponsor $2,500 Logo on Event T-Shirt Logo in Virtual Goody Bag 5k Water Station Sponsor $2,500 Logo on Event T-Shirt Logo in Virtual Goody Bag

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